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    Erick Ching

    Current Job Title
    Senior Director of Design & Digital Development
    Current Company
    Aristocrat
    Company Website
    https://www.aristocrat.com/
    Biography

    Erick Ching is a seasoned design and digital development executive in the gaming industry, currently serving as Senior Director of Design & Digital Development at Aristocrat. With a strong background in digital product design and leadership, Ching has played a pivotal role in driving innovation and user experience across Aristocrat’s digital gaming portfolio. His career reflects a commitment to advancing digital transformation within the land-based and online gaming sectors.

    Business Verticals
    Casino, Gambling, Gaming, Online Casinos
    Geographic Markets
    Global, North America
    Education

    • University of Illinois Urbana-Champaign, Bachelor of Fine Arts (BFA), Industrial and Product Design

    Professional Strengths

    • Digital product design leadership
    • User experience strategy
    • Cross-functional team management
    • Gaming industry innovation

    Years of Experience
    15
    Senior Director of Design & Digital Development, Aristocrat

    • Senior Director of Design & Digital Development, Aristocrat (2019–present): Leads design and digital development initiatives, focusing on user experience and digital product innovation for Aristocrat’s gaming solutions.

    Director of Product Design, Aristocrat

    • Director of Product Design, Aristocrat (2017–2019): Oversaw product design teams, contributing to the development of digital gaming products.

    Director of User Experience, Scientific Games

    • Director of User Experience, Scientific Games (2015–2017): Managed UX design for gaming products, enhancing player engagement and satisfaction.

    Director of User Experience, WMS Gaming

    • Director of User Experience, WMS Gaming (2012–2015): Led UX strategy and implementation for slot machine and gaming products.

    Contact & Social Media
    Location
    What is Erick Ching known for in iGaming?

    Erick Ching is recognized for his leadership in digital product design and user experience within the casino and gaming industry, particularly at Aristocrat.

    What companies has Erick Ching worked with?

    Aristocrat, Scientific Games, WMS Gaming

    What are Erick Ching’s main areas of expertise?

    Digital product design, user experience, and digital development in the gaming and casino sectors.

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