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Short description

BetMGM is a leading online sports betting and iGaming operator in North America, founded through a joint venture between MGM Resorts International and Entain Plc. Since its establishment in 2018, BetMGM has distinguished itself with its market-leading technology, exclusive gaming content, and a strong omnichannel presence connecting land-based and online experiences. The company has achieved rapid growth, launching in numerous U.S. jurisdictions and the UK. Renowned for innovative promotions, strategic partnerships, exclusive online casino games, and responsible gambling programs, BetMGM continues to set industry standards.

Known for

Online sportsbook and casino operator, exclusive gaming content, strategic partnerships, North American iGaming leader.

Full real Name

BetMGM, LLC

Nationality

United States

City or Country of Residence

Jersey City, New Jersey, USA.

Interesting facts

Surpassed $2.1 billion in revenue in 2024, expecting at least $2.6 billion in 2025. Exclusive content rights partnership with Fremantle for casino adaptations of "Family Feud" and "The Price is Right". Awarded over $128 million in progressive jackpot prizes to players in 2024, including record jackpots in New Jersey and West Virginia. Launched "The Roar to Riches Slot Tournament" in Las Vegas in 2024, gathering top players nationwide.

Awards and Nominations

Sports Betting Operator of the Year, EGR North America Awards, 2024.
Employer of the Year, EGR North America Awards, 2024.

Media Features and Interviews

Featured in leading industry publications such as EGR, SBC News, iGaming Business, and covered extensively in business news including Bloomberg and Reuters.

Notable Collaborations

Multi-year partnership with Gannett (USA Today), exclusive casino content with Fremantle, technology partnership with LeoVegas Group and Kambi.

Milestones Achieved

Surpassed $2 billion in annual revenue (2024).
Hosted largest online-to-land-based slot tournament in Las Vegas (2024).
Expanded BetMGM sportsbook internationally to the UK (2024).

Industry Influence

Regarded as a pioneer in online gaming and sports betting, leading in U.S. market share for iGaming, and setting standards for responsible gambling and content innovation.

Social Networks
Channel or Blog Description

Market-leading online sportsbook and casino operator, offering a wide range of betting lines, exclusive content, and engaging digital experiences for customers across North America and the UK.

Year Started

2018

Channel language

English

Platforms Used

BetMGM operates through its official website and mobile app, covering online sportsbook and casino services in numerous U.S. states and the UK

Main Content Focus

Sports betting, online casino games, poker, exclusive gaming content, and omnichannel digital experiences.

Audience Location Breakdown

Active in 25 jurisdictions across North America as of early 2024, with recent expansion to the UK.

Responsible Gambling Practices

BetMGM integrates responsible gaming features and resources, including the GameSense program, into all its platforms for player safety and education.
BetMGM integrates responsible gaming features and resources, including the GameSense program, into all its platforms for player safety and education.

Gambling Licenses

Licensed in multiple U.S. states, including Massachusetts, and internationally in the UK.

Involvement in Casino Promotions

Features promotions, exclusive tournaments (such as Roar to Riches), and branded betting opportunities linked to its land-based and online casino network.

Main Sources of Income

Revenue from online sports betting, iGaming, exclusive content partnerships, and marketing collaborations.

Affiliate Partnerships

2018 joint venture between MGM Resorts and Entain Plc; partnerships with leading media companies like Gannett (USA Today), LeoVegas Group, and Fremantle.