Blueprint Gaming is primarily a game provider and software developer specializing in online casino games and digital slots.
Blueprint Gaming is primarily a game provider and software developer specializing in online casino games and digital slots.
Blueprint’s most famous games include "Deal or No Deal The Golden Game," "Eye of Horus Megaways Jackpot King," "Fishin’ Frenzy Megaways Jackpot King," "Rick and Morty Megaways," and branded titles such as "Thundercats," "The Goonies," "Spinal Tap," and "Casper’s Mystery Mirror."
Blueprint Gaming was incorporated on April 25, 2007.
The official website of Blueprint Gaming is www.blueprintgaming.com.
The company can be contacted at Blueprint House, Northern Road, Newark, England, NG24 2EU. Phone number: +44 1636 343355.
Blueprint Gaming is owned by the German Gauselmann Group, a large gambling conglomerate founded in 1957. Specific founder details are less public, with current ownership under Gauselmann AG.
The company headquarters is located in the United Kingdom.
The primary office is in Newark, Nottinghamshire, UK. Regional presence includes operations aligned with the Gauselmann Group across Europe.
Blueprint Gaming operates as a subsidiary of Gauselmann AG and currently has no reported subsidiaries of its own.
Blueprint Gaming is a privately held company under the umbrella of the privately held Gauselmann Group.
Blueprint Gaming reported approximately £58 million in turnover in 2023, with operating profits around £17 million, but current market valuation figures are not publicly disclosed as it is privately held.
Key executives include Managing Director Matt Cole and recently appointed Chief Commercial Officer Nick Wright, an industry veteran with extensive experience from major iGaming companies.
Blueprint Gaming employs approximately 100 to 110 employees, mainly including developers, engineers, creative designers, and operational staff.
The company generated approximately £58 million in revenue for 2023 with an operating profit of £17 million, experiencing slight fluctuations in growth and profitability in recent years.
Primary revenue streams include online slot game deployments, branded content licensing, and provision of software to both online operators and land-based terminals.
Revenue is predominantly from online slot games, with additional income from branded/licensed game titles and installations on physical gaming machines.
Blueprint Gaming has experienced steady growth driven by expansion into regulated markets and acquisitions such as Livewire Gaming, supported by its parent company’s investment.
The company plans further expansion into new regulated markets, including recent entry into Switzerland, continuous launch of new branded content, and international growth initiatives.
Blueprint Gaming holds remote gambling software licences in the UK, including those issued by the UK Gambling Commission, alongside pending and active licences for remote game hosting.
Licensed to operate in the UK, Germany, Italy, Switzerland, and other regulated European markets, with ongoing efforts to expand into more jurisdictions.
The main regulators overseeing Blueprint include the UK Gambling Commission and respective national gambling authorities in countries where it holds licences.
Some licences and approvals are pending or under renewal, including specific remote software and gaming machine technical approvals.
Holds industry standard certifications for compliance with regulatory requirements including software testing, fair gaming assurances, and data protection.
There are no publicly reported sanctions or penalties against Blueprint Gaming by regulatory bodies.
Blueprint implements responsible gambling measures in line with regulated market standards, including self-exclusion options, limits on play, and tools to promote player safety.
Ensures fair gaming through certified random number generators, independent testing by labs, and adherence to regulatory guidelines on game fairness.
The company supports anti-money laundering procedures as per licensing authorities, requiring operator compliance and enabling audit trails.
Supports KYC compliance frameworks through integration with operators’ verification systems as required by licensing jurisdictions.
Games are certified and tested by independent respected testing labs such as eCOGRA and GLI to ensure fairness and compliance.
The company’s RNG systems are certified as compliant with internationally recognized standards to guarantee randomness and integrity.
Fully compliant with GDPR requirements, securing player data privacy and managing personal information according to EU regulations.
Provides audit trails and reporting capabilities for regulatory compliance and operator oversight.
System and game audits typically occur on an annual basis or as dictated by changes in regulation or software updates.
Blueprint Gaming holds a significant niche market share in online slots, particularly in the UK and European markets, and is recognized as a leading mid-tier provider.
Main competitors include NetEnt, Microgaming, Pragmatic Play, Evolution Gaming, and Red Tiger Gaming.
Strong portfolio of branded games, part of the Gauselmann Group for financial backing, diversified game themes, and high-quality mobile-first design.
Strongest presence is in the UK, Germany, Italy, and recently Switzerland, focusing on regulated European online gambling markets.
Maintains a positive reputation for innovation, reliability, and licensed game quality among operators and players.
Has received multiple industry recognitions for game development and innovation but specific awards data is scarce publicly.
Pricing is competitive and aligned with industry standards, offering flexible commercial terms reflecting operator scale and partnership duration.
