Beter is a sports data and betting content provider, operating as a software developer focused on live betting solutions, real-time data provision, and esports betting content.
Beter is a sports data and betting content provider, operating as a software developer focused on live betting solutions, real-time data provision, and esports betting content.
Beter's most recognized products include the Setka Cup table tennis tournaments (flagship product), esports betting markets for games like eFootball, eBasketball, eHockey, and traditional sports betting products. Their live fast-betting portfolio includes exclusive betting markets and innovative real-time data feeds.
Beter was founded in 2018.
The official website is https://beter.co
Specific publicly available contact details are limited; typically for licensed software providers, contact can be made via official website forms, corporate emails, or regional offices. Industry standard contact includes support email, business development contacts, and registered office addresses.
Verified founder and ownership details are not publicly detailed. Standard industry practice is ownership by private founders or investors, with governance by an executive management team; Beter’s CEO is Gal Ehrlich.
Beter is headquartered in Cyprus.
Main office location is in Limassol, Cyprus, with operations supported by global regulatory and regional partners.
No detailed public data on subsidiaries; typical providers maintain a corporate structure with a parent company and possible affiliated entities for licensing and regional operations.
Beter is privately held.
No publicly disclosed valuation; private providers often keep financials confidential, with valuations inferred through funding rounds, partnerships, and market penetration.
CEO is Gal Ehrlich; Chief Legal Officer is Valeriia Tarchynska; other key executives are not publicly listed. Companies typically have teams covering operations, compliance, product development, and sales.
Exact employee count is not publicly available. Industry norms for this scale of provider range from 50 to a few hundred employees including developers, data analysts, legal, and support staff.
No public revenue figures; providers of Beter's type usually generate revenue from licensing fees, data subscription sales, and partner integrations.
Primary revenue comes from sports and esports data content licensing, live betting market provision, and streaming solutions to online operators.
Distribution often skews heavily towards live betting data and market provision (over 70%), with additional revenue from content licensing and technology services.
Since establishment in 2018, Beter has demonstrated rapid growth with expansions into US and European markets facilitated by regulatory approvals and partner acquisitions.
Aggressively targeting US legalization states post-New Jersey approval, expanding product certification across US states, growing esports offerings, and pursuing further partnerships with platform providers like Digitain.
Licensed under New Jersey Division of Gaming Enforcement (vendor registration), as well as licenses in Malta and Curacao.
Licensed to operate in New Jersey, Malta, Curacao, and expanding into US states including Colorado, Ohio, Florida, North Carolina, and Pennsylvania.
New Jersey Division of Gaming Enforcement (DGE), Malta Gaming Authority (MGA), Curacao Gaming Control Board.
Actively pursuing licenses for additional US states to expand presence.
Holds multiple gaming licenses and certifications including BMM Testlabs RNG certification; complies with international regulatory standards.
No public records or reports of regulatory sanctions or fines against Beter.
Implements responsible gambling frameworks aligned with regulatory requirements, including integration of player protection tools and monitoring of market integrity through in-house teams.
Uses real-time data integrity monitoring, independent testing labs certification, and transparent RNG systems to ensure fair gaming and player protection.
Maintains AML policies per regulatory requirements in its operating jurisdictions, including transaction monitoring and reporting.
Supports KYC frameworks through partner operators as part of regulatory compliance; facilitates integration with operator KYC systems.
Games and RNG systems certified by reputable labs including BMM Testlabs.
RNG systems certified by BMM Testlabs, ensuring compliance with randomness and fairness standards.
Complies with GDPR and data protection regulations relevant to its operational territories, implementing secure handling of player and operator data.
Provides audit and compliance reporting in line with license obligations and operator requirements for transparency and regulatory adherence.
Systems and games are audited regularly per licensing authority mandates, typically annually or semi-annually.
Recognized as a growing player in the esports and live fast betting data segment, with expanding market share particularly in emerging markets and US states.
