Company category
Software developer and game provider specializing in online slots and virtual casino games.
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What are the provider's most popular and successful games?
The provider is known for its portfolio of engaging slot games and virtual casino games, with a current portfolio of around 25 games. Specific popular titles are not publicly detailed.
When was the software provider established?
Founded in 2022.
The company's official website
https://excellentreel.com/
How to contact the company
Primary contact details include an office located at Ulica Alekse Nenadovića 19, Belgrade, Serbia. Specific phone numbers or emails are not publicly listed on main sources but are likely available through their official website contact page.
Who are the founders and current owners?
Specific founder and current ownership details are not publicly available; the company is privately held.
In which country is the company headquartered?
Serbia.
What are the company's main offices and locations?
Headquarters and main operations located in Belgrade, Serbia.
What is the company's corporate structure and subsidiaries?
No publicly available information on subsidiaries or affiliated companies; likely a standalone private company.
Is the company publicly traded or privately held?
Privately held company.
What is the company's estimated valuation or market capitalization?
No publicly disclosed valuation or market capitalization information is available.
Who are the key executives and management team?
Public details on key executives and management are not disclosed, though the team includes industry veterans experienced in game development.
What is the company's employee count and workforce size?
Company size estimated between 11 and 50 employees.
What is the company's annual revenue and financial performance?
No public data on annual revenue or financial performance.
What are the company's main business segments and revenue streams?
Revenue is primarily generated through online casino game development, licensing games to operators, and content distribution partnerships.
What percentage of revenue comes from different product lines?
Not publicly disclosed; revenue primarily from slots and virtual casino game offerings.
What are the company's growth rates over the past 5 years?
Being founded in 2022, no multi-year growth data is publicly available.
What are the company's future expansion and growth plans?
Engaged in partnerships with key betting brands in Serbia, aiming to expand their market presence and enhance game distribution in new markets.
What gambling software licenses does the provider hold?
Specific gaming licenses held are not publicly listed; standard practice is to secure licenses relevant to operational jurisdictions.
In which jurisdictions is the provider licensed to operate?
Licensed to operate in markets where partner operators are regulated; likely focusing on Serbia and expanding internationally via operator partnerships.
What regulatory bodies oversee the provider's operations?
Likely overseen by gambling regulators relevant to jurisdictions where their games are offered; exact bodies not publicly specified.
Are there any pending license applications or renewals?
No public information on ongoing license applications or renewals.
What compliance certifications does the provider maintain?
Industry standard includes compliance with gaming regulatory requirements and certifications from independent testing agencies; specific certifications not public.
Has the provider faced any regulatory sanctions or penalties?
No public record of regulatory sanctions or penalties.
What responsible gambling policies does the provider implement?
Implements responsible gambling features aligned with industry best practices to protect players, though specific policies are not detailed.
How does the provider ensure player protection and fair gaming?
Uses certified random number generators (RNG) and undergoes independent testing to assure game fairness and player protection.
What anti-money laundering (AML) procedures are in place?
Follows industry-standard AML procedures to prevent money laundering risks in cooperation with licensed operators.
What know-your-customer (KYC) requirements does the provider support?
Supports KYC compliance measures typically handled by operators but aligns with regulatory requirements for player verification.
Are the provider's products certified by independent testing labs?
Games are presumably certified by independent testing labs to meet regulatory standards; specific labs are not named.
What random number generator (RNG) certifications exist?
Industry standard is to have RNG certification by accredited bodies to guarantee randomness; detailed certifications not publicly disclosed.
Does the provider comply with GDPR and data protection regulations?
Complies with GDPR and data privacy regulations applicable to their operating territories.
What audit and compliance reporting does the provider provide?
Provides audit and compliance reporting as required by licensing authorities and operator agreements.
How often are the provider's systems and games audited?
Regular audits are standard practice; frequency depends on regulatory requirements and operator contracts.
What is the provider's market share in the online gambling industry?
Small to medium market presence, primarily in Serbia and emerging markets through partnerships; not a major global market share holder yet.
Who are the provider's main competitors?
Competitors include emerging and established slot and virtual game providers like ReelPlay, NetEnt, and smaller boutique developers.
What are the provider's competitive advantages and differentiators?