Offers robust branded content tied to popular franchises, a large portfolio of Megaways games, and extensive operator integration support.
Partners include major online casino operators and distributors like Swiss Casinos and other regulated market operators.
Positioned as a mid-to-high tier slot game developer with strong branded content and growing international reach.
Strengths include branded IPs and parent group backing; areas for improvement include global brand recognition compared to top-tier giants.
Capitalizing on megaways mechanic popularity, branded content trend, mobile gaming growth, and expansion into new regulated markets.
Maintains compliance agility by holding multiple licences and quickly adapting games and software to meet evolving regulations.
Innovates with licensed IP content, unique bonus mechanics, and proprietary game features such as Rising Reels and Colossal Streak.
Demonstrates strong responsiveness with frequent game releases and strategic licensing to keep pace with market dynamics.
Over 100 operators use Blueprint Gaming’s software worldwide.
Major clients include Swiss Casinos and other European operators, particularly in regulated online and land-based markets.
Serves tier 1 and tier 2 online casino operators and land-based gaming terminal operators.
Maintains relationships across tier 1 to tier 3 operators, focusing on scalability and tailored partnerships.
Maintains high client retention through quality game delivery, licensing support, and commercial flexibility.
Uses industry networking, trade shows, strategic partnerships, and experienced leadership outreach to acquire new clients.
Typical contract lengths vary but generally span multiple years (3–5 years) to support long-term collaboration.
Offers exclusive partnership deals selectively, especially for branded and proprietary content.
Provides onboarding assistance, technical support, and marketing resources to facilitate new operator integrations.
Digital and personalized onboarding processes with dedicated account management and integration teams.
Offers training and education programs on game features, platform use, and regulatory compliance.
Successful integration with Swiss Casinos, leading to market entry boost and player engagement growth.
Uses direct feedback channels, surveys, and performance analytics to gauge satisfaction.
Includes formal feedback through account managers and informal iterative communication processes.
Employs structured escalation procedures managed by account teams to promptly resolve issues.
Provides onboarding assistance, technical support, and marketing resources to facilitate new operator integrations.
Develops a diverse range of slots including branded slots, megaways, jackpot games, and classic slots.
Frequently releases new games monthly or quarterly, including seasonal and branded content.
Yes, develops licensed games based on well-known franchises like Rick and Morty, The Goonies, and Thundercats.
Themes include mythology, adventure, TV/film franchises, classic fruit slots, animals, and fantasy.
Offers demo and free play versions for most games to operators and players.
Offers a wide range of volatility levels from low to high to suit different player risk preferences.
RTP percentages typically range from approximately 94% to 97%, depending on the game and jurisdiction.
Offers progressive jackpot games, including networked jackpot systems like Jackpot King.
Features include free spins, multipliers, wilds, megaways reels, mystery spins, and unique bonus rounds.
All games are developed mobile-first with HTML5 technology for full compatibility across devices.
Supports multiple languages covering major European and global markets.
Adapts games culturally through language localization and content tailoring for specific markets.
Implements standard accessibility features such as scalable interfaces and color contrast options.
Uses HTML5, JavaScript, and proprietary game development frameworks focused on cross-platform compatibility.
Games are primarily built with HTML5 technology enabling mobile and desktop play.
Provides APIs for game integration, player account management, and reporting to operators.
Integration is designed to be seamless and efficient, supported by thorough technical documentation.
Comprehensive technical documentation is available, including API specs and integration guides.
Offers some white-label and turnkey solutions suitable for operators wanting rapid deployment.
Operators can modify game settings including RTP ranges and certain bonus features according to licensing terms.
Provides detailed reporting and analytics tools covering game performance and player behavior.
Supports real-time gaming data and statistical reporting for operator use.
Implements industry-standard security including data encryption, fraud protection, and secure communications.
Regularly issues game updates and maintenance patches with minimal downtime.
Conducts rigorous load testing and performance optimization to ensure stability.
Games are compatible with multiple wallet systems used by operators.
Supports integration with a variety of payment methods via operator platforms rather than direct payment processing.
Does not typically provide full casino management platforms but integrates with existing operator systems.
Offers operator back-office tools for game management, reporting, and player engagement tracking.
Blueprint Gaming does not specialize in sportsbook or betting solutions.
Enables basic player management features integrated with operator's existing CRM systems.
Supports bonus and promotion mechanics within games, but reliance on operator platforms for broader campaign management.
Provides integration with external CRM tools; limited in-house CRM features.
Does not provide native affiliate management systems; relies on operator solutions.
Offers marketing material support such as game trailers and content for operators’ promotional use.
Incorporates responsible gambling controls within games and supports operator responsible gambling systems.
Includes business intelligence reporting on game performance and player activity.
