Alex Ratcliffe is an accomplished iGaming executive currently serving as Chief Product Officer at 1X2 Network, the parent company of 1X2gaming and Iron Dog Studio. With a proven track record in product leadership, Ratcliffe brings extensive experience from previous roles at Entain, GAN, and Twin. At 1X2 Network, he oversees product, marketing, and operations, driving innovation, data-driven decision-making, and the development of new verticals such as arcade and crash games. His strategic vision has contributed to the company's expansion into new markets and product categories.
- Led the launch of AD LUNAM, a new studio focused on arcade and multiplayer games for Gen Z and Millennial audiences.
- Drove the product roadmap and innovation at 1X2 Network, including entry into new regulated markets such as Romania, Ontario, and the United States.
- Instrumental in integrating 1X2 Network’s content with major platforms and partners, expanding the company’s reach.
- Launch of AD LUNAM studio and its flagship title, Maverick, one of the first crash games to receive regulatory approval in Michigan, USA.
- Oversaw the development and release of network-wide tournament features and new game mechanics at 1X2 Network.
- Data-driven product management
- Strategic leadership in regulated markets
- Innovation in game mechanics and new verticals
- Building and leading cross-functional teams
- July 2024: Announced partnership between 1X2 Network and Uplatform to expand global content distribution.
- December 2023: Oversaw integration of 1X2 Network games with Livespins, enhancing social streaming experiences.
- January 2024: Led 1X2 Network’s entry into the US crash games market with Maverick.
- Interview on the launch of AD LUNAM and arcade gaming verticals.
- Quoted in industry news regarding partnerships and product launches, including the integration with Livespins and Uplatform.
- Featured in iGaming Business, Gambling Insider, and CasinoBeats for executive appointments and product strategy.
