SEGA SAMMY CREATION INC. is a gaming machine manufacturer established in June 2013, specializing in the development, production, and distribution of casino gaming machines that leverage creativity and cutting-edge technology from the SEGA SAMMY GROUP to deliver high-quality, innovative products primarily for casinos in North America and Asia.
Manufacturer of casino gaming machines including slot machine cabinets featuring advanced displays and interactive systems. Key product lines include portrait slant type slot cabinets (e.g., Genesis Atmos®) with 4K monitors, LED lighting systems, and tactile features such as vibration buttons. They also produce game software for casino floors. Their equipment portfolio aligns mainly with slot machines and related gaming hardware.
https://www.segasammycreation.com.
Contact available via company website customer support form. General inquiries can be made through their official contact page. Phone: (347) 542-6855 (U.S. facility).
(347) 542-6855 (U.S. facility, Las Vegas).
Field service support available in Nevada and U.S. states with casino operations such as California, Oklahoma, Florida, and expanding into Northern California, Arizona, Arkansas. The company provides on-site technician support and maintenance services.
Regional service facility in Las Vegas, Nevada, USA with warehouse and office space expanded since opening in 2018.
Support available at least in Japanese and English, given company's base in Japan and operations in the U.S. and Asia.
On-site technician availability confirmed in Nevada and expanding U.S. markets.
Founded in June 2013 as part of Sega Sammy Group's gaming machine division.
Wholly owned subsidiary of Sega Sammy Holdings Inc., the parent company formed from the merger of Sega Corporation and Sammy Corporation.
Japan with main headquarters in Yokohama; operational headquarters and manufacturing facility also in Las Vegas, Nevada, United States.
Founded in 2013 to focus on casino gaming machines, leveraging Sega Sammy Group’s expertise in amusement and pachislot/pachinko machines. Launched U.S. manufacturing and operational facility in Nevada in 2018 to serve North American markets. Expanded product lines from creative slots to advanced cabinets with 4K displays and interactive technology.
Facilities in Japan and United States (Nevada), with distribution and sales focus also in Asia markets such as Macau and South Korea.
Received Nevada Safety and Health Achievement Recognition Program (SHARP) designation twice, highlighting adherence to safety standards in manufacturing environment.
Licensed by the Nevada Gaming Commission as a manufacturer and distributor; subject to conditions by the Commission.
Certified for use in Nevada, California, Oklahoma, Florida, Macau, and expanding presence in other regulated jurisdictions in Asia and U.S..
Strong partnerships with major casino operators in Nevada, California, Oklahoma, Florida, Macau, and other key gaming markets in Asia; regularly participates and showcases products at industry events such as Global Gaming Expo (G2E) and G2E Asia.
Participated in Global Gaming Expo (G2E) in North America and G2E Asia in Macau and Singapore, showcasing advanced slot cabinets and game titles.
Won “Top Performing New Core Cabinet” and “Top Performing Game from an Emerging Supplier” awards for Genesis Atmos® cabinet and game titles like Railroad Riches™.
Established a strong reputation as an emerging supplier with high-quality gaming machines, sustained adoption in competitive U.S. and Asian markets, steadily increasing footprint in regulated casino jurisdictions.
Positive feedback noted on innovative design, visual quality (4K monitors), gameplay interaction (LED lighting, vibration systems), and cabinet reliability.
Key advantages include technological integration of high-resolution 4K displays, user-friendly interactive features, reliability, and strong post-sale support in core U.S. casino markets.
Cabinets include player-friendly interfaces such as touch screen monitors, wireless phone chargers, and interactive lighting enhancing player experience.
Installed over 1,000 units of Genesis Atmos® cabinets in casinos across multiple U.S. states, ranking first in portrait slant cabinet segment for seven consecutive months in 2024 reports by EKG.
Fully compliant with regulatory licensing requirements in multiple jurisdictions including Nevada and Asian gaming authorities.
Slot cabinets with large high-definition monitors, including 55-inch 4K monitors (Genesis Atmos®), 49-inch 4K (Genesis Crest), and 43-inch J-curve monitors.
Equipped with a 13.3-inch LCD touch-screen deck monitor on some cabinets for enhanced player operation and control.
Known slot machine models include Genesis Atmos®, Genesis Star, Genesis Crest, and link progressive game series such as Railroad Riches™ and Prosperity Peaks.
Cabinets produced include Portrait Slant type (vertical, free-standing), large monitor configurations with vertical and J-curve styles.
Games tailored for Asian and North American markets, including features like Dice Wild, Wild Reels gameplay, and enhanced jackpot bonuses outlined in the Extreme Wild slot game series.
Developed link progressive game series compatible with progressive jackpots such as Railroad Riches™.
Utilizes 4K ultra-high definition monitors, Full HD toppers, and J-curve curved screen technology for vivid graphics and visual appeal.
Enhanced LED lighting systems on cabinets for immersive gaming experience.
Cabinets designed for easy maintenance with consolidated hardware and built-in LED service lighting to facilitate technician work.
Licensed and registered with Nevada Gaming Commission. Meets occupational safety standards (SHARP designation) for manufacturing facilities in Nevada. Certified for use in multiple gaming jurisdictions including Nevada and Asia.