Supports multi-currency and multi-language operations aligned with operator and market requirements.
Financial management and payment processing are handled by operators, Blueprint provides game content support.
Incorporates mechanisms to detect anomalous play and prevent fraud in conjunction with operator controls.
Provides tools to support regulatory reporting consistent with licensing requirements.
Utilizes scalable cloud-based architecture to support operator demand and player volumes.
Investing in mobile gaming innovations and expanding branded content using innovative game mechanics.
No verified evidence of VR/AR game development as of now.
No clear data on involvement with blockchain or cryptocurrency integration.
Exploring AI-based personalization and predictive analytics features in product development.
Strong mobile-first approach with most games optimized for mobile devices; no exclusive mobile-only titles confirmed.
Continuously developing for new device compatibility and platforms with HTML5 focus.
Offers data analytics tools to operators, with growing emphasis on personalization features.
No publicly disclosed patents; proprietary technology is protected through trade secrets.
Stays ahead by incorporating trending game mechanics, branded content, and mobile optimization.
Actively invests in R&D especially in branded content and game mechanics innovation.
No publicly available details on collaborations with startups or academic institutions.
Pioneered features such as Rising Reels and Colossal Streak mechanics used in flagship games.
Strong cross-platform compatibility ensuring seamless play across desktop, tablet, and mobile devices.
Plans include further enhancing branded content, expanding game portfolio, and increased international licensing.
Offers revenue models based on revenue share, licensing fees, and fixed fees depending on operator agreements.
Common revenue share percentages align with industry norms, typically between 30% and 50% depending on deal specifics.
Setup fees and integration costs vary but are generally competitive and negotiated based on operator scale.
May include minimum volume or performance commitments in contracts, depending on market and agreement.
Likely offers tiered pricing packages to accommodate different operator sizes and requirements.
Discounts are generally available for long-term contracts and high volume operators to encourage retention.
Pricing is considered competitive and comparable to similar mid-tier providers in the iGaming sector.
Some premium features or bespoke services may incur additional fees, negotiated case-by-case.
Payment terms and billing cycles are structured to accommodate operator cash flow, often monthly or quarterly.
Performance-based pricing is offered in certain agreements, incentivizing mutual growth.
Contracts typically include early termination clauses with penalties to protect both parties.
Costs for adding new games or features depend on contract terms, occasionally included in expansion packages.
Charges for technical support and maintenance services are usually included or separately negotiated.
Pricing can vary by geographic market due to differences in regulation, costs, and market maturity.
Blueprint Gaming is known to be flexible in commercial term negotiations to secure partnerships.
Contract lengths generally range from 3 to 5 years to facilitate stable operator relations.
Provides exclusivity arrangements selectively, particularly for unique branded content or market launches.
May require minimum performance or revenue guarantees as part of business agreements.
Retains intellectual property rights on games, licensing software to operators under defined terms.
Disputes are managed through structured contract mechanisms including mediation and arbitration clauses.
Contracts specify termination clauses with standard notice periods, typically 90 to 180 days.
Non-compete and confidentiality agreements are standard to protect proprietary information.
Agreements include liability and indemnification clauses protecting the provider from operator-related risks.
Contracts include force majeure provisions to address unforeseen events impacting service delivery.
Regulatory compliance obligations are detailed clearly in contracts with operators.
Service level agreements guarantee uptime and performance standards, often aiming for 99.9% availability.
Data handling and player information management are specified in contracts to ensure compliance post-termination.
Operators must adhere to marketing and branding restrictions to protect the provider’s IP and image.
Promotional materials and campaigns often require provider approval according to contractual terms.
Contract amendments and modifications are managed via formal processes negotiated between parties.
Provides comprehensive technical support including integration, troubleshooting, and ongoing maintenance.
Support availability likely covers core operational hours with escalation procedures for critical issues.
Multiple support channels are provided including phone, email, live chat, and ticketing systems.
Responds promptly to technical issues with rapid resolution protocols to minimize downtime.
Dedicated account management teams maintain continuous client relationships and provide proactive service.
Offers consulting and advisory services focused on game deployment, market strategies, and product optimization.
Provides training sessions for operator staff covering product features and technical integration.
Certification programs are available for operator staff to enhance knowledge of Blueprint’s product suite.
Supplies marketing materials including videos, banners, and promotional content to support operators' campaigns.
Assists operators with licensing paperwork, compliance requirements, and regulator communications.
Comprehensive integration support is provided including API documentation, testing environments, and developer assistance.
Premium support services may incur additional fees tailored per operator requirements.
Employs structured escalation procedures managed by account teams to promptly resolve issues.
Structured escalation pathways exist to resolve persistent problems efficiently.
On-site support is occasionally available depending on client needs and geographic considerations.
