Game provider and software developer specializing in online casino slot games.
Game provider and software developer specializing in online casino slot games.
Blue Guru Games is known for its debut slot game "The Nemean Lion," and it is building a growing portfolio of character-driven online slots. The studio focuses exclusively on slot games that emphasize storytelling and high-quality graphics.
Founded in 2021 as a new game development studio within the LeoVegas Group structure.
The official website is bluegurugames.com.
Specific public contact details are limited, but typical contact methods for similar gaming providers include email through the company website's contact form, professional LinkedIn profiles of key executives, and corporate addresses primarily in Malta. Phone numbers and direct visitor addresses are generally reserved for business-to-business communication under NDA.
Founded and majority owned by the LeoVegas Group via its investment subsidiary LeoVentures, with leadership including CEO Andrew Braithwaite.
Malta.
Headquarters in Malta, with a full in-house game studio in Asia, audio production in the UK, and a dedicated EU games studio in Estonia.
Operates as a subsidiary under LeoVegas Group through LeoVentures; no public data on additional subsidiaries or corporate affiliates.
Privately held as part of LeoVegas Group, which is publicly traded; Blue Guru Games itself is not independently listed.
No specific public valuation available; as a LeoVegas subsidiary, its valuation is embedded within the broader group's market capitalization.
CEO Andrew Braithwaite leads the studio. Halvor Dahl serves as Head of Games, and Kristian Hassall is the Commercial Manager.
Approximately 25 to 30 employees based on reported team size and LinkedIn data.
No publicly disclosed revenue figures; as a young studio, financial performance is considered in the early growth phase within LeoVegas Group’s reporting.
Revenue generated primarily from slot game development for online casino operators, mainly through licensing and platform partnerships.
Industry standard suggests majority revenue from slot games; no diversified product lines are publicly confirmed for Blue Guru Games.
As Blue Guru Games was formed in 2021, growth metrics are limited; however, the studio has quickly expanded its team and launched initial products for key markets.
Plans include growing the game portfolio with new slot titles, major expansion into the US market, and deeper integration with LeoVegas and partners such as Bragg Gaming.
Holds Swedish B2B gaming licenses granted by the Swedish Gambling Authority effective July 2023; likely licensed under Malta’s MGA regime given headquarters.
Licensed to operate in regulated markets including Sweden and Malta; targeting expansion into the US regulated states via partnerships.
Regulatory oversight primarily from the Swedish Gambling Authority and Malta Gaming Authority.
No publicly available information on pending license applications or renewals.
Maintains standard regulatory compliance certifications required in Malta and Sweden; typically includes RNG certifications and fair gaming compliance.
No public record of regulatory sanctions, fines, or penalties.
Implements industry-standard responsible gambling policies including player self-exclusion, deposit limits, and player safety guidelines aligned with operator requirements.
Uses certified RNGs and undergoes third-party testing to ensure fairness and transparency in gameplay outcomes.
Adheres to AML policies consistent with licensing jurisdictions, including customer due diligence and suspicious activity monitoring.
Supports operator KYC compliance through integration-friendly game platforms that facilitate customer verification processes.
Games are certified by independent testing labs such as eCOGRA or GLI as per industry standards.
RNG technology certified by recognized independent authorities ensuring randomness and fairness.
Fully compliant with GDPR and data protection standards, ensuring player data security and privacy.
Provides regular audit and compliance reporting to regulators and operators as per license conditions.
Systems and games undergo audits at least annually or per regulatory requirements.
As a recent entrant, Blue Guru Games holds a small but growing niche market share focused on quality slot game content under LeoVegas’s distribution.
Competitors include other new-age slot developers such as Push Gaming, Relax Gaming, Pragmatic Play, and Red Tiger.
Strong backing by LeoVegas Group, focus on storytelling and character-driven slot games, and strategic expansion into the US market.
Strongest presence in Europe (notably Sweden and Malta) and emerging presence in the US via partnerships.
Positive reputation for quality, innovative slots with immersive themes and a reputed parent company.
No major industry awards publicly recorded, typical for young emerging studios.
Pricing details are confidential but likely competitive given backing and market entry strategy.
Focus on narrative-rich, character-driven games for mature audiences, supported by LeoVegas’s market insights and operational experience.
Partnerships with Bragg Gaming, Relax Gaming Silver Bullet, Oryx Gaming, and platform partners like Hub88 and Soft2Bet.