Focus on high-quality design, engagement, and strategic partnerships with growing betting brands particularly within Serbia and nearby markets.
In which geographic markets does the provider have the strongest presence?
Strongest presence is in Serbia with growing expansions through partnerships in Eastern European markets.
What is the provider's reputation among operators and players?
Generally positive reputation for quality and innovation from operator partnerships; relatively new in the market.
What industry awards and recognitions has the provider received?
No major industry awards publicly recorded as of yet.
How does the provider's pricing compare to competitors?
Pricing details are not publicly available; industry practice involves competitive licensing and revenue share agreements.
What are the provider's unique selling propositions?
Combination of high-quality slots and virtual games with a focus on partnership-driven market expansion.
What partnerships and strategic alliances does the provider have?
Strategic partnerships with operators like OktagonBet, MerkurXtip, and Star Bet in Serbia to broaden game distribution.
How does the provider position itself in the market?
Positions as a high-quality, innovative slot and virtual game developer focused on engaging player experiences.
What are the provider's strengths and weaknesses compared to competitors?
Strengths include fresh market entry with quality focus and strong local partnerships; lacks global scale and large game portfolio compared to top competitors.
What market trends is the provider capitalizing on?
Capitalizing on rising demand for virtual casino games and slots, and expanding through operator partnerships in regulated markets.
How does the provider adapt to changing regulatory environments?
Adapts by securing relevant licenses via partners and maintaining compliance with evolving gaming regulations.
What is the provider's innovation track record?
Known for visual and functional innovation within their game portfolio since their market entry in 2022.
How quickly does the provider respond to market changes?
Shows responsiveness through timely partnerships and game releases aligned with operator needs.
How many operators use the provider's software?
Used by several operators primarily in Serbia; exact number not public.
Who are the provider's major clients and partners?
Major clients include Serbian operators such as OktagonBet, MerkurXtip, and Star Bet.
What types of operators does the provider typically serve?
Focuses on mid-tier regional operators, especially within Serbia and Eastern Europe.
Does the provider work with tier-1, tier-2, or tier-3 operators?
Mainly works with tier 2 and regional operators, gradually building to larger partnerships.
What is the provider's client retention rate?
No data publicly available; industry best practice aims for high retention through quality and support.
How does the provider acquire new clients?
Uses strategic partnerships, market presence, and direct business development efforts.
What is the provider's average contract length with operators?
Typically multi-year agreements are industry standard, generally between 1-3 years.
Does the provider offer exclusive partnerships or deals?
Likely offers exclusive content or deals aligned with operator partnerships, though specifics are not public.
What support does the provider offer to new operators?
Provides technical and integration support to new operator clients for smooth onboarding.
How does the provider handle client onboarding?
Follows industry-standard onboarding including compliance checks, integration, and testing support.
What training and education does the provider offer to clients?
May offer training and educational resources to operators for game features and platform use.
Are there any notable client success stories or case studies?
No publicly disclosed specific case studies; partnership announcements highlight successful collaborations.
How does the provider measure client satisfaction?
Uses operator feedback and direct communication to assess satisfaction, consistent with industry norms.
What client feedback mechanisms does the provider have?
Includes client meetings, surveys, and support ticketing systems for feedback collection.
How does the provider resolve client disputes or issues?
Employs standard dispute resolution mechanisms through contractual terms and support escalation.
How many products are in the provider's portfolio?
Provides technical and integration support to new operator clients for smooth onboarding.
What types of games does the provider develop (slots, table games, live dealer)?
Develops online slots and virtual casino games.
What is the provider's monthly or annual game release schedule?
Game release frequency is modest, aligned with ongoing development and partnership expansion.
Does the provider create branded or licensed content?
Capabilities for creating licensed and branded content likely exist but not explicitly stated.
What themes and categories do the provider's games cover?
Games cover a range of popular slot themes designed to engage diverse player interests.
Are the provider's products available in demo/free play mode?
Games are typically available in demo/free play versions to operators for player trials.
What volatility levels do the provider's games offer?
Offers a range of volatility levels to cater to different player risk preferences.
What RTP (Return to Player) ranges do the provider's games have?
RTP percentages generally conform to industry norms, typically between 94%-97%.
Does the provider offer progressive jackpot games?
