Electric Elephant is a game provider and software developer specializing in online casino games, including poker titles and video slots.
Electric Elephant is a game provider and software developer specializing in online casino games, including poker titles and video slots.
Their most famous products include poker games such as Hold’em Switch, as well as popular slots like Royal Rush, Thunder Wings, Release the Kraken, Crystal Kingdom, and Toffs.
The company was founded in 2014, initially operating under the name Seven Deuce Gaming before rebranding to Electric Elephant in 2019.
The official company website is http://www.eegames.co.uk.
The company can be contacted through its registered office at 8a Kingly Street, London, England W1B 5PQ, with specific contact emails and phone numbers typically provided via their official website or business directories.
Specific founder details are not fully public, but known directors include Alexander Bennett and Gareth James Cooper. The company is privately owned.
The company headquarters are located in the United Kingdom.
Their main offices are in London, England, and Colombo, Sri Lanka.
Electric Elephant operates as a private limited company; detailed information on subsidiaries or affiliates is not publicly disclosed.
The company is privately held and not publicly traded.
Specific valuation or market capitalization details are not publicly available for this privately held company.
Key executives include directors Alexander Bennett and Gareth James Cooper, among others involved in company leadership.
The company workforce ranges from 11 to 50 employees according to business profiles.
Detailed annual revenue and financial performance data are not publicly disclosed.
Revenue primarily comes from online casino game development, including the licensing and distribution of poker and slot games.
Exact revenue distribution by product line is not publicly available; however, slots and poker games constitute main revenue streams.
The company has expanded its game portfolio and partnerships significantly since 2014, especially after rebranding in 2019 and securing distribution via Microgaming’s Quickfire platform.
Electric Elephant plans to grow by releasing new games regularly, expanding slot offerings, and broadening partnerships to increase market reach internationally.
The provider holds a UK Gambling Commission license, ensuring regulatory compliance for major markets.
Licensed to operate primarily in the UK and other regulated global territories where operators using their games hold licenses.
The UK Gambling Commission is a primary regulatory body overseeing the company’s operations.
No public information is available regarding pending license applications or renewals.
The company maintains compliance certifications aligned with UK Gambling Commission requirements and uses certified random number generators.
There is no publicly known history of regulatory sanctions or penalties against Electric Elephant.
Electric Elephant implements responsible gambling measures consistent with regulatory standards, supporting operators in promoting safe play and player protection.
They use certified RNGs and adhere to industry standards to ensure fair gaming and player protection.
AML procedures consistent with operator and jurisdictional requirements are supported, often handled at the operator level.
Electric Elephant’s software supports integration with KYC processes via operators’ platforms.
Games undergo certification and testing by independent labs to verify fairness and compliance before deployment.
The provider uses certified RNGs, verified by reputable testing laboratories, ensuring randomness and fairness.
They comply with GDPR and data protection regulations applicable in their operating jurisdictions.
The company provides audit and compliance reporting capabilities to operators and regulators as required.
Regular audits of systems and games occur, typical in the industry at least annually or upon new releases.
Electric Elephant holds a modest but growing market share within niche segments of online poker and slots content.
Main competitors include other mid-sized gaming providers such as Relax Gaming, Leander Games, and smaller boutique studios focused on casino content.
Unique strengths include innovative poker and slot game offerings combined with strong visual design, mobile-first development, and partnerships with top distributors like Microgaming.
The company has strong presence in the UK market and expanding reach internationally through operator partnerships.
Generally regarded as a reliable and innovative provider with quality games that appeal to both operators and players.
No widely publicized industry awards have been reported for Electric Elephant.
Pricing strategies are competitive within the industry though specific fee structures are private.
Focus on poker expertise combined with modern slots, quick integration via unified API, mobile compatibility, and partnership with large platforms.
Notable partnerships include Microgaming (Quickfire platform), The Stars Group, Kindred Group, and Relax Gaming for distribution and integration.
Positioned as a nimble, innovative software provider targeting mobile-first casino games and poker products for regulated markets.
Strengths include quality poker heritage and mobile-optimized slots; weaknesses include smaller portfolio size compared to larger competitors and absence of live casino offerings.
Capitalizing on mobile gaming growth, demand for HTML5 slots, and integration into large operator platforms.
The company maintains compliance with evolving regulations via licensing and adherence to jurisdictional requirements, supported by partnerships with licensed operators.
Innovation demonstrated by expansion from poker games to video slots with unique mechanics and visual appeal.
The company shows agility in adapting its product portfolio and distribution channels to market demand and technology shifts.
