Game provider and integrated gaming technology developer, specializing in both land-based and online casino games and hardware.
Game provider and integrated gaming technology developer, specializing in both land-based and online casino games and hardware.
Popular products include classic and video slot games such as "Billyonaire," "Lucky Piggies," "Hot Fruits" series, "Diamond Monkey," and "Book of Aztec," as well as automated electronic roulette and bingo machines.
Founded in 1993.
www.amatic.com
Headquarters address is Kirchengasse 8, Gmunden, Austria; phone number +43 767229600500; contact via website forms and official emails are available through their corporate site.
Founded by Reinhold Bauer; currently a family-owned business maintaining private ownership.
Austria.
Headquarters located in Rutzenmoos, Upper Austria, Austria, with a primary focus and operational hub there.
Operates under the main brand AMATIC Industries GmbH; no widely publicized separate subsidiaries but partners globally for distribution and regional operations.
Privately held company.
Specific valuation or market capitalization data is not publicly disclosed.
Key leadership includes founder Reinhold Bauer; detailed current executive team specifics are not broadly published.
Approximately 150 employees as per recent industry data.
Estimated annual revenue around $8 million.
Revenue primarily from gaming hardware manufacturing, game software development, casino management systems, and online gaming platforms.
Exact revenue distribution not publicly available; typically, hardware production and gaming software are main income sources, with growing emphasis on online gaming solutions.
The company has experienced steady growth, particularly after launching online gaming solutions with its AMANET platform in 2014, focusing on expanding digital market presence.
Focused on expanding online gaming portfolio, increasing geographic reach in regulated markets such as the UK, Malta, Spain, and Latin America, and enhancing customizable casino management systems.
Holds licenses including UK Gambling Commission (UKGC), Malta Gaming Authority (MGA), DGOJ Spain, SGA Sweden, ONJN Romania, and Colombian licensing among others.
Licensed to operate in multiple jurisdictions including the UK, Malta, Spain, Sweden, Romania, Colombia, and other regulated markets.
Regulated by authorities such as UK Gambling Commission, Malta Gaming Authority, Spanish Gambling Directorate (DGOJ), Swedish Gambling Authority (SGA), Romanian ONJN, and Colombian regulatory bodies.
No specific public information on pending license applications or renewals.
Maintains compliance with certifications required by its regulatory licenses and employs multiple independent audits to ensure standards.
No publicly known history of regulatory violations or sanctions.
Implements responsible gambling frameworks aligned with regulatory requirements; works closely with authorities and experts to enhance player protection.
Uses certified Random Number Generator (RNG) technology, regular game fairness audits by independent testing labs, and transparent game mechanics.
Enforces AML procedures consistent with regulatory jurisdictions it operates in, supporting operators in compliance processes.
Provides tools and support to operators for KYC compliance aligned with licensing authorities.
Games are certified by independent testing laboratories such as eCOGRA, GLI, or equivalent certified bodies.
RNG systems are certified by internationally recognized testing agencies to guarantee randomness and fairness.
Fully compliant with GDPR and other relevant data protection regulations in its operating regions.
Provides audit and compliance reporting aligned with the strict requirements of its multiple jurisdictional licenses.
Regular audits on systems and games conducted annually or as required by regulators and independent testing labs.
Holds a moderate market share focusing on niche classic slot and RNG-based game verticals within the global iGaming market.
Competitors include Novomatic, Merkur Gaming, EGT, Playtech, and Scientific Games.
Strong heritage in land-based gaming with seamless transition to online, high-quality game design, hardware manufacturing capability, and regulatory compliance in multiple key markets.
Key presence in Europe (Austria, UK, Spain, Malta, Sweden, Romania) and expanding in Latin America (Colombia).
Recognized for quality, reliability, and regulatory compliance, with a reputation for straightforward, immersive slots and trusted partnerships.
Winner of “Best Slot Machines Manufacturer” award by Casino Life & Business Magazine in 2015.
Pricing positioned competitively in the mid-tier range, offering value through integrated hardware-software solutions and customization.
Combines premium hardware manufacturing with advanced online gaming solutions and multi-jurisdictional regulatory compliance.
