Company category
Game provider and software developer specializing in casino slot games and social gaming content.
Game provider and software developer specializing in casino slot games and social gaming content.
Notable and popular titles include Giant Riches, Wolf Heart, Fire ‘N Fortune, Agent Valkyrie, The Sand Princess, Enchanting Spells, Fei Lian Fortune, Zombie Hazard, and Mystic Monk.
Founded in 2012.
Founded and led by Shridhar Joshi (CEO) with Darryl Hughes as Head of Development; ownership appears private and closely held by the founding management team.
United States.
Headquarters in the Chicago area, Illinois, United States.
Operates as an independent entity with no publicly documented subsidiaries or affiliated companies.
Privately held company.
No publicly available valuation; privately held with no disclosed market capitalization.
Shridhar Joshi (Founder and CEO), Darryl Hughes (Head of Development), supported by a team of game designers, mathematicians, creative artists, programmers, and sound experts.
Around 50-60 employees collectively bringing about 125 years of combined industry experience.
Specific financial performance data is not publicly disclosed; likely modest revenue consistent with a specialized independent developer serving niche markets.
Revenue primarily from game development for online and land-based casino operators, including game licensing, distribution fees through platforms like Microgaming Quickfire and social gaming channels, and consulting services.
No detailed data available; majority from slot games for real-money online and land-based casinos, with a smaller portion from social gaming products.
Experienced steady growth through expanding game portfolio and increased partnerships with major platforms and operators, but specifics are not publicly available.
Focused on growing game portfolio, leveraging major platform integrations (Microgaming, OpenBet), and expanding reach in North America, Europe, and Macau markets.
Does not hold direct gaming licenses but releases games under licensed platforms such as Microgaming Quickfire; partners’ platforms hold required licensing.
Through partners, operates in licensed jurisdictions including North America, Europe, and Macau.
Regulatory oversight applies to operators and platform holders using 2BY2 games, such as UK Gambling Commission, Malta Gaming Authority, and other jurisdictional authorities.
No public information regarding pending license applications or renewals for 2BY2 Gaming itself.
No direct eCOGRA or iTech Labs certifications for the provider itself; games tested and certified via partner platforms and operators.
No publicly known regulatory sanctions or penalties.
Adheres to industry best practices by supporting responsible gambling measures implemented by licensed operators and platforms using its games.
Fair gaming ensured through RTP certifications and RNG audits conducted by third-party testing labs via distribution platforms.
AML procedures primarily managed by the licensed operators and platforms distributing 2BY2 games, as typical in the industry.
KYC compliance enforced by operators; 2BY2 supports integration on licensed platforms where KYC is mandated.
Games undergo independent testing and certification through partner platforms such as Microgaming Quickfire.
RNG technology certified through third-party testing organizations via platform aggregators.
Compliance with GDPR and data protection standards is maintained through partnerships with licensed operators obligated to these requirements.
Provides necessary audit and compliance data to partner platforms and operators for regulatory purposes.
Games and systems are audited regularly as per requirements of distribution platforms and jurisdictions.
Small but growing market share niche focusing on innovative slot titles distributed through major aggregation platforms.
Competitors include other independent slot providers such as Williams Interactive (WMS), Red Tiger Gaming, Pragmatic Play, and Quickspin.
Unique game mechanics with patented features, strong land-based and online integration, experienced management team, and high-quality graphics and themes.
Strongest presence in North America, Europe, and Macau through operator partnerships and land-based collaborations.
Reputed for innovative slot content with solid quality; recognized as a niche provider with growing popularity in both online and land-based sectors.
No major publicly disclosed industry awards to date.
Pricing structures are privately negotiated and generally competitive with other independent slot developers.
Focus on patented math models and unique game features, combined with cross-platform availability (online, land-based, social).
Partnerships with Microgaming (Quickfire), Openbet, LeGa, Amaya, Bally Technologies, and social platform providers like Facebook.
Positioned as an innovative, quality-focused niche slot developer with strong ties to land-based and online casino markets.
Strengths include innovation, patent portfolio, and multi-channel reach. Weaknesses include smaller game portfolio and lack of own distribution platform.
Leveraging cross-channel gaming, patented game features, mobile-friendly design, and partnerships with major aggregators.
Adapts by distributing via fully licensed partners and meeting certification/testing requirements indirectly.
