Extreme Live Gaming is primarily a live casino game software developer and a live dealer gaming provider within the iGaming sector, focusing on B2B supply of interactive live dealer casino solutions.
Extreme Live Gaming is primarily a live casino game software developer and a live dealer gaming provider within the iGaming sector, focusing on B2B supply of interactive live dealer casino solutions.
The company's most successful games include "Golden Ball Roulette," "Reel Roulette," "Roulette 360," blackjack, and baccarat variations such as Super 6 Baccarat. Their portfolio highlights innovative roulette with side bets and unique player interaction features.
Extreme Live Gaming was founded in early 2013.
The official website was http://www.extremelivegaming.com, though the brand now operates under Pragmatic Play after acquisition.
The primary contact addresses included Novomatic UK offices in London at 995 Great West Road, London, TW8 9FY. Specific phone numbers and email addresses are typically available through corporate directories or the acquiring company's contact pages.
Founded by Darwyn Palenzuela, a known entrepreneur in live casino development. After acquisition in 2018, Extreme Live Gaming became a part of Pragmatic Play, which owns and operates the brand and technology.
The company's headquarters are in the United Kingdom, specifically London.
Primary office location is London, UK, with reported operational studios also in Sliema, Malta. The company operates studios in London Broadcasting from studios located within Novomatic's West London offices.
Extreme Live Gaming operated as a subsidiary of the Novomatic Group until 2018, and after acquisition, it is integrated within Pragmatic Play's corporate structure. There are no distinct publicly reported subsidiaries under Extreme Live Gaming.
Extreme Live Gaming is privately held. It was a subsidiary of Novomatic before acquisition by Pragmatic Play, which is a publicly traded company.
Specific valuation figures for Extreme Live Gaming were not disclosed publicly; however, the acquisition by Pragmatic Play was considered strategic to expand their live casino vertical. Pragmatic Play is a multi-billion-dollar company.
Darwyn Palenzuela was the founder and served as CEO and CTO. After acquisition, leadership integration aligned with Pragmatic Play’s executive team.
The company employed between 51-200 employees prior to acquisition, including dealers, developers, and operational staff.
No publicly available detailed revenue figures for Extreme Live Gaming alone; as part of Novomatic and later Pragmatic Play, revenue specifics are consolidated within those entities.
Revenue streams come from live dealer casino game provision, including licensing games to online casino operators, integration services, and proprietary live casino streaming platform offerings.
Revenue is predominantly from live dealer games (roulette, blackjack, baccarat). Other verticals like slots are absent since it’s live casino-focused; exact percentages unavailable.
Since foundation in 2013, rapid growth occurred with acquisition by Novomatic and later Pragmatic Play, leveraging market expansion and product diversification. Specific rate numbers are not public.
Post-acquisition, growth aligned with Pragmatic Play’s multi-vertical expansion including further live casino innovation and broader market penetration globally.
Licensed by the UK Gambling Commission and Malta Gaming Authority, ensuring compliance with major regulated markets.
Licensed to operate in regulated markets including the UK and Malta, supporting operators in Europe and internationally.
Main regulatory bodies are the UK Gambling Commission (UKGC) and the Malta Gaming Authority (MGA).
No publicly available information regarding pending licensing applications or renewals.
Holds certifications from eCOGRA and meets regulatory compliance standards imposed by UKGC and MGA.
No public record of regulatory sanctions or fines against Extreme Live Gaming.
Implements responsible gambling features mandated by UKGC and MGA, including player protection tools and ensuring fair play standards.
Uses auditing by independent bodies like eCOGRA to guarantee fair game outcomes and player protection mechanisms.
Complies with standard AML procedures consistent with regulatory demands, including transaction monitoring and reporting.
Supports KYC verification practices per regulatory frameworks in client jurisdictions.
Games certified and tested by independent testing labs including eCOGRA.
RNG certifications confirmed compliant with regulatory bodies, ensuring randomness validation for relevant games.
Fully GDPR compliant, implementing required data protection and privacy regulatory adherence.
Provides audit and compliance reporting according to regulatory requirements to operators.
Regularly audited to maintain compliance with ongoing regulatory and operator requirements; frequency varies by jurisdiction and contract.
Holds a niche market share within the live casino segment globally, enhanced by acquisition and integration into Pragmatic Play’s portfolio.
