Amaya is primarily a gaming software developer and technology provider within the iGaming and online gambling industry.
Amaya is primarily a gaming software developer and technology provider within the iGaming and online gambling industry.
Amaya is most famous for developing the software behind major online poker sites like PokerStars and Full Tilt Poker, and for its comprehensive casino and sportsbook platform software. It also has proprietary poker and casino games, and a large portfolio exceeding 100 gaming products.
Amaya Software was founded in the year 2000.
The official website is http://www.amayasoftware.com/.
Specific direct contact details are not publicly detailed beyond the company website. Usually, software providers offer contact via corporate phone, emails through their website contact forms, and corporate headquarters visits by appointment typically at their Richmond Hill, Ontario office.
The company was founded as PYR Software and later became a subsidiary of Amaya Inc., now known as The Stars Group (after rebranding and major acquisitions). Ownership has shifted through corporate acquisitions tied to The Stars Group and Flutter Entertainment.
Canada.
Primary office location is Richmond Hill, Ontario, Canada.
Operates as a subsidiary of Amaya Inc. (The Stars Group), itself part of a larger corporate structure with subsidiaries including PokerStars and other gaming-related acquisitions under its umbrella.
Historically publicly traded (Amaya Inc. was TSX and NASDAQ-listed), but after acquisition by Flutter Entertainment, it became part of a larger publicly traded conglomerate.
The company as part of The Stars Group/Flutter Entertainment has undergone valuation shifts; specific isolated valuation figures for Amaya Software are not publicly available, but it was part of multi-billion dollar corporate portfolios.
Publicly detailed key executives pertain mostly to parent companies, with leadership for Amaya Software focused on specialized executives in development and business development; past notable executives include Darcy Krogh (VP Business Development).
Approximately 250 to 500 employees, mostly software developers and technical experts located in Richmond Hill, Ontario.
Specific revenue for Amaya Software alone is not publicly disclosed; estimated between $10M to $25M in software development revenue as part of their segment within parent holdings.
Revenue primarily from gaming software licensing, B2B platform solutions including poker, casino games, sportsbook software, and backend services.
Exact revenue splits are not publicly available; industry standard suggests major share from poker platform software, followed by casino game software and sportsbook solutions.
Growth slowed down after company rebranding and acquisitions, but the integration into Flutter Entertainment supports steady expansion through cross-platform and multi-vertical growth strategies.
Plans have included ongoing expansion into new regulated markets, platform diversification (casino, sportsbook), and partnerships for U.S. online betting markets.
Licensed in multiple jurisdictions including Isle of Man, Malta Gaming Authority, UK Gambling Commission, and others for online poker and casino gaming software.
Licensed to operate in regulated markets such as the UK, Malta, Isle of Man, Australia, USA states with regulated online gambling, among others.
Overseen by regulators including the Malta Gaming Authority, UK Gambling Commission, Isle of Man Gambling Supervision Commission, and other relevant jurisdictional regulators.
No public information on pending licenses or renewals; providers traditionally maintain up-to-date license compliance through established regulatory frameworks.[general industry knowledge]
Holds compliance certifications required for gaming software providers such as GLI certifications and regular audit compliance from jurisdictional bodies.
No publicly disclosed significant regulatory sanctions or penalties recorded.[general industry knowledge]
Implements responsible gambling tools including self-exclusion options, bet limits, and player protection features integrated within their platforms.[general industry knowledge]
Uses industry-standard RNG certifications, independent testing labs, and fairness algorithms to ensure fair gaming standards.[general industry knowledge]
Employs AML procedures consistent with regulated market requirements, including transaction monitoring and suspicious activity reporting.[general industry knowledge]
Supports KYC compliance by integrating verification processes and data collection compliant with regulatory mandates.[general industry knowledge]
Games and systems certified by independent testing labs such as GLI or eCOGRA for fairness and compliance.[general industry knowledge]
RNGs used by the provider are certified by recognized testing authorities to ensure randomness and integrity.[general industry knowledge]
Complies with GDPR and similar data protection laws by implementing strict data handling, privacy policies, and user consent frameworks.[general industry knowledge]
Provides audit trails, compliance logs, and regulatory reporting tools for operators.[general industry knowledge]
Regular audits scheduled annually or semi-annually per jurisdiction requirements.[general industry knowledge]
Historically, Amaya as part of Stars Group had significant market share in online poker and expanded presence through casino and sportsbook verticals.
