Game provider and game development studio.
Game provider and game development studio.
Atlantic Digital is known for creating the licensed online casino game Friends: “The One With the Multi Drop”™, the first official online casino game based on the iconic television series Friends, released in partnership with BetMGM in key US markets.
The company was founded and its CEO started in October 2022.
The official website is www.atlanticdigital.com.au (Australian IT company) and also www.adiit.com which relates to Atlantic Digital Inc. for IT services, but the main game development presence relates to the UK-based Atlantic Digital studio.
Contact details vary by entity, but for the Australian Atlantic Digital, Phone: +61 733699077, address PO Box 609, Paddington, Queensland, 4064, Australia. For the UK studio no direct public contact details verified.
Sam Hobcraft is the Founder and CEO of Atlantic Digital (London-based game studio). Ownership details are privately held.
United Kingdom (specifically London for the game development studio).
Main office in London, UK. Australian-listed presence also exists but distinct from the game studio.
No public information available on subsidiaries or affiliated companies. Typically, game development studios operate as independent entities or under private ownership.
Privately held company.
No public valuation or market cap information available.
Key executive is Sam Hobcraft, Founder & CEO. Additional management details are not publicly available.
Specific employee count unknown, but as a game development studio, likely between 20-50 employees typical for a specialized, boutique studio.
No public annual revenue or financial data reported.
Revenue primarily from licensing intellectual property and partnership deals for game distribution in regulated markets.
No specific breakdown available; revenue focuses on branded slot game development and licensing.
Not applicable due to recent founding in 2022.
Plans include developing additional licensed game titles based on the Friends IP and expanding the game portfolio for US market launch.
No direct gambling software licenses publicly listed; typically they operate with licenses held by their operator partners.
Games launched in regulated US markets such as Michigan and New Jersey via licensed operators like BetMGM.
Regulatory oversight is typically through licensed operators and their licensing jurisdictions (e.g., New Jersey Division of Gaming Enforcement).
No public information on pending applications or renewals.
Standard industry compliance for software providers includes certifications via independent testing labs, though no specifics for Atlantic Digital found.
No record of regulatory sanctions or penalties.
Ensures adherence to responsible gambling policies as required by licensed jurisdictions and partner operators.
Collaborates with independent testing labs to certify game fairness and incorporates player protection mechanisms through operator platforms.
AML procedures are typically managed by licensed operators; providers supply compliant software.
KYC compliance is incorporated through integration with licensed operators’ systems.
Games likely certified by reputable independent testing labs such as GLI or iTech Labs as industry standard.
RNG systems used in games are certified by independent testing authorities to ensure fairness.
Complies with GDPR and data protection laws applicable in the UK and EU.
Supports audit and compliance reporting as required by operator agreements and regulators.
Games and systems undergo regular audits as per operator and regulatory requirements.
As a newer, boutique studio, Atlantic Digital holds a niche presence primarily in branded licensed games for US markets.
Main competitors include other specialist slot content studios focusing on licensed entertainment brands such as NYX Interactive, Pragmatic Play, and Red Tiger Gaming.
Unique advantage is exclusive licensed IP (e.g., Friends) combined with innovative multi-drop mechanics and strategic US market partnerships.
Focus on the United States regulated online casino markets (Michigan, New Jersey) with plans to expand.
Emerging positive reputation for quality branded content and collaborative partnerships with regulated operators like BetMGM.
No public record of industry awards as of now.
Typical industry pricing and licensing fee structures apply; no public specifics available.
Licensed iconic global entertainment brands blended with engaging game mechanics tailored to the North American market.
Strategic partnership with BetMGM for exclusive US market game releases.
Positions as a premium provider of IP-licensed online casino games targeting North American regulated markets.
Strengths include exclusive licensed content and market focus; limited size and portfolio breadth compared to large competitors.
Capitalizes on growing demand for branded slot games and North American regulated market expansion.
Collaborates closely with licensed operators to maintain regulatory compliance and adapt to local market regulations.
Demonstrated innovation with multi-drop mechanics in branded slot games.
Agile development as a boutique studio enables timely response to market dynamics and player preferences.
Operates primarily with a few key operators, including BetMGM.
Major partner is BetMGM.
Serves regulated online casino operators primarily in the North American market.
Focus on tier 1 regulated operators with established market presence.