Competitors include major live casino providers such as Evolution Gaming, Playtech, Authentic Gaming, and Ezugi.
Known for innovative live dealer features (e.g., side bets on roulette, multi-camera X-Mode), native language tables, and integration of live tables from land-based casinos.
Strong presence in regulated European markets, especially the UK and Malta, with reach into Asia, Latin America, and Africa.
Established a reputation for quality, innovation, and engaging live casino experiences, appreciated by operators for professional solutions.
No distinctive public record of specific industry awards under the Extreme Live Gaming brand; recognition transferred to Pragmatic Play post-acquisition.
Pricing is competitive within the live casino software sector, aligned with industry norms, especially after integration with Pragmatic Play.
Unique offerings include Golden Ball Roulette with player ball control, Roulette with slot-game side bets, and immersive multi-camera dealer views.
Partnerships include major operators such as Betsson Group and integration agreements through Pragmatic Play with leading online casinos.
Positioned as an innovative and quality-focused live casino provider within Pragmatic Play’s expanding multi-vertical portfolio.
Strengths include innovative gameplay features and professional studios. Weaknesses include a relatively limited game portfolio compared to larger competitors.
Capitalizes on mobile-optimized live streaming, localized language tables, side bets innovation, and tournament leaderboards to enhance player engagement.
Demonstrates strong regulatory compliance and ongoing adaptation through licensing in multiple jurisdictions and adherence to market rules.
Developed pioneering features such as player-controlled roulette ball release and multi-camera blackjack views (X-Mode).
Historically responsive to player engagement trends by introducing side bets, varied table options, and live streaming enhancements.
Exact current operator count unavailable; previously integrated across multiple tier-1 operators under Pragmatic Play.
Major partners include Betsson Group and various operators through Pragmatic Play's distribution network.
Services online casino operators targeting regulated markets with a focus on live casino verticals.
Engages predominantly with tier-1 and tier-2 operators, especially post-acquisition by Pragmatic Play.
Specific retention statistics are not publicly disclosed.
Client acquisition through industry trade shows, partnerships, API integration ease, and merger with Pragmatic Play's sales network.
Industry-standard contract lengths for live casino suppliers range between 1 to 3 years; specific to Extreme Live Gaming not publicly disclosed [industry standard].
Often offers exclusive or semi-exclusive deals with large operators to differentiate content and ensure market penetration [industry standard].
Provides technical support, integration assistance, and training resources to new operator clients [industry standard].
Onboarding includes API integration guidance, compliance checks, and customization support [industry standard].
Offers training and educational materials for operator staff to optimize game deployment and player experience [industry standard].
No publicly detailed case studies exclusive to Extreme Live Gaming; examples integrated into Pragmatic Play’s broader portfolio.
Utilizes feedback mechanisms, regular reporting, and direct operator communication channels [industry standard].
Employs surveys, account management communication, and support ticket systems to gather feedback [industry standard].
Implements structured escalation and resolution processes within customer support frameworks [industry standard].
Provides technical support, integration assistance, and training resources to new operator clients [industry standard].
Specializes exclusively in live dealer casino games: roulette, blackjack, baccarat, and related live streaming products.
Releases new game features and variations periodically, with innovation paced to market demand, especially since acquisition by Pragmatic Play.
Offers branded and licensed content, including NOVOMATIC-themed roulette titles such as Book of Ra™ and Sizzling Hot™.
Games cover classic casino table themes with added unique elements like slot game side bets and luxury-themed events.
Demo and free play versions of live dealer games are commonly offered to operators for player trial and testing [industry standard].
Live dealer games inherently have stable odds based on standard casino game rules; volatility is consistent with live table standards [industry standard].
RTP for live dealer games typically range around 97% to 99%, depending on specific game and side bets [industry standard].
No specific record of progressive jackpot live dealer games; portfolio focuses on traditional live casino games.
Includes side bets, multi-seat play options, chat functionality, tournament leaderboards, and localized live dealer tables.
Games are fully optimized for mobile devices utilizing HTML5 technology for seamless cross-platform play.
Supports multiple languages including English, German, Italian, among others for localized player experience.
Provides games adapted with native language tables and culturally relevant themes where applicable.
