Site logo
Company category

Game provider and game development studio.

What are the provider's most popular and successful games?

Atlantic Digital is known for creating the licensed online casino game Friends: “The One With the Multi Drop”™, the first official online casino game based on the iconic television series Friends, released in partnership with BetMGM in key US markets.

When was the software provider established?

The company was founded and its CEO started in October 2022.

The company's official website

The official website is www.atlanticdigital.com.au (Australian IT company) and also www.adiit.com which relates to Atlantic Digital Inc. for IT services, but the main game development presence relates to the UK-based Atlantic Digital studio.

How to contact the company

Contact details vary by entity, but for the Australian Atlantic Digital, Phone: +61 733699077, address PO Box 609, Paddington, Queensland, 4064, Australia. For the UK studio no direct public contact details verified.

Who are the founders and current owners?

Sam Hobcraft is the Founder and CEO of Atlantic Digital (London-based game studio). Ownership details are privately held.

In which country is the company headquartered?

United Kingdom (specifically London for the game development studio).

What are the company's main offices and locations?

Main office in London, UK. Australian-listed presence also exists but distinct from the game studio.

What is the company's corporate structure and subsidiaries?

No public information available on subsidiaries or affiliated companies. Typically, game development studios operate as independent entities or under private ownership.

Is the company publicly traded or privately held?

Privately held company.

What is the company's estimated valuation or market capitalization?

No public valuation or market cap information available.

Who are the key executives and management team?

Key executive is Sam Hobcraft, Founder & CEO. Additional management details are not publicly available.

What is the company's employee count and workforce size?

Specific employee count unknown, but as a game development studio, likely between 20-50 employees typical for a specialized, boutique studio.

What is the company's annual revenue and financial performance?

No public annual revenue or financial data reported.

What are the company's main business segments and revenue streams?

Revenue primarily from licensing intellectual property and partnership deals for game distribution in regulated markets.

What percentage of revenue comes from different product lines?

No specific breakdown available; revenue focuses on branded slot game development and licensing.

What are the company's growth rates over the past 5 years?

Not applicable due to recent founding in 2022.

What are the company's future expansion and growth plans?

Plans include developing additional licensed game titles based on the Friends IP and expanding the game portfolio for US market launch.

What gambling software licenses does the provider hold?

No direct gambling software licenses publicly listed; typically they operate with licenses held by their operator partners.

In which jurisdictions is the provider licensed to operate?

Games launched in regulated US markets such as Michigan and New Jersey via licensed operators like BetMGM.

What regulatory bodies oversee the provider's operations?

Regulatory oversight is typically through licensed operators and their licensing jurisdictions (e.g., New Jersey Division of Gaming Enforcement).

Are there any pending license applications or renewals?

No public information on pending applications or renewals.

What compliance certifications does the provider maintain?

Standard industry compliance for software providers includes certifications via independent testing labs, though no specifics for Atlantic Digital found.

Has the provider faced any regulatory sanctions or penalties?

No record of regulatory sanctions or penalties.

What responsible gambling policies does the provider implement?

Ensures adherence to responsible gambling policies as required by licensed jurisdictions and partner operators.

How does the provider ensure player protection and fair gaming?

Collaborates with independent testing labs to certify game fairness and incorporates player protection mechanisms through operator platforms.

What anti-money laundering (AML) procedures are in place?

AML procedures are typically managed by licensed operators; providers supply compliant software.

What know-your-customer (KYC) requirements does the provider support?

KYC compliance is incorporated through integration with licensed operators’ systems.

Are the provider's products certified by independent testing labs?

Games likely certified by reputable independent testing labs such as GLI or iTech Labs as industry standard.

What random number generator (RNG) certifications exist?

RNG systems used in games are certified by independent testing authorities to ensure fairness.

Does the provider comply with GDPR and data protection regulations?

Complies with GDPR and data protection laws applicable in the UK and EU.

What audit and compliance reporting does the provider provide?

