Known for
Extreme challenge videos, major giveaways, and NELK Boys collaboration
Main Content Focus
Challenge videos, philanthropy, pranks, luxury vlogs, major collaborations, casino streaming
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Short description
SteveWillDoIt is a popular American social media personality, content creator, and streamer best known for his outrageous YouTube stunts, extreme eating and drinking challenges, and philanthropic giveaways. Rising to fame through collaborations with the NELK Boys, Steve amassed millions of fans before his YouTube channel was permanently banned in 2022 for allegedly promoting gambling. He has since continued sharing content on platforms like Rumble and Instagram, where he maintains his brand with viral videos, high-stakes casino streams, and luxury lifestyle vlogs. Steve is also an entrepreneur, recognized for launching the “Happy Dad” seltzer brand and running various merchandise lines.
Full real Name
Stephen Rocco Deleonardis
Date of Birth
August 26, 1998
Nationality
American
City or Country of Residence
Los Angeles, California, USA
Languages Spoken
English
Educational Background
Attended Oviedo High School, Florida
Hobbies and Interests
Luxury cars, high-end real estate, gaming, and cryptocurrency investments
Interesting facts
He went viral with extreme stunts, such as eating 4,500mg of THC or consuming large amounts of food and drink; he is known for massive cash, car, and jewelry giveaways, including giving away over $1 million in cash, 32 cars, and 52 watches
Awards and Nominations
Third-annual Streamy Awards, “Creator Product” winner for Happy Dad (2021)
Media Features and Interviews
Frequent interviews about YouTube ban, entrepreneurial journey; featured in podcasts, industry and mainstream media
Notable Collaborations
NELK Boys, Logan Paul, Lil Pump
Milestones Achieved
4.6 million YouTube subscribers, rapid viral growth, over $1 million in charitable giveaways, viral NFT sales
Community Impact
Inspired imitators in the online challenge/giveaway genre; gave away millions to fans and charity
Noteworthy Projects
Happy Dad hard seltzer, Sent From Donald (dog rescue foundation), major luxury car/NFT/crypto investments
Industry Influence
Helped popularize viral challenge and giveaway formats, and cross-promotional branding
Charity Work and Philanthropy
Multiple instances of spontaneous and organized charitable giving, car giveaways to veterans, high-value cash prizes for underprivileged communities, and supporting animal rescue
Last Video
Channel or Blog Description
Extreme stunts, outlandish challenges, luxury lifestyle, giveaways, casino streams, and pop culture collaborations
Year Started
2017
Channel language
English
Platforms Used
Instagram, Twitter/X, TikTok, Rumble, formerly YouTube
Frequency of Content Updates
Irregular since YouTube ban, formerly weekly
Typical Video or Stream Length
Varies, usually 10–45 minutes
Average Number of Videos or Posts per Month
30
Target Audience Demographics
Young adults interested in viral stunts, pranks, and gambling content
Audience Location Breakdown
Primarily USA, strong following in North America
Audience Engagement Methods
Live streams, cash giveaways, interactive challenges, philanthropy, collaborations with celebrities and influencers
Fan Clubs or Groups
Steve Will Do It Loyals (X/Twitter community)
Viewer Contests and Giveaways
Frequent—over $1 million cash, dozens of cars, jewelry, houses given away
Plans for Channel or Blog Evolution
Has expressed plans for a comeback and ongoing interest in content creation on new platforms
Content Creation Process
Begins with viral challenge ideas, often involving friends/family, brand deals, and major giveaways
Team Members and Collaborators
Frequent work with NELK Boys (Kyle Forgeard, Jesse Sebastiani, etc.), collaborations with Logan Paul, Lil Pump
Main Sources of Income
YouTube/Social media revenue, brand deals, sponsorships, merchandise, Happy Dad hard seltzer, NFT and crypto investments, luxury real estate
Affiliate Partnerships
Stake.com, Roobet (casino sponsors)
Sponsored Content
Frequent partnerships including Happy Dad, various luxury and gaming brands
Merchandise Sales
SteveWillDoIt-branded clothing, Happy Dad, NFTs
Net Worth
Estimated at $5–10 million as of 2025