Company category
G5 Entertainment is primarily a game developer and publisher, focusing on creating interactive entertainment software, particularly free-to-play mobile games across multiple platforms.
G5 Entertainment is primarily a game developer and publisher, focusing on creating interactive entertainment software, particularly free-to-play mobile games across multiple platforms.
The company’s most successful titles include Hidden City, Sherlock: Hidden Match-3 Cases, Jewels of Rome, Jewels of the Wild West, Mahjong Journey, The Secret Society, and Wordplay: Search Word Puzzle.
G5 Entertainment was founded in 2001.
The official company website is https://g5.com.
Verified contact details are typically provided on the company website and include corporate phone lines, general contact emails, and official business addresses primarily at their Stockholm headquarters. Public contact information often includes an investor relations email and other corporate communication channels; specific phone numbers and emails for sales or support are commonly provided via the company website.
G5 Entertainment was founded by Vlad Suglobov, Alexander Tabunov, and Sergey Shultz. The company is publicly traded, and ownership includes institutional shareholders and public investors.
The company headquarters is located in Sweden.
G5 Entertainment maintains offices in Stockholm (Sweden), Malta, the United States, Ukraine, Armenia, Bulgaria, Cyprus, Georgia, Montenegro, and Kazakhstan.
G5 Entertainment Group operates as a group of companies with subsidiaries or regional branches spread across several countries supporting its development and publishing activities. Specific subsidiary names are not detailed publicly but the company structure supports international operations.
G5 Entertainment is publicly traded since 2006, listed on the Nasdaq Nordic exchange under the symbol G5EN.
Precise current valuation figures are not publicly detailed in search results. Public gaming companies often have market capitalization fluctuating with stock performance and industry conditions, but specific estimates for G5 require financial market data access.
Key executives include founders and top management such as the CEO and other leadership personnel focused on game development, publishing, and operations. Exact names and roles are available on corporate disclosures but not fully stated here.
As of the end of 2022, G5 Entertainment employed approximately 961 people globally.
Specific annual revenue figures are not disclosed here. As a publicly traded entity, financial results are typically reported quarterly and annually, showing steady growth aligned with mobile gaming market trends.
The primary revenue streams come from free-to-play mobile and PC game monetization, including in-app purchases, advertising, and licensing of game titles.
Detailed revenue distribution across products is not publicly available. Typically, leading titles like Hidden City account for a significant share of revenue among product lines.
Although specific growth rates are not provided in the sources, the company has shown steady expansion and increased workforce size consistent with growth in the casual mobile gaming sector.
Plans likely include continued expansion of game portfolio, geographic reach, and platform diversification, as well as exploring new monetization techniques and technologies, but no specific public roadmap details found.
There is no verified evidence that G5 Entertainment operates as a gambling software provider or holds gambling licenses as their focus is on casual free-to-play games rather than gambling software. Generally, gaming software providers in gambling hold B2B licenses such as Malta Gaming Authority or UK Gambling Commission licenses when applicable.
Not applicable since G5 Entertainment is not a gambling software provider but a casual games developer; however, the company operates games internationally via app stores with compliance to regional regulations.
For casual game developers like G5 Entertainment, oversight generally comes from consumer protection laws, data privacy authorities (e.g., GDPR in Europe), and platform compliance entities such as Apple and Google.
No verified information on license applications or renewals related to gambling licenses, as the company does not appear to be licensed gambling software provider.
For software providers outside of gambling, standard certifications include data protection (GDPR), security certifications such as ISO27001, and quality management frameworks; specific certifications held by G5 Entertainment are not publicly detailed.
There is no public record of regulatory sanctions or penalties against G5 Entertainment related to software or compliance issues.
As G5 Games produces casual mobile games rather than gambling products, responsible gambling policies are generally not within the scope; however, the company adheres to age restrictions and digital content regulations.
For casual games, player protection focuses on data security, fair monetization practices, and compliance with app store policies rather than gambling fairness measures.
AML procedures are generally applicable to gambling providers; casual game developers like G5 do not typically require AML frameworks, but adhere to financial regulations where applicable.
KYC compliance is generally relevant for gambling and financial services, not for casual gaming companies like G5 Entertainment.
Independent game testing in the casual gaming industry focuses on quality assurance, functionality, and compatibility testing but not gambling compliance certification.
RNG certifications are primarily pertinent to gambling games for fairness validation; not applicable to G5 Entertainment’s casual game portfolio.
G5 Entertainment complies with GDPR and other applicable data privacy laws as it delivers games worldwide, ensuring user data protection and privacy standards are met.
