EveryMatrix is a software developer and game provider specializing in iGaming solutions, including casino platforms, sports betting software, payment processing, and affiliate management systems.
EveryMatrix is a software developer and game provider specializing in iGaming solutions, including casino platforms, sports betting software, payment processing, and affiliate management systems.
The company's most notable products include CasinoEngine (casino aggregation and platform), OddsMatrix (sportsbook solution), MoneyMatrix (payment processing), PartnerMatrix (affiliate and agent management), and BonusEngine (bonus and promotion management). They also own two in-house game development studios, Spearhead Studios and Armadillo Studios, producing proprietary casino games.
EveryMatrix was founded in 2008.
The official website is everymatrix.com.
Contact methods typically include official website contact forms and dedicated business inquiry emails. The company also has multiple offices worldwide, but specific phone numbers or emails for public contact are generally available via the website and business platforms.
EveryMatrix was co-founded by Ebbe Groes (current Group CEO) and Stian Hornsletten (currently CEO of the Games division). Ownership is private with a strategic investment base including industry figures like Norbert Teufelberger.
EveryMatrix is headquartered in Malta.
The company has over 15 offices across Europe, Asia, and the United States, including primary offices in Malta, London, Bucharest, Lviv (Ukraine), Yerevan (Armenia), Ski (Norway), Marbella (Spain), Miami (US), and Chiang Mai (Thailand).
EveryMatrix comprises separate business units for casino, sportsbook, payments, and affiliates, as well as subsidiaries like Spearhead Studios and Armadillo Studios (game development) and acquired entities such as Leapbit and Fantasma Games.
EveryMatrix is privately held.
Exact valuation figures are unpublished publicly, but EveryMatrix reported annual net revenue exceeding €180 million in 2024, indicating a strong market position and valuation in the hundreds of millions of euros.
Key executives include Ebbe Groes (Group CEO), Stian Hornsletten (CEO, Games division), Norbert Teufelberger (Chairman of the Board), and Erik Nyman (President, Americas). The company operates with specialized CEOs and CTOs for each business vertical.
EveryMatrix employs over 1,400 people globally as of 2025.
In 2024, EveryMatrix achieved a record net revenue of approximately €181 million and an EBITDA of €101 million, marking substantial year-over-year growth.
Revenue is generated primarily from iGaming platform services including casino and sportsbook technologies, payments processing, game content supply, and affiliate management systems.
Sportsbook services have shown significant growth (with OddsMatrix revenue increasing by 75% in 2024), while the casino segment also strongly contributes (delivering billions in gross gaming revenue for operators). Exact percentage splits are not publicly detailed but sportsbook and casino are primary revenue drivers.
The company has experienced sustained high growth, with net revenue increasing by approximately 59% year-over-year from 2023 to 2024, reflecting fast-paced expansion and strong market demand.
EveryMatrix plans ongoing geographic expansion, including growth in regulated U.S. markets, Sweden, Spain, West Virginia, and Asia. It continues growing through acquisitions and development of proprietary content via its studios.
EveryMatrix holds licenses from Malta Gaming Authority (MGA/B2B/201/2011), UK Gambling Commission, Spanish regulator DGOJ, and licenses in U.S. states including New Jersey and West Virginia.
Licensed to operate in regulated markets including Malta, UK, Spain, Sweden, multiple U.S. states (New Jersey, West Virginia), and other regulated European and international jurisdictions.
Regulatory oversight includes Malta Gaming Authority, UK Gambling Commission, Dirección General de Ordenación del Juego (Spain), Spelinspektionen (Sweden), and various U.S. state gambling commissions.
Ongoing license applications include certain U.S. states; the company regularly renews licenses in its operating territories to maintain compliance.
EveryMatrix maintains compliance with regulatory technical standards, gaming fairness certifications, ISO standards for security and quality where applicable, and requires products to be certified by recognized testing labs.
There are no publicly known significant regulatory sanctions or penalties against EveryMatrix.
The company implements responsible gambling measures integrated into its platforms, including player self-exclusion, deposit limits, time-outs, and behavioral monitoring to promote safe play.
EveryMatrix ensures fair gaming through the use of certified random number generators (RNG), independent testing by labs such as GLI or iTech Labs, and strict adherence to licensing regulations.