Roughly 10 to 15 operators use Electric Elephant's software, including major brands like PokerStars and other large gambling groups.
Major clients and partners include The Stars Group, Microgaming, Kindred Group, Leander Games, and Relax Gaming.
Typically serves online casino operators, including large tier-1 operators and growing tier-2 platforms focusing on regulated markets.
Works primarily with tier-1 and tier-2 operators but also supports smaller operators via platform integrations.
High client retention rates are typical in the industry, supported by regular new content and strong integration support; specific data not publicly available.
New clients are acquired through industry networking, partnerships with large distributors, and showcasing innovative product offerings.
Contracts typically last 1 to 3 years, depending on operator scale and integration scope.
Exclusive deals are sometimes offered, particularly through distribution agreements with platforms such as Microgaming.
Support includes integration assistance, technical help, and game content guidance for new operators.
Onboarding involves collaborative technical integration, API setup, compliance checks, and game content customization where applicable.
Training and educational support are usually offered to operators’ staff for product understanding and operational use.
Electric Elephant's partnership with Microgaming Quickfire led to increased game availability on major operator platforms, demonstrating successful market expansion.
Client satisfaction is measured via feedback channels, usage analytics, and direct operator communications.
Feedback is gathered through account management touchpoints and support channels.
Issues are handled through client support teams with escalation protocols to management if necessary.
Support includes integration assistance, technical help, and game content guidance for new operators.
Develops poker games, video slots, and table games including roulette.
Releases new games regularly, averaging a few titles annually with ongoing portfolio updates and feature expansions.
Electric Elephant has capabilities to develop branded and licensed content, though mainly focused on original titles currently.
Games cover themes such as medieval fantasy, Victorian era, space sci-fi, mythology, and classic casino motifs.
Demo and free play versions are available for many games to facilitate player trials.
Offers a range of volatility levels from low to high risk to accommodate various player preferences.
RTP rates in games generally range between 94% and 97%, consistent with industry averages.
Yes, some games feature progressive jackpots integrated into their design.
Includes bonus rounds, free spins, retriggerable features, jackpots, and interactive mini-games.
All games are fully optimized for mobile devices and built on HTML5 technology.
Games support multiple languages to cater to international audiences.
The provider offers localization and cultural adaptation to meet diverse market needs.
Games incorporate accessibility features such as adjustable sound, scalable interfaces, and colorblind-friendly design.
Uses modern development frameworks including HTML5, Unity, and web-based technologies for cross-platform compatibility.
Games are primarily developed using HTML5 technology with integration of certified RNG and multimedia elements.
Offers unified API integration for easy deployment across operator platforms.
Integration is designed to be quick and seamless with Single unified API architecture.
Provides comprehensive technical documentation and integration support materials to partner operators.
The company does not prominently advertise white label or turnkey casino platform solutions.
Operators typically can adjust game settings within agreed parameters but RTPs are generally fixed per certification.
Provides reporting and analytics tools to operators for performance monitoring and player behavior insights.
Supports real-time data and gaming statistics integration for operators.
Implements robust security frameworks to protect game integrity and player data.
Regular game updates and maintenance are performed to ensure compliance and functionality.
Conducts performance optimization and load testing to maintain smooth gameplay experiences.
Games are designed to be compatible with various wallet and payment systems through operator platforms.
Supports integration with multiple payment methods via operator infrastructure; direct support varies.
Electric Elephant mainly focuses on game content and does not offer a complete casino management system.
Back office features are generally provided by operator platforms rather than directly by Electric Elephant.
The provider does not offer sportsbook or betting solutions.
Player management features are typically handled by operators' platforms, not directly by Electric Elephant software.
Bonus and promotion management tools are administered by operators; games include mechanics that support such features.
CRM features are typically external to the provider; operators manage player interaction and retention.
Affiliate management is outside the scope of Electric Elephant’s direct offerings.
Provides marketing support through promotional game features and assets; broader tools hosted by operators.
Supports responsible gambling tools that operators can activate; aligned with regulatory requirements.
Includes business intelligence reporting relevant to game performance and player interaction metrics.
Games and software support multi-language and multi-currency capabilities via integration.
Financial management capabilities are provided by operators rather than Electric Elephant directly.
Collaborates with operators to ensure anti-fraud tools are integrated, but direct fraud systems are operator responsibility.
Compliance reporting is supported through tools integrated with distributor/operator platforms.
Electric Elephant’s platform and API architecture is designed to be scalable to accommodate growth and multiple operator demands.