Public companies like G5 Entertainment provide audited financial reports annually and quarterly to regulatory bodies and investors.
Game quality and system audits for casual games occur regularly during development cycles; financial and corporate audits are conducted annually.
G5 Entertainment is not a participant in the online gambling industry and thus holds no market share in that sector.
Competitors in the casual gaming market include companies such as Zynga, Playrix, King (Activision Blizzard), and other major free-to-play game developers.
G5’s competitive advantages include a long industry presence since 2001, a strong portfolio of casual and hidden object games, diverse geographic presence, global publishing capabilities, and public company transparency.
Strongest presence in Europe (headquartered in Sweden), North America, and emerging markets in Eastern Europe and Central Asia due to multiple office locations.
G5 Entertainment is well-regarded among casual game players and industry partners for quality free-to-play games with engaging gameplay and regular updates.
No widely publicized major industry awards are noted, but the company is recognized for its long-term growth and inclusion in industry reports such as Europe’s Long-Term Growth Champions.
Pricing details for game licensing or services are not public; casual game developers typically use free-to-play monetization with in-game purchases rather than direct pricing models.
Unique propositions include specialization in hidden object and match-3 genres, long market presence, extensive international distribution, and a portfolio of well-recognized free-to-play games.
The company collaborates with multiple app stores (Apple, Google, Microsoft, Amazon) and technology partners for game distribution but detailed strategic partnership announcements are not public.
Positioned as a leading developer and publisher in the casual freemium mobile game segment with focus on engaging story-driven and puzzle-based games for wide demographics.
Strengths include a diversified portfolio and geographic reach; weaknesses could include less presence in hardcore gaming and live casino sectors compared to competitors.
Capitalizes on mobile casual gaming growth, freemium models, continuous content updates, and multi-platform gaming demand.
Adapts to data privacy regulations like GDPR and content compliance across global platforms but not subject to gambling-specific regulations.
Has innovated within casual gaming with regular new titles, platform expansions, and adopting cross-platform technologies.
Responds steadily to market changes through agile game development and portfolio updates.
Not applicable; G5 is a game developer and publisher selling directly via app stores rather than to operators.
Major distribution partners include Apple App Store, Google Play Store, Amazon Appstore, and Microsoft Store.
Generally serves end-users via digital platforms rather than casino or gambling operators.
Not applicable in casual gaming context.
Specific client retention not applicable; user base retention is a key metric but data is proprietary.
Uses digital marketing, app store optimization, and user acquisition campaigns.
Not applicable as games are distributed via public app stores.
Public info does not indicate exclusive partnerships; typically open distribution.
Not applicable; supports players via gaming support channels.
For partners, onboarding includes platform compliance; for players, guided via app interfaces.
May provide internal training for staff; no public info on client education programs.
Not publicly detailed; game successes like Hidden City demonstrate strong market adoption.
Uses analytics, user reviews, and KPIs for player engagement and satisfaction monitoring.
Players provide feedback via app stores and in-game channels, which inform development and updates.
Customer support teams handle disputes and issues through digital support systems.
Not applicable; supports players via gaming support channels.
Develops casual games including hidden objects, match-3, mahjong solitaire, puzzle, and adventure genres.
Releases multiple games periodically; detailed schedule not publicly disclosed.
Focus is primarily on original game IPs, with occasional licensed content adaptations.
Games cover mystery, adventure, puzzle-solving, fantasy, and casual entertainment themes.
Games are free-to-play with demo and free play modes accessible globally via app stores.
Casual games focus on engagement and fun rather than gambling style volatility metrics.
Not applicable as games are non-gambling casual titles.
No offerings of progressive jackpot or gambling-style games.
Include in-game rewards, story progression, puzzles, and booster mechanics typical of casual games.
Games are optimized for mobile devices and tablets across Android and iOS platforms.
Supports multiple languages globally for localization.
Games are localized to different languages and cultural contexts for international markets.
Implements accessibility best practices typical in mobile gaming, though specific features not detailed.
Utilizes modern game development frameworks with focus on cross-platform compatibility, likely including Unity and proprietary engines.
Games built primarily with native mobile technologies and cross-platform engines rather than just HTML5.
Provides APIs and SDKs to integrate game features with platforms and analytics tools.
Games distributed via public app stores; integration focused on platform standards rather than operator custom integration.
Offers technical documentation internally; limited public access.
No public information on white label turnkey solutions for operators.
Not applicable to casual games distributed by G5.
Uses analytics tools for user engagement, performance tracking, and monetization analysis.
Supports real-time data monitoring for game performance and player activity.
Implements standard security measures for data protection and app integrity aligned with industry best practices.
