Eva Ivanova is an accomplished marketing leader with over a decade of experience in marketing and five years within the gaming industry. She has held senior roles at major companies, including Director of Marketing at G5 Entertainment AB. Her expertise spans brand strategy, communications, influencer marketing, and creative leadership. Ivanova is also recognized for her contributions as a mentor and lecturer in marketing and branding programs. She holds a degree in Marketing and Brand Management from The British Higher School of Art and Design.
- Led G5 Games marketing initiatives at major industry events, including Google Play Playtime in Milan, representing the company among top European, Middle Eastern, and African partners.
- Regularly invited as a lecturer and mentor in marketing and branding programs.
- The British Higher School of Art and Design, Marketing and Brand Management
- Organized and led marketing campaigns and strategic sessions for G5 Entertainment AB, contributing to the growth and visibility of the company in the gaming industry.
- Brand strategy
- Communications
- Influencer marketing
- Leadership and mentorship
- Speaker at Google Play Playtime, Milan (2024)
- Lectures on "Marketing in Games" at industry meetups
- Featured in articles and posts on G5 Games' LinkedIn and Medium platforms discussing marketing philosophy and team leadership