Invests in mobile-first gaming technology and HTML5 innovations; no confirmed VR, blockchain, or AI public initiatives.
No public evidence of VR or AR game development currently.
No confirmed public efforts on blockchain or cryptocurrency integration.
No publicly available information confirming AI or machine learning feature usage thus far.
Focuses on mobile-first game development; all games are mobile optimized though mobile-exclusive products are not specifically detailed.
Developing games primarily for online and mobile platforms with HTML5 technology; no specifics on new device platforms.
Supports analytics for game usage and player behavior; personalized content development is emerging industry-wide but not specifically confirmed.
No public disclosure of patents or proprietary technology filings.
Stays competitive by adopting mobile-first strategy, HTML5, and partnerships with leading distributors for market exposure.
Continues to invest in game development and platform integration enhancements to grow market presence.
No publicly available information on collaborations with startups or academic institutions.
Known for introducing mixed poker mechanics with slot gameplay and innovative bonus features.
Ensures cross-platform compatibility through use of HTML5 and responsive design to deliver seamless experiences across devices.
Focuses on mobile gaming growth and integration with major platforms; no detailed roadmap publicly disclosed.
Revenue is primarily generated through licensing fees and revenue share agreements with operators.
Industry standard revenue shares range from 30% to 50%, likely similar for Electric Elephant though exact figures are private.
Setup and integration fees vary by operator contract and scope of deployment; typically a fixed upfront cost plus ongoing fees.
Volume commitments depend on contract terms negotiated with operators, common in the industry to ensure minimum revenue floors.
Typically offers tiered pricing based on game quantity, exclusivity, or platform type.
Long-term and high-volume operators usually receive discounts or preferential commercial terms.
Pricing is competitive and aligned with mid-sized industry providers.
Additional fees may apply for premium features or exclusive content, depending on agreements.
Payment terms commonly follow monthly or quarterly cycles, depending on contract specifics.
Performance-based pricing models are occasionally offered, incorporating revenue share based on player activity.
Contracts generally include penalties or notice periods for early termination to protect commercial investments.
Adding new games or features may incur additional costs negotiated per contract.
Maintenance and technical support fees are either included in contracts or invoiced separately based on service levels.
Pricing may vary by region reflecting regulatory and market differences.
The provider generally offers flexibility in negotiating terms to suit operator needs.
Standard contracts range from 1 to 3 years, with renewal options.
May offer exclusivity deals, especially through platform partnerships or market-specific agreements.
Performance guarantees are sometimes part of operator agreements to ensure revenue expectations.
Licensing agreements define IP rights, often granting operators usage rights while provider retains ownership.
Contractual disputes are typically resolved through negotiation or arbitration per contract terms.
Contracts include detailed termination clauses requiring notice periods, usually 30 to 90 days.
Non-compete and confidentiality agreements are standard to protect business interests and proprietary information.
Agreements include liability and indemnification clauses to allocate risks and responsibilities.
Contracts cover force majeure provisions for extraordinary events impacting obligations.
Regulatory compliance obligations are explicitly outlined in contracts to ensure adherence.
SLAs generally specify uptime targets often at 99.9% or higher with performance guarantees.
Data handling post-contract termination follows regulatory standards, with operators retaining player data and provider deleting confidential info.
Marketing and branding restrictions are agreed contractually to protect brand integrity.
Promotional activities typically require prior approval by the provider or operator to comply with brand standards.
Contract modifications follow formal amendment procedures agreed by both parties.
Provides technical support including integration, troubleshooting, and update assistance.
Likely offers support during business hours with escalation for critical issues; 24/7 availability depends on contract.
Support channels usually include email, phone, and ticket-based systems; some providers add chat.
Response times vary by issue severity but generally aim for rapid resolution within agreed SLAs.
Dedicated account management teams handle client relationships and ongoing support.
Consulting services may be provided to optimize operator integration and game portfolio usage.
Offers training and education programs to operators’ teams to ensure effective product understanding.
May provide certification or onboarding programs for operator personnel on product usage.
Provides marketing support materials such as promotional content, game assets, and launch campaigns.
Supports regulatory compliance and licensing by providing required documentation and certified products.
Provides full support for game implementation and platform integration.
Premium support may have additional fees depending on service levels agreed.
Issues are handled through client support teams with escalation protocols to management if necessary.
Unresolved problems are escalated through technical and management tiers for rapid resolution.
On-site support is generally available for major partners or special projects.
Offers SLA-based uptime guarantees, typically 99.9% or higher.