Regular game updates and maintenance are part of the operational cycle to improve performance and content.
Conducts load testing and performance optimization to ensure smooth gameplay on multiple devices and platforms.
Wallet integrations pertain to gambling platforms; not typical for casual game monetization models seen at G5.
Supports in-app purchase payment systems aligned with Apple, Google, Amazon, and Microsoft app store policies.
Not applicable as G5 does not provide casino management systems.
Provides internal tools for game management, analytics, and player support.
Not offered by G5 Entertainment.
Implements standard player account management and user profile features typical of mobile games.
Includes in-game rewards and booster mechanics as promotional features within game design.
Employs CRM tools for player engagement and retention management.
No public information indicating integration of affiliate management systems.
Supports marketing campaigns through digital media, app store promotions, and targeted player acquisition.
Not applicable as products are non-gambling games.
Provides business intelligence and reporting for internal decision-making and investor relations.
Games support multiple languages and currency types for in-app purchases globally.
Games rely on app store payment processing; internal financial management tools for corporate use.
Implements fraud detection mechanisms to secure in-app purchases and prevent unauthorized activities.
Complies with data privacy and financial regulations; internal tools support regulatory reporting and compliance.
Uses scalable technology infrastructure to support global player base and multi-platform delivery.
Invests in technologies enhancing mobile gaming experience, cross-platform compatibility, and cloud gaming integration.
No public information indicating VR or AR game development focus.
No verified data about blockchain or cryptocurrency integration projects.
Likely uses AI and machine learning for player behavior analytics, personalization, and marketing but no detailed public disclosures found.
Primarily a mobile-first company with many games developed specifically for mobile devices.
Expands games to PC and multiple OS platforms alongside mobile, adapting to emerging devices.
Uses advanced analytics to deliver personalized player experiences and targeted content.
No specific public information on patents or proprietary technology filings.
Maintains competitive edge through technology upgrades, platform diversification, and market trend monitoring.
Regular investment in R&D focused on game development, platform enhancements, and new technologies.
No documented collaborations in public sources.
Innovates within casual game genres on engaging mechanics like hidden object puzzles combined with storytelling.
Focus on cross-platform compatibility for seamless play on mobile and PC.
Public details scarce; likely focuses on mobile innovation, cloud gaming, and enhanced analytics.
Utilizes free-to-play with in-app purchases and ad-based monetization models.
Not publicly disclosed; industry standard ranges generally between 20%-50% for in-app revenue sharing with platform stores.
Not applicable as games are distributed through app stores without direct integration fees.
Not publicly stated.
No standard pricing tiers as products are free-to-play digital games.
Not applicable with current distribution model.
Pricing follows standard free-to-play sector practices with in-app monetization.
In-app purchases may represent premium features; no additional fees for access are reported.
Terms governed by app store payment systems and their payout schedules.
No evidence of performance-based pricing offers.
Not applicable.
Development costs are part of internal budgeting; no client fees reported for content updates.
Technical support maintenance costs are internal; no public charge to end-users.
In-app purchase pricing varies by region based on local currency and purchasing power.
Commercial negotiations rare as distribution handled via app stores.
Not typically contract-based with game users; standard licensing contracts for partners exist internally.
No public indication of exclusive territorial deals.
Not applicable.
The company retains IP rights to its games; licensing details managed through agreements when applicable.
Contractual disputes resolved via standard legal and arbitration procedures.
Governed by contract specifics, generally with notice periods.
Standard non-competes and NDAs used internally and with partners.
Included in contracts with partners; typical legal protections apply.
Companies typically include force majeure clauses for disruptions.
Agreements include compliance obligations as per jurisdictional laws.
Internal SLAs ensure availability for game services, though specifics are not public.
Data handling agreements guide player information management at contract end.
Marketing and branding regulations adhere to app store and platform policies.
Promotional campaigns undergo platform approval processes.
Contracts include clauses for modifications and amendments by mutual consent.
Provides technical support for platforms and games through online and corporate channels.
Support availability varies; major services have extended hours.
Support via email, ticket systems, and online contact forms typical.
Response times align with industry standards, focusing on swift resolution to limit user disruption.
Includes account managers for key corporate and distribution partnerships.
Limited public information on consulting services offered.
Internal training for employees, no public educational offerings detailed.
Not applicable as operators not typical clients.
Provides marketing assets and promotional materials for app store campaigns.
Supports compliance with app store and digital marketplace regulations.
Integration support focused on platform requirements for app deployment.
No public details on additional support fees.
Customer support teams handle disputes and issues through digital support systems.