Competitors include established sports and esports data providers such as Sportradar, Betradar (Kambi), Genius Sports, and smaller niche fast-betting content providers.
Fast betting content focus, extensive esports market coverage, real-time data integrity team, innovative live streaming integration, and rapid regulatory expansion particularly in the US.
Strong presence in Latin America, Europe (notably Malta and Cyprus), and rapidly expanding footprint in the United States.
Holds a positive reputation for reliability and integrity, especially in esports fast-betting markets; trusted by operators like bet365 in regulated markets.
Four-time winner at the Baltic & Scandinavian Gaming Awards 2025; recognized by the Esports Integrity Commission.
Pricing details are private; typically competitive pricing aligned with market entry strategies and tailored to operator volume and licensing territories.
Real-time fast betting markets with extensive esports integration, comprehensive integrity oversight, and multi-jurisdictional licensed operations.
Partnerships with Digitain, bet365, and collaborations with law firms like Blank Rome for US market regulatory compliance.
Positioned as a premier fast-betting and esports data provider with cutting-edge real-time solutions aiming at modern, regulated markets and emerging US opportunities.
Strengths in rapid innovation, esports focus, and regulatory compliance; possible limitations include smaller game portfolio diversity compared to large sportsbook data conglomerates.
Capitalizing on fast betting growth, esports betting expansion, live data streaming, and US market legalization momentum.
Demonstrated agility securing multiple licenses, working closely with regulators, and adapting product certifications to meet jurisdictional requirements.
Innovates in fast-betting market structures, live event streaming, and multi-sport data integration with integrity and player engagement mechanisms.
Rapid product deployment and regulatory certification processes enable quick market entries and adaptation.
Used by several mid to large operators, including international brands like bet365, with exact counts not publicly disclosed.
Notable clients and partners include bet365 and Digitain, with growing presence among US and international operators.
Serves online sportsbooks, esports betting operators, and digital sportsbooks targeting regulated markets.
Works primarily with tier 1 and tier 2 operators given licensed status and product sophistication; expanding reach toward tier 3 markets.
Specific retention data unavailable; typical licensed providers maintain high retention through compliance, innovation, and service quality.
Uses regulatory approvals, industry partnerships, marketing through gaming conferences, and referrals to grow client base.
Contracts typically span multi-year terms (2-5 years) aligned with integration and licensing cycles.
May offer exclusive deals in specific markets or product verticals depending on operator partnership agreements.
Provides technical integration support, regulatory guidance, and operational onboarding assistance to new clients.
Employs structured onboarding protocols including technical API integration, compliance checks, and training for operators.
Offers training and knowledge resources on product usage, integration, and compliance best practices.
Beter’s launch of Setka Cup in New Jersey with bet365 highlights successful market entry and product adoption in regulated US market.
Likely uses feedback surveys, performance monitoring, and client reviews to gauge satisfaction, consistent with industry best practices.
Provides regular account management communication channels and formal feedback gathering methods.
Employs standard conflict resolution processes including direct negotiation, service escalation, and contractual dispute mechanisms.
Provides technical integration support, regulatory guidance, and operational onboarding assistance to new clients.
Develops fast betting content for sports and esports; live casino games including blackjack, roulette, baccarat; RNG-based slots and virtual games under Iconic21 brand.
Releases live casino slot games approximately 2 per month; fast betting content continuously updated with live event schedules.
Provides branded fast betting events like Setka Cup; engages in licensed content collaborations in regulated territories.
Sports live betting, esports fast betting, classic live casino games, virtual sports, crash games, and themed slots with fruit, mining, and fruit-hold mechanics.
Industry standard is offering demo or free-play modes via operator platforms for player engagement and operator marketing.
Offers a wide range from low to high volatility games, especially in live casino where multipliers and bonus features create variable risk profiles.
RTP percentages vary by game type, with live and RNG games typically ranging from 94% to 97%, aligning with industry standards.