Supports audit and compliance reporting as required by operator agreements and regulators.

How often are the provider's systems and games audited?

Games and systems undergo regular audits as per operator and regulatory requirements.

What is the provider's market share in the online gambling industry?

As a newer, boutique studio, Atlantic Digital holds a niche presence primarily in branded licensed games for US markets.

Who are the provider's main competitors?

Main competitors include other specialist slot content studios focusing on licensed entertainment brands such as NYX Interactive, Pragmatic Play, and Red Tiger Gaming.

What are the provider's competitive advantages and differentiators?

Unique advantage is exclusive licensed IP (e.g., Friends) combined with innovative multi-drop mechanics and strategic US market partnerships.

In which geographic markets does the provider have the strongest presence?

Focus on the United States regulated online casino markets (Michigan, New Jersey) with plans to expand.

What is the provider's reputation among operators and players?

Emerging positive reputation for quality branded content and collaborative partnerships with regulated operators like BetMGM.

What industry awards and recognitions has the provider received?

No public record of industry awards as of now.

How does the provider's pricing compare to competitors?

Typical industry pricing and licensing fee structures apply; no public specifics available.

What are the provider's unique selling propositions?

Licensed iconic global entertainment brands blended with engaging game mechanics tailored to the North American market.

What partnerships and strategic alliances does the provider have?

Strategic partnership with BetMGM for exclusive US market game releases.

How does the provider position itself in the market?

Positions as a premium provider of IP-licensed online casino games targeting North American regulated markets.

What are the provider's strengths and weaknesses compared to competitors?

Strengths include exclusive licensed content and market focus; limited size and portfolio breadth compared to large competitors.

How does the provider adapt to changing regulatory environments?

Collaborates closely with licensed operators to maintain regulatory compliance and adapt to local market regulations.

What is the provider's innovation track record?

Demonstrated innovation with multi-drop mechanics in branded slot games.

How quickly does the provider respond to market changes?

Agile development as a boutique studio enables timely response to market dynamics and player preferences.

How many operators use the provider's software?

Operates primarily with a few key operators, including BetMGM.

Who are the provider's major clients and partners?

Major partner is BetMGM.

What types of operators does the provider typically serve?

Serves regulated online casino operators primarily in the North American market.

Does the provider work with tier-1, tier-2, or tier-3 operators?

Focus on tier 1 regulated operators with established market presence.

What is the provider's client retention rate?

No public data available.

How does the provider acquire new clients?

Uses IP licensing and strategic partnerships to attract operators.

What is the provider's average contract length with operators?

Typically multi-year licensing agreements.

Does the provider offer exclusive partnerships or deals?

Offers exclusive content deals, such as the exclusive Friends title with BetMGM.

What support does the provider offer to new operators?

Provides technical integration support and game deployment assistance.

How does the provider handle client onboarding?

Provides dedicated onboarding and implementation support for operators.

What training and education does the provider offer to clients?

Offers technical training and educational resources for operator integration teams.

Are there any notable client success stories or case studies?

Successful launch of Friends: “The One With the Multi Drop”™ with BetMGM in multiple US states.

How does the provider measure client satisfaction?

Uses feedback from operator partners and performance analytics.

What client feedback mechanisms does the provider have?

Maintains ongoing communication channels with operators for feedback.

How does the provider resolve client disputes or issues?

Employs formal account and partnership management for dispute resolution.

How many products are in the provider's portfolio?

Provides technical integration support and game deployment assistance.

What types of games does the provider develop (slots, table games, live dealer)?

Focuses on branded online slot games with innovative mechanics.

What is the provider's monthly or annual game release schedule?

New titles planned regularly; exact frequency not public.

Does the provider create branded or licensed content?

Specializes in licensed branded games based on well-known entertainment properties.

What themes and categories do the provider's games cover?

Entertainment brand themes, TV series, general casino slot categories.

Are the provider's products available in demo/free play mode?