Partners with major iGaming aggregators like GR8 Tech and SOFTSWISS to distribute its AMANET game platform.
Positions as a premium gaming technology provider with a focus on quality, compliance, and customer-centric solutions.
Strengths include strong land-based experience, hardware production, licensing breadth, and flexible product adaptation; weaknesses include less focus on live dealer games and limited brand visibility in the larger online-only segment.
Capitalizing on trends like mobile-optimized HTML5 games, multi-platform integration, and expansion into regulated online markets.
Proactively updates product certifications and complies with evolving regulatory standards across global markets.
Innovation shown by development of integrated solutions like AMANET platform and customizable casino management systems.
Demonstrates steady responsiveness with product portfolio adaptations and licensing updates aligned with market demands.
Used by numerous operators globally; exact count not publicly available but featured in many European and Latin American casinos.
Major partnerships with regional casinos and recognized online operators via aggregators.
Serves mid to large-scale land-based and online casino operators focusing on slots, multiplayer systems, and VLTs.
Engages with Tier 1 and Tier 2 operators primarily, also flexible for smaller operators through aggregator platforms.
High retention due to product reliability, regulatory compliance, and customizable solutions.
Attends major trade shows (G2E, ICE), partnership with aggregators, direct sales, and industry networking.
Typical contracts range from 1-3 years depending on services and distribution mode.
Provides exclusive deals in some territories, particularly for hardware and proprietary systems.
Offers onboarding support, technical assistance, and training to new operators.
Structured onboarding processes including technical integration, certification support, and training.
Provides training programs focused on product use, system management, and compliance.
Specific public case studies are limited; known for successful deployment of AMANET platform and hardware installations globally.
Uses feedback surveys, direct communication, and performance analytics.
Established channels for operator feedback and support ticketing systems.
Follows structured escalation procedures and client support protocols.
Offers onboarding support, technical assistance, and training to new operators.
Primarily slots, RNG table games (roulette, video poker), and video lottery terminals.
Regular releases with several new titles introduced annually; recent releases include multiple new slots in 2024-2025.
Limited branded/licensed content focus; primarily original games.
Wide variety of themes including adventure, classic fruit slots, Asian themes, and historical motifs.
Games offer demo and free play versions for operator and player testing.
Provides low, medium, and high volatility games to accommodate diverse player risk preferences.
RTP typically ranges from approximately 92% to 97.78% depending on the game.
Offers progressive jackpot games and solutions.
Incorporates bonus rounds, free spins, hold & win mechanics, wilds, and scatter symbols.
All games developed with HTML5 technology are fully optimized for mobile devices.
Games support multiple languages to cater to global markets.
Adapts games culturally and thematically for various regional markets.
Provides accessibility features conforming to industry standards to support inclusive gaming.
Utilizes HTML5 technology and modern development frameworks for cross-platform compatibility.
Games primarily built using HTML5 for desktop and mobile compatibility.
Offers APIs for integration via the AMANET platform, enabling single API connections to operator platforms.
Integration designed to be operator-friendly, with single API solutions and aggregation platform support.
Comprehensive technical documentation provided to operators and partners.
Offers modular, turnkey casino management systems adaptable as white-label solutions.
Operators can modify game RTPs and settings within regulatory limits.
Delivers advanced reporting tools and analytics for operational and player behavior insights.
Supports real-time data reporting and game performance statistics.
Implements robust security measures including encryption and fraud prevention protocols.
Regular game updates and maintenance are managed centrally and rolled out to operators.
Conducts load testing and continuous performance optimization to ensure stability.
Games compatible with various wallet and payment systems.
Supports integration with multiple payment methods commonly used by operators.
Provides a comprehensive modular casino management system with features for player, game, and bonus management.
Includes back-office administrative tools for customer management, analytics, and compliance tracking.
No significant sportsbook or betting solutions currently offered.
Features player account management, CRM integration, and bonus controls.
Provides bonus and promotion management tools for operators.
Includes CRM features to support player engagement and retention.
Offers affiliate management capabilities within its casino management solutions.
Supports marketing campaign management tools within its platform.
