FaceFirst is a global leader in AI-powered facial recognition software designed for security, loss prevention, and identity verification in casinos, retail, hospitals, airports, and event venues. It offers fast, scalable, and ethical face matching technology that enhances casino security and customer experience by identifying VIPs, unwanted guests, and persons of interest in real time.
Identity verification equipment manufacturers - biometric facial recognition systems and face matching software platforms for casinos and gaming facilities.
https://www.facefirst.com
Phone: (818) 540-9800, email: [email protected]
+1-818-540-9800
FaceFirst offers 24/7 technical support for critical equipment issues.
[email protected] (inferred from general support, exact technical issue email not explicitly public)
Field service support details are not explicitly documented but they provide deployment and on-site support as needed in casino environments.
Supports remote technical assistance with cloud connectivity and integration with existing camera systems.
Primary headquarters and service center in Austin, Texas, US; regional coverage likely supported via partners.
English
Founded in 2007 (formerly known as Airborne Biometrics Group before rebranding to FaceFirst).
Current CEO is Dan Merkle. Company is privately held.
United States
FaceFirst evolved from Airborne Biometrics Group and focuses on proprietary AI facial recognition software development rather than physical hardware manufacturing.
Certifications to ensure compliance with privacy, security, and ethical standards; AES-256 encryption used for data security.
Licensed for use in major US jurisdictions applicable to casino operations, including Nevada.
Compliant with gaming industry security practices and integrates with surveillance systems used in casinos.
Used by prominent casinos globally to enhance security and VIP recognition.
Participated in gaming trade shows such as G2E (Global Gaming Expo).
Established reputation for high-accuracy face matching with proven deployment in casino environments.
Positive feedback for accuracy, fast real-time alerts, and operational ROI improvement.
High accuracy in real-world lighting and camera angles; predictive analytics for unwanted guests detection; enhances VIP customer service.
High satisfaction due to prompt technical support and clear incident reporting.
User-friendly interface with customizable dashboards and API integration.
Clients report fast ROI due to theft prevention, operational efficiency, and improved VIP guest management.
Recommended for casinos seeking advanced security and customer experience enhancements.
Case studies published on use in global casinos for theft deterrence, VIP recognition, and compliance support.
Software platform supports cloud and on-premises deployment; scalable for multi-camera, multi-site environments.
Complies with KYC, AML, and responsible gaming verification standards through biometric identity validation.
Supports failover and redundancy in enterprise deployments for continuous operation.
Customized configurations for casino player tracking and surveillance integration.
High availability SLA offered with continuous monitoring capabilities.
Multi-language interface support possible based on client configuration.
Integrates with casino player tracking systems for identification and watchlist alerts through facial recognition.
Integrates with existing surveillance cameras optimized for face matching.
Supports multi-camera facial recognition tracking with synchronized alerts.
Facial recognition biometric devices integrated into video system for real-time identification.
AI-driven, patented face matching platform using neural networks and deep machine learning; accurate even in challenging lighting and angles; delivers real-time alerts.
Supports age verification through biometric identity matching and watchlist screening.
Mobile app integration available for remote alerts and monitoring.
Integrates with client databases and regulatory watchlists via API.
Real-time processing with recognition under 100 milliseconds.
Tight integration with existing casino video surveillance systems and VMS platforms.
Real-time alert notifications with recommended response actions based on defined policies.
AES-256 data encryption; role-based access control; secure data storage.
Maintains detailed audit logs and incident reports; supports regulatory compliance.
Real-time data collection on identified persons combining video analytics and watchlist monitoring.
Monitors self-exclusion programs and persons of interest for regulatory compliance.
Supports voluntary exclusion enforcement and age verification compliance through face matching.
Analytics on visitor demographics, dwell times, and traffic flows to optimize casino operations.
Supports API integration, cloud protocols, Ethernet networking standards.
Cloud-based deployment option available with secure data transmission.
Remote monitoring and alerting available via mobile app and web dashboard.
Built-in diagnostic tools for system health monitoring and troubleshooting.
Supports deployment on mobile devices/peripherals for security personnel.
Privacy compliant with GDPR, CCPA, and U.S. state privacy regulations; adheres to ethical biometric data standards.
Full installation and deployment services including camera integration and system configuration.
Training programs provided for casino security and operational staff.
Comprehensive and clear technical documentation with user manuals and API references.
Continuous 24/7 monitoring and support services offered.