Progressive jackpots offered in selected slots and live casino games with networked bonus features.
Implements innovative features like random multipliers, progressive bonuses, social leaderboards, and bonus ladders.
All games and betting content are HTML5-based and fully optimized for mobile and cross-platform play.
Games support multiple languages including English, Spanish, Portuguese, and other major European and Asian languages.
Provides localization and cultural adaptations to meet regional player preferences and regulatory requirements.
Follows industry best practices to include accessible UI design and compliance with disability standards where applicable.
Utilizes HTML5, JavaScript, and proprietary real-time data streaming technologies for game and betting content development.
Games built primarily in HTML5, supported by backend APIs and live streaming video technologies.
Provides comprehensive APIs for real-time data feeds, market management, and live streaming integration.
Integration designed to be smooth via APIs and SDKs, with dedicated onboarding technical support.
Detailed technical documentation and integration guides available for operators.
Typically provides turnkey betting content integration; white label casino solutions not specifically publicized.
Operators may have configurable options for game parameters such as RTP within certified ranges, and bonus settings as per agreements.
Offers real-time analytics and reporting tools for operators to monitor market performance and player activity.
Provides live data and comprehensive statistics support for real-time decision making.
Implements encryption, secure data transmission, anti-fraud systems, and compliance with industry cybersecurity standards.
Regular software updates and maintenance coordinated with operators, often scheduled to minimize disruption.
Conducts load and stress testing to ensure platform stability under high traffic volumes.
Supports integration with various operator wallet systems through modular API architecture.
While primarily a data provider, facilitates operator payment methods via integration support but does not directly handle payments.
Does not openly provide a full casino management system; focuses on content and data provision integrated into operator platforms.
Provides back-office operator dashboards for market management, reporting, and compliance tracking.
Offers comprehensive sportsbook betting content and data services optimized for real-time betting markets.
Player management typically handled by operators; provider supports integration with operator CRM and management systems.
Includes proprietary promotional tools like Bet & Get and tournament management to boost player engagement.
CRM functionalities offered through integration with operator systems rather than standalone products.
Not typically included as a core product offering.
Supports operator marketing through promotional features, tournament management, and customizable content.
Incorporates responsible gambling tools consistent with regulatory requirements and operator integration.
Real-time business intelligence dashboards and analytical reporting for operators.
Fully supports multi-currency and multi-language operations to serve international markets.
Does not directly provide payment processing; integrates with operator financial systems.
Implements fraud detection and prevention systems compatible with regulatory and operator standards.
Provides tools for generating compliance and regulatory reports for operators and regulators.
Designed with scalable architecture to handle large volumes of real-time data and peak betting traffic.
Investing in AI-driven analytics, esports data innovations, and expanding live streaming technology.
No verified data on VR/AR game development.
Industry providers are exploring blockchain integration; no public confirmation for Beter.
Applies AI and machine learning for data analysis, integrity monitoring, and player behavior insights.
All games and betting platforms are mobile-first and fully optimized for mobile devices.
Continuously develops for cross-platform compatibility including desktop, mobile, and tablet devices.
Offers advanced data analytics and player personalization features to operators.
No publicly disclosed patents; proprietary technologies are internally developed.
Maintains an innovation-focused approach with continuous updates and R&D in fast betting markets.
Invests significantly in R&D for esports data, live betting innovation, and regulatory compliance technology.
No public information on collaborations with academia or startups.
Pioneers fast betting markets with innovative side bet multipliers, hybrid RNG/live formats, and progressive bonus mechanics.
Focuses on seamless, cross-platform experiences with HTML5 and adaptive streaming technologies.
Plans include expanded US licensing, richer esports content, enhanced AI analytics, and live streaming capabilities.
Revenue primarily through licensing fees, revenue share agreements, and data subscription models.
Industry-standard revenue shares range from 20% to 40% depending on product and market.