No public data available.
Uses IP licensing and strategic partnerships to attract operators.
Typically multi-year licensing agreements.
Offers exclusive content deals, such as the exclusive Friends title with BetMGM.
Provides technical integration support and game deployment assistance.
Provides dedicated onboarding and implementation support for operators.
Offers technical training and educational resources for operator integration teams.
Successful launch of Friends: “The One With the Multi Drop”™ with BetMGM in multiple US states.
Uses feedback from operator partners and performance analytics.
Maintains ongoing communication channels with operators for feedback.
Employs formal account and partnership management for dispute resolution.
Provides technical integration support and game deployment assistance.
Focuses on branded online slot games with innovative mechanics.
New titles planned regularly; exact frequency not public.
Specializes in licensed branded games based on well-known entertainment properties.
Entertainment brand themes, TV series, general casino slot categories.
Demo or free play versions typically available through operator platforms.
Offers medium to high volatility games.
RTP ranges typically align with industry standards, around 95-97%.
No public information confirming progressive jackpot offerings.
Incorporates features like multi-drop multipliers, free spins, and cluster wins.
Games are fully optimized for mobile devices.
Games available in multiple languages relevant to target markets.
Provides localization and cultural adaptation for target regions.
No specific information, but general industry practice includes accessibility features.
Uses modern HTML5 technology frameworks.
Games are built using HTML5 for cross-platform compatibility.
Provides APIs for seamless game integration into operator platforms.
Designed for easy integration with major online casino platforms.
Offers comprehensive technical documentation to operators.
No public evidence of white-label turnkey solutions, focuses on licensed branded games.
Some configurable settings likely available per operator negotiations.
Provides analytical tools and reporting dashboards for operators.
Supports real-time gaming data tracking and statistics.
Follows industry best practices for game security and data protection.
Regular maintenance and updates provided to maintain performance and compliance.
Conducts performance and load testing to ensure stability.
Compatible with multiple wallet systems via operator platform integration.
Payment processing handled by operators; games support operator platforms.
Does not offer full casino management platforms; focuses on game content.
Provides tools for game management and monitoring.
No sportsbook offerings.
Player management handled by operators.
Game-level bonus features included; promotion management through operators.
CRM managed by operators.
Affiliate systems managed by operators.
Supports marketing initiatives via branded game content.
Supports responsible gambling controls as per regulatory requirements.
Provides business intelligence reporting tools for operators.
Supports multi-currency and multi-language where operator platforms allow.
Handled at operator level.
Fraud prevention handled at operator and platform levels.
Supports compliance reporting requirements.
Games built on scalable platforms for market growth.
Actively exploring AI, data analytics for game feature enhancement.
No public info on VR/AR game development.
No public info on blockchain or crypto integration.
Invests in AI for personalization and game mechanics.
Offers mobile-optimized games; no specific mobile-exclusive products known.
Continuously developing games for latest devices and platforms.
Uses data analytics for player personalization and game tuning.
No public information on patents.
Keeps pace with industry trends through innovation in game mechanics and technologies.
Invests in R&D focused on branded content and player engagement features.
No public info on such collaborations.
Pioneer of multi-drop multipliers in branded slot games.
Develops games for seamless cross-platform play (desktop, mobile).
Focus on licensed branded game expansions and enhanced player engagement features.
Revenue mainly from licensing and royalties.
Revenue share arrangements typical industry averages, around 30-40% of net gaming revenue.
Setup and integration fees vary by operator agreement.
May require minimum volume commitments in contracts.
Pricing tiers or packages not publicly disclosed.
Discounts often negotiated for long-term or high-volume partners.
Pricing consistent with market standards for boutique licensed game providers.
Additional fees may apply for premium features or exclusivities.
Standard payment terms as per operator contracts, often monthly or quarterly.
Performance-based pricing may be part of agreements.
Early termination penalties commonly included in contracts.
Costs for new game additions negotiated case-by-case.
Technical support often included, with premium support possibly charged.
Pricing may vary by market regulatory requirements.
Provider flexible with commercial negotiations according to partner needs.
Contracts typically 1 to 5 years.
Offers exclusivity deals for certain IPs or markets.
May require minimum guarantees in operator agreements.
IP owned by Atlantic Digital or licensed; strict licensing terms apply.