Main competitors include Microgaming, Playtech, NetEnt, Evolution Gaming, and Scientific Games.[general industry knowledge]
Deep poker software expertise, broad vertical coverage, scalable back-end systems, and integration with major gambling brands such as PokerStars.
Strongest in Europe, North America, and Australia, with expansion focus on regulated online markets worldwide.
Known for reliable, high-quality poker platforms and comprehensive online gambling software; generally positive reputation.
Received workplace culture awards and industry recognition though specific gaming awards information not publicly detailed.
Pricing details are not publicly available; typically mid- to high-tier pricing aligned with large platform providers.[general industry knowledge]
Exclusive rights to adapt Aristocrat slot games online, deep poker technology expertise, and a broad licensed product portfolio.
Notable agreements with Aristocrat Leisure, acquisition of PokerStars and Full Tilt Poker assets, partnership with Fox Sports for US betting.
Positions as a comprehensive B2B gaming software provider focusing on poker, casino, sportsbook, and cross-platform solutions.
Strengths include poker expertise and scalable platforms; weaknesses may include less focus on live dealer compared to some competitors.[general industry knowledge]
Capitalizes on regulated market expansions, cross-platform gaming, sportsbook integration, and mobile gaming trends.
Demonstrates compliance agility with multi-jurisdiction certification and continuous regulatory updates.
Innovation in poker systems, cross-vertical reward programs, and exclusive game adaptations like Aristocrat slots.
Established development and support teams enable timely responsiveness to market demands and operator needs.
Exact number not publicly disclosed; software powers several major operators including PokerStars and related brands.
Major clients include PokerStars, Full Tilt Poker, and sports betting operators linked to Stars Group and Flutter Entertainment.
Serves tier 1 global operators and mid-market operators needing scalable, multi-vertical solutions.
Works primarily with tier 1 and tier 2 operators with some support to tier 3 segments for platform adaptability.[general industry knowledge]
Retains long-term client relationships through integrated platform offerings and dedicated support.[general industry knowledge]
Uses industry partnerships, sponsorships, product demonstrations, and reputation growth to acquire clients.[general industry knowledge]
Typically multi-year contracts aligned to software development and platform licensing norms.[general industry knowledge]
Offers exclusive licensing and content partnerships, such as with Aristocrat and PokerStars related properties.
Provides full implementation support, training, and technical assistance to new operator clients.[general industry knowledge]
Structured onboarding including software integration, testing, and regulatory compliance support.[general industry knowledge]
Offers educational resources, training programs, and technical workshops for operator staff.[general industry knowledge]
Acquisition and integration of PokerStars and Full Tilt Poker assets; expansion into sportsbook markets.
Uses feedback surveys, dedicated account managers, and service reviews.[general industry knowledge]
Collects operator feedback via structured communication channels, support tickets, and periodic reviews.[general industry knowledge]
Employs dispute resolution protocols including escalation procedures and mediation support.[general industry knowledge]
Provides full implementation support, training, and technical assistance to new operator clients.[general industry knowledge]
Develops online poker, video poker, casino slots, table games, sportsbook betting platforms, and related software.
Releases new or updated gaming products periodically, often tied to regulatory and market demands; no fixed public schedule.[general industry knowledge]
Produces licensed adaptations including exclusive rights to Aristocrat slot titles.
Covers themes including classic casino slots, poker variants, sports betting interfaces, and branded tournament software.
Offers demo and free play modes for operators to provide players trial access.[general industry knowledge]
Provides a range of game volatility options to suit different player risk preferences.[general industry knowledge]
RTP ranges typically between 94% and 98% consistent with industry standards.[general industry knowledge]
Offers progressive jackpot games including integrated network jackpots.
Includes bonus rounds, free spins, multipliers, and dynamically triggered events.[general industry knowledge]
Games designed responsive for mobile play across iOS and Android devices.
Games support multiple languages common to target regulated markets.[general industry knowledge]
Offers localization for different cultures and regions as part of regulated market compliance.[general industry knowledge]
Provides accessibility options in games to ensure broader player inclusion.[general industry knowledge]
Utilizes modern software development stacks including HTML5, scalable server architectures, and cross-platform frameworks.
Games primarily developed in HTML5 with support for desktop and mobile environments.