AML procedures include compliance frameworks supporting operators with suspicious activity reporting, transaction monitoring, and fraud prevention tools embedded within payment and player management systems.
Supports KYC compliance by integrating identity verification and documentation checks as part of operator platforms to meet regulatory requirements.
Products and games are certified and tested by independent third-party labs, standard industry practice to ensure regulatory compliance and fair play.
The company uses RNGs with certifications from recognized testing laboratories to guarantee randomness and fairness.
EveryMatrix complies with GDPR and other data protection regulations, implementing robust privacy policies and data security measures.
Provides detailed audit trails and compliance reporting tools for operators to meet regulatory obligations effectively.
Systems and games undergo regular audits and re-certifications as required by licensing authorities, often annually or when materially updated.
EveryMatrix holds a strong market position as a leading B2B iGaming provider, serving over 300 operators worldwide and expanding in high-value regulated markets.
Primary competitors include Playtech, Scientific Games, SoftSwiss, Microgaming, EveryMatrix’s sportsbook rivals include SBTech and Kambi.
Differentiators include modular API-driven platforms, integrated payment and affiliate management, robust sportsbook and casino software, bespoke in-house game studios, strong licensing footprint, and scalable, flexible solutions.
Strongest presence in Europe (Malta, UK, Nordic and Southern Europe), growing footprint in regulated U.S. states, and expanding presence in Asia.
Holds a reputation as a reliable, innovative provider with strong technical infrastructure and regulatory compliance, trusted by major regulated operators.
Multiple awards including Multi-Channel Supplier of the Year, Aggregator Platform of the Year, Casino Software Supplier of the Year, and Best Tech for Affiliate Programmes.
Pricing is competitive within the industry, with flexible modular packages and revenue-share models tailored to operator scale and needs.
Key USPs include modular, fully integrated platforms with strong content libraries, compliance-ready frameworks, and proprietary game development tailored for regulated markets.
Strategic partnerships with lottery operators such as Norsk Tipping and OPAP, and license agreements including a patent license with IGT for North American game features.
Positioned as a premium, scalable iGaming technology provider with leading modular solutions for regulated markets and strong vertical integration.
Strengths include scalability, compliance, and diversified products; weaknesses may include relatively lower brand recognition in some emerging markets compared to legacy giants.
Capitalizes on API integration, expansion into regulated U.S. markets, live esports betting, virtual sports, and data-driven player engagement.
Maintains agility by securing multiple licenses worldwide and adapting products to varying jurisdictional requirements proactively.
Proven innovation by launching in-house studios (Spearhead, Armadillo), expanding product suites, and striking patent agreements to enhance game portfolios.
Demonstrates rapid adaptation with fast integration of acquired companies, quick licensing in new territories, and evolving product offerings.
Over 300 operators use EveryMatrix software solutions globally.
Major clients include Norsk Tipping, OPAP, National Lottery Malta, Veikkaus, bet-at-home.com, Tipico, Flutter Entertainment, among others.
Serves Tier 1 and Tier 2 online casino and sportsbook operators, lottery operators, and state-owned enterprises.
Engages primarily with Tier 1 and Tier 2 operators with enterprise-grade solutions; also supports smaller Tier 3 clients with scalable packages.
High client retention due to scalable solutions, compliance, and strong support, though exact statistics are proprietary.
Business development includes industry events, strategic acquisitions, partnerships, and digital marketing showcasing modular platform capabilities.
Contracts typically range from 3 to 5 years, reflecting long-term partnerships.
Offers exclusive partnership opportunities, especially in regulated markets and through tailored game content deals.
Provides onboarding support, technical integration assistance, training, and consultancy for new operator clients.
Structured onboarding with dedicated account managers, technical integration teams, and extensive documentation.
Offers training programs, video tutorials, and workshops for operator staff on platform usage and product features.
Contracts with major national lottery operators and regulated sportsbook operators exemplify successful large-scale integrations.
Measures satisfaction via regular feedback surveys, operational KPIs, and open communication channels.
Clients can provide feedback through dedicated account managers, support tickets, and periodic review meetings.
Employs formal dispute resolution procedures including escalation paths and service level agreements.
Provides onboarding support, technical integration assistance, training, and consultancy for new operator clients.