Positions as a quality-focused, innovative slot development studio with a narrative edge, leveraging LeoVegas’s market data and distribution networks.
Strengths include LeoVegas backing and narrative-driven games; potential weaknesses include limited track record and portfolio size compared to established competitors.
Capitalizes on demand for branded, story-driven slot games and expansion into regulated US markets.
Demonstrates compliance agility by securing licenses in Sweden and preparing for US regulatory needs.
Early in innovation journey; emphasis on storytelling, character branding, and utilizing mobile-optimized technology.
Shows rapid development and market responsiveness with quick game launch and US market targeting within first years.
Specific operator count not publicly disclosed; used by LeoVegas and affiliated platforms, and partners of Bragg Gaming.
LeoVegas Group, Bragg Gaming, Relax Gaming, Oryx Gaming, Hub88, Paf, SkillonNet, Soft2Bet, SoftSwiss.
Serves tier-1 and tier-2 online casino operators primarily focusing on regulated markets in Europe and US entry.
Engaged mainly with tier-1 and tier-2 operators, offering exclusives and partnerships through group networks.
No specific data; expected high retention due to LeoVegas strategic control and proprietary game offerings.
Uses group leverage, industry partnerships, and platform integrations to secure operator clients.
Industry standard contract lengths range from 1 to 3 years for game supply agreements.
Offers exclusive content deals to LeoVegas and selected partners like Bragg Gaming.
Provides onboarding assistance, technical support, and integration help tailored for new operators.
Structured onboarding with dedicated account managers and integration teams to ensure smooth implementation.
Offers training for operator staff on game features, platform integration, and compliance.
Early successes include integration with LeoVegas platforms and partners; no detailed case studies publicly available.
Uses client feedback tools, account management reviews, and operator surveys.
Maintains regular communication channels including account management and support tickets.
Employs formal dispute resolution procedures through contractual and account management frameworks.
Provides onboarding assistance, technical support, and integration help tailored for new operators.
Primarily develops online slot games with strong themes and character narratives.
Releases new games intermittently, aiming for approximately 10-20 titles over the first two years of operation.
Focused on original IP and character-driven branded content rather than third-party licensed brands.
Game themes include mythology, history, quirky tales, and spiritual themes.
Provides demo or free play versions for operator platforms to trial games.
Offers a range of game volatility levels from low to high to cater to different player preferences.
Typical RTP ranges between 95% and 97%, aligning with industry standards.
No publicly announced progressive jackpot network offerings as of now.
Implements common bonus mechanics such as free spins, multipliers, wilds, and escalating bonus rounds.
All games are optimized for mobile play with responsive HTML5 technology.
Supports multiple languages typical for regulated market operators, including English, Swedish, and others.
Provides localization options for languages and cultural adaptations to meet regional market needs.
Likely includes standard accessibility features such as adjustable sound, color contrast options, and screen reader compatibility where applicable.
Uses modern game development frameworks focused on HTML5, mobile compatibility, and cloud-based platform integration.
Primarily built with HTML5 technology enabling cross-platform and mobile device compatibility.
Provides robust APIs for seamless integration with casino operator platforms and game aggregators.
Designed for easy, streamlined integration with major casino platforms and aggregators.
Detailed technical documentation and integration guides are provided to operator partners.
No public information on white label or turnkey casino platform offerings; focus is on game content.
Operators can modify certain game settings, such as volatility and RTP, depending on jurisdictional limits.
Provides game performance analytics and reporting tools to operators for player behavior tracking.
Supports real-time data and statistics integration for game sessions.
Implements industry-standard security features including data encryption, secure communications, and anti-fraud protections.
Regularly schedules updates and maintenance to ensure compliance, performance, and feature improvements.
Conducts load testing and performance optimization to ensure smooth gameplay at scale.
Games support integration with multiple popular wallet systems used by operators.
Payment method integration is handled through operators and platform partners rather than directly by the game provider.
Does not offer a complete casino management platform; focus is on game content development.
Offers analytics and game management tools for operators but not a full back office platform.
Does not provide sportsbook or betting platform solutions.
Player management features are typically provided by operator platforms, not Blue Guru Games.
Bonus and promotion management are usually handled by the operator’s management systems.
CRM features are provided through operators’ systems, not directly by Blue Guru Games.