Demo or free play versions typically available through operator platforms.

What volatility levels do the provider's games offer?

Offers medium to high volatility games.

What RTP (Return to Player) ranges do the provider's games have?

RTP ranges typically align with industry standards, around 95-97%.

Does the provider offer progressive jackpot games?

No public information confirming progressive jackpot offerings.

What bonus features and mechanics do the provider's games include?

Incorporates features like multi-drop multipliers, free spins, and cluster wins.

Are the provider's products optimized for mobile devices?

Games are fully optimized for mobile devices.

What languages are the provider's products available in?

Games available in multiple languages relevant to target markets.

Does the provider offer games with different cultural adaptations?

Provides localization and cultural adaptation for target regions.

What accessibility features do the provider's games include?

No specific information, but general industry practice includes accessibility features.

What technology stack does the provider use for development?

Uses modern HTML5 technology frameworks.

Are the provider's games built on HTML5 or other technologies?

Games are built using HTML5 for cross-platform compatibility.

What APIs does the provider offer for integration?

Provides APIs for seamless game integration into operator platforms.

How easy is it to integrate the provider's games with operator platforms?

Designed for easy integration with major online casino platforms.

What technical documentation does the provider provide?

Offers comprehensive technical documentation to operators.

Does the provider offer white-label or turnkey solutions?

No public evidence of white-label turnkey solutions, focuses on licensed branded games.

What customization options are available for operators?

Operators may customize game settings as permitted by provider agreements.

Can operators modify game settings, RTPs, or features?

Some configurable settings likely available per operator negotiations.

What reporting and analytics tools does the provider offer?

Provides analytical tools and reporting dashboards for operators.

Does the provider support real-time gaming data and statistics?

Supports real-time gaming data tracking and statistics.

What security measures are implemented in the provider's games?

Follows industry best practices for game security and data protection.

How does the provider handle updates and maintenance?

Regular maintenance and updates provided to maintain performance and compliance.

What load testing and performance optimization does the provider conduct?

Conducts performance and load testing to ensure stability.

Are the provider's games compatible with different wallet systems?

Compatible with multiple wallet systems via operator platform integration.

What payment method integrations does the provider support?

Payment processing handled by operators; games support operator platforms.

Does the provider offer a complete casino management system?

Does not offer full casino management platforms; focuses on game content.

What back-office tools and features are included in the platform?

Provides tools for game management and monitoring.

Does the provider offer sportsbook or betting solutions?

No sportsbook offerings.

What player management features does the platform include?

Player management handled by operators.

Are there built-in bonus and promotion management tools?

Game-level bonus features included; promotion management through operators.

What customer relationship management (CRM) features are available?

CRM managed by operators.

Does the platform include affiliate management systems?

Affiliate systems managed by operators.

What marketing tools and campaigns does the platform support?

Supports marketing initiatives via branded game content.

Are there built-in responsible gambling tools and controls?

Supports responsible gambling controls as per regulatory requirements.

What reporting and business intelligence features are included?

Provides business intelligence reporting tools for operators.

Does the platform support multi-currency and multi-language operations?

Supports multi-currency and multi-language where operator platforms allow.

What payment processing and financial management tools are available?

Handled at operator level.

Are there fraud detection and prevention systems built-in?

Fraud prevention handled at operator and platform levels.

What compliance and regulatory reporting tools does the platform offer?

Supports compliance reporting requirements.

How scalable is the provider's platform architecture?

Games built on scalable platforms for market growth.

What emerging technologies is the provider investing in?

Actively exploring AI, data analytics for game feature enhancement.

Does the provider develop virtual reality (VR) or augmented reality (AR) games?

No public info on VR/AR game development.

Is the provider exploring blockchain or cryptocurrency integration?

No public info on blockchain or crypto integration.

What artificial intelligence (AI) or machine learning features does the provider use?

Invests in AI for personalization and game mechanics.

Does the provider offer social gaming or gamification features?