Strong history of innovation with over 65+ patents issued and multiple pending related to game mechanics and technology.
Moderate agility with continuous new releases and platform integrations, but constrained by reliance on partner platforms.
Exact number unknown; games offered on multiple top-tier platforms serving hundreds of operators worldwide.
Major partners include Microgaming, Bally Technologies, Openbet, Amaya, William Hill, Mr. Green, Unibet, Bet365, BetVictor, and Pokerstars.
Primarily serves online real-money casino operators, land-based casinos, and social gaming platforms.
Works with tier 1 operators and established land-based casino manufacturers plus emerging tier 2/3 online operators via aggregation.
No public data available; long-term partnerships with major platform providers imply stable retention.
Acquires clients through aggregation partnerships, industry networking, trade shows, and referrals.
Contract durations typically range from 1 to 3 years depending on operator and platform agreement standards.
Offers exclusive and semi-exclusive deals through select partnerships primarily with large operators and platform integrators.
Provides consultation and support services for new operators entering the market, especially regarding product creation and licensing.
Structured onboarding with technical integration support, API documentation, and collaborative testing.
Offers training programs and educational resources on game features and integration processes upon request.
No publicly detailed case studies, but noted success with major operators in both online and land-based spaces.
Uses feedback channels via partners and direct communication; continuous product improvement based on operator input.
Formal feedback collection through account management and partner communication channels.
Maintains dedicated account management teams to address and resolve operational issues efficiently.
Provides consultation and support services for new operators entering the market, especially regarding product creation and licensing.
Primarily video slots with varied themes, bonus mechanics, and volatility ranges; social casino games also developed.
Releases several new titles annually, with a steady but not aggressive release cadence.
Has capabilities to create custom branded and licensed content upon client request.
Covers diverse themes including mythology, fantasy, history, technology, animals, culture, and unique designs.
Most games are available in demo mode or free-play versions for operator and player testing.
Offers games across low, medium, and high volatility ranges tailored to player preferences.
RTP typically ranges from approximately 95% to 97%, depending on the title.
Currently does not prominently offer progressive jackpot titles.
Includes free spins, multipliers, wild and scatter symbols, gamble modes, bonus games, and unique patented mechanics.
Fully optimized for mobile play with HTML5 technology ensuring compatibility across devices.
Supports multiple languages depending on operator needs and platform localization.
Provides culturally adapted game content tailored for different regulatory and market requirements.
Implements standard accessibility features; more specialized inclusions are not publicly detailed.
Uses HTML5, JavaScript, and proprietary math models along with advanced graphic design tools.
Games are built primarily in HTML5 for cross-platform compatibility and multi-device support.
Provides API integration for games primarily through partner platforms with standard protocols.
Integration is streamlined through aggregation platforms with comprehensive technical documentation.
Offers detailed technical documents and integration guides to operators and platform partners.
Does not independently offer white-label casino platform solutions; focuses on game content.
Operators can adjust some configurable parameters but core RTP settings are fixed and certified for fairness.
Provides game performance data and analytics primarily via platform partners; standalone reporting tools are limited.
Supports real-time game data and statistics access through platform integrations.
Implements industry-standard encryption and security protocols to safeguard gaming integrity and user data.
Regular game updates and maintenance conducted in collaboration with distribution platforms to optimize performance.
Conducts load and performance testing as part of development and before release to ensure stability.
Games are compatible with a range of operator wallet systems via platform integrations.
Payment methods are managed by operators/platforms; 2BY2 Gaming games support integration irrespective of payment provider.
Does not provide a full casino management system; focuses on game development and related services.
Back office functions handled by platforms; 2BY2 provides data access and game management tools as required.
Does not offer sportsbook or betting solutions; specializes in slots and casino games.
Player management is conducted via platforms and operators using 2BY2 games.
Bonus systems are game-feature based; promotion management is operator/platform responsibility.
CRM features are offered by operators; 2BY2 focuses on game content.
Affiliates managed by operators/platforms; not a core function of 2BY2 Gaming.
Provides marketing assets and game content; campaign tools are operator/platform provided.
Games support responsible gambling tools integrated by licensed operators.
Basic reporting is provided; advanced business intelligence tools rely on platform capabilities.
Games support multi-language and multi-currency operations through platforms.
Provided by operators/platforms, not by 2BY2 Gaming directly.
Fraud prevention managed by operators and platforms.