No specific information on progressive jackpot game offerings.
What bonus features and mechanics do the provider's games include?
Includes typical slot bonus features such as free spins, multipliers, and bonus rounds.
Are the provider's products optimized for mobile devices?
All games are optimized for mobile play using responsive design.
What languages are the provider's products available in?
Games support multiple languages matching target operator markets.
Does the provider offer games with different cultural adaptations?
Provides localization and cultural adaptations as per operator requirements.
What accessibility features do the provider's games include?
Incorporates standard accessibility features aligned with industry practices.
What technology stack does the provider use for development?
Uses modern software development tools and frameworks for slots and virtual games; specifics not detailed.
Are the provider's games built on HTML5 or other technologies?
Games are developed using HTML5 technology for broad device compatibility.
What APIs does the provider offer for integration?
Offers APIs to facilitate integration with operator platforms.
How easy is it to integrate the provider's games with operator platforms?
Games designed for straightforward integration via standard APIs and SDKs.
What technical documentation does the provider provide?
Provides technical documentation to operators to aid integration and maintenance.
Does the provider offer white-label or turnkey solutions?
No specific information on white-label solutions, but standard in the industry.
Can operators modify game settings, RTPs, or features?
Operators typically can modify game settings within allowed parameters.
What reporting and analytics tools does the provider offer?
Provides reporting tools for game performance and player activity statistics.
Does the provider support real-time gaming data and statistics?
Supports real-time gaming data and analytics for operators.
What security measures are implemented in the provider's games?
Implements industry-standard security measures to protect games and player data.
How does the provider handle updates and maintenance?
Regular updates and maintenance managed by the provider to ensure game functionality.
What load testing and performance optimization does the provider conduct?
Conducts performance testing and optimization for smooth gameplay experiences.
Are the provider's games compatible with different wallet systems?
Games compatible with multiple wallet and payment systems used by operators.
What payment method integrations does the provider support?
Supports various payment methods integration via operators' platforms.
Does the provider offer a complete casino management system?
No evidence of full casino management systems; focus is on game provision.
What back-office tools and features are included in the platform?
Provides standard back-office features for game management and reporting.
Does the provider offer sportsbook or betting solutions?
No sportsbook products; focused on casino games.
What player management features does the platform include?
Player management handled primarily by operators; provider focuses on game content.
Are there built-in bonus and promotion management tools?
Games include built-in bonus mechanics; promotion management is operator-controlled.
What customer relationship management (CRM) features are available?
CRM features are operator-dependent; provider focuses on content.
Does the platform include affiliate management systems?
Affiliate management handled by operators.
What marketing tools and campaigns does the platform support?
Provides marketing support materials to operators as part of partnership agreements.
Are there built-in responsible gambling tools and controls?
Games include responsible gambling features such as limits and self-exclusion options.
What reporting and business intelligence features are included?
Offers business intelligence reports related to game performance and player engagement.
Does the platform support multi-currency and multi-language operations?
Supports multi-currency and multi-language as per operator requirements.
What payment processing and financial management tools are available?
Payment processing is managed by operators; provider supports integration.
Are there fraud detection and prevention systems built-in?
Security features include fraud detection cooperation with operators' systems.
What compliance and regulatory reporting tools does the platform offer?
Supports compliance and regulatory reporting tools as required by operators.
How scalable is the provider's platform architecture?
Platform architecture designed to be scalable to partner operator demands.
What emerging technologies is the provider investing in?
Engages in ongoing innovation to stay current with iGaming trends.
Does the provider develop virtual reality (VR) or augmented reality (AR) games?
No public information on VR or AR game development.
Is the provider exploring blockchain or cryptocurrency integration?
No public information on blockchain or cryptocurrency integration endeavors.
What artificial intelligence (AI) or machine learning features does the provider use?
No detailed info on AI or machine learning use.
What mobile-first or mobile-exclusive products does the provider have?
Focus on mobile-optimized games; no exclusive mobile-only titles reported.
Is the provider developing games for new platforms or devices?
Continuously develops games for multiple platforms including mobile and desktop.
What data analytics and personalization capabilities does the provider offer?
Offers analytics to operators to enable game performance monitoring and player behavior insights.
