Major Achievements
• Founded Ash Gaming, which became a leading UK games studio and was acquired by Playtech in 2011.
• Co-founded 4ThePlayer, recognized for innovative and player-focused casino games.
Current Job Title
Job Title: Director & Business Development, Co-founder
Current Company
4ThePlayer
Company Website
https://4theplayer.com/
Biography
Chris Ash is a British iGaming entrepreneur and business development specialist, best known as the Co-founder and Director of Business Development at 4ThePlayer. With a career spanning over two decades in the online gambling industry, Ash previously founded Ash Gaming, a leading games studio acquired by Playtech in 2011. He is recognized for his expertise in game development, strategic partnerships, and driving innovation in the casino and gambling sectors.
Business Verticals
Casino, Developer, Gambling, Gaming, Online Casinos
Place of Birth
United Kingdom
Geographic Markets
Global, Europe, United Kingdom
Notable Projects
• Development and launch of multiple successful online slot and casino games at Ash Gaming and 4ThePlayer.
• Driving the growth and market presence of 4ThePlayer in regulated markets.
Professional Strengths
• Game development leadership
• Business development and strategic partnerships
• Market expansion in regulated iGaming sectors
Years of Experience
20
Location
-
London, Greater London, England, United Kingdom
Recent News
4ThePlayer secured a full UK Gambling Commission license in 2023, expanding its regulated market reach (Source: 4ThePlayer press release, 2023).
Media Appearances
Featured in interviews and articles in iGaming Business, EGR, and Gambling Insider discussing game innovation and industry trends (e.g., EGR interview, 2020).