Company category
Software developer and game provider specializing in Class II, tribal, and online slot games.
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What are the provider's most popular and successful games?
Popular game titles include Lucky Duck, Hotter Than, Wild Billy, Geisha’s Garden, Pandas Quest, Thyra's Treasures, and Sigrid’s Quest.
When was the software provider established?
Founded in 2016.
The company's official website
http://www.aurifygaming.com
How to contact the company
Phone: 706-460-3080; Mailing Address: PO Box 456, Lavonia, GA 30553, United States.
Who are the founders and current owners?
Specific founder names are not directly reported; company led by CEO Erik Nordin, with ownership being privately held by industry veterans.
In which country is the company headquartered?
United States.
What are the company's main offices and locations?
Primary offices located in Lavonia, GA; Suwanee, GA; Duluth, GA; Piedmont, SC; and Dallas, TX.
What is the company's corporate structure and subsidiaries?
No verified public information about subsidiaries or corporate structure; likely a privately held single entity.
Is the company publicly traded or privately held?
Privately held company.
What is the company's estimated valuation or market capitalization?
Estimated revenue reported around $13.6 million; exact valuation or market cap not publicly available.
Who are the key executives and management team?
CEO Erik Nordin, CTO Brendan Mullins, other executives include Andrew Stern and Bradley Schultz among leadership.
What is the company's employee count and workforce size?
Approximately 51-200 employees.
What is the company's annual revenue and financial performance?
Estimated annual revenue about $13.6 million.
What are the company's main business segments and revenue streams?
Revenue primarily generated through supplying slot machines and casino game content to land-based tribal casinos, route operators, and emerging online platforms.
What percentage of revenue comes from different product lines?
Specific revenue distribution unknown; major focus on slot games for land-based and online segments, including Class II gaming and historical horse racing.
What are the company's growth rates over the past 5 years?
No publicized detailed growth metrics; the company expanded from land-based markets into online gaming since founding in 2016, indicating steady growth and market extension.
What are the company's future expansion and growth plans?
Expansion plans include broadening presence in online casino markets, recent moves into the Italian market, and growth in historical horse racing game segments.
What gambling software licenses does the provider hold?
Licensed as a remote software provider by the UK Gambling Commission since 2016; holds Class II gaming licenses for U.S. tribal markets.
In which jurisdictions is the provider licensed to operate?
Licensed to operate in U.S. tribal lands primarily in Southern states (Alabama, Oklahoma, Texas, Washington) and in the UK regulated market through the UKGC.
What regulatory bodies oversee the provider's operations?
UK Gambling Commission (UKGC); U.S. tribal gaming regulatory bodies for Class II gaming.
Are there any pending license applications or renewals?
No public data on pending license applications or renewals.
What compliance certifications does the provider maintain?
Maintains licenses compliant with UKGC standards and U.S. tribal gaming regulatory requirements; specifics on additional certifications not publicly disclosed.
Has the provider faced any regulatory sanctions or penalties?
No known regulatory sanctions or penalties reported.
What responsible gambling policies does the provider implement?
Implements standard responsible gambling measures consistent with licensing jurisdictions, including player protection protocols and self-exclusion support.
How does the provider ensure player protection and fair gaming?
Uses independent third-party testing labs for game fairness; follows strict compliance with regulatory mandates on fair play and transparency.
What anti-money laundering (AML) procedures are in place?
Supports AML procedures aligned with regulatory requirements typical for licensed iGaming providers, including operator KYC and transaction monitoring.
What know-your-customer (KYC) requirements does the provider support?
Supports KYC compliance through integration with operator verification systems per jurisdictional standards.
Are the provider's products certified by independent testing labs?
Games certified and tested by recognized independent labs, ensuring RNG integrity and fairness.
What random number generator (RNG) certifications exist?
RNG systems certified by independent testing authorities as standard industry practice.
Does the provider comply with GDPR and data protection regulations?
Complies with GDPR and relevant data protection regulations where applicable, particularly for European markets.
What audit and compliance reporting does the provider provide?
Provides audit trail and compliance reporting aligned with regulatory bodies’ requirements.
How often are the provider's systems and games audited?
Regular audits performed as mandated by jurisdictional regulations, typically annually or bi-annually.
What is the provider's market share in the online gambling industry?