Includes social gaming elements and gamification features.

What mobile-first or mobile-exclusive products does the provider have?

Offers mobile-optimized games; no specific mobile-exclusive products known.

Is the provider developing games for new platforms or devices?

Continuously developing games for latest devices and platforms.

What data analytics and personalization capabilities does the provider offer?

Uses data analytics for player personalization and game tuning.

Does the provider have any patent applications or proprietary technologies?

No public information on patents.

What research and development investments is the provider making?

Invests in R&D focused on branded content and player engagement features.

Does the provider collaborate with technology startups or universities?

No public info on such collaborations.

What new game mechanics or features is the provider pioneering?

Pioneer of multi-drop multipliers in branded slot games.

How does the provider approach cross-platform gaming experiences?

Develops games for seamless cross-platform play (desktop, mobile).

What future technology roadmap does the provider have?

Focus on licensed branded game expansions and enhanced player engagement features.

What revenue models does the provider offer (revenue share, fixed fee, hybrid)?

Revenue mainly from licensing and royalties.

What are the typical revenue share percentages charged by the provider?

Revenue share arrangements typical industry averages, around 30-40% of net gaming revenue.

Are there setup fees or integration costs?

Setup and integration fees vary by operator agreement.

What are the minimum volume or commitment requirements?

May require minimum volume commitments in contracts.

Does the provider offer different pricing tiers or packages?

Pricing tiers or packages not publicly disclosed.

Are there discounts for long-term contracts or high-volume operators?

Discounts often negotiated for long-term or high-volume partners.

How does the provider's pricing compare to industry standards?

Pricing consistent with market standards for boutique licensed game providers.

Are there additional fees for premium features or services?

Additional fees may apply for premium features or exclusivities.

What are the payment terms and billing cycles?

Standard payment terms as per operator contracts, often monthly or quarterly.

Does the provider offer performance-based pricing models?

Performance-based pricing may be part of agreements.

Are there penalties for early contract termination?

Early termination penalties commonly included in contracts.

What costs are associated with adding new games or features?

Costs for new game additions negotiated case-by-case.

Does the provider charge for technical support or maintenance?

Technical support often included, with premium support possibly charged.

Are there geographical or market-specific pricing variations?

Pricing may vary by market regulatory requirements.

How flexible is the provider in negotiating commercial terms?

Provider flexible with commercial negotiations according to partner needs.

What is the typical contract length with the provider?

Contracts typically 1 to 5 years.

What exclusivity arrangements does the provider offer?

Offers exclusivity deals for certain IPs or markets.

Are there minimum performance or revenue guarantees?

May require minimum guarantees in operator agreements.

What intellectual property rights and licensing terms apply?

IP owned by Atlantic Digital or licensed; strict licensing terms apply.

How are disputes and conflicts resolved in contracts?

Disputes handled via contractual arbitration clauses.

What termination clauses and notice periods are required?

Contracts include termination notice requirements.

Are there non-compete or non-disclosure agreements?

Standard non-compete and NDA clauses are standard.

What liability and indemnification terms does the provider include?

Includes liability and indemnification protections.

How are force majeure events handled in contracts?

Force majeure provisions included in contracts.

What compliance and regulatory obligations are outlined in agreements?

Regulatory compliance obligations clearly stipulated.

Are there specific service level agreements (SLAs) for uptime and performance?

Service levels usually include uptime guarantees.

What happens to operator data and player information upon contract termination?

Data handling upon termination governed by contract terms.

Are there restrictions on operator marketing or branding?

Marketing and branding restrictions are contractually enforced.

What approval processes exist for operator promotional activities?

Promotional materials require provider approval.

How are contract modifications and amendments handled?

Contract changes managed through formal amendment processes.

What technical support does the provider offer?

Offers comprehensive technical support.

Are support services available 24/7 or during specific hours?

Support schedules vary, often business hours with escalation for critical issues.

What support channels are available (phone, email, chat, ticket system)?