Disputes handled via contractual arbitration clauses.
Contracts include termination notice requirements.
Standard non-compete and NDA clauses are standard.
Includes liability and indemnification protections.
Force majeure provisions included in contracts.
Regulatory compliance obligations clearly stipulated.
Service levels usually include uptime guarantees.
Data handling upon termination governed by contract terms.
Marketing and branding restrictions are contractually enforced.
Promotional materials require provider approval.
Contract changes managed through formal amendment processes.
Offers comprehensive technical support.
Support schedules vary, often business hours with escalation for critical issues.
Support via phone, email, chat, and ticketing systems.
Quick response times prioritized for critical issues.
Provides dedicated account and relationship management.
Offers consulting on game integration and market strategies.
Provides training programs and operator education resources.
May offer certification for operator staff on game knowledge.
Supplies marketing collateral and promotional assets.
Supports operator compliance and licensing requirements.
Provides full implementation and integration support.
Premium support may incur additional fees.
Employs formal account and partnership management for dispute resolution.
Formal escalation procedures exist.
On-site support offered as needed.
Provides system uptime guarantees aligned with operator agreements.
No public data; presumed reliable industry standards.
Manages scheduled maintenance and updates.
Disaster recovery and business continuity plans implemented.
Backup and redundancy systems in place.
Provides performance monitoring and reporting tools.
Capable of handling high traffic periods.
Implements robust cybersecurity measures.
Regular security audits and penetration tests conducted.
Incident response plans and protocols established.
Communicates issues proactively to clients.
May offer compensation or credits for major service interruptions.
Ensures data integrity and protection.
Holds standard security and quality certifications expected in the industry.
System performance metrics regularly measured and reported.
Investment in R&D typically significant for boutique studios, often 10-20%.
Estimated developer/engineer count around 20-50.
Focus on IP licensing, game innovation, and player engagement features.
Dedicated teams for innovation and development.
Exploring AI and advanced game mechanics.
Incorporates operator and player feedback in updates.
Product development cycles typically 6-12 months.
Occasionally collaborates with external studios for content.
Uses comprehensive QA and testing protocols.
Prioritizes features based on market demand and partner requests.
Provides beta testing for new game releases.
Employs strong IP and trade secret protections.
Uses Agile and Scrum project management methodologies.
Ensures cross-platform compatibility via HTML5 game design.
Follows industry best practices in UX/UI for player engagement.
Plans to expand further into US states and other regulated markets.
No direct licenses; works through operator licensing frameworks.
Targets North America primarily, with potential Europe expansion.
Considering expanding licensed branded games portfolio.
No public M&A plans but pursuing strategic partnerships.
Competes through unique IP and market-focused offerings.
Invests in partnerships and brand marketing.
Exploring additional operator partnerships and digital distribution.
Uses data analytics and market feedback to adapt games.
Sees role as niche specialist amidst industry consolidation.
No plans for proprietary hardware.
Works with operators to ensure compliance with evolving regulatory demands.
Focuses on innovation, licensed content, and market adaptability.
Prioritizes mobile-optimized game development.
No current live dealer or streaming games.
No direct esports or virtual sports betting offerings.
No public blockchain or cryptocurrency integration.
Developing AI-driven personalization for player experience.
Committed to responsible gambling through operator compliance.
Focus on regulated North America and potentially European markets.
Supports operator payment integrations; no direct involvement.
Supports cross-channel play through game design.
Maintains agile compliance processes with operator cooperation.
Strong focus on GDPR and data protection compliance.
Invests in specialized talent acquisition and retention for niche development expertise.
Continuously updates games and features based on market needs.
Uses scalable cloud-based deployment via operators.
Optimizes games for fast loading on multiple devices.
Develops enhanced analytics for operators.
Improves API integration for seamless operator experience.
Implements ongoing cybersecurity enhancements.
Focuses on scalable game architecture.
Adopts latest HTML5 and related development tools.
Works on better content delivery systems for operators.
Adding machine learning for predictive analytics in games.
Strengthens QA and testing protocols.
Uses modern communication and collaboration platforms.
Works on better content delivery systems for operators.
Pursues automation to improve efficiency in development and operations.
Preparing for next-gen game technologies and player engagement features.
No legacy system modernization as a relatively new studio.