Specific accessibility features for disabled players are not publicly detailed but standard interactive live casino accessibility approaches are generally followed [industry standard].
Utilizes HTML5 technology for frontend development, live streaming technologies for real-time gameplay, with backend likely based on robust networking and media streaming infrastructure.
Games are built using HTML5 with live video streaming and multi-angle camera technology.
Provides APIs for seamless integration with operator platforms, supporting live streaming and real-time data exchange.
Known for relatively easy integration, supported by unified API access especially post Pragmatic Play merger.
Offers comprehensive technical documentation and integration guides to operators and partners [industry standard].
Typically, live casino software providers offer turnkey integration solutions; specific white-label offerings under Extreme Live Gaming not publicly detailed [industry standard].
Operators have flexibility to modify certain game settings including bet limits, language, and potentially RTP within regulatory boundaries [industry standard].
Provides real-time reporting and analytics dashboards to operators for player behavior and game performance tracking [industry standard].
Supports real-time gaming data, statistics, and performance metrics through backend platforms [industry standard].
Implements encryption, secure streaming, and data protection measures adhering to industry standards and regulations [industry standard].
Maintains regular game updates and studio maintenance ensuring game quality and regulatory compliance [industry standard].
Conducts extensive load testing and performance optimization to support high user concurrency and streaming quality [industry standard].
Compatible with various operator wallet systems facilitating flexible player account management [industry standard].
Generally supports integration with operator payment methods, though it focuses on game delivery rather than payment processing [industry standard].
Extreme Live Gaming specializes in live game delivery; complete casino management systems are typically provided by the platform operator or Pragmatic Play post-acquisition [industry standard].
Provides back-office tools including game management, dealer monitoring, and reporting interfaces [industry standard].
Does not offer sportsbook or betting solutions; focuses exclusively on live casino games.
Supports player management through integration with operator CRM systems, including player session info and betting limits [industry standard].
Provides support for live casino bonuses and promotions as coordinated by operators; built-in features may include side bets and prize giveaways [industry standard].
Supports CRM integration to enhance player engagement and retention [industry standard].
Affiliate system management typically resides with operators/platforms, not game providers [industry standard].
Offers marketing support through game branding, special events, and tournaments [industry standard].
Includes built-in responsible gambling tools such as bet limits and session reminders as mandated by regulations [industry standard].
Provides detailed business intelligence reporting to operators covering game usage and financial metrics [industry standard].
Supports multiple currencies and languages to accommodate a global player base.
Payment processing typically handled by operators, not the software provider [industry standard].
Incorporates fraud detection measures compatible with regulatory standards and integration with operators' anti-fraud systems [industry standard].
Provides reporting tools to aid regulatory compliance and operator oversight [industry standard].
Platform designed for scalability to support operator growth and high concurrency demands [industry standard].
Invests in streaming technology, mobile optimization, and interactive player features.
No current public indication that Extreme Live Gaming develops VR or AR casino games.
No public reports of blockchain or cryptocurrency integrations specific to Extreme Live Gaming.
Utilizes AI primarily to enhance player engagement and moderation tools in live games [industry standard].
Adopts a mobile-first development approach with fully optimized live casino games for mobile platforms.
Focuses on cross-platform compatibility including desktop, mobile, and tablets.
Offers analytics for operator use to personalize and optimize player experiences [industry standard].
No public information about patents specific to Extreme Live Gaming; proprietary innovations present in game mechanics.
Keeps pace through acquisition by Pragmatic Play and ongoing investment in player engagement tech.
Invests in enhancing live streaming technology, multi-language support, and interactive features.
No public partnerships documented with startups or academic institutions.
Pioneered side bets on roulette, player-controlled ball release in roulette, and multi-camera Blackjack views (X-Mode).
Develops games accessible across all devices via HTML5 with synchronized live streams.
Post-acquisition innovation integrated into Pragmatic Play’s roadmap focusing on expanded live casino verticals.
Offers revenue models including licensing fees, revenue sharing on player wagers, and turnkey live casino solutions [industry standard].
Industry standards vary; live casino providers generally charge between 15%-35% revenue share based on game category and market [industry standard].
Setup and integration fees are customary but vary by operator scope and negotiation [industry standard].
Minimum volume commitments often applied based on game usage expectations [industry standard].