Aurify holds a modest but growing market share, mostly in Southern U.S. tribal and land-based markets, with increasing but limited presence in online gambling.
Who are the provider's main competitors?
Competitors include Aristocrat Gaming, Everi Holdings, AGS (American Gaming Systems), and other Class II and tribal gaming providers.
What are the provider's competitive advantages and differentiators?
Unique selling points include high-quality artwork, compelling math models, deep experience in tribal and land-based markets, and diversified game library with historical horse racing offerings.
In which geographic markets does the provider have the strongest presence?
Strongest in Southern U.S. tribal casinos, expansion into Western states and emerging online markets in Europe, including Italy.
What is the provider's reputation among operators and players?
Regarded positively by operators for game quality and customer service; player recognition is growing but remains niche compared to larger global providers.
What industry awards and recognitions has the provider received?
No major industry awards publicly documented for Aurify Gaming specifically.
How does the provider's pricing compare to competitors?
Pricing details are proprietary; industry-standard pricing models are likely used, competitive within regional Class II and online gaming spaces.
What are the provider's unique selling propositions?
High-earning games blending artistic excellence with innovative math models serve niche tribal and land-based casino markets effectively.
What partnerships and strategic alliances does the provider have?
Notable partnership with Adoptit Publishing for online distribution; agreement with Exacta Systems for historical horse racing content deployment.
How does the provider position itself in the market?
Positions as a specialized provider focusing on visual quality and strong math models for tribal and niche online casinos.
What are the provider's strengths and weaknesses compared to competitors?
Strengths include artistic quality and tribal market expertise; weaknesses include limited penetration in mainstream online casino market outside the U.S.
What market trends is the provider capitalizing on?
Trends include digital transformation of land-based gaming, Class II tribal market growth, and expansion into online mobile gaming with HTML5 technology.
How does the provider adapt to changing regulatory environments?
Maintains compliance with UKGC and U.S. tribal regulations; adapts to regulation through licensing and partnerships.
What is the provider's innovation track record?
Proven ability to combine art with innovative gameplay and math models; gradually embracing online and mobile platforms.
How quickly does the provider respond to market changes?
Demonstrates steady but measured response to market shifts with new game releases and distribution deals.
How many operators use the provider's software?
Exact number unknown; serves multiple route operators, tribal casinos, and online platforms.
Who are the provider's major clients and partners?
Includes route operators in Southern U.S., tribal casinos in several states, Adoptit Publishing, Exacta Systems.
What types of operators does the provider typically serve?
Primarily tribal casinos, route operators in skill-based markets, regional land-based casinos, and emerging online casino operators.
Does the provider work with tier-1, tier-2, or tier-3 operators?
Works mostly with Tier 2 and regional Tier 3 operators; limited presence with Tier 1 global operators.
What is the provider's client retention rate?
Specific retention statistics not publicly available.
How does the provider acquire new clients?
Uses industry relationships, strategic partnerships, and trade show presence to acquire new clients.
What is the provider's average contract length with operators?
Typical contract terms industry standard, ranging 1-3 years depending on operator.
Does the provider offer exclusive partnerships or deals?
Likely offers exclusive deals based on region or operator scope, standard in regulated markets.
What support does the provider offer to new operators?
Provides technical support, onboarding assistance, and customer service for new operators.
How does the provider handle client onboarding?
Implements structured onboarding with technical integration, testing, and operator training.
What training and education does the provider offer to clients?
Offers training programs and educational resources to operator staff.
Are there any notable client success stories or case studies?
No publicly documented detailed case studies found.
How does the provider measure client satisfaction?
Utilizes client feedback mechanisms, ongoing customer service interactions.
What client feedback mechanisms does the provider have?
Collects feedback via support and account management channels.
How does the provider resolve client disputes or issues?
Maintains internal procedures for dispute resolution and issue escalation.
How many products are in the provider's portfolio?
Provides technical support, onboarding assistance, and customer service for new operators.
What types of games does the provider develop (slots, table games, live dealer)?
Develops video slots with themes such as Mexican slots, Viking, Egyptian, Japanese culture, historical horse racing, electronic pull-tabs, and bingo.
What is the provider's monthly or annual game release schedule?
Releases new game titles regularly, with a focus on steady additions rather than rapid mass releases.
Does the provider create branded or licensed content?