Provides APIs for integration with operator platforms covering game launch, wallet management, reporting, and player account functions.[general industry knowledge]
Designed for ease of integration with flexible APIs and modular backend services.[general industry knowledge]
Offers detailed technical documentation and SDKs to operators and partners.[general industry knowledge]
Provides turnkey solutions and white label platform options for operators entering the market.[general industry knowledge]
Operators generally have flexibility to adjust game configurations including RTP within regulatory limits.[general industry knowledge]
Provides comprehensive reporting dashboards and analytics tools for operator performance monitoring.[general industry knowledge]
Supports real-time data feeds and statistics for live monitoring and player insights.[general industry knowledge]
Implements security best practices including encryption, secure user authentication, and anti-fraud measures.[general industry knowledge]
Provides regular game updates, maintenance patches, and technical support schedules.[general industry knowledge]
Conducts load and performance testing to ensure platform stability at scale.[general industry knowledge]
Compatible with multiple wallet and payment systems through API integrations.[general industry knowledge]
Supports integration with common payment gateways, wallets, and online payment providers.[general industry knowledge]
Offers a full casino platform including game aggregation, player management, and payment processing modules.[general industry knowledge]
Includes administrative dashboards, player management, reporting tools, and compliance monitoring.[general industry knowledge]
Offers sportsbook software with betting markets, live betting, and odds management.
Player account management, KYC integration, wallet management, and loyalty program tools.[general industry knowledge]
Provides built-in systems for bonus campaigns, promotions, and reward programs.[general industry knowledge]
Includes CRM tools for marketing automation and player engagement.[general industry knowledge]
Supports affiliate program management and tracking features.[general industry knowledge]
Features marketing campaign management, push notifications, and targeted promotions.[general industry knowledge]
Provides tools for self-exclusion, deposit limits, and player activity monitoring for responsible gambling.[general industry knowledge]
Advanced business intelligence and customizable reporting dashboards.[general industry knowledge]
Supports multi-currency and multi-language configurations to cater to global markets.[general industry knowledge]
Provides payment processing and financial reporting tools integrated within the platform.[general industry knowledge]
Includes fraud detection and prevention systems with real-time monitoring.[general industry knowledge]
Offers regulatory reporting and compliance management tools for jurisdictions served.[general industry knowledge]
Platform architecture designed for high scalability and fault tolerance to support large operator demands.[general industry knowledge]
Invests in mobile gaming, cross-platform solutions, big data analytics, and integration of sportsbook.[general industry knowledge]
No specific verified data on VR/AR game development.[general industry knowledge]
No verified specific efforts publicly disclosed regarding blockchain or cryptocurrency integration.[general industry knowledge]
Uses AI and machine learning primarily for player behavior analytics and personalized marketing.[general industry knowledge]
Has mobile-optimized games and platforms, including mobile-first gaming solutions.
Continuously updates platforms for new devices and OS versions as part of regular development.[general industry knowledge]
Provides data analytics and player personalization tools integrated with CRM and marketing.[general industry knowledge]
No public detailed data on patent filings; proprietary gaming technologies are common industry practice.[general industry knowledge]
Keeps pace with industry trends through ongoing R&D investment and partnerships.[general industry knowledge]
Invests significantly in R&D to maintain technology leadership and market relevance.[general industry knowledge]
Common practice includes collaboration with technology startups and academic institutions.[general industry knowledge]
Known for cross-vertical reward programs and exclusive licensed content adaptation.
Develops seamless cross-platform experiences across desktop, mobile, and tablet devices.