Providers usually offer tiered pricing packages, depending on features, exclusivity, and game content offered [industry standard].
Discounts and incentives typically offered to long-term and high-volume operators [industry standard].
Pricing is competitive and aligned with market norms following acquisition.
Premium features or exclusive content may incur additional fees [industry standard].
Payment generally done on monthly billing cycles, subject to contract terms [industry standard].
Performance-based models are increasingly common in live casino supply agreements [industry standard].
Early termination fees or penalties typically included in contracts to protect provider investments [industry standard].
Additional games or feature expansions may incur integration or licensing fees [industry standard].
Ongoing technical support and maintenance fees standard practice, included in contracts or charged separately [industry standard].
Pricing may vary by geographic market reflecting regulatory and market conditions [industry standard].
Most providers offer flexible commercial term negotiations to accommodate operator needs [industry standard].
Contracts usually range from 1-3 years with renewal options [industry standard].
Exclusive partnership arrangements available with large operators depending on negotiation [industry standard].
Performance guarantees are sometimes part of contractual agreements [industry standard].
IP rights remain with provider; licensing terms govern operator use and distribution [industry standard].
Contracts typically include dispute resolution procedures, often including mediation/arbitration clauses [industry standard].
Notice periods and termination clauses standard in agreements to manage end-of-contract processes [industry standard].
Non-compete and confidentiality clauses standard to protect proprietary technology and business interests [industry standard].
Agreements include liability limitations and indemnification to balance risks between parties [industry standard].
Force majeure clauses included in contracts to handle unforeseen extraordinary events [industry standard].
Compliance responsibilities clearly outlined to ensure adherence to gambling regulations [industry standard].
SLAs typically promise high uptime (99.9% or better) and performance benchmarks [industry standard].
Data handling policies dictate management of operator and player data post-contract termination complying with privacy laws [industry standard].
Contracts often restrict use of provider branding and require marketing approval for promotions [industry standard].
Promotional activities commonly subject to provider approval to maintain brand integrity [industry standard].
Contract amendments managed by mutual consent with documented changes [industry standard].
Provides comprehensive technical support including integration, live operations, and troubleshooting [industry standard].
Support services typically available 24/7 to handle live operation needs [industry standard].
Support offered via phone, email, live chat, and ticketing systems [industry standard].
Fast response times prioritized, often under 1 hour for critical issues [industry standard].
Dedicated account managers guide operators on business development and operational matters [industry standard].
Consulting services offered including regulatory guidance and operational best practices [industry standard].
Training programs offered to ensure operator and dealer staff effectiveness [industry standard].
Some providers offer certification for operator staff on software use and compliance [industry standard].
Provides marketing collateral and campaign support for operator promotion [industry standard].
Assists operators in regulatory compliance and licensing processes through documentation and technical support [industry standard].
Full integration support including API documentation and technical assistance [industry standard].
Premium support packages may incur additional fees [industry standard].
Implements structured escalation and resolution processes within customer support frameworks [industry standard].
Escalation procedures formalized to resolve unresolved technical or contractual problems [industry standard].
On-site support available in some cases, especially for large operators [industry standard].
Typically guarantees 99.9%+ uptime for live game streaming and platform services [industry standard].
Historically reliable with industry-standard uptime records as part of Pragmatic Play’s portfolio [industry standard].
Scheduled maintenance and updates performed to avoid service disruption [industry standard].
Disaster recovery and business continuity plans in place to minimize operational risks [industry standard].
Uses redundant systems and backup streams to ensure uninterrupted live broadcasting [industry standard].
Real-time performance monitoring and detailed reporting available to operators [industry standard].
Scales infrastructure dynamically to manage peak traffic and high demand [industry standard].
Implements advanced cybersecurity measures including encryption and intrusion detection [industry standard].
Regular security audits and penetration tests conducted according to industry best practices [industry standard].
Formal incident response plans and teams to handle security or operational incidents [industry standard].
Maintains transparent communication channels to notify clients promptly of disruptions [industry standard].
Service level agreements may include compensation or credits for extended downtime [industry standard].
Implements strict data integrity and protection policies enforced by technical controls [industry standard].
Holds certifications such as ISO 27001 and eCOGRA to ensure security and quality standards [industry standard].
Reports system metrics such as uptime, latency, and error rates to clients regularly [industry standard].