Equipped with responsible gambling tools aligned with regulatory requirements.
Reporting includes comprehensive business intelligence features.
Supports multi-currency and multi-language functionalities.
Provides payment processing and financial management capabilities through integrations.
Includes fraud detection and prevention mechanisms to secure operator and player transactions.
Provides tools for compliance and regulatory reporting.
Architecture is scalable and modular to support operator growth and new integrations.
Invests in HTML5 game tech, platform modularity, and mobile-first developments.
No public information on VR/AR game development.
No published data on blockchain or cryptocurrency integration efforts.
No specific disclosures on AI or machine learning features in products.
Emphasizes mobile-first game development with all titles optimized for mobile play.
Focuses on HTML5 cross-platform compatibility for emerging devices.
Offers operator data analytics and player behavior personalization tools.
No public patent information available.
Maintains competitive edge by investing in mobile optimization and regulatory compliance.
Continues to invest in R&D focused on online game development and system innovations.
No publicly available information on technology partnerships or academic collaborations.
Innovates in Hold & Win mechanics, bonus feature integration, and multi-game cabinets.
Strong focus on cross-platform gaming ensuring seamless play across desktop, tablet, and mobile.
Plans include expanding online gaming portfolio and platform modularity enhancements.
Uses revenue share, licensing fees, and turnkey system sales models.
Industry-standard revenue share percentages, typically ranging between 20-40% depending on deal structure.
Setup fees vary based on integration complexity; typical costs include platform setup, licensing, and customization.
Varies by contract; often includes minimum game launches or revenue thresholds.
Offers tiered pricing based on game volume and features.
Provides discounts and incentives for long-term contracts and high-volume operators.
Pricing is competitive within mid-tier market providers balancing quality and cost-effectiveness.
Premium features or customizations may incur additional fees.
Payment typically on monthly or quarterly billing cycles, as per contracts.
Some contracts allow performance-based models aligned with operator revenue.
Contracts likely include early termination penalties; terms vary by agreement.
Additional games or features usually added with agreed fee structures.
Maintenance and support fees generally included or charged as per service-level agreements.
Pricing may vary by region reflecting regulatory or market conditions.
Generally open to negotiation on commercial terms based on client needs.
Standard contract lengths range from 1 to 3 years.
Offers exclusivity arrangements selectively in certain markets or product categories.
Contracts may include minimum revenue guarantees as part of terms.
Retains IP rights for software; licensing agreements detail usage rights and restrictions.
Contract disputes resolved through negotiated settlements or arbitration clauses.
Includes termination clauses with defined notice periods, typically 60-90 days.
Includes non-compete and confidentiality terms to protect business interests.
Agreements include liability and indemnification provisions to limit risk.
Contracts include force majeure clauses to address extraordinary events.
Regulatory compliance requirements are explicitly stated in contracts.
SLAs typically guarantee uptime above 99.9% with performance benchmarks.
Data handling procedures specify operator responsibility and secure data deletion upon termination.
Contracts regulate marketing and branding use to align with provider standards.
Promotional materials and campaigns require provider approval before launch.
Contract amendments managed through formal written change control processes.
Provides comprehensive technical support including troubleshooting, updates, and integration help.
Support availability generally standard office hours with escalation paths for urgent issues.
Support via phone, email, live chat, and ticketing systems.
Typically rapid response times within hours, with priority support for high-severity issues.
Dedicated account managers provide personalized client relationship support.
Offers consulting services focused on product selection, market entry, and compliance.
Provides operator training programs covering software use, compliance, and updates.
May offer certification or accreditation programs for operator personnel.
Supplies promotional and marketing materials, including game trailers and product info packs.
Assists operators with licensing applications and regulatory compliance preparation.
Provides full integration and implementation support throughout project lifecycle.
Premium support packages may carry additional fees.
Follows structured escalation procedures and client support protocols.
Formal escalation processes exist for unresolved technical or contractual issues.
On-site support available upon request, especially for major implementations.
Guarantees system uptime typically above 99.9%.
Maintains strong historical uptime and system reliability records.