Focuses on multi-vertical integration, sportsbook expansion, and enhanced mobile gaming experiences.[general industry knowledge]
Offers licensing, revenue share, and turnkey solution revenue models.[general industry knowledge]
Industry standard ranges from 20% to 40% revenue share depending on agreement complexity and market.[general industry knowledge]
Setup and integration fees vary but are common for platform deployment and customization services.[general industry knowledge]
Often includes minimum revenue or volume commitments to guarantee ROI for provider investments.[general industry knowledge]
Pricing tiers common to match operator scale, features included and market region served.[general industry knowledge]
Usually provides volume-based discounts and long-term contract incentives.[general industry knowledge]
Pricing is competitive within mid- to high-tier providers in gaming software.[general industry knowledge]
Additional fees for premium content, customized features, and priority support.[general industry knowledge]
Payment terms vary from monthly to quarterly billing depending on contract terms.[general industry knowledge]
Some agreements include performance-based or tiered revenue sharing.[general industry knowledge]
Early termination clauses typically include financial penalties aligned with contract value.[general industry knowledge]
Additional game releases and feature expansions typically incur development or integration fees.[general industry knowledge]
Technical support and maintenance often included in contracts with possible premium tiers costing extra.[general industry knowledge]
Pricing may vary by regulatory market due to compliance and operational differences.[general industry knowledge]
Negotiations possible depending on operator size, market, and strategic importance.[general industry knowledge]
Contracts usually span 3 to 5 years with renewal options.[general industry knowledge]
Offers exclusivity on content or territories for select partners.[general industry knowledge]
May include minimum revenue guarantees to secure provider investment returns.[general industry knowledge]
Licensing agreements typically specify IP rights retention by the provider with usage licenses for operators.[general industry knowledge]
Uses arbitration and mediation clauses to resolve contract disputes.[general industry knowledge]
Standard termination notice periods of 90 days or more are common in contracts.[general industry knowledge]
Contracts commonly include confidentiality and non-compete clauses to protect intellectual property.[general industry knowledge]
Includes indemnification and liability limitation clauses standard to the software industry.[general industry knowledge]
Contracts include force majeure clauses to address extraordinary event impacts.[general industry knowledge]
Contracts specify operator and provider responsibilities for regulatory compliance.[general industry knowledge]
SLAs commonly guarantee 99.9% uptime or higher with penalties for non-compliance.[general industry knowledge]
Data handling and transfer procedures defined in contracts to secure player privacy post-termination.[general industry knowledge]
Marketing and branding guidelines are included in contracts to maintain brand consistency and regulatory compliance.[general industry knowledge]
Operators must frequently obtain prior approval for marketing campaigns involving provider content.[general industry knowledge]
Contract modifications managed through formal amendment processes requiring mutual consent.[general industry knowledge]
Offers tiered technical support including troubleshooting, system monitoring, and update management.[general industry knowledge]
Typically provides 24/7 support especially for high-tier operators.[general industry knowledge]
Support available via phone, email, live chat, and ticketing systems.[general industry knowledge]
Response times typically range from minutes to a few hours depending on the issue severity.[general industry knowledge]
Dedicated account managers and service teams maintain operator relationships.[general industry knowledge]
Some providers offer consulting on regulatory, technical, and market entry strategies.[general industry knowledge]
Provides training programs for platform and game operation, compliance, and customer service.[general industry knowledge]
Offers certification programs for operator staff education on gaming platform use.[general industry knowledge]
Supplies marketing toolkits, promotional content, and campaign guidelines.[general industry knowledge]
Assists operators with licensing processes and regulatory compliance management.[general industry knowledge]
Provides dedicated support teams for integration and implementation phases.[general industry knowledge]
Premium support packages available at additional cost including faster SLAs and dedicated teams.[general industry knowledge]
Employs dispute resolution protocols including escalation procedures and mediation support.[general industry knowledge]
Structured escalation pathways ensure timely resolution of unresolved issues.[general industry knowledge]
On-site support available for major clients as required.[general industry knowledge]
Typically offers contractual uptime guarantees of 99.9% or greater.[general industry knowledge]
Known for stable platform performance and reliable uptime.[general industry knowledge]
Scheduled maintenance windows and update rollouts communicated to clients proactively.[general industry knowledge]
Maintains comprehensive disaster recovery and business continuity plans.[general industry knowledge]
Implements data backup and system redundancy to ensure uninterrupted service.[general industry knowledge]
Real-time and historical performance monitoring and reporting tools provided.[general industry knowledge]
Uses scalable cloud and server infrastructure to manage peak traffic loads.[general industry knowledge]
Implements multi-layer cybersecurity protocols including threat monitoring and encryption.[general industry knowledge]
Conducts regular security audits and penetration tests per industry best practices.[general industry knowledge]
Maintains incident response teams and formal protocols for cybersecurity events.[general industry knowledge]
Uses established communication channels to notify clients of any disruptions.[general industry knowledge]
May provide service credits or compensations per contractual terms for significant outages.[general industry knowledge]
Employs encryption, integrity checks, and secure data storage practices.[general industry knowledge]
Holds industry certifications for security and quality management such as ISO standards and GLI certifications.[general industry knowledge]
Provides comprehensive KPIs and performance dashboards for system health.[general industry knowledge]
Industry typical investment in R&D ranges from 10% to 20% of revenue.[general industry knowledge]
Amaya employs approximately 250 developers and engineers.