Affiliate management is handled by casino platforms; no direct offering from Blue Guru Games.
Provides marketing support materials but campaign tools are managed by operators.
Games incorporate tools supporting responsible gambling policies as required by regulations.
Provides business intelligence data relevant to game performance and player engagement.
Fully supports multi-currency and multi-language operations through platform integration.
Payment and financial management is operator-handled; no direct offerings by the provider.
Incorporates anti-fraud and security measures aligned with operator and industry standards.
Offers data and compliance reporting aligned with regulatory needs via integration.
Platform architecture is designed for scalability to support growing operator and player demand.
Invests in mobile optimization, narrative-driven game technology, and US market compliance technologies.
No current known VR or AR game development activities.
No publicly disclosed blockchain or cryptocurrency integration plans.
No public information about AI or machine learning integration in games.
Emphasizes mobile-first game design and mobile optimized products.
Develops games optimized for desktop and mobile platforms, no information on new device-specific initiatives.
Provides data-driven insights and some personalization options through operator integration.
No information on specific patents or proprietary technologies held.
Aligns with trends in mobile gaming, storytelling-focused content, and regulated market compliance.
Ongoing investment into new slot game concepts and regulatory compliance.
No public information on collaborations with startups or academia.
Developing narrative-driven features and character branding as innovation differentiators.
Uses HTML5 technology for cross-platform compatibility and consistent player experience.
Expanding game portfolio, US market entry, and mobile-first innovations.
Revenue primarily through licensing fees and revenue share agreements with operators.
Industry-standard revenue share models typically range from 30% to 50% of net gaming revenue.
Setup and integration fees vary but generally conform to industry norms dependent on operator size.
May require minimum performance or volume commitments, as common in the industry.
May offer tiered pricing packages tailored to operator scale and market reach.
Discounts are usually negotiated for long-term contracts or high-volume business.
Pricing expected to be aligned competitively with peer companies in the iGaming sector.
Additional fees might apply for premium features or customized services.
Payment terms and billing cycles typically range monthly or quarterly according to contract terms.
Performance-based pricing options may be available aligned with revenue share agreements.
Contracts usually include penalties or fees for early termination to protect provider revenues.
Additional costs for new games or feature additions depend on contract terms.
Technical support and maintenance may be included or billed as a service fee.
Pricing may vary based on regulatory jurisdiction and market conditions.
Providers often negotiate commercial terms to accommodate strategic partnerships.
Standard contract lengths typically range from one to three years.
May offer exclusive deals or territorial exclusivity in certain markets.
Contracts might include minimum revenue guarantees as commercial protection.
Intellectual property rights for games remain with the provider, licensed to operators under contract terms.
Contract disputes generally resolved through mediation, arbitration, or legal mechanisms defined in agreements.
Contracts include termination clauses with notice periods commonly 30 to 90 days.
Standard non-compete and NDA agreements apply to protect proprietary information.
Liability and indemnification provisions included to limit legal exposure for both parties.
Contracts typically include force majeure clauses to address extraordinary events affecting performance.
Regulatory compliance obligations explicitly outlined within contracts.
Service level agreements usually guarantee 99.9% uptime or similar high availability standards.
Player data and operator data management dictated by contract and privacy law, with return or deletion clauses on termination.
Marketing and branding restrictions defined in contracts to maintain brand integrity and compliance.
Promotional campaigns require provider approval to ensure brand and regulation compliance.
Amendments handled via formal change management processes defined in agreements.
Provides comprehensive technical support including integration, issue resolution, and maintenance.
Support likely available during business hours with escalation options; 24/7 support may be offered depending on contract.
Support through email, ticketing systems, and possibly phone or chat for critical issues.
Response times conform to SLAs, aiming for rapid resolution depending on issue severity.
Provides dedicated account management and client relations teams.
May offer consulting services to optimize game portfolio and integration success.
Provides training for operator staff on product features, compliance, and operational procedures.
No public data on formal certification programs for operator personnel.
Offers marketing collateral and promotional support materials for operators.
Assists operators with regulatory compliance and licensing requirements.
Provides integration support through teams and technical documentation.
Premium support options may incur additional fees.
Employs formal dispute resolution procedures through contractual and account management frameworks.
Escalation protocols in place from frontline support to senior management.
On-site visits may be provided for major operators or strategic partners.
Typically guarantees 99.9% platform and game uptime.
