Boldplay is a game provider and software developer focused on the online casino and iGaming industry, delivering casino games and gaming platform solutions.
Boldplay is a game provider and software developer focused on the online casino and iGaming industry, delivering casino games and gaming platform solutions.
Boldplay's most successful game titles include "Brute Force," "Cam Carter and the Cursed Caves," "Cyborg City," and "Speed Heist," alongside popular jackpot slots, table games, and unique provably fair game variants.
Founded in 2019, Boldplay quickly grew into a reputable software provider within the iGaming sector.
The official website of Boldplay is https://www.boldplay.com.
Contact information typically includes email support and business inquiry forms available on their website. Specific phone numbers and physical office addresses are often provided for corporate clients, typically located in Gibraltar headquarters.
Boldplay was founded by Valli Fragoso, who also serves as CEO. As of October 2024, the company is owned by Openbox Holdings, a distributor of iGaming content focused on Asia and global markets.
Boldplay is headquartered in Gibraltar.
The primary office is located in Gibraltar, with business presence extending through strategic partnerships across Europe and Asia via Openbox Holdings.
Boldplay operates under Univam Limited and is a subsidiary of Openbox Holdings as of 2024, with integrated development and marketing teams.
Boldplay is privately held as part of the Openbox Holdings group, which is also a private company.
No public valuation is available; as a privately held entity, valuation estimates are internal to Openbox Holdings.
Key executives include founder and CEO Valli Fragoso, with leadership integrated into Openbox Holdings' executive team, led by CEO Richard Hogg.
The workforce size is not publicly detailed but includes a dedicated development team that joined Openbox Holdings, suggesting a mid-size team of software engineers and designers.
Specific annual revenue figures are not publicly available; Boldplay is reported to be growing rapidly following its acquisition in 2024.
Revenue primarily comes from B2B casino software licensing, game content distribution, turnkey platform solutions, and progressive jackpot games.
Typical revenue is diversified across game development (slots, table games), turnkey solutions, and branded jackpots, with slots representing the largest share.
Since its founding in 2019, Boldplay has exhibited rapid growth, marked by expanding game portfolios, increasing operator partnerships, and strategic acquisitions.
Plans include expanding global market reach via Openbox’s platform, growing game library, entering more regulated markets like the US and Asia, and enhancing technology offerings.
Boldplay holds licenses including the UK Gambling Commission, Gibraltar Licensing Authority, Malta Gaming Authority, Isle of Man, Portugal, Romania, and Michigan Gaming Control Board.
Licensed to operate in the UK, Gibraltar, Malta, Isle of Man, Portugal, Romania, Peru, Buenos Aires, and Michigan, among others.
Regulatory oversight by UK Gambling Commission, Gibraltar Licensing Authority, Malta Gaming Authority, Isle of Man Gambling Supervision Commission, and Michigan Gaming Control Board.
No publicly disclosed pending license applications; however, expanding global footprint suggests ongoing licensing efforts.
Certified under multiple regulated market standards, including game fairness testing and platform compliance aligned with major licensing authorities.
There are no public records of regulatory sanctions or penalties against Boldplay.
Implements responsible gambling tools, player protection policies, and compliance frameworks in line with jurisdictional requirements.
Uses certified random number generators (RNG), independent testing labs, and adherence to regulatory fairness standards to ensure fair gaming and player protection.
Implements AML procedures consistent with regulatory frameworks, including customer due diligence and suspicious activity monitoring.
Supports KYC verification procedures through operator integration to comply with regulatory requirements.
Games are certified and tested by independent laboratories accredited by regulatory jurisdictions.
RNG systems are certified to meet standards required by major regulators like the UKGC and MGA.
Fully compliant with GDPR and related data privacy regulations, ensuring secure handling of player data.
Provides regular audit compliance reports and system performance monitoring to operators and regulators.
Games and systems are audited routinely, typically annually or as required by licensing bodies.