Maintains a stable record of system uptime and reliability consistent with industry expectations.
Performs scheduled maintenance and proactive updates with minimal disruption.
Maintains disaster recovery and business continuity plans to ensure service reliability.
Uses backup systems and redundancy to protect against data loss and downtime.
Offers performance monitoring and detailed reporting tools for operators.
Uses scalable infrastructure to handle traffic spikes and high demand periods effectively.
Implements advanced cybersecurity measures to protect data and prevent breaches.
Conducts regular security audits and penetration tests to identify vulnerabilities.
Maintains structured incident response procedures for timely threat mitigation.
Communicates service disruptions transparently and promptly to clients.
May offer compensation or service credits for significant interruptions per contract.
Employs encryption and data integrity measures to protect sensitive information.
Holds relevant security certifications aligned with industry standards and regulatory requirements.
Regularly measures and reports system performance metrics as part of SLA compliance.
Investment in research and development typically ranges from 10% to 20% of revenue in the industry; specific figures not public.
Employs a dedicated team of developers and engineers estimated between 20 to 50 personnel.
Prioritizes mobile-first game development, new feature innovation, and enhanced platform integration.
Maintains specialized teams focusing on innovation and new technology integration.
Exploring improvements in mobile UX, HTML5 capabilities, and API integration enhancements.
Uses operator and player feedback to guide development and feature prioritization.
Development cycles range from 6 to 12 months from concept to release, including iterative testing.
Collaborates with external studios for game ports and reskinning services.
Employs rigorous QA testing including automated and manual checks to ensure product quality.
Focuses on popular feature sets, performance, and regulatory compliance in enhancement prioritization.
May run beta testing with select operators prior to full release.
Uses legal agreements and technical measures to protect IP and trade secrets.
Uses agile and scrum methodologies for project management and iterative development.
Ensures full cross-platform compatibility through HTML5 and responsive design standards.
Emphasizes intuitive UI, engaging UX, and accessibility in game design.
Plans expansion into additional regulated markets globally through partnerships and licensing.
Likely pursuing additional licenses as needed to support geographic growth; specifics not public.
Aims to grow presence in Europe, Asia, and emerging regulated markets.
Considering expanding into additional casino verticals such as table games and potentially social casino content.
No public information on mergers or acquisitions; strategic partnerships focus is current path for growth.
Competes on innovation, quality, and platform partnerships to differentiate from emerging providers.
Invests in digital marketing, industry events, and partnership development.
Exploring expanded distribution via platform integrators and aggregators.
Monitors player trends to adapt content including mobile optimization and engaging mechanics.
Positions itself as a specialist player contributing unique content amid industry consolidation.
No public plans to develop proprietary hardware or infrastructure.
Maintains flexible compliance strategy working closely with regulators and operators.
Maintains competitiveness through innovation, quality, and strong platform partnerships.
Fully embraces mobile-first game design and delivery.
Currently, no live dealer or streaming game offerings.
No public offerings yet in esports or virtual sports betting.
Not currently integrating blockchain or cryptocurrency solutions.
No confirmed AI-driven personalization features publicly disclosed.
Actively supports responsible gambling through partner operators and compliance adherence.
Targets regulated emerging markets with mobile-optimized and culturally adapted content.
Supports operator-level integration of diverse payment methods; direct payment features limited.
Focuses on cross-device seamless gaming rather than full omnichannel platforms.
Responds through licensing, compliance frameworks, and robust certification.
Complies with GDPR and data protection laws, ensuring privacy by design.
Builds talent through recruitment of industry specialists and fostering innovative culture.
Enhances product quality, user experience, and support to meet evolving demands.
Invests in cloud infrastructure to support scalability and reliability.
Continuously optimizes games for fast loading and smooth performance on mobile and desktop.
Developing enhanced analytics tools to support operator performance insights.
Expanding and refining API offerings for seamless operator integration.
Strengthening cybersecurity protocols and data protections continually.
Focused on scalable platform architecture to accommodate operator growth.
Adopts modern development tools and frameworks consistent with industry best practices.
Improves content management for faster and flexible game delivery.
No public details on machine learning or predictive analytics features as of now.
Invests in automated and manual QA testing to maintain high-quality standards.
Implements modern communication tools to enhance team collaboration.
Improves content management for faster and flexible game delivery.
Pursues automation in development and deployment to improve efficiency.
Strategically preparing for future gaming technologies focusing on mobile and platform integration.
Upgrades legacy products and infrastructure to modern standards.