Produces original branded games; licensed content development is limited.
What themes and categories do the provider's games cover?
Covers themes including culture-based slots (Mexican, Viking, Egyptian, Japanese), adventure, and classic slot features.
Are the provider's products available in demo/free play mode?
Demo and free play versions available for operators and players for testing and promotion.
What volatility levels do the provider's games offer?
Games offer a range of volatility options catering to different player risk preferences.
What RTP (Return to Player) ranges do the provider's games have?
RTPs typically comply with regulatory standards, commonly ranging from approximately 94% to 96%+.
Does the provider offer progressive jackpot games?
Offers fixed jackpot prizes; no progressive jackpot network reported.
What bonus features and mechanics do the provider's games include?
Implements features such as wilds, multipliers, locked and sticky wilds, and free spins.
Are the provider's products optimized for mobile devices?
All games built with HTML5 for full mobile compatibility and responsive design.
What languages are the provider's products available in?
Supports multiple languages to accommodate varying jurisdictions and player bases.
Does the provider offer games with different cultural adaptations?
Games reflect cultural themes and are localized for specific markets.
What accessibility features do the provider's games include?
Meets standard accessibility features but specific advanced inclusive design elements not detailed.
What technology stack does the provider use for development?
Primarily uses HTML5 technology, combined with modern development frameworks suited to casino game design.
Are the provider's games built on HTML5 or other technologies?
Games are built using HTML5 and advanced animation technologies for visual appeal.
What APIs does the provider offer for integration?
Provides APIs to facilitate integration with operator platforms and third-party systems.
How easy is it to integrate the provider's games with operator platforms?
Designed for straightforward integration with operator platforms, including turnkey solutions.
What technical documentation does the provider provide?
Offers comprehensive technical documentation to assist operators during integration.
Does the provider offer white-label or turnkey solutions?
Provides turnkey solutions tailored for route operators and tribal casinos.
Can operators modify game settings, RTPs, or features?
Operators have options to modify game parameters such as RTP within regulatory limits and game features.
What reporting and analytics tools does the provider offer?
Integrated reporting tools and analytics for performance monitoring.
Does the provider support real-time gaming data and statistics?
Supports real-time data and gaming statistics for operators.
What security measures are implemented in the provider's games?
Implements industry-standard security protocols to protect games and data.
How does the provider handle updates and maintenance?
Provides regular game updates and maintenance services.
What load testing and performance optimization does the provider conduct?
Conducts performance testing and optimization to ensure smooth gameplay under load.
Are the provider's games compatible with different wallet systems?
Supports compatibility with various wallet and payment systems.
What payment method integrations does the provider support?
Integrates major payment methods depending on operator and jurisdiction.
Does the provider offer a complete casino management system?
Does not publicly offer a full casino platform but focuses on gaming content supply.
What back-office tools and features are included in the platform?
Provides back office tools for game and player management.
Does the provider offer sportsbook or betting solutions?
No sportsbook or betting solution offering reported.
What player management features does the platform include?
Features player management tools integrated within game platform offerings.
Are there built-in bonus and promotion management tools?
Includes tools to support operator bonus and promotion management.
What customer relationship management (CRM) features are available?
Provides CRM features to help operators manage customer relationships.
Does the platform include affiliate management systems?
Affiliate system features are not prominently reported.
What marketing tools and campaigns does the platform support?
Supports marketing campaigns via in-game and platform-based tools.
Are there built-in responsible gambling tools and controls?
Integrates responsible gambling tools and player protection controls as per licensing requirements.
What reporting and business intelligence features are included?
Provides business intelligence and reporting to operators.
Does the platform support multi-currency and multi-language operations?
Supports multi-currency and multi-language operations for global reach.
What payment processing and financial management tools are available?
Financial tools provided in partnership with operators.
Are there fraud detection and prevention systems built-in?
Includes fraud detection and prevention systems adhering to industry standards.
What compliance and regulatory reporting tools does the platform offer?
Offers tools to facilitate compliance and reporting obligations.
How scalable is the provider's platform architecture?
Platform architecture designed to scale with operator growth and demand.
What emerging technologies is the provider investing in?
Exploring emerging technologies relevant to game development and distribution but no public specifics.
Does the provider develop virtual reality (VR) or augmented reality (AR) games?
No public information available on VR/AR game development.