Boldplay holds a growing share in the mid-tier global online casino market, with expanding presence in regulated European and emerging US markets.
Competitors include Playtech, Microgaming, NetEnt, Pragmatic Play, and other prominent iGaming content providers.
Fast integration capabilities, a diverse and innovative game portfolio, cross-platform HTML5 technology, certified jackpots, strong licensing, and strategic aggregator partnerships.
Strongest presence in Europe (UK, Malta, Gibraltar), expanding in North America (US - Michigan) and Asia through Openbox Holdings.
Known for high-quality games and innovation, Boldplay enjoys a positive reputation among operators and players for entertaining features and reliable technology.
No major publicized industry awards yet; recognized for innovation and rapid market penetration within recent years.
Pricing is competitive within the mid-to-premium range of the iGaming software market, with flexible packages for operators.
Unique bonus features such as "Boldplay Spins," customizable progressive jackpots, quick market rollout, and broad localization in languages and currencies.
Strategic partnerships with aggregators like EveryMatrix, BetConstruct, Groove Gaming, Slotegrator, Pariplay Fusion, and distribution via Openbox Gaming.
Positioned as a fast-growing, innovative casino game provider with a focus on multi-platform accessibility and superior operator support.
Strengths are innovation, speed to market, and technology stack; areas to improve include brand recognition versus long-established competitors.
Capitalizes on mobile-first gaming, multi-vertical solutions, regulatory expansion, progressive jackpots, and AI-driven bonus mechanics.
Maintains compliance agility through diversified licenses, proactive regulatory engagement, and modular platform architecture.
Notable for rapid game development cycles, unique bonus mechanics, and integration of provably fair technologies.
Demonstrates quick adaptability with rapid integration tools and fast deployment capabilities.
Integrated with numerous operators worldwide, exact count not publicly disclosed but growing steadily with new partnerships.
Major partnerships include Rank Group in the UK, BetConstruct, EveryMatrix, and Openbox Gaming platform operators.
Serves online casino platforms, lottery, bingo operators, and social gaming platforms targeting both niche and mass-market players.
Provides software solutions to Tier 1 operators seeking premium content and Tier 2/3 operators looking for quick integration and diverse game libraries.
High retention attributed to quality support, continuous content updates, and operator-friendly integration solutions.
Uses strategic partnerships, aggregator platforms, industry events, and reputation for fast and scalable integration.
Typically 1-3 year contracts with renewal options, standard in the iGaming B2B sector.
Offers exclusive partnerships selectively, especially in emerging markets or through strategic distributors.
Provides API documentation, onboarding support, marketing tools, and training resources to new operator clients.
Managed via dedicated account teams with streamlined API integration, technical support, and compliance assistance.
Offers training webinars, documentation, and client support for operational and technical education.
Successful UK market entry via Rank Group partnership and rapid integration with aggregator Alea expanding global reach.
Uses surveys, direct feedback loops, and performance analytics to monitor client satisfaction.
Provides structured feedback channels, dedicated account managers, and community forums for operator input.
Employs formal dispute resolution through account management, escalation protocols, and contractual remedies.
Provides API documentation, onboarding support, marketing tools, and training resources to new operator clients.
Develops a variety of game types including video slots, jackpot slots, table games (e.g., roulette, poker), bingo, scratchcards, and mini-games.
Releases new game titles regularly, with multiple launches annually to maintain fresh content offerings.
Capable of developing branded and licensed content to tailor to operator requirements and marketing campaigns.
Covers a wide array of themes from adventure, fantasy, sci-fi, and classic casino motifs to localized cultural themes.
Offers demo versions and free play options for operators to promote and test games.
Games range from low to high volatility to cater to diverse player preference and risk appetite.
RTP values typically range from 94% to 97%, adhering to regulatory standards.
Offers customizable progressive jackpot games with proprietary jackpot types such as Supersweep, Superpot, and Superpays.