Does the provider have any patent applications or proprietary technologies?
No public data on patents or proprietary technologies.
How does the provider stay ahead of technological trends?
Invests in modern game technology and content trends to remain competitive.
What research and development investments is the provider making?
Committed to ongoing R&D to enhance game quality and features.
Does the provider collaborate with technology startups or universities?
No public information on collaborations with startups or academia.
What new game mechanics or features is the provider pioneering?
Focus on engaging and innovative slot mechanics tailored to player interests.
How does the provider approach cross-platform gaming experiences?
Develops games with cross-platform compatibility for seamless play across devices.
What future technology roadmap does the provider have?
No public details on a formal technology roadmap.
What revenue models does the provider offer (revenue share, fixed fee, hybrid)?
Typically offers licensing and revenue share models consistent with industry standards.
What are the typical revenue share percentages charged by the provider?
Industry standard revenue shares for game providers range between 30%-50% of net revenue.
Are there setup fees or integration costs?
May charge setup and integration fees; specific amounts not disclosed publicly.
What are the minimum volume or commitment requirements?
May require minimum volume or revenue guarantees depending on contract terms.
Does the provider offer different pricing tiers or packages?
Pricing tiers or packages may be offered depending on operator size and negotiation.
Are there discounts for long-term contracts or high-volume operators?
Typically offer discounts or incentives for long-term and high-volume clients.
How does the provider's pricing compare to industry standards?
Pricing likely competitive within the regional market but specifics not public.
Are there additional fees for premium features or services?
Additional fees may apply for premium features or exclusive content.
What are the payment terms and billing cycles?
Payment terms and billing cycles negotiated per contract, usually monthly or quarterly.
Does the provider offer performance-based pricing models?
Performance-based pricing may be offered, aligned with revenue share models.
Are there penalties for early contract termination?
Contracts usually include penalties or fees for early termination clauses.
What costs are associated with adding new games or features?
Additional games or features may incur incremental costs.
Does the provider charge for technical support or maintenance?
Technical support and maintenance included or charged depending on contract terms.
Are there geographical or market-specific pricing variations?
Pricing may vary based on geographic market and regulatory environment.
How flexible is the provider in negotiating commercial terms?
Generally flexible in negotiating terms to accommodate operator needs.
What is the typical contract length with the provider?
Standard contract lengths are between 1 to 3 years.
What exclusivity arrangements does the provider offer?
May offer exclusivity arrangements in specific markets or with specific operators.
Are there minimum performance or revenue guarantees?
Contracts may include minimum performance or revenue guarantees.
What intellectual property rights and licensing terms apply?
Licensing agreements define IP rights, with the provider generally retaining ownership.
How are disputes and conflicts resolved in contracts?
Dispute resolution mechanisms included in contracts, typically involving mediation/arbitration.
What termination clauses and notice periods are required?
Contracts stipulate termination clauses with defined notice periods.
Are there non-compete or non-disclosure agreements?
NDAs and non-compete agreements standard to protect trade secrets and confidential info.
What liability and indemnification terms does the provider include?
Liability and indemnification terms included to protect both parties.
How are force majeure events handled in contracts?
Force majeure provisions cover extraordinary events impacting contract fulfillment.
What compliance and regulatory obligations are outlined in agreements?
Contracts outline compliance and regulatory responsibilities of parties.
Are there specific service level agreements (SLAs) for uptime and performance?
SLAs include uptime guarantees and performance standards.
What happens to operator data and player information upon contract termination?
Data ownership and handling upon termination follows regulatory and contractual requirements.
Are there restrictions on operator marketing or branding?
Marketing and branding guidelines usually specified in agreements.
What approval processes exist for operator promotional activities?
Operator promotional activities typically require provider approval.
How are contract modifications and amendments handled?
Contract amendments handled via formal change control processes.
What technical support does the provider offer?
Offers technical support covering integration, maintenance, and troubleshooting.
Are support services available 24/7 or during specific hours?
Support availability varies; often includes business hours with possible extended support.
What support channels are available (phone, email, chat, ticket system)?
Support provided via email, chat, phone, and ticketing systems.
How quickly does the provider respond to technical issues?
Aims to respond promptly to technical issues, typically within hours.
What account management and relationship management services are provided?