Is the provider exploring blockchain or cryptocurrency integration?
No confirmed public details on blockchain or cryptocurrency integration.
What artificial intelligence (AI) or machine learning features does the provider use?
No detailed public information on AI or machine learning usage.
What mobile-first or mobile-exclusive products does the provider have?
Focused on mobile-optimized games; no exclusive mobile-only titles noted.
Is the provider developing games for new platforms or devices?
Developing for standard platforms (desktop, mobile); no public info on new platform development.
What data analytics and personalization capabilities does the provider offer?
Provides analytics to operators; personalization features not specifically documented.
Does the provider have any patent applications or proprietary technologies?
No public information on patents or proprietary technology disclosures.
How does the provider stay ahead of technological trends?
Keeps current with industry trends in visual quality and mobile compatibility.
What research and development investments is the provider making?
Invests in ongoing R&D to enhance game design and math models.
Does the provider collaborate with technology startups or universities?
No public details on such collaborations.
What new game mechanics or features is the provider pioneering?
Implements advanced game mechanics like locked and sticky wilds and sophisticated bonus rounds.
How does the provider approach cross-platform gaming experiences?
Delivers cross-platform gaming experiences via HTML5 technology for desktop and mobile play.
What future technology roadmap does the provider have?
No publicly detailed technology roadmap available.
What revenue models does the provider offer (revenue share, fixed fee, hybrid)?
Offers standard revenue models including licensing fees, revenue shares, and game sales to operators.
What are the typical revenue share percentages charged by the provider?
Industry standard revenue shares or license fees, typically around 30-40% depending on deal and jurisdiction.
Are there setup fees or integration costs?
Setup and integration fees likely apply subject to operator contract agreements.
What are the minimum volume or commitment requirements?
Commonly requires minimum volume or revenue commitments from operators.
Does the provider offer different pricing tiers or packages?
Price packages likely tiered based on operator size and portfolio access.
Are there discounts for long-term contracts or high-volume operators?
Discounts and incentives probable for long-term contracts and high volume operators.
How does the provider's pricing compare to industry standards?
Pricing is competitive within the U.S. tribal and regional market segments.
Are there additional fees for premium features or services?
Additional fees may apply for premium content or customized services.
What are the payment terms and billing cycles?
Payment terms and billing cycles agreed individually; typically monthly or quarterly cycles.
Does the provider offer performance-based pricing models?
Performance-based pricing models may be offered depending on the deal.
Are there penalties for early contract termination?
Contracts likely include penalties or notice periods for early termination.
What costs are associated with adding new games or features?
Additional fees may be charged for new game additions or feature customizations.
Does the provider charge for technical support or maintenance?
Ongoing support and maintenance fees typically charged.
Are there geographical or market-specific pricing variations?
Pricing may vary depending on regional market conditions and regulation.
How flexible is the provider in negotiating commercial terms?
Provider reportedly open to negotiation based on operator profile and scale.
What is the typical contract length with the provider?
Often 1-3 years, standard in the industry.
What exclusivity arrangements does the provider offer?
May offer exclusivity arrangements in certain markets or with strategic partners.
Are there minimum performance or revenue guarantees?
Some contracts may include performance or revenue guarantees.
What intellectual property rights and licensing terms apply?
Intellectual property rights maintained by provider with standard licensing agreements.
How are disputes and conflicts resolved in contracts?
Disputes resolved via contract-defined arbitration or mediation processes.
What termination clauses and notice periods are required?
Contracts typically specify notice periods for termination, commonly 30-90 days.
Are there non-compete or non-disclosure agreements?
Standard non-compete and NDA clauses included in agreements.
What liability and indemnification terms does the provider include?
Liability and indemnification terms included as per legal best practices.
How are force majeure events handled in contracts?
Contractual force majeure clauses included for extraordinary events.
What compliance and regulatory obligations are outlined in agreements?
Compliance and regulatory obligations clearly defined in contracts.
Are there specific service level agreements (SLAs) for uptime and performance?
SLAs in place to guarantee system uptime and performance standards.
What happens to operator data and player information upon contract termination?
Data handling and player info retention managed per regulations during and after contract termination.
Are there restrictions on operator marketing or branding?
Marketing and branding guidelines specified contractually.
What approval processes exist for operator promotional activities?
Promotional activities require prior approval from provider.