Features unique bonus spins, pick’em bonuses, cascading reels, multipliers, and innovative player reward mechanics.
All games are developed in HTML5, fully optimized for mobile, tablet, desktop, and native app environments.
Games support 24+ languages to enable broad localization.
Provides cultural adaptations including language, symbols, themes, and regulatory compliance tailored localization.
Implements standard accessibility features such as adjustable settings, clear UI, and compliance with relevant accessibility standards.
Uses modern HTML5 technology, JavaScript, and proprietary backend platforms for game and content development.
Games are primarily built using HTML5, enabling cross-platform compatibility and smooth performance.
Provides scalable and unified API solutions for seamless integration with operator platforms and game aggregators.
Designed for fast, simple integration through API and turnkey solutions with robust documentation.
Offers comprehensive technical documentation, integration guides, and certification details for operators.
Offers turnkey platform solutions enabling operators to launch fully managed casino platforms rapidly.
Operators can configure game parameters including RTPs, bonus features, and jackpot triggers within regulatory constraints.
Includes detailed reporting and analytics dashboards for player activity, financials, and game performance.
Supports real-time data feeds and statistics for operators to monitor gameplay and revenue metrics.
Implements industry-standard security including encryption, secure APIs, and anti-fraud measures.
Delivers regular updates, bug fixes, and maintenance with minimal disruption to live operations.
Conducts rigorous load and performance testing to ensure stable gameplay under high user demand.
Games support integration with diverse wallet systems used by operators for seamless player account management.
Supports multiple payment methods via operator platforms; typically does not handle payments directly.
Offers comprehensive casino management tools as part of turnkey solutions, including player and game management.
Features include campaign management, CRM, player analytics, compliance monitoring, and operations dashboards.
Primarily focused on casino gaming; sportsbook solutions are not a core offering.
Includes player account management, segmentation, and loyalty program tools.
Provides in-game promotional tools and campaign management modules for operator marketing teams.
CRM features included in platform support player engagement, segmentation, and retention strategies.
Supports affiliate tracking and management tools integrated within the platform.
Offers marketing tools for campaign creation, tracking, and performance analysis.
Integrates responsible gambling tools such as self-exclusion, limit setting, and player activity monitoring.
Includes business intelligence dashboards for revenue, player behavior, and operational insights.
Supports multiple currencies (around 267) and languages (24+), enabling global operations.
Provides reporting related to payment flows via operator channels but does not process payments directly.
Implements fraud detection and prevention systems within game and platform frameworks.
Offers tools for compliance reporting aligned with regulatory requirements.
Architected for scalability to handle growing operator and player volumes seamlessly.
Invests in advanced gaming technologies and ongoing R&D for new gaming features and platform improvements.
No confirmed development in VR/AR as of now.
Supports cryptocurrency transactions upon operator request but blockchain integration status unconfirmed.
Incorporates AI elements in bonus feature design and player engagement analytics, with ongoing R&D.
Games are fully optimized for mobile-first experiences, but exclusive mobile-only products are not specified.
Actively adapts games to new platforms and devices with ongoing development cycles.
Offers data-driven personalization tools to enhance player engagement and retention.
No public information on patents; proprietary bonus mechanics are trademarked.
Maintains competitive edge by fast integration, innovation in game mechanics, and partnership with aggregators.
Committed to continuous R&D to expand game portfolio and platform capabilities.
No specific public collaborations noted, but partnerships with aggregators indicate ecosystem integration.
Notably developed unique features like Boldplay Spins and customizable progressive jackpots.
Emphasizes cross-platform playability via HTML5 to ensure seamless experience across devices.
Focuses on global expansion, increasing game portfolio diversity, and enhancing platform integration.
Primarily B2B licensing and revenue share models with operators.
Industry-standard revenue share rates typically range between 20%-40%, specific terms are confidential.
Setup fees vary based on contract but the provider offers flexible integration solutions to lower barriers.
Volume commitments are flexible; tailored agreements based on operator scale and market.
