Alexander Schuster

Alexander Schuster is a sales executive with extensive experience in the German amusement and gaming industry. Serving as Head of Sales South/West at BALLY WULFF, Schuster is responsible for overseeing sales operations and business development across southern and western regions of Germany. His role includes building and managing key client relationships, supporting product launches, and contributing to the company’s growth in a regulated and competitive market. Schuster's career is marked by long-term involvement with BALLY WULFF and a focus on the land-based gaming segment.