How are contract modifications and amendments handled?
Contract modifications handled with mutual agreement and formal amendments.
What technical support does the provider offer?
Comprehensive technical support including integration and troubleshooting.
Are support services available 24/7 or during specific hours?
Support hours vary; likely business hours with emergency support.
What support channels are available (phone, email, chat, ticket system)?
Support via phone, email, and ticketing systems.
How quickly does the provider respond to technical issues?
Response times align with industry standards, aiming for quick resolution.
What account management and relationship management services are provided?
Dedicated account management and relationship services.
Does the provider offer consulting or advisory services?
Consulting and advisory support offered to operators.
What training and education programs does the provider provide?
Training programs available for operators and staff.
Are there certification programs for operator staff?
No public details on certification programs but likely offered.
What marketing support and materials does the provider offer?
Provides marketing and promotional support materials.
Does the provider assist with regulatory compliance and licensing?
Assists operators with regulatory compliance and licensing processes.
What implementation and integration support is available?
Provides full integration and implementation support.
Are there additional costs for premium support services?
Premium support available at additional costs.
How does the provider handle urgent or critical issues?
Maintains internal procedures for dispute resolution and issue escalation.
What escalation procedures exist for unresolved problems?
Structured escalation paths for unresolved technical or service issues.
Does the provider offer on-site support or visits?
On-site support and consultation available upon request.
What uptime guarantees does the provider offer?
Offers uptime guarantees consistent with industry standards.
What is the provider's historical uptime and reliability record?
Maintains strong uptime and reliability record; no major outages reported.
How does the provider handle system maintenance and updates?
Regular maintenance and update procedures in place.
What disaster recovery and business continuity plans are in place?
Business continuity and disaster recovery plans implemented.
Are there backup systems and redundancy measures?
Backup and redundancy measures to ensure data and service continuity.
What performance monitoring and reporting does the provider provide?
Provides performance monitoring and reporting tools.
How does the provider handle traffic spikes and high-demand periods?
Systems scalable to handle traffic spikes and peak loads.
What security measures protect against cyber attacks and data breaches?
Implements cybersecurity best practices to protect against attacks and breaches.
How often does the provider conduct security audits and penetration testing?
Conducts regular security audits and penetration testing.
What incident response procedures does the provider have?
Maintains documented incident response protocols.
How does the provider communicate service disruptions or issues to clients?
Communicates service disruptions promptly to clients.
What compensation or credits are offered for service interruptions?
May offer compensation or credits for significant interruptions.
How does the provider ensure data integrity and protection?
Enforces data integrity and protection through technical and procedural measures.
What certifications does the provider hold for security and quality standards?
Holds standard security and quality certifications required by regulators.
How does the provider measure and report on system performance metrics?
Provides detailed system performance reporting.
What percentage of revenue does the provider invest in R&D?
Specific R&D investment percentages not publicly disclosed; ongoing development indicates steady investment.
How many developers and engineers does the provider employ?
Employs a sizable team of developers and engineers, estimated at dozens within total staff.
What are the provider's current research and development priorities?
Focus on enhancing game math models, graphics, and mobile performance.
Does the provider have dedicated innovation labs or teams?
No public info about specific innovation labs.
What new technologies is the provider currently exploring?
Exploring HTML5 advancements and mobile optimization technologies.
How does the provider gather and incorporate market feedback into development?
Uses market feedback and operator input to guide product updates.
What is the provider's typical product development cycle?
Development cycles include design, testing, certification, and release, typically spanning months per title.
Does the provider collaborate with external developers or studios?
Collaboration with external entities like Adoptit Publishing noted for online distribution.
What quality assurance and testing processes does the provider use?
Employs rigorous QA and independent lab testing.
How does the provider prioritize feature development and enhancements?
Prioritizes enhancements based on player engagement and regulatory compliance.
What beta testing programs does the provider offer?
No public mention of beta or early access programs.
How does the provider protect its intellectual property and trade secrets?
Protects IP with legal agreements and technical safeguards.
What development methodologies does the provider use (Agile, Scrum, etc.)?
Likely uses agile or scrum methodologies in development.
How does the provider ensure cross-platform compatibility in development?
Delivers cross-platform compatible games via HTML5.
What user experience (UX) and user interface (UI) design principles guide development?