Offers tiered pricing packages dependent on operator size, content scope, and service level.
Discounts and incentives available for volume operators and long-term agreements.
Pricing is competitive and aligned with industry standards for mid-tier casino content providers.
Additional fees may apply for exclusive content or advanced marketing tool access.
Standard billing cycles are monthly or quarterly, with payment terms negotiated per contract.
Performance-based pricing options are available, aligning provider revenue with operator success.
Contracts typically include early termination clauses with penalties to protect investment.
Incremental costs for game additions or specific feature customizations may apply based on agreement.
Technical support and maintenance fees are often included in service agreements or charged separately.
Pricing may vary by region depending on regulatory and market conditions.
Provider demonstrates flexibility in negotiating commercial terms to suit operator needs.
Contract lengths generally range from one to three years with renewal options.
Select exclusivity agreements possible, especially in emerging markets or large-scale operators.
Some contracts include minimum revenue or performance guarantees for operators.
IP rights for games remain with Boldplay; operators receive licensing to use content per contract.
Disputes handled through contractually defined mechanisms including negotiation and arbitration clauses.
Contracts specify notice periods typically between 30-90 days for termination.
Non-compete and confidentiality agreements are standard to protect business interests.
Agreements include liability and indemnification clauses protecting both parties.
Force majeure provisions included to address extraordinary events impacting obligations.
Regulatory compliance responsibilities are detailed in contracts to ensure operator and provider adherence.
Service Level Agreements (SLAs) cover uptime, performance, and support response times.
Data handling and player information are secured and appropriately transferred or deleted upon contract termination.
Marketing and branding activities are subject to provider approval per contractual terms.
Operator promotional materials require provider approval to ensure brand consistency and compliance.
Contract amendments are managed through formal written agreements between parties.
Provides 24/7 technical support including issue resolution, integration assistance, and system monitoring.
Support is available around the clock to ensure uninterrupted operations.
Support channels include phone, email, live chat, and ticketing systems.
Technical issues are prioritized for rapid response, often within minutes to hours depending on severity.
Dedicated account managers handle operator relationships and coordination.
Offers consulting services to operators on integration, compliance, and marketing strategies.
Provides training webinars, onboarding programs, and ongoing education for operator teams.
Certification and knowledge transfer programs are offered to ensure operator staff proficiency.
Supplies marketing materials, promotional assets, and campaigns to support operator growth.
Assists operators with licensing compliance and regulatory reporting obligations.
Full implementation support, including API integration assistance and testing environment.
Premium support packages are available at additional cost for enhanced service levels.
Employs formal dispute resolution through account management, escalation protocols, and contractual remedies.
Provides structured escalation paths to resolve unresolved technical or commercial issues.
On-site support and consultation visits are available on request for key partners.
Offers industry-standard uptime guarantees typically 99.9% or higher.
Maintains a strong record of system reliability with minimal downtime reported.
Scheduled maintenance is communicated in advance with minimal disruption.
Has disaster recovery and business continuity plans in place to ensure operational resilience.
Employs backup systems and redundancy to maintain service during outages.
Continuous performance monitoring with automated reporting to operators.
System infrastructure is designed to handle peak loads and high player concurrency.
Implements encryption, firewalls, and intrusion detection to protect against cyber threats.
Regular security audits and penetration tests are conducted annually or as mandated.
Maintains formal incident response protocols to quickly address security breaches or failures.
Provides timely communication and updates during service disruptions or technical issues.
May offer service credits or compensation per contract terms for prolonged outages.
Employs data integrity validation and protection mechanisms in all products.
Holds certifications aligned with ISO standards and regulatory security requirements.
Provides detailed system and game performance metrics for operator review.
Invests a significant portion of revenue into R&D to maintain innovation and quality.
Employs a dedicated team of software developers, engineers, and QA specialists, likely in the dozens range.
Focuses on game innovation, platform scalability, AI-driven features, and expanding market compliance.