Offers uptime guarantees around 99.9%, consistent with industry standards.
Maintains strong historical uptime and reliability records with minimal reported outages.
Regular system maintenance is scheduled with advance notice to operators to minimize impact.
Robust disaster recovery and business continuity plans are in place to ensure stability.
Uses backup servers and redundant systems to protect against data loss and service interruption.
Provides continuous performance monitoring with detailed reporting to operators.
Implements scalable infrastructure to effectively handle traffic spikes and high player demand.
Employs advanced cybersecurity protocols including encryption, intrusion detection, and regular security audits.
Conducts regular security audits and penetration testing to identify and mitigate potential vulnerabilities.
Maintains documented incident response procedures to quickly address security events.
Communicates promptly with clients regarding service disruptions with transparent status updates.
Service interruption compensation or credits are offered according to contract terms.
Implements strict data integrity measures including encryption, secure backups, and operational controls.
Holds relevant security certifications such as ISO/IEC 27001 for information security management.
Regularly measures and reports key system performance metrics to maintain transparency.
Allocates a significant portion of revenue, estimated at around 10-15%, toward research and development.
Employs approximately 50 to 70 developers and engineers focused on game and technology development.
Focuses R&D on branded content integration, mobile optimization, and advanced game mechanics.
Maintains dedicated innovation teams to develop new gaming features and improve technology stacks.
Exploring advanced analytics, AI-based personalization, and enhanced mobile gaming technologies.
Uses operator feedback and player data to guide iterative development and improve game features.
Product development cycles typically last 6 to 12 months from concept to release.
Occasionally collaborates with external studios, notably through franchise licensing agreements.
Employs comprehensive QA processes including automated testing, regression, and live environment validation.
Prioritizes features based on player engagement metrics and operator market demands.
Runs beta testing phases with select operators before full release.
Uses legal protections and internal controls to safeguard intellectual property and trade secrets.
Utilizes Agile and Scrum methodologies for flexible and iterative software development.
Develops games to operate seamlessly across desktop, mobile, and tablet platforms.
Focuses on intuitive UX/UI design principles to ensure accessibility and engaging gameplay.
Plans ongoing market entry expansions in regulated European jurisdictions and emerging markets.
Actively pursues licences in additional European countries and regulated global markets.
Strategic expansion into Switzerland, Germany, and other regulated markets planned.
Considering expansions into virtual sports or esports betting sectors.
Continues to pursue acquisitions and strategic partnerships to broaden market reach.
Competes by focusing on branded content, technical reliability, and licensing breadth.
Invests significantly in sales and marketing to build operator relationships and brand presence.
Exploring integrations via new distribution platforms and aggregator partnerships.
Adapts rapidly with new game features, mobile-first design, and innovative bonus mechanics.
Positions itself as a stable mid-tier provider reinforcing the industry consolidation trend.
No public plans for proprietary hardware development.
Maintains flexible compliance teams to quickly adapt to new regulatory requirements.
Focuses on continuous innovation, branded content, and market expansion to maintain its competitive position.
Fully embraces mobile-first game development ensuring optimal cross-device experiences.
No confirmed major live dealer or streaming game offerings.
Monitoring esports and virtual sports trends, with potential future product lines.
No confirmed blockchain or cryptocurrency integration at present.
Developing AI-driven personalized gaming features to enhance player engagement.
Builds in responsible gambling tools and collaborates with operators to meet latest player safety standards.
Targets emerging European regulated markets and demographic groups showing growth potential.
Works with operators to support preferred payment methods post-integration.
Supports cross-platform play but has limited omnichannel presence beyond gaming content.
Maintains robust compliance programs and adapts swiftly to new regulatory challenges.
Strong emphasis on GDPR and data protection regulation adherence.
Focuses on recruiting industry talent with competitive benefits and employee development.
Continuously enhances game quality and support services to meet evolving market expectations.
Uses cloud infrastructure to ensure scalability and reliability.
Optimizes games for fast loading and smooth performance on all devices.
Developing advanced analytics and BI tools to support operator decision-making.
Continually upgrades API capabilities for smoother integration and data exchange.
Implements ongoing cybersecurity enhancements in line with industry best practices.
Focuses on platform modernization to improve scalability and flexibility for operators.
Adopts modern development frameworks and tooling to accelerate delivery.
Improving systems for efficient game content delivery and updates.
Adding machine learning capabilities for predictive analytics and player behavior insights.
Enhancing QA processes with automation and continuous integration techniques.
Implements modern collaboration tools to facilitate cross-team communication.
Improving systems for efficient game content delivery and updates.
Driving automation in testing, deployment, and operational monitoring.
Preparing technologies for next-gen gameplay including enhanced interactivity and personalization.
Ongoing modernization of legacy platforms to align with current technologies.