Develops slots, table games, live casino games, virtual sports, and esports betting products.
Releases new games regularly with in-house studios launching multiple titles annually alongside aggregated third-party content.
Capable of creating branded and licensed content, supported by patent license agreements such as with IGT.
Covers diverse themes including classic slots, adventure, fantasy, mythology, movie/IP licenses, and culturally adapted content.
Many games are available with demo and free-play modes for operators to offer to players.
Offers a broad range of volatility levels from low to high to suit different player preferences.
RTP ranges typically between 94% to 97%, depending on game type and regulatory requirements.
Offers progressive jackpot games integrated within their casino platform.
Includes mechanics such as free spins, multipliers, bonus rounds, cascading reels, and other common iGaming features.
Fully optimized for mobile and tablet devices with responsive HTML5 design.
Games and platform support multiple languages globally to accommodate international operator needs.
Provides localized content adaptations for cultural and regional differences.
Implements accessibility features like scalable UI, color contrast adjustments, and keyboard navigation support.
Uses modern technology stacks including HTML5, JavaScript, and frameworks supporting modular API-driven solutions.
Games are primarily built in HTML5 ensuring cross-platform compatibility and mobile-first design.
Offers extensive RESTful APIs for integration of casino, sportsbook, payment, and affiliate management systems.
Known for relatively easy integration through modular API architecture and comprehensive technical documentation.
Provides high-quality, detailed technical documentation and API reference guides to operators and partners.
Offers turnkey platform solutions and white-label options, enabling quick market entry for operators.
Operators can adjust game settings, including RTP ranges (within regulatory limits) and feature toggles to tailor player experience.
Provides robust real-time reporting dashboards and analytics tools for player behavior, finance, and operational insights.
Supports real-time gaming data and statistics with live monitoring and performance tracking.
Implements strong encryption, secure authentication, DDoS protection, and data integrity safeguards.
Regularly delivers game and system updates through coordinated maintenance windows minimizing downtime.
Conducts load testing and performance optimization to ensure platform stability under high traffic.
Supports integration with multiple wallet and payment systems to provide seamless player account management.
Integrates a wide range of global and local payment methods supporting credit/debit cards, e-wallets, bank transfers, and cryptocurrencies.
Provides a full casino platform with management tools covering player accounts, game management, payments, and compliance.
Includes comprehensive back-office tools such as user management, risk management, reporting, accounting, and CRM modules.
Offers advanced sportsbook solutions with extensive event coverage, live betting, risk management, and odds management features.
Offers player account management, KYC modules, transaction history, limits, and bonus management.
Provides integrated bonus and promotion management systems, allowing operators to run flexible player incentives.
CRM tools include player segmentation, campaign tracking, and communication tools integrated into the platform.
Provides affiliate and agent management through PartnerMatrix platform for tracking commissions and partner activity.
Supports marketing automation, loyalty programs, campaign management, and personalized promotions.
Includes features for responsible gambling such as deposit limits, self-exclusion, reality checks, and player activity monitoring.
Business intelligence modules provide comprehensive KPIs, financial reporting, and operational dashboards.
Supports multi-currency and multi-language operations enabling operators to target diverse markets.
Offers integrated payment processing with fraud management, settlement, and reconciliation features.
Includes fraud detection and prevention systems within payment and player management layers.
Provides compliance reporting tools aligned with regulatory requirements to streamline operator obligations.
Built on scalable microservices and modular infrastructure supporting large volumes of simultaneous users.
Investing in AI-driven analytics, cloud infrastructure, and integration of blockchain technologies for future-proofing.
No confirmed public information on VR/AR game development currently.
Actively supports cryptocurrency payment integrations and explores blockchain applications for transparency and security.
Incorporates AI and machine learning for player behavior analytics, risk management, and personalized marketing.
Focuses on mobile-first design with some mobile-exclusive titles produced by in-house studios.
Continuously developing for new platforms and devices with a focus on HTML5 and multi-device support.
Provides advanced data analytics and personalization tools enabling operators to tailor experiences to player preferences.
Holds patent licenses including with IGT for game features, protecting proprietary technologies and mechanics.
Maintains technological leadership through acquisitions, R&D investment, and strategic patent agreements.