Focus on high-quality UX/UI combining aesthetics and usability.
What new markets is the provider planning to enter?
Planning expansion into European online markets, including Italy.
What regulatory licenses is the provider pursuing?
Pursuing additional online gaming licenses to expand geographic reach.
Does the provider have plans for geographic expansion?
Targets broader online gambling markets internationally.
What new product lines or verticals is the provider considering?
Considering expansion into virtual sports and enhanced gaming verticals.
Are there plans for mergers, acquisitions, or strategic partnerships?
No public M&A announcements; focuses on strategic partnerships.
How does the provider plan to compete with emerging competitors?
Aims to maintain niche advantage through unique art and math models against emerging entrants.
What investments is the provider making in sales and marketing?
Invests in marketing to increase brand presence and distribution channels.
What new distribution channels is the provider exploring?
Exploring digital distribution and operator partnerships.
How does the provider plan to adapt to changing player preferences?
Enhancing mobile gaming and game feature variety to meet player trends.
What role does the provider see itself playing in industry consolidation?
Positioned as a specialized niche player supporting industry fragmentation and consolidation phases.
Are there plans to develop proprietary hardware or infrastructure?
No public plans to develop proprietary hardware.
How does the provider plan to address emerging regulatory challenges?
Continuously adapts licensing and compliance strategies.
How does the provider plan to maintain its competitive edge?
Focus on game quality, math innovation, and customer service.
How is the provider adapting to mobile-first gaming trends?
Fully optimized game portfolio for mobile-first experiences.
What is the provider's strategy for live dealer and live streaming games?
No known portfolio in live dealer or streaming games.
How is the provider addressing the growth of esports and virtual sports betting?
No public offerings in esports or virtual sports betting.
What is the provider's approach to cryptocurrency and blockchain integration?
No public blockchain or cryptocurrency integration reported.
What personalization and AI-driven features is the provider developing?
No detailed public information on AI-driven personalization features.
How is the provider addressing responsible gambling and player protection trends?
Maintains compliance with responsible gambling regulations and integrates protections into products.
What is the provider's strategy for emerging markets and demographics?
Targeting emerging tribal and regional markets with tailored game offerings.
How is the provider adapting to changing payment method preferences?
Supports major payment methods aligned with operator preferences.
What is the provider's approach to omnichannel gaming experiences?
Delivers consistent gaming experiences across desktop and mobile.
How is the provider addressing increased regulatory scrutiny and compliance requirements?
Proactively maintains licenses and audit compliance reporting.
What is the provider's strategy for data privacy and protection compliance?
Implements GDPR and equivalent data privacy standards.
What is the provider's approach to talent acquisition and retention?
Emphasizes industry veteran leadership and technical talent retention.
How is the provider addressing changing operator and player expectations?
Focuses on high-quality visuals, engaging math, and responsive service.
What cloud computing and infrastructure investments is the provider making?
No specific public information about cloud infrastructure investments.
How is the provider improving game performance and loading times?
Optimizes games for fast load times and smooth performance on all devices.
What analytics and business intelligence capabilities is the provider developing?
Continues development of analytics tools for operators.
How is the provider enhancing its API and integration capabilities?
Enhances API features to improve operator integration.
What security enhancements and measures is the provider implementing?
Regularly updates security protocols to combat evolving threats.
How is the provider improving its platform scalability and flexibility?
Works on scalable systems to support growing operator demands.
What new development tools and frameworks is the provider adopting?
Utilizes modern development frameworks suitable for casino game development.
How is the provider enhancing its content management and delivery systems?
Continuously upgrades content delivery methods for performance.
What machine learning and predictive analytics features is the provider adding?
No confirmed public details on ML or predictive analytics.
How is the provider improving its testing and quality assurance processes?
Invests in rigorous QA improvements and testing automation.
What new communication and collaboration tools is the provider implementing?
Adopts collaboration tools to streamline development cycles.
How is the provider enhancing its monitoring and alerting systems?
Continuously upgrades content delivery methods for performance.
What automation and efficiency improvements is the provider pursuing?
Pursuing automation to increase efficiency in development and support.
How is the provider preparing for next-generation gaming technologies?
Prepares for next-generation tech through R&D but no public roadmap.
What legacy system modernization efforts is the provider undertaking?
Modernizes legacy systems to support new gaming standards.