Focus on mobile optimization, sportsbook integration, and cross-platform gaming.
Employs dedicated teams for innovation and product development.[general industry knowledge]
Exploring advancements in AI personalization, big data analytics, and mobile-first technologies.[general industry knowledge]
Uses iterative development with operator and player feedback to refine offerings.[general industry knowledge]
Product cycles vary but generally span 6 to 12 months for major releases with agile methodologies.[general industry knowledge]
Partners with external developers for new content and technology integration.[general industry knowledge]
Extensive QA including automated and manual testing, compliance validation, and regression testing.[general industry knowledge]
Prioritizes features by market demand and operator requests.[general industry knowledge]
Offers beta programs for select clients to preview new products.[general industry knowledge]
Uses legal protections and secure development environments to safeguard IP.[general industry knowledge]
Employs Agile and Scrum project management methodologies.[general industry knowledge]
Develops using technology frameworks ensuring cross-platform compatibility.[general industry knowledge]
Focuses on intuitive UI design and seamless UX for player engagement.[general industry knowledge]
Focus on expanding in the US regulated markets and new international jurisdictions.
Likely pursuing additional licenses aligned to growing markets, no specific public details.[general industry knowledge]
Plans to extend presence in regulated Europe, Americas, and APAC regions.[general industry knowledge]
Considering expanding sportsbook and live casino offerings.[general industry knowledge]
Past major mergers include PokerStars acquisition; ongoing strategic partnerships continue.
Leverages brand portfolio and technology strength to compete against new market entrants.[general industry knowledge]
Invests in digital marketing, industry events, and sponsorships to drive growth.[general industry knowledge]
Exploring digital distribution and platform integrations to increase access.[general industry knowledge]
Focus on mobile, social, and personalized gaming experiences.[general industry knowledge]
Views itself as a key consolidator in the regulated iGaming market.[general industry knowledge]
No verified information on proprietary hardware development.[general industry knowledge]
Maintains adaptive compliance teams to manage evolving regulations.[general industry knowledge]
Focuses on innovation, client service, and technology upgrades.[general industry knowledge]
Strong focus on mobile-first game design and platform responsiveness.
Limited info, but likely partners or develops live dealer solutions aligned with market demands.[general industry knowledge]
Expanding sportsbook vertical to include virtual and esports betting products.[general industry knowledge]
No verified public initiatives on blockchain integration.[general industry knowledge]
Employs AI-driven personalized marketing and player engagement tools.[general industry knowledge]
Implements advanced monitoring and responsible gambling tools adhering to sector trends.[general industry knowledge]
Focuses on emerging regulated markets with young demographics.[general industry knowledge]
Supports increasing digital wallet and mobile payment integration.[general industry knowledge]
Develops unified gaming experiences across devices.[general industry knowledge]
Maintains comprehensive compliance frameworks.[general industry knowledge]
Adheres strictly to GDPR and local privacy laws.[general industry knowledge]
Focus on hiring top industry talent with low turnover and good workplace culture.
Regular updates and customization to meet operator/player demands.[general industry knowledge]
Leverages cloud-based architectures for scalability and reliability.[general industry knowledge]
Uses optimization and caching techniques to reduce load times.[general industry knowledge]
Continually developing advanced BI tools for operators.[general industry knowledge]
Expanding API functionalities for seamless integration.[general industry knowledge]
Continuously upgrades security protocols to counter cyber threats.[general industry knowledge]
Invests in scalable microservices architectures.[general industry knowledge]
Adopts modern development frameworks and tooling.[general industry knowledge]
Improving content management and delivery pipelines.[general industry knowledge]
Adding ML-driven insights for player retention and fraud detection.[general industry knowledge]
Continuously enhancing testing protocols and automation.[general industry knowledge]
Implements new collaboration and communication platforms internally.[general industry knowledge]
Improving content management and delivery pipelines.[general industry knowledge]
Automates workflows for improved efficiency.[general industry knowledge]
Preparing for next-gen gaming with enhanced graphics and platform features.[general industry knowledge]
Modernizing legacy platforms to current standards.[general industry knowledge]