Provided by licensed platforms servicing 2BY2 games.
As a content provider, 2BY2 focuses on scalable game architecture compatible with platforms' scalability.
Invests in advanced math models, patented game mechanics, and cross-platform tech.
No public indication of VR/AR game development.
No publicly disclosed efforts in blockchain or cryptocurrency integrations.
Some game-level AI or adaptive features may be utilized; no explicit major AI use disclosed.
Fully mobile-optimized games; no clear evidence of mobile-exclusive products.
Continuously adapts games for new device compatibility via HTML5 technology.
Supports basic analytics through platforms; personalization features are enhancing but limited public detail.
Holds over 65 issued patents and around 40 pending related to game mechanics and technology.
Maintains innovation focus through patents and partnerships to keep competitive advantage.
Ongoing investment in R&D focusing on game mechanics and player engagement.
No public evidence of formal collaborations with startups or academic institutions.
Pioneers unique math models and patented gameplay mechanics that differentiate their slots.
Focused on seamless cross-device play via HTML5 technology, supporting online, land-based, and social channels.
Details not publicly disclosed, but focus remains on game portfolio growth, patent development, and cross-platform delivery.
Licensing fees, revenue share models with operators and aggregators, and consulting service fees.
Industry standard revenue share models usually range around 30-40%, but exact provider-specific rates are confidential.
Integration fees vary; typically includes setup and integration costs negotiated case-by-case depending on operator and platform.
May apply depending on contract terms, commonly required in industry agreements.
Pricing packages are customized based on operator size, market, and service scope.
Providers generally offer discounts or incentives for long-term or high-volume operators; likely similar practices.
Pricing is competitive relative to other independent game content providers.
Additional fees may apply for custom development, exclusive content, or enhanced support services.
Typically monthly or quarterly billing cycles aligned with contract terms.
Some models may include performance-based revenue sharing subject to contract negotiation.
Early termination penalties are contract-specific and usually include notice periods and penalty fees.
New game additions or feature expansions often incur additional fees or licensing costs.
Support and maintenance may be included or charged separately depending on agreement terms.
Pricing may vary based on regulatory environments and regional market conditions.
Generally flexible and willing to negotiate commercial terms with operators.
Contracts often range from 1 to 3 years with renewal options.
Offers exclusivity in specific markets or operators on negotiated basis.
May include minimum revenue guarantees or performance clauses as part of contracts.
Licenses to operators include strict IP rights retention by 2BY2 Gaming and usage terms.
Disputes typically resolved through contractual arbitration or mediation clauses.
Standard notice periods for termination commonly 30-90 days per contracts.
Non-compete and NDA clauses standard in agreements to protect proprietary information.
Contracts include liability and indemnification provisions protecting both parties.
Force majeure provisions included to address extraordinary uncontrollable events.
Contracts clearly define regulatory compliance obligations and responsibilities.
SLAs specify uptime targets, performance standards, and issue resolution timeframes.
Operator data and player information handled per contract with data security and retention policies.
Marketing and branding guidelines established in agreements to protect brand integrity.
Promotional content approval processes included to ensure compliance and branding standards.
Contract modifications managed through mutual written agreement.
Provides technical support via dedicated teams primarily through phone, email, and ticketing systems.
Support availability typically during business hours with some extended coverage; 24/7 support depends on contract terms.
Technical support channels include phone, email, live chat, and support ticket systems.
Response times vary by severity; critical issues prioritized for rapid resolution.
Dedicated account managers provide ongoing relationship management and operational support.
Offers consulting related to product development, market entry, and regulatory guidance.
Provides training and educational materials to operator staff on product use and integration.
Certification programs for operator personnel may be available but not widely publicized.
Supplies marketing collateral, videos, and promotional assets to operators.
Provides guidance and documentation to assist operators in regulatory compliance.
Full implementation and integration support provided including technical testing and deployment assistance.
Premium support and customized service packages may incur additional fees.
Maintains dedicated account management teams to address and resolve operational issues efficiently.
Multi-tier escalation paths defined for unresolved technical or operational problems.
On-site support is available but typically arranged for major clients or specific projects.
Uptime guarantees depend on platform partnerships; typically high availability standards (99.9%+).
Reliable performance record supported by partner platform infrastructure.
Scheduled maintenance and updates coordinated with operators and platforms to minimize disruption.
Disaster recovery and business continuity plans implemented in partnership with platforms and operators.