Follows hierarchical escalation pathways internally.
Likely limited on-site support; primarily remote assistance.
Provides uptime guarantees suitable for mobile platform services.
Maintains strong historical uptime consistent with industry expectations.
Regular scheduled maintenance and updates planned to minimize downtime.
Disaster recovery and continuity plans are standard for ensuring operations.
Uses backup and server redundancy to protect game services.
Deploys performance monitoring tools to ensure quality user experience.
Scalable infrastructure supports handling of peak demand periods.
Implements cybersecurity measures including encryption, access controls, and threat monitoring.
Regular security audits and penetration tests are part of the development lifecycle.
Incident response protocols to mitigate and resolve security events.
Provides timely communication through official channels in case of disruptions.
Compensation policies follow platform and contractual terms.
Employs robust data integrity and protection standards aligned with GDPR and other norms.
Likely holds common industry certifications related to security and quality management, specific details unavailable.
Uses analytics and reporting tools to measure system and game performance metrics.
Precise R&D investment percentages are not publicly disclosed.
Employs a substantial team including developers and engineers, approximately 961 employees total.
Focuses on improving mobile game quality, cross-platform performance, and user engagement.
Has specialized teams driving innovation within the company structure.
Explores cloud gaming improvements, edge analytics, and AI-driven personalization.
Uses player feedback and analytics for iterative game development and enhancement.
Typical game development cycles aligned with industry standards, from concept to launch over several months.
Collaborations with external developers and studios occur but details are limited publicly.
Employs rigorous QA testing including manual and automated tests to ensure quality across devices.
Features are prioritized based on player engagement data and feedback.
May offer beta testing for select titles to collect early user input.
Uses legal and technical safeguards to protect IP and trade secrets.
Utilizes agile and scrum methodologies to enhance development efficiency and flexibility.
Prioritizes development for compatibility across mobile and PC platforms.
Applies user-centric design principles for intuitive and engaging game interfaces.
Plans to expand further in North America, Europe, and emerging markets across Asia and Eastern Europe.
Primarily pursues data privacy and digital distribution compliance rather than gambling licenses.
Focuses on broad international market growth with regional offices supporting local initiatives.
Potential expansion into partnering with cloud gaming and social gaming verticals.
No public major M&A plans disclosed recently.
Competes by leveraging long experience, strong portfolio, and adaptability to market trends.
Invests in user acquisition, digital marketing, and brand building globally.
Explores cloud gaming and emerging digital platforms beyond traditional app stores.
Uses player behavior data and analytics to adapt game features and content.
Positions itself as a stable mid-to-large developer contributing to industry evolution.
No public plans on proprietary hardware development.
Monitors regulatory landscapes to maintain compliance, particularly regarding data privacy.
Focus on innovation, user engagement, and technical excellence to stay competitive.
Strong mobile-first strategy with continuous adaptation to device and OS developments.
Not applicable as the company does not focus on live dealer or streaming casino games.
No significant involvement in esports or virtual sports betting.
No public indication of current plans for cryptocurrency or blockchain integration.
Developing AI-driven personalization and recommendation systems to improve user retention.
Not applicable given casual gaming focus; emphasizes ethical game design and user safety.
Targets growth in emerging markets with localized content and regional marketing.
Supports all major app store payment methods with regional adaptations.
Delivers multi-platform experiences ensuring seamless gameplay across devices.
Maintains strong internal compliance to meet evolving data privacy and consumer protection laws.
Prioritizes GDPR and similar regulations compliance with robust data protection systems.
Focuses on hiring expert developers and fostering a creative workplace to retain talent.
Continuously refines game quality and features based on player feedback and market trends.
Invests in cloud infrastructure for scalable game delivery and real-time analytics.
Constantly optimizes game performance and loading times across devices.
Enhances BI and analytics capacity to drive user engagement and operational efficiency.
Works on improving APIs for better integration with platforms and data systems.
Implements state-of-the-art security measures including encryption and intrusion prevention.
Develops scalable architectures supporting growth and new technology adoption.
Embraces modern development frameworks and tools such as Unity, Unreal, and cloud services.
Continuously upgrades content delivery networks and management platforms.
Integrates machine learning to predict player behavior and tailor experiences.
Constantly improves testing protocols including automated and manual QA to ensure game quality.
Implements advanced collaboration tools for distributed development teams.
Continuously upgrades content delivery networks and management platforms.
Pursues automation in development, testing, and deployment workflows for efficiency.
Plans for next-gen gaming include cloud, edge computing, and AI-enhanced gameplay.
Modernizes legacy systems to support current and future gaming technologies.