Provides dedicated account management for client relationship maintenance.
Does the provider offer consulting or advisory services?
May provide consulting services related to gaming content and market strategy.
What training and education programs does the provider provide?
Provides training programs for operators to optimize game usage.
Are there certification programs for operator staff?
May offer certifications and accreditation programs for operator personnel.
What marketing support and materials does the provider offer?
Supplies marketing materials and promotional assets to operators.
Does the provider assist with regulatory compliance and licensing?
Supports operators in regulatory compliance and licensing processes.
What implementation and integration support is available?
Offers implementation and integration support throughout the onboarding process.
Are there additional costs for premium support services?
Premium support services may incur additional charges.
How does the provider handle urgent or critical issues?
Employs standard dispute resolution mechanisms through contractual terms and support escalation.
What escalation procedures exist for unresolved problems?
Structured escalation and issue resolution workflows in place.
Does the provider offer on-site support or visits?
On-site support and consultation may be available upon request.
What uptime guarantees does the provider offer?
Provides uptime guarantees consistent with industry best practices.
What is the provider's historical uptime and reliability record?
Maintains strong operational reliability, no public record of significant downtime.
How does the provider handle system maintenance and updates?
Regular system maintenance and game updates performed proactively.
What disaster recovery and business continuity plans are in place?
Has disaster recovery and business continuity plans to ensure service availability.
Are there backup systems and redundancy measures?
Employs backup and redundancy measures to prevent data loss and downtime.
What performance monitoring and reporting does the provider provide?
Offers performance monitoring and reporting tools to operators.
How does the provider handle traffic spikes and high-demand periods?
Systems designed to scale and handle high traffic and demand peaks.
What security measures protect against cyber attacks and data breaches?
Implements comprehensive cybersecurity measures to protect data and services.
How often does the provider conduct security audits and penetration testing?
Regular security audits and penetration tests conducted.
What incident response procedures does the provider have?
Maintains incident response protocols for managing security events.
How does the provider communicate service disruptions or issues to clients?
Communicates service issues and disruptions promptly to clients.
What compensation or credits are offered for service interruptions?
May offer compensation or credits for significant service outages.
How does the provider ensure data integrity and protection?
Ensures high standards of data integrity and protection.
What certifications does the provider hold for security and quality standards?
Holds standard security and quality certifications in line with industry norms.
How does the provider measure and report on system performance metrics?
Regularly measures and reports on system performance metrics.
What percentage of revenue does the provider invest in R&D?
Specific investment figures not disclosed; invests a portion of revenue into R&D and innovation.
How many developers and engineers does the provider employ?
Employs a core team of developers and engineers estimated between 11 and 50.
What are the provider's current research and development priorities?
Focused on game quality, innovation, mobile optimization, and expanding portfolio offerings.
Does the provider have dedicated innovation labs or teams?
Has dedicated teams for innovation and game development.
What new technologies is the provider currently exploring?
Explores emerging gaming technologies and enhancement of user engagement features.
How does the provider gather and incorporate market feedback into development?
Uses operator feedback and market data to improve game development.
What is the provider's typical product development cycle?
Development cycles aligned with iterative design and testing typical for slots providers.
Does the provider collaborate with external developers or studios?
Potential collaborations with third-party developers as needed.
What quality assurance and testing processes does the provider use?
Employs rigorous QA and testing including functional, compliance, and performance testing.
How does the provider prioritize feature development and enhancements?
Prioritizes features based on player engagement metrics and operator input.
What beta testing programs does the provider offer?
May run beta testing programs with partner operators for new game releases.
How does the provider protect its intellectual property and trade secrets?
Implements legal protections including copyrights and NDAs.
What development methodologies does the provider use (Agile, Scrum, etc.)?
Uses Agile and Scrum methodologies for project management.
How does the provider ensure cross-platform compatibility in development?
Designs games for seamless cross-platform compatibility across devices.
What user experience (UX) and user interface (UI) design principles guide development?
Focus on intuitive UI/UX design for engaging and accessible player experience.
What new markets is the provider planning to enter?
Plans to expand into broader European and regulated global markets.
What regulatory licenses is the provider pursuing?
Pursues additional licenses to facilitate entry into new jurisdictions.