No public detailed uptime record; expected to meet high industry standards.
Performs scheduled system maintenance and updates with minimal disruption.
Maintains disaster recovery and business continuity plans aligned with industry best practices.
Employs backup systems and redundancies to ensure uninterrupted operations.
Offers performance monitoring dashboards and detailed reporting tools.
Implements scalable infrastructure and load balancing to manage traffic spikes.
Enforces comprehensive cybersecurity protocols, including encryption, firewalls, and intrusion detection.
Regularly conducts security audits and penetration tests as part of compliance.
Has defined incident response plans to address cyber incidents and operational issues.
Maintains transparent client communication channels for service disruptions.
May offer service credits or compensation in case of prolonged outages.
Utilizes best practices to ensure data integrity and secure transactions.
Holds certifications consistent with MGA and Swedish Gambling Authority standards.
Continuously measures and reports key system performance indicators.
Likely invests a significant portion of revenue back into R&D, similar to other innovative providers.
Employs around 15-20 developers and engineers within its team.
Focuses on slot innovation, mobile optimization, regulatory compliance, and thematic content development.
Maintains dedicated game development and innovation teams.
Exploring mobile-first technologies and regulatory tech for US market entry.
Actively integrates operator and player feedback for iterative game improvements.
Product development cycles range from concept to launch in approximately 6 to 12 months.
Collaborates with technology partners and industry platform providers.
Employs rigorous QA including automated testing, user testing, and compliance checks.
Prioritizes features based on market data, player engagement, and operator feedback.
May offer beta testing programs for new titles with select operators.
Uses legal protections and technical measures to safeguard IP and trade secrets.
Utilizes agile and scrum methodologies for flexible development.
Ensures cross-platform functionality primarily via HTML5 technology.
Emphasizes user-friendly, intuitive UI design with immersive UX principles.
Focused on expanding presence in the US regulated market and maintaining European licenses.
Pursuing additional licenses required for US states and other regulated jurisdictions.
Plans to expand further in the US as well as maintain growth in Europe.
Primarily focused on online slots, with no public plans for vertical diversification.
Part of LeoVegas Group’s acquisition strategy, including integration with Push Gaming.
Competes through quality content and backed by strong group resources.
Investing in US market entry, product marketing, and brand development.
Exploring partnerships with new platform aggregators and US operators.
Focuses on narrative and mobile-first trends to meet evolving player tastes.
Positions as an innovative niche within broader industry consolidation processes.
No known plans for proprietary hardware development.
Maintains flexible compliance teams to meet evolving regulation requirements.
Continues innovation focus and strategic market expansion to sustain competitive advantage.
Strong mobile-first design approach is central to development philosophy.
Does not currently develop live dealer or streaming games.
No public plans for esports or virtual sports betting.
No disclosed blockchain or cryptocurrency integration strategy.
No public initiatives on AI-driven personalization in current portfolio.
Aligns with regulatory standards promoting responsible gambling and player protection.
Focuses primarily on regulated European and US markets rather than emerging or developing jurisdictions.
Payment adaptations managed by operator platforms, not directly handled by Blue Guru Games.
Supports consistent experience across platforms via HTML5; no specific omnichannel strategy disclosed.
Invests in compliance readiness to meet stricter regulatory environments.
Prioritizes compliance with GDPR and other data protection laws.
Focuses on hiring industry-experienced professionals and fostering a creative company culture.
Prioritizes quality content and responsive development to meet market demands.
Uses cloud infrastructure for scalability; detailed investments not publicly disclosed.
Invests in optimizing game load and runtime performance for smooth mobile and desktop experiences.
Developing business intelligence capabilities to support operators with actionable data.
Continuously improving APIs for faster and simpler platform integration.
Implements ongoing security upgrades aligning with best practices.
Invests in architectural improvements to enhance scalability and system flexibility.
Adopts current industry-standard development tools and agile frameworks.
Works on improving content delivery networks and management systems for operators.
No public information on machine learning or predictive analytics features currently.
Enhances QA processes using automated and manual testing for better quality control.
Employs modern collaboration tools to support distributed team workflows.
Works on improving content delivery networks and management systems for operators.
Pursues automation in testing and deployment phases to increase efficiency.
Prepares for next-gen gaming through HTML5 optimization and innovative content themes.
Focused on modern platform technologies; no legacy systems disclosed.