Invests significantly in R&D, reflected in new product launches, studio creation, and technology platform upgrades.
Collaborates selectively with tech startups and partners for innovation and market expansion.
Pioneers innovations via patented game features and in-house studio creativity.
Designs cross-platform compatible experiences with consistent UI/UX across desktop, mobile, and tablet devices.
Focuses on expanding AI capabilities, further content development, enhanced platform scalability, and geographic licensing growth.
Offers revenue share, fixed fee, and hybrid models depending on operator size and product suite.
Standard revenue shares vary but generally range from 20% to 40% depending on product and partnership terms.
Setup fees vary but are competitive within industry norms; integration costs depend on product complexity and operator requirements.
Some contracts include minimum volume commitments, particularly for tier 1 operators.
Provides pricing tiers and modules allowing operators to select needed products and scale accordingly.
Offers discounts and incentives for long-term contracts and high-volume operators.
Pricing is aligned competitively with other top-tier iGaming software providers.
Premium features or custom developments may incur additional costs.
Payment terms often monthly or quarterly based on contractual agreement.
Performance-based pricing models available, aligning provider fees with operator success metrics.
Early termination penalties typically included to protect investment and resource allocation.
Costs for adding new games/features vary; often included in ongoing service agreements or negotiated separately.
Charges technical support and maintenance fees, generally included in service contracts with defined SLAs.
Pricing may vary based on geographic market requirements and licensing costs.
Provides negotiation flexibility to tailor commercial terms for operators’ specific needs.
Typically 3-5 years contract durations.
May offer exclusivity arrangements for key markets or strategic partnerships.
Some contracts may include minimum performance or revenue guarantees.
Intellectual property rights remain with EveryMatrix; licensing terms govern operator use within contracted scopes.
Disputes resolved through contractual mechanisms including negotiation, mediation, and arbitration clauses.
Contracts specify termination clauses with standard notice periods, typically 30 to 90 days.
Non-compete and confidentiality agreements are standard in contractual relationships.
Provider agreements include liability and indemnification terms to allocate risk appropriately.
Contracts include force majeure provisions for uncontrollable events affecting obligations.
Compliance and regulatory obligations clearly defined within contracts to ensure operator and provider adherence.
SLAs guarantee high uptime (typically 99.9% or higher) and performance standards.
Data handling upon contract termination abides by GDPR and regulatory rules including secure transfer or deletion.
Marketing and branding restrictions to protect intellectual property and regulatory compliance.
Operators often required to gain approval for promotional campaigns and marketing materials.
Contract amendments handled through formal written agreement between parties.
24/7 technical support with dedicated account management available for operators.
Provides round-the-clock support services to address technical needs.
Offers support via phone, email, live chat, and ticket systems.
Typically responds swiftly to technical issues with priority handling protocols.
Dedicated account managers assigned for relationship and operational management.
Provides consulting services regarding product optimization, compliance, and market entry strategies.
Offers ongoing training and educational resources for operators and staff.
Certification programs available for operator staff to ensure proficient platform usage.
Supplies marketing collaterals, campaign support, and promotional toolkits.
Assists operators in licensing applications and regulatory compliance navigation.
Comprehensive integration support including technical onboarding and testing assistance.
Premium support and advanced service tiers may incur additional fees.
Employs formal dispute resolution procedures including escalation paths and service level agreements.
Clear escalation paths exist for unresolved problems moving through management levels.
On-site support visits and consultations can be arranged as needed.
Guarantees uptime typically at 99.9% or higher.
Maintains a strong record of high uptime and platform reliability.
Scheduled maintenance and updates managed centrally, communicated proactively to operators.
Robust disaster recovery and business continuity plans are implemented.
Redundant systems and backups support operational resilience.
Provides comprehensive performance and operational monitoring and reporting tools.
Scalable infrastructure supports traffic spikes and high-demand periods seamlessly.
Implements multi-layered cybersecurity measures including encryption, intrusion detection, and regular audits.
Conducts regular security audits and penetration testing to safeguard systems.
Established incident response plans and protocols for security breaches and operational incidents.
Prompt communication policies for service disruptions with client notifications.
May offer service credits or compensation depending on SLA terms for prolonged interruptions.
Uses encryption, regular backups, and secure storage to ensure data integrity and protection.