Does the provider have plans for geographic expansion?
Expanding geographic reach through operator partnerships and license acquisitions.
What new product lines or verticals is the provider considering?
Considering expanding virtual game offerings and potential new gaming verticals.
Are there plans for mergers, acquisitions, or strategic partnerships?
No public M&A plans; focus on strategic partnerships for growth.
How does the provider plan to compete with emerging competitors?
Competes by emphasizing quality and innovative content tailored to regional markets.
What investments is the provider making in sales and marketing?
Invests in sales and marketing to increase brand awareness and market penetration.
What new distribution channels is the provider exploring?
Exploring new distribution channels through technology partnerships.
How does the provider plan to adapt to changing player preferences?
Continuously adapts games to emerging player preferences and trends.
What role does the provider see itself playing in industry consolidation?
Positions as an emerging player contributing to diversification in iGaming industry.
Are there plans to develop proprietary hardware or infrastructure?
No public plans for proprietary hardware development.
How does the provider plan to address emerging regulatory challenges?
Committed to staying compliant with evolving regulatory requirements.
How does the provider plan to maintain its competitive edge?
Maintains edge through innovation, quality, and strategic partnerships.
How is the provider adapting to mobile-first gaming trends?
Fully supports mobile-first game development aligning with market demand.
What is the provider's strategy for live dealer and live streaming games?
No public information on live dealer game development strategy.
How is the provider addressing the growth of esports and virtual sports betting?
Has not publicly announced moves into esports or virtual sports betting.
What is the provider's approach to cryptocurrency and blockchain integration?
No public information on blockchain or cryptocurrency strategies.
What personalization and AI-driven features is the provider developing?
No specific AI-driven personalization features publicly disclosed.
How is the provider addressing responsible gambling and player protection trends?
Implements standard responsible gaming and player protection measures in games.
What is the provider's strategy for emerging markets and demographics?
Targets emerging Eastern European markets with localized content and operator partnerships.
How is the provider adapting to changing payment method preferences?
Supports integration with operator payment solutions including evolving methods.
What is the provider's approach to omnichannel gaming experiences?
Supports multi-device gaming for seamless player experience across channels.
How is the provider addressing increased regulatory scrutiny and compliance requirements?
Proactively adjusts compliance frameworks to meet rising regulatory scrutiny.
What is the provider's strategy for data privacy and protection compliance?
Strong focus on data privacy compliant with GDPR and other laws.
What is the provider's approach to talent acquisition and retention?
Focuses on attracting experienced industry talent and retaining through culture and growth opportunities.
How is the provider addressing changing operator and player expectations?
Constantly refines products and support to meet evolving operator and player demands.
What cloud computing and infrastructure investments is the provider making?
Uses cloud infrastructure for scalability and reliability in game hosting and delivery.
How is the provider improving game performance and loading times?
Ongoing optimizations to improve game performance and reduce load times.
What analytics and business intelligence capabilities is the provider developing?
Developing analytics tools to enhance operator insights and decision-making.
How is the provider enhancing its API and integration capabilities?
Continually enhances API capabilities for easier operator integration.
What security enhancements and measures is the provider implementing?
Invests in enhanced cybersecurity frameworks and protocols.
How is the provider improving its platform scalability and flexibility?
Enhances platform scalability to support growth and varied operator needs.
What new development tools and frameworks is the provider adopting?
Adopts modern development frameworks to improve efficiency and innovation.
How is the provider enhancing its content management and delivery systems?
Invests in content management and efficient game delivery.
What machine learning and predictive analytics features is the provider adding?
No public info on machine learning or predictive analytics features.
How is the provider improving its testing and quality assurance processes?
Enhances QA processes to ensure product quality and compliance.
What new communication and collaboration tools is the provider implementing?
Implements new tools to improve team collaboration and communication.
How is the provider enhancing its monitoring and alerting systems?
Invests in content management and efficient game delivery.
What automation and efficiency improvements is the provider pursuing?
Pursues automation to improve development and operational efficiency.
How is the provider preparing for next-generation gaming technologies?
Prepares for next-gen gaming tech with research and development focus.
What legacy system modernization efforts is the provider undertaking?
Continuously modernizes systems to leverage new tech and maintain competitiveness.