Regularly schedules maintenance and updates with operator notifications.
Established disaster recovery and business continuity plans.
Implements redundant systems and backup protocols for operational security.
Provides real-time monitoring and detailed performance reporting tools.
Scalable infrastructure to manage traffic spikes and peak demand.
Employs advanced cybersecurity measures including encryption, intrusion detection, and routine audits.
Conducts regular security audits and penetration tests annually or as required.
Maintains documented incident response plans and crisis management protocols.
Communicates promptly with clients about service issues and expected resolution times.
May offer service credits or compensations for extended downtime per contract terms.
Uses encryption and secure data management practices to ensure data integrity.
Holds relevant ISO and gaming industry security and quality certifications.
System performance metrics regularly measured and reported to clients.
Estimated R&D investment around 10-15% of annual revenue focusing on technology and product innovations.
Has more than 100 professionals including developers and engineers on staff.
Focus on online gaming expansion, mobile optimization, and modular platform systems.
Operates dedicated R&D teams within headquarters focusing on innovation.
Exploring advanced HTML5 enhancements and mobile-first technologies.
Actively collects operator and player feedback for continuous product improvement.
Development cycles range from 3 to 9 months for new games and platform features.
Occasionally collaborates with external studios and technology partners.
Uses comprehensive QA testing including functionality, compliance, and performance testing.
Prioritizes based on market demand, client feedback, and regulatory changes.
Runs beta testing and early access programs selectively for new releases.
Implements strong IP protections and confidentiality agreements.
Employs agile and scrum methodologies for flexible development workflows.
Ensures cross-platform compatibility through HTML5 and centralized testing.
Adopts modern UX/UI principles to ensure intuitive and engaging player interfaces.
Planning to expand in Latin America and additional European regulated markets.
Pursuing continued renewals and new market regulatory licenses as required.
Focused geographic expansion into regulated markets globally, especially LatAm and Europe.
Considering growth in online casino verticals such as video poker and multiplayer systems.
No public information on current M&A plans; maintains strategic partnerships with distribution aggregators.
Plans to maintain competitiveness through innovation, compliance, and quality.
Investing in presence at major trade shows and online marketing campaigns.
Exploring new aggregator partnerships and direct operator integrations.
Continuously updates game portfolio for mobile use and player engagement trends.
Positions as a reliable mid-tier provider amid ongoing industry consolidation.
Continues to develop proprietary gaming hardware alongside software.
Maintains proactive compliance and product adaptation strategies.
Focuses on quality, innovation, and regulatory compliance to maintain competitiveness.
Strong commitment to mobile-first game development and optimization.
Currently does not offer live dealer or live streaming casino games.
No significant activity in esports or virtual sports betting markets.
No public initiatives for blockchain or cryptocurrency integration.
No disclosed AI-driven personalization features currently.
Implements comprehensive responsible gambling tools in collaboration with regulators.
Targets emerging regulated markets, particularly in Latin America.
Supports multiple payment integrations aligned with operator preferences.
Focuses on seamless gaming experiences across devices and platforms.
High compliance agility ensuring adherence to enhanced regulatory standards.
Implements strict GDPR and data privacy policies for all operations.
Focuses on attracting skilled professionals and retaining staff through career development.
Regularly updates products to meet evolving operator and player demands.
Utilizes cloud architectures for scalability and flexibility in online game delivery.
Continuously optimizes game load times and performance for mobile and desktop users.
Enhances business intelligence dashboards and analytics tools for operators.
Upgrading API for smoother integration and expanded functionality.
Implements ongoing updates to security protocols to protect operator and player data.
Works on scalable platform architecture to support future growth and demand.
Evaluates and adopts modern development tools to boost productivity and quality.
Improves content delivery networks and management systems.
Currently no public deployments of machine learning predictive analytics.
Continuously refines QA and testing procedures to ensure product stability.
Implements modern communication platforms to enhance team collaboration.
Improves content delivery networks and management systems.
Invests in automation of development and operational workflows for efficiency gains.
Invests in next-gen HTML5 capabilities and platform modularity.
Modernizing legacy land-based solutions to online and multi-platform compatible formats.