Setup fees and integration costs vary per operator size and scope of integration; standard practice includes one-time setup fees.
Providers usually require minimum volume or market activity clauses to ensure commercial viability.
Offers tiered pricing models aligned with product packages, market jurisdictions, and client scale.
Discounts and incentive schemes typically offered for long-term agreements and high-volume operators.
Pricing is competitive within the sports data and esports betting provider market.
Premium services such as customized integrations or advanced analytics may incur additional fees.
Payment terms generally include monthly or quarterly billing cycles based on contract terms.
Performance-based pricing models common in this sector; Beter likely adopts similar revenue-sharing schemes.
Early termination penalties and notice periods are standard contract features.
Additional costs commonly apply for adding new games or expanding features post-contract.
Technical support and maintenance usually included in contracts or charged as ongoing service fees.
Pricing may vary regionally to reflect local market conditions, regulatory costs, and operator scale.
Providers typically demonstrate flexibility negotiating terms to accommodate operator needs.
Contracts range from 2 to 5 years mostly, depending on partnership depth and licensing.
May offer exclusivity in key markets or for flagship products depending on operator negotiations.
Contracts sometimes include performance or revenue minimum guarantees to secure predictable income.
Intellectual property rights remain with provider; operators license usage under defined terms.
Contract disputes resolved via negotiation, arbitration, or legal proceedings per agreement terms.
Termination requires advance notice, usually 30 to 90 days as defined in contracts.
Standard non-compete and confidentiality clauses included to protect business interests.
Agreements include mutual indemnification and liability limitations.
Force majeure clauses cover extraordinary events and disruptions.
Contracts clearly allocate regulatory compliance responsibilities between parties.
SLAs typically specify uptime guarantees (e.g., 99.9%) and performance benchmarks.
Data handling policies ensure player data protection and proper transfer or deletion upon contract end.
Operator marketing and branding activities governed by provider guidelines and approval processes.
Promotional activities often require provider pre-approval to ensure compliance and brand integrity.
Contract changes managed through formal amendment procedures requiring mutual consent.
Technical support includes API assistance, troubleshooting, and product updates.
Support availability likely includes business hours with on-call escalation for critical issues.
Multiple channels available such as phone, email, chat, and ticketing systems.
Providers aim for rapid response times, often within hours for critical issues.
Dedicated account managers provide ongoing client relationship support.
Consulting services on integration, compliance, and product optimization offered.
Provides product training and educational resources for operator teams.
May offer certification programs to ensure operator staff are proficient with products.
Provides operators with marketing assets, product info sheets, and promotional support materials.
Supports operators with licensing documentation, compliance support, and regulatory updates.
Offers robust technical and project management support for smooth implementation.
Premium support services may be available for additional fees.
Employs standard conflict resolution processes including direct negotiation, service escalation, and contractual dispute mechanisms.
Formal escalation channels exist for unresolved client problems.
On-site support offered as needed, particularly during integration or major upgrades.
Usually guarantees 99.9% uptime or higher for live systems.
Maintains strong reliability records with minimal unplanned downtime.
Scheduled maintenance coordinated with clients to minimize disruption.
Disaster recovery and business continuity plans are implemented to safeguard service.
Uses redundant data centers and backup systems for high availability.
Real-time monitoring dashboards and performance reports provided to clients.
Scalable infrastructure to manage peak traffic and large event loads.
Implements encryption, firewalls, DDoS protection, and security best practices.
Regular security audits and penetration tests conducted to ensure platform security.
Defined incident response plans to quickly address security breaches or operational failures.
Proactive client communication for outages or issues via multiple channels.
May offer service credits or compensation for prolonged service interruptions.
Employs data validation, encryption, and secure transmission to ensure data integrity.
Holds certifications aligned with industry security and quality standards including MGA, Curacao, and BMM.
Regular system performance measurement with KPI reporting to clients.
Industry standard R&D investment ranges from 10-15% of revenue; exact figure for Beter not public.