Uses backup and redundancy systems in collaboration with hosting and platform partners.
Provides monitoring and reporting tools integrated within partner platforms.
Works with platform partners to manage traffic spikes and scale resources dynamically.
Adopts industry-standard security protocols to safeguard from cyber threats and data breaches.
Regular security audits and penetration tests conducted via partners; internal testing routines established.
Incident response plan in place for security breaches and critical incidents.
Proactive communication channels maintained for informing clients about service disruptions.
Compensation or credits provided in accordance with service-level agreements.
Ensures data integrity through secure development practices and encrypted data handling.
Holds certifications indirectly via partners; no direct public security certifications.
System performance is continuously monitored and reported following SLA requirements.
Estimated significant portion of revenue reinvested in R&D given company’s focus on innovation.
Employs a core team of approximately 20-30 developers and engineers.
Focus on patented game mechanic innovation, cross-platform compatibility, and player engagement features.
Maintains dedicated R&D teams focused on new game mechanics and technology advancements.
Exploring advanced math models and possibly AI-driven game features.
Incorporates operator and player feedback into iterative development and feature enhancements.
Development cycles range from 6 to 12 months depending on game complexity.
Collaborations with external developers occasionally occur; primarily an in-house development team.
Uses rigorous QA and multi-stage testing from alpha to beta phases including compliance testing.
Prioritizes features offering competitive differentiation and player engagement value.
Offers beta testing with select partners before official game launches.
Protects IP through patents, NDAs, and robust internal security practices.
Uses Agile and Scrum methodologies for software development and project management.
Ensures full cross-platform compatibility primarily through HTML5 development.
Adheres to user-centric UX/UI design principles for intuitive and engaging player experiences.
Targeting expansion in regulated European and emerging Asian markets.
No public information on new license pursuits by 2BY2; continues to operate via licensed platform partners.
Plans to increase footprint in Europe, Macau, and potentially South America through partnerships.
May consider expanding social gaming verticals and new slot themes.
No confirmed mergers or acquisitions announced; strategic alliances ongoing.
Competes by differentiating through patented innovation and multi-channel delivery.
Invests in targeted marketing and presence at industry events to improve brand awareness.
Exploring additional aggregator platforms and social gaming outlets.
Continuously adapts games based on player behavior analytics and feedback.
Seeks to maintain independence by focusing on innovation while collaborating with larger platforms.
No current plans publicly disclosed for proprietary hardware.
Relies on licensed partners to address regulatory challenges; maintains compliance agility.
Focuses on innovation, patent protection, and strategic partnerships to sustain competitive advantage.
Games are fully optimized for mobile devices following mobile-first design principles.
Does not currently produce live dealer or live streaming game solutions.
No current product offerings in esports or virtual sports betting.
No publicly available information on blockchain or cryptocurrency initiatives.
Exploring AI-driven personalization but no public flagship AI features announced.
Supports responsible gambling via adherence to operator frameworks and game design standards.
Targets growing regulated markets in North America, Europe, and Asia.
Supports integration through platforms handling multiple payment methods adapted to market needs.
Provides cross-device, omnichannel game experiences via HTML5 and platform partnerships.
Maintains compliance via certified partners and regular audits.
Aligns with GDPR and data privacy laws via operators and platform compliance policies.
Focuses on hiring experienced industry talent and fostering a collaborative development environment.
Monitors market trends and feedback to continuously refine offerings.
No specific public details on cloud infrastructure investments; relies on platform partners’ infrastructure.
Employs code optimization and HTML5 standards to optimize loading times and performance.
Developing enhanced analytics capabilities with platform partners.
Continuously improves API documentation and integration processes.
Implements ongoing security updates and standards aligned with industry best practices.
Uses scalable game architectures compatible with various platform scalability needs.
Adopts modern development frameworks consistent with HTML5 and Agile methodologies.
Works with aggregator platforms to improve content delivery and management capabilities.
Evaluates machine learning for player analytics; implementation details limited.
Enhances QA testing protocols to ensure production stability and compliance.
Invests in modern collaboration tools to support remote and distributed teams.
Works with aggregator platforms to improve content delivery and management capabilities.
Pursues continuous automation in testing, deployment, and monitoring processes.
Focused on next-gen gaming tech through patenting and multi-platform delivery models.
Engaged in regular platform updates to keep legacy games compatible and performant.