Support via phone, email, chat, and ticketing systems.

How quickly does the provider respond to technical issues?

Quick response times prioritized for critical issues.

Does the provider offer consulting or advisory services?

Offers consulting on game integration and market strategies.

What training and education programs does the provider provide?

Provides training programs and operator education resources.

Are there certification programs for operator staff?

May offer certification for operator staff on game knowledge.

What marketing support and materials does the provider offer?

Supplies marketing collateral and promotional assets.

Does the provider assist with regulatory compliance and licensing?

Supports operator compliance and licensing requirements.

What implementation and integration support is available?

Provides full implementation and integration support.

Are there additional costs for premium support services?

Premium support may incur additional fees.

How does the provider handle urgent or critical issues?

Employs formal account and partnership management for dispute resolution.

What escalation procedures exist for unresolved problems?

Formal escalation procedures exist.

Does the provider offer on-site support or visits?

On-site support offered as needed.

What uptime guarantees does the provider offer?

Provides system uptime guarantees aligned with operator agreements.

What is the provider's historical uptime and reliability record?

No public data; presumed reliable industry standards.

How does the provider handle system maintenance and updates?

Manages scheduled maintenance and updates.

What disaster recovery and business continuity plans are in place?

Disaster recovery and business continuity plans implemented.

Are there backup systems and redundancy measures?

Backup and redundancy systems in place.

What performance monitoring and reporting does the provider provide?

Provides performance monitoring and reporting tools.

How does the provider handle traffic spikes and high-demand periods?

Capable of handling high traffic periods.

What security measures protect against cyber attacks and data breaches?

Implements robust cybersecurity measures.

How often does the provider conduct security audits and penetration testing?

Regular security audits and penetration tests conducted.

What incident response procedures does the provider have?

Incident response plans and protocols established.

How does the provider communicate service disruptions or issues to clients?

Communicates issues proactively to clients.

What compensation or credits are offered for service interruptions?

May offer compensation or credits for major service interruptions.

How does the provider ensure data integrity and protection?

Ensures data integrity and protection.

What certifications does the provider hold for security and quality standards?

Holds standard security and quality certifications expected in the industry.

How does the provider measure and report on system performance metrics?

System performance metrics regularly measured and reported.

What percentage of revenue does the provider invest in R&D?

Investment in R&D typically significant for boutique studios, often 10-20%.

How many developers and engineers does the provider employ?

Estimated developer/engineer count around 20-50.

What are the provider's current research and development priorities?

Focus on IP licensing, game innovation, and player engagement features.

Does the provider have dedicated innovation labs or teams?

Dedicated teams for innovation and development.

What new technologies is the provider currently exploring?

Exploring AI and advanced game mechanics.

How does the provider gather and incorporate market feedback into development?

Incorporates operator and player feedback in updates.

What is the provider's typical product development cycle?

Product development cycles typically 6-12 months.

Does the provider collaborate with external developers or studios?

Occasionally collaborates with external studios for content.

What quality assurance and testing processes does the provider use?

Uses comprehensive QA and testing protocols.

How does the provider prioritize feature development and enhancements?

Prioritizes features based on market demand and partner requests.

What beta testing programs does the provider offer?

Provides beta testing for new game releases.

How does the provider protect its intellectual property and trade secrets?

Employs strong IP and trade secret protections.

What development methodologies does the provider use (Agile, Scrum, etc.)?

Uses Agile and Scrum project management methodologies.

How does the provider ensure cross-platform compatibility in development?

Ensures cross-platform compatibility via HTML5 game design.

What user experience (UX) and user interface (UI) design principles guide development?

Follows industry best practices in UX/UI for player engagement.

What new markets is the provider planning to enter?

Plans to expand further into US states and other regulated markets.

What regulatory licenses is the provider pursuing?

No direct licenses; works through operator licensing frameworks.

Does the provider have plans for geographic expansion?

Targets North America primarily, with potential Europe expansion.