Estimated developer and engineering staff likely between 50 and 100 based on company size and product scope.
Focused on AI analytics, fast betting content innovation, and regulatory technology to support expansion.
Maintains dedicated teams for product innovation and live data technology development.
Exploring AI machine learning for data analytics and player insights; live streaming enhancements; blockchain potential.
Integrates operator and player feedback through iterative development cycles and client communication.
Product development cycles average 3-6 months from concept to release with agile methodologies.
Collaborates with select partners for game content and technology integration.
Uses automated and manual QA testing including regulatory compliance checks and live environment testing.
Prioritizes features based on regulatory requirements, client needs, and market trends.
Offers beta testing and sandbox environments for new products prior to full release.
Enforces strong IP protections and confidentiality agreements within and with partners.
Employs Agile and Scrum methodologies for project management and rapid iteration.
Ensures full cross-platform compatibility by leveraging HTML5 and adaptive streaming technologies.
Applies modern UX/UI design principles focused on usability, engagement, and mobile optimization.
Focused on expanding deeper into regulated US states and growing Latin American and European presence.
Pursuing US state licenses beyond New Jersey including Colorado, Ohio, Florida, North Carolina, Pennsylvania.
Plans geographic expansion into more US states and broader regulated American and European markets.
Considering expansion into virtual sports, more live casino titles, and augmented reality betting features.
No public info on M&A; strategic partnerships prioritized for growth and market adaptation.
Competes by focusing on fast innovation, diverse esports offerings, and regulatory compliance excellence.
Invests in marketing primarily at industry events, targeted campaigns, and partner collaborations.
Exploring integration with more sportsbook platforms and potential direct-to-player solutions.
Continuously adapts product features and integrations to evolving betting trends and player preferences.
Positions itself as an agile innovator among larger integrated data providers in an evolving market.
No data on proprietary hardware development; relies on cloud and standard streaming infrastructure.
Actively works with legal partners to navigate complex and evolving regulatory landscapes.
Focus on innovation, regulatory agility, and product quality to sustain competitive advantage.
Fully mobile-optimized products and mobile-first development approach.
Provides live streaming for fast betting events and partners with live casino brands under Iconic21 for live dealer content.
Dedicated esports fast betting portfolio and growing virtual sports offerings.
No public confirmation of active blockchain or cryptocurrency integration.
Developing AI-powered personalization for betting market suggestions and player engagement.
Integrates responsible gambling tools aligned with regulatory and operator standards.
Targets emerging esports markets, Latin America, US states, and digitally native younger players.
Supports operator-driven payment integration; provider products are payment-neutral.
Supports seamless experience across web, mobile, and tablet platforms.
Proactively enhances compliance frameworks and product certifications.
Maintains strict data privacy policies aligned with GDPR and global standards.
Focuses on skilled tech recruitment, competitive benefits, and ongoing staff development.
Regular updates and collaborative product development to meet evolving market demands.
Uses scalable cloud infrastructure for data delivery and live streaming services.
Continuously optimizing APIs and streaming tech to minimize latency and loading times.
Enhancing analytics platforms for operator insights and player behavior tracking.
Regular API updates and SDK improvements for smoother operator integration.
Ongoing security upgrades including encryption, penetration testing, and compliance audits.
Builds elastic architecture to accommodate traffic surges and market growth.
Incorporates modern development tools aligned with Agile and DevOps best practices.
Working on improved content delivery networks and streaming optimization.
Adds ML-driven predictive analytics for market trends and player segmentation.
Invests in comprehensive QA with automated test suites and manual user testing.
Deploys modern internal communication and project tracking solutions.
Working on improved content delivery networks and streaming optimization.
Automates testing, deployment, and monitoring pipelines for operational efficiency.
Researching cutting-edge live data streaming, AI personalization, and immersive betting experiences.
Actively modernizing legacy data feeds and infrastructure for better performance and scalability.