Holds certifications including ISO/IEC 27001 and other recognized quality standards.
Monitors and reports key system performance indicators regularly for operational transparency.
A significant portion of revenue is reinvested into R&D, estimated at 10-20% based on industry standards.
Employs hundreds of developers and engineers across its global offices supporting continuous product development.
Focuses on AI enhancements, platform scalability, sportsbook innovation, and proprietary game development.
Maintains dedicated innovation teams and in-house game development studios.
Exploring AI, blockchain integration, cloud-native solutions, and advanced analytics.
Employs structured market feedback loops from operators to refine product development continuously.
Development cycles vary but generally span 3-6 months for new products, with continuous updates for existing services.
Collaborates with external studios and content providers through integration and partnership agreements.
Utilizes automated and manual QA testing, regression tests, and third-party compliance tests.
Prioritizes enhancements based on market demands, operator feedback, and regulatory changes.
Offers beta testing programs for new products and features to selected operators.
Applies legal protections and secure development practices to safeguard IP and trade secrets.
Uses Agile and Scrum methodologies for flexible and iterative development.
Ensures game and platform compatibility across desktop, mobile, and tablet devices.
Focuses on user-friendly, intuitive UX/UI aligned with industry best practices and accessibility standards.
Plans to expand further into regulated U.S. markets, Latin America, and emerging Asian markets.
Pursuing additional U.S. state licenses and renewed licenses in Europe to expand footprint.
Focused on expanding presence in the U.S., Nordic countries, and Asia with localized products.
Considering growth in virtual sports, esports betting, and enhanced live dealer solutions.
Active in acquisitions, exemplified by recent purchases of FSB Technology and Fantasma Games.
Leverages innovation, strong tech, and compliance to compete against new market entrants.
Invests heavily in brand awareness, industry events, and digital marketing to drive growth.
Exploring digital distribution channels and partnerships with operator platforms.
Uses data analytics and AI to personalize offerings and quickly respond to player trends.
Positions as a consolidator and innovator within the expanding regulated iGaming ecosystem.
No public information on proprietary hardware development; primarily focused on software and cloud-based infrastructure.
Proactively monitors regulatory developments and adapts products and licensing accordingly.
Maintains its edge through innovation, acquisitions, and regulatory compliance.
Strong focus on mobile-first product design and mobile optimization.
Developing capabilities through partnerships and in-house solutions to offer live dealer and streaming game experiences.
Expanded esports betting offerings and virtual sports integrated into casino platforms.
Supports cryptocurrency payments and explores blockchain for transparency and security.
Actively developing AI-driven personalization features for player retention and segmentation.
Integrates comprehensive responsible gambling tools and player protection features into all offerings.
Targets growing markets in the U.S., Asia, and regulated European regions adapting to demographic trends.
Continuously integrates new popular payment methods, including e-wallets and cryptocurrencies.
Developing seamless cross-device omnichannel experiences for players.
Enhances compliance frameworks and licenses to meet stricter regulatory environments.
Implements robust data privacy protocols to comply with GDPR and similar regulations.
Focuses on attracting skilled professionals and fostering a supportive culture to retain talent.
Uses analytics and feedback to adapt product offerings to evolving operator and player needs.
Invests in cloud infrastructure to ensure scalable, resilient platform performance.
Continuously works on optimizing game loading and platform performance through technical improvements.
Enhances analytics with enriched BI tools for operational and marketing insights.
Expanding and refining API capabilities to simplify partner integrations.
Implements state-of-the-art cybersecurity measures, including layered defenses and proactive monitoring.
Constantly upgrading platform architecture to handle growth and client diversity.
Adopts modern development tools and frameworks supporting Agile and DevOps practices.
Improving content delivery networks and management tooling for seamless player experience.
Integrating advanced machine learning models for predictive player behavior analysis.
Focuses on automating testing and continuous integration for quality assurance.
Deploying new collaboration platforms to enhance team efficiency.
Improving content delivery networks and management tooling for seamless player experience.
Pursuing automation to streamline operations and reduce manual tasks.
Actively preparing for next-gen tech in iGaming through R&D and strategic partnerships.
Continuing to modernize legacy platforms into modular, cloud-compatible architectures.