Maintains specialized innovation and development teams to explore new gaming technologies.
Exploring technologies related to AI, blockchain integration, enhanced mobile gaming, and advanced analytics.
Actively integrates operator and player feedback into iterative development cycles.
Follows agile development methodologies with rapid iteration to bring games to market swiftly.
Collaborates selectively with external studios and relies on in-house development for core products.
Employs automated and manual QA testing, compliance checks, and user acceptance testing.
Prioritizes features based on market demand, operator feedback, and technological feasibility.
Runs beta testing phases with operators before full game launches.
Protects IP via trademarks, copyrights, confidentiality agreements, and secure development processes.
Utilizes agile and Scrum methodologies to maintain flexible and rapid development cycles.
Ensures full cross-platform compatibility using HTML5 and rigorous testing protocols.
Focuses on intuitive, responsive UX/UI designs optimized for all device types and player demographics.
Planning expansion into additional US states, Asia-Pacific regions, and emerging regulated markets.
Likely pursuing additional licenses for new jurisdictions aligned with expansion, such as additional US states or Latin America.
Expansion plans target North America, Asia, and growing regulated markets globally.
Considering further multi-vertical expansions including bingo, lottery, and potentially social gaming verticals.
Recently acquired by Openbox Holdings; future M&A or partnerships likely to support growth.
Focuses on innovation, quick market entry, and strong operator support to compete with emerging providers.
Investing in marketing, partnerships, and global sales expansion to increase market penetration.
Exploring aggregator platforms, direct operator integrations, and turnkey solutions as distribution channels.
Leverages data analytics and AI to adapt games and promotions to evolving player preferences.
Positioned as an innovative mid-tier provider ready to expand through consolidation in a competitive market.
No indications of proprietary hardware development; focuses on software and platform optimizations.
Maintains flexible licensing and compliance teams to adapt quickly to evolving regulatory frameworks.
Plans ongoing R&D, innovation in user experience, and strategic partnerships to sustain competitive advantage.
Fully adopts mobile-first development strategies with HTML5 technology and responsive design.
Currently focuses on RNG casino games; no major live dealer offerings as of now.
No specific esports or virtual sports betting products currently offered.
Supports cryptocurrency transactions on request; blockchain utilization under exploration.
Integrates AI and machine learning for personalized player experiences and bonus reward optimization.
Implements comprehensive responsible gambling tools aligned with global industry best practices.
Targets emerging markets with localized content, numerous currencies, and flexible platform solutions.
Supports diverse payment methods via operators, including cryptocurrencies and multiple fiat currencies.
Delivers seamless omnichannel gaming with cross-device and cross-platform play.
Proactively enhances compliance and reporting to meet increasing regulatory demands.
Enforces strict data privacy policies and GDPR compliance as core operational principles.
Focuses on expert industry talent acquisition and retention through competitive culture and development opportunities.
Uses continuous feedback and analytics-driven development to meet evolving expectations.
Invests in scalable cloud infrastructure to ensure performance and reliability.
Optimizes games for fast loading across devices using efficient coding and content delivery networks.
Enhancing BI tools to provide operators with deeper insights and personalized player engagement.
Continuously improves API robustness, scalability, and documentation for smoother operator integration.
Implements ongoing updates to security protocols to defend against emerging cyber threats.
Expands platform capacity with modular architecture to support growing operator and player numbers.
Adopts latest industry-standard development frameworks to enhance productivity and product quality.
Advances content management systems to streamline game deployment and updates.
Adds predictive analytics for player behavior and game feature optimization.
Continuously enhances QA programs including automation and penetration testing.
Implements modern communication and project management platforms for efficient team collaboration.
Advances content management systems to streamline game deployment and updates.
Implements process automation across deployment, testing, and reporting to boost efficiency.
Actively researching next-gen gaming concepts including cloud gaming and enhanced player interactivity.
Fully operates on modern technology; no major legacy system issues reported.