Henry McLean is a co-founder and the Commercial & Marketing Director at 4ThePlayer, a UK-based online casino games developer. With a background in commercial strategy and marketing within the iGaming sector, McLean has played a pivotal role in shaping 4ThePlayer’s brand and product portfolio since its inception in 2018. He is recognized for his expertise in product marketing, business development, and for driving innovative approaches to player engagement in regulated markets.
• Co-founded 4ThePlayer, establishing it as a recognized supplier of innovative casino games in regulated markets.
• Instrumental in launching several successful game titles, including “9k Yeti” and “6 Wild Sharks,” which have received industry attention for their unique mechanics and player-centric design.
• 4ThePlayer shortlisted for EGR B2B Awards and other industry recognitions (EGR B2B Awards, 2022, 2023).
• Development and launch of “9k Yeti,” “6 Wild Sharks,” and “3 Secret Cities” slot games at 4ThePlayer.
• Expansion of 4ThePlayer’s game portfolio into multiple regulated markets, including the UK and North America.
• Commercial strategy
• Product marketing
• Business development
• Brand building in iGaming
London, Greater London, England, United Kingdom
• 4ThePlayer received a transactional waiver to launch in New Jersey, USA (May 2023, EGR Global).
• 4ThePlayer shortlisted for “Slot Supplier Rising Star” at the EGR B2B Awards 2023.
• Interviewed by Gambling Insider (2022) on innovation in slot design and regulated market expansion.
• Panelist at ICE London (2023), discussing trends in online casino content.