Industry average R&D investment ranges from 10% to 20% of revenue; exact figure not disclosed for Extreme Live Gaming [industry standard].
Employs a team of 50-200 including developers, engineers, and live dealer staff.
Current focus on live streaming innovations, mobile optimization, multilingual support, and player engagement features.
Maintains dedicated teams for innovation and game development, integrated within Pragmatic Play after acquisition.
Exploring enhanced live streaming technologies and interactive gaming features [industry standard].
Actively incorporates operator and player feedback to refine games and features [industry standard].
Product development cycles range from several months to a year depending on complexity [industry standard].
Collaborates occasionally with external developers for specific game titles or technology components [industry standard].
Employs rigorous QA including functional, performance, and compliance testing before release [industry standard].
Prioritizes features enhancing player engagement, regulatory compliance, and mobile experience [industry standard].
Offers beta access to select operators for new games or features prior to full launch [industry standard].
Uses legal agreements, encryption, and controlled access to protect IP and trade secrets [industry standard].
Typically employs Agile and Scrum project management methodologies to accelerate development cycles [industry standard].
Ensures games are compatible across devices and platforms using responsive web technologies.
Focuses on user-centric UI design, intuitive controls, and immersive audiovisuals for live casino games.
Currently expanding presence in regulated Asian and Latin American markets post Pragmatic Play acquisition.
Continuously maintains and pursues licenses in UK, Malta, and other regulated markets as needed.
Plans to grow market share in Europe, Americas, and Asia-Pacific via Pragmatic Play ecosystem.
Focus remains on live casino; potential exploration into virtual sports or esports not publicly reported.
Acquisition by Pragmatic Play is a key strategic move; further alliances through Pragmatic’s portfolio likely.
Competes through innovation, strong operator relationships, and integration within a larger content portfolio.
Invests in expanding sales networks and marketing via Pragmatic Play’s global resources.
Expanding through unified APIs and platform partnerships within Pragmatic Play’s distribution channels [industry standard].
Continuously updates games with new features and localized content to meet player demands.
Positioned as a key contributor to live casino industry consolidation through its integration into Pragmatic Play.
No public plans for proprietary hardware development; focuses on software and streaming infrastructure.
Maintains compliance teams to address new regulations promptly.
Focuses on innovation, product quality, and strategic operator partnerships to maintain market position.
Emphasizes mobile-first product design and streaming optimization.
Central focus on live dealer gaming with high-definition streaming and interactive features.
No specific offerings in esports or virtual sports betting reported.
No public integration of cryptocurrency or blockchain technologies to date.
Employs AI for personalization and player engagement enhancement in live casino streams [industry standard].
Actively integrates responsible gambling tools to meet evolving regulatory standards.
Targets growth in emerging regulated markets in Asia and Latin America.
Supports integration with operator-preferred payment methods though not directly involved in payment processing [industry standard].
Supports seamless gameplay across devices for an omnichannel user experience.
Maintains robust compliance frameworks to address heightened regulatory scrutiny.
Implements strong data protection measures aligned with GDPR and other privacy regulations.
Focuses on industry talent acquisition and retention through competitive programs and development opportunities [industry standard].
Continuously innovates to meet evolving expectations around gameplay and usability.
Likely leverages cloud infrastructure for scalability and global streaming delivery [industry standard].
Invests in optimizing streaming quality and reducing latency.
Enhances BI tools to provide actionable insights to operators [industry standard].
Continuously improves API robustness and integration simplicity.
Implements ongoing security upgrades to protect infrastructure and game integrity [industry standard].
Enhances platform scalability to support operator growth and peak traffic [industry standard].
Adopts current best practice development frameworks including Agile and cloud-native tools [industry standard].
Continuously upgrades content delivery networks and management systems [industry standard].
Working towards adding predictive analytics to improve player retention and personalization [industry standard].
Strengthens QA through automation and extended testing coverage [industry standard].
Implements modern collaboration solutions for distributed teams [industry standard].
Continuously upgrades content delivery networks and management systems [industry standard].
Pursues automation to streamline development and operational workflows [industry standard].
Invests in technologies enhancing immersion and interactivity for future game releases [industry standard].
Modernizes legacy components as part of integration with Pragmatic Play’s technology stack [industry standard].