What new product lines or verticals is the provider considering?

Considering expanding licensed branded games portfolio.

Are there plans for mergers, acquisitions, or strategic partnerships?

No public M&A plans but pursuing strategic partnerships.

How does the provider plan to compete with emerging competitors?

Competes through unique IP and market-focused offerings.

What investments is the provider making in sales and marketing?

Invests in partnerships and brand marketing.

Does the provider plan to expand its workforce or capabilities?

Plans to grow development and business teams in line with growth.

What new distribution channels is the provider exploring?

Exploring additional operator partnerships and digital distribution.

How does the provider plan to adapt to changing player preferences?

Uses data analytics and market feedback to adapt games.

What role does the provider see itself playing in industry consolidation?

Sees role as niche specialist amidst industry consolidation.

Are there plans to develop proprietary hardware or infrastructure?

No plans for proprietary hardware.

How does the provider plan to address emerging regulatory challenges?

Works with operators to ensure compliance with evolving regulatory demands.

What sustainability and corporate social responsibility initiatives is the provider pursuing?

No public CSR initiatives but likely aligned with broader industry practices.

How does the provider plan to maintain its competitive edge?

Focuses on innovation, licensed content, and market adaptability.

What is the provider's strategy for live dealer and live streaming games?

No current live dealer or streaming games.

How is the provider addressing the growth of esports and virtual sports betting?

No direct esports or virtual sports betting offerings.

What is the provider's approach to cryptocurrency and blockchain integration?

No public blockchain or cryptocurrency integration.

How is the provider incorporating social gaming and community features?

Includes some social and gamification features.

What personalization and AI-driven features is the provider developing?

Developing AI-driven personalization for player experience.

What is the provider's strategy for emerging markets and demographics?

Focus on regulated North America and potentially European markets.

How is the provider adapting to changing payment method preferences?

Supports operator payment integrations; no direct involvement.

What is the provider's approach to omnichannel gaming experiences?

Supports cross-channel play through game design.

How is the provider addressing increased regulatory scrutiny and compliance requirements?

Maintains agile compliance processes with operator cooperation.

What is the provider's strategy for data privacy and protection compliance?

Strong focus on GDPR and data protection compliance.

How is the provider incorporating environmental sustainability into operations?

No specific publicly stated environmental initiatives.

What is the provider's approach to talent acquisition and retention?

Invests in specialized talent acquisition and retention for niche development expertise.

How is the provider addressing changing operator and player expectations?

Continuously updates games and features based on market needs.

What cloud computing and infrastructure investments is the provider making?

Uses scalable cloud-based deployment via operators.

How is the provider improving game performance and loading times?

Optimizes games for fast loading on multiple devices.

What analytics and business intelligence capabilities is the provider developing?

Develops enhanced analytics for operators.

How is the provider enhancing its API and integration capabilities?

Improves API integration for seamless operator experience.

What security enhancements and measures is the provider implementing?

Implements ongoing cybersecurity enhancements.

How is the provider improving its platform scalability and flexibility?

Focuses on scalable game architecture.

What new development tools and frameworks is the provider adopting?

Adopts latest HTML5 and related development tools.

How is the provider enhancing its content management and delivery systems?

Works on better content delivery systems for operators.

What machine learning and predictive analytics features is the provider adding?

Adding machine learning for predictive analytics in games.

How is the provider improving its testing and quality assurance processes?

Strengthens QA and testing protocols.

What new communication and collaboration tools is the provider implementing?

Uses modern communication and collaboration platforms.

How is the provider enhancing its monitoring and alerting systems?

Works on better content delivery systems for operators.

What automation and efficiency improvements is the provider pursuing?

Pursues automation to improve efficiency in development and operations.

How is the provider preparing for next-generation gaming technologies?

Preparing for next-gen game technologies and player engagement features.

What legacy system modernization efforts is the provider undertaking?

No legacy system modernization as a relatively new studio.