Software developer and CRM solution provider specialized in the online gambling and iGaming industry.
Software developer and CRM solution provider specialized in the online gambling and iGaming industry.
Fast Track's most acclaimed product is its Fast Track CRM platform, renowned for its real-time automation, personalized campaign management, and integrated player engagement tools.
Fast Track was established in 2016.
https://www.fasttrack-solutions.com.
Fast Track can be contacted via its website contact form, or at [email protected]; its headquarters are in Malta, with offices open for visits upon appointment.
Fast Track was co-founded by Simon Lidzén and Christopher Hirst; Simon Lidzén serves as CEO, with a privately held ownership structure involving the founding team and key stakeholders.
Malta.
The company's main office is based in Malta, with regional operations and partnerships extending across Europe and other regulated markets.
Fast Track is an independent software provider with no publicly listed subsidiaries; it operates as a privately held company with partner affiliations.
Privately held company.
Specific valuation not publicly disclosed; industry standards for mid-sized iGaming B2B platforms range from several million to tens of millions of euros depending on growth, clientele, and technology assets.
Key executives include Simon Lidzén (CEO and Co-founder), Christopher Hirst (Co-founder), and other senior leaders in operations, product, and technology.
Fast Track employs between 50 and 200 staff, with a team composed of software engineers, CRM specialists, data professionals, and support personnel.
Annual revenue figures are not publicly disclosed; typically, software providers in this niche generate from several million to tens of millions of euros in annual recurring revenue based on licensing and managed services.
Main business segments are player engagement platforms, CRM solutions, automation, managed services, and consultancy for iGaming operators.
Revenue is predominantly derived from SaaS CRM platform subscriptions, implementation services, and managed automation; industry-wide, providers see 70-90% from recurring software and 10-30% from services.
Fast Track has exhibited double-digit annual growth in operator acquisitions and platform deployments over the past five years, following trends seen industry-wide for cloud-based CRM solutions.
The provider is focused on expanding global operator reach, developing new engagement tools, AI-driven personalization, and increasing regulatory coverage; future plans include entering additional regulated jurisdictions and enhancing technology with AI/ML.
Fast Track holds B2B supplier licenses from reputable regulators like the Malta Gaming Authority (MGA) and supports licensed operations for partners under major EU and global authorities.
Licensed to operate in Malta and other regulated iGaming territories, supporting operator compliance across Europe, LATAM, and emerging online gambling markets.
Regulated by the Malta Gaming Authority among other recognized regulatory bodies governing B2B service providers in online gambling.
Providers regularly pursue license renewals and new jurisdictional applications as business expands; ongoing processes are standard for maintaining and securing new regulatory approvals.
Maintains strict compliance certifications such as MGA supplier license, ISO/IEC 27001 for data security, and adheres to GDPR and AML protocols where required.
No public record of regulatory sanctions or penalties against Fast Track; standard industry governance includes regulatory audits and reporting to manage risks.
Implements comprehensive responsible gambling tools, including self-exclusion, activity monitoring, and configurable player limits in its platform to promote safe gaming.
Ensures player protection via robust data security, responsible gambling controls, and alignment with independent testing standards to verify fairness and compliance.
The provider enables integration of industry-standard anti-money laundering protocols, supporting KYC, transaction monitoring, and suspicious activity reporting for operators.
Offers KYC compliance tools for operators, including document verification, identity checks, and automated risk profiling as standard features on its platform.
While Fast Track focuses on CRM and engagement rather than developing games, platforms commonly support integration with independently certified content from testing labs like eCOGRA and GLI.
Provider does not develop RNG-based games directly; generally, platforms support integration with certified RNG games from external providers tested by laboratories such as GLI or eCOGRA.
Adheres to full GDPR and international data protection requirements, with privacy controls, user data security, and operational transparency as core compliance features.
Provides comprehensive audit and compliance reporting tools, enabling operators to generate regulatory, activity, and financial reports on demand.
System audits are performed regularly, at least annually or in accordance with regulatory mandates and operator contract terms, using both internal and third-party reviews.
Fast Track is considered a significant specialist player in the iGaming CRM and engagement segment, with a rising market share among innovative B2B SaaS providers.
Main competitors include Optimove, Enteractive, GiG, and Praxis, which also offer CRM, engagement, and automation solutions for online gambling operators.
Competitive advantages include real-time automation, advanced personalization, seamless integration, scalable technology, and a strong focus on regulatory compliance and data security.
Fast Track has its strongest presence in European regulated markets, notably Malta and the UK, and is expanding into LATAM and other emerging regions.
Maintains a reputation for reliability, innovation, and operator-centric service, ranking highly in client satisfaction surveys among iGaming businesses.
Fast Track has received industry awards for innovation, CRM excellence, and engagement platform technology, including EGR and SBC award accolades.
Pricing is competitive with industry standards for B2B SaaS platforms, offering modular packages and volume-based pricing similar to leading CRM solution providers.
Unique propositions include real-time campaign automation, highly customizable workflows, deep player segmentation, and scalable cloud architecture tailored for iGaming operators.
Strategic alliances include integrations with payment providers, casino content studios, regulatory technology partners, and industry associations.
Positions itself as an innovator and leading technology partner for iGaming operators seeking advanced player engagement and CRM automation solutions.
Strengths are real-time automation, integration capabilities, and compliance focus; challenges include competing with larger enterprise providers and constantly evolving technology demands.
Capitalizes on trends such as AI-driven personalization, real-time engagement, regulatory technology, and cloud platform scalability for online gaming.
Maintains agile compliance processes and rapid updates to accommodate new regulations, including proactive certifications, jurisdictional expansions, and flexible platform features.
Fast Track has a robust innovation record, developing advanced automation, AI-driven features, and regulatory technology integrations for iGaming operators.
Exhibits fast adaptation to market changes with modular platform updates, agile development, and proactive communication with industry stakeholders.
Serves over 100 operator brands worldwide, with client numbers growing annually alongside market expansion.
Notable clients include Betsson Group, Hero Gaming, and other mid-to-large tier iGaming operators in Europe and beyond.
Typically serves online casino, sportsbook, and lottery operators, as well as multi-vertical gaming companies seeking advanced CRM and engagement automation.
Works with tier 1, 2, and 3 operators, customizing solutions to fit the operational scale, compliance needs, and business requirements of diverse client profiles.
Maintains high client retention rates, consistent with industry leaders (often above 85%), supported by regular updates and strong client relationships.
Employs direct sales, industry conferences, digital marketing, partnerships, and referral-based acquisition strategies for new clients.
Typical contract lengths range from 1 to 3 years, with options for renewal and long-term alliance, consistent with SaaS industry agreements.
Offers exclusive partnership terms for strategic clients, including customized solutions, priority onboarding, and market launch support when appropriate.
Provides onboarding support, training, documentation, and dedicated account management for new operators entering the platform ecosystem.
Onboarding includes detailed project planning, training, integration support, compliance checks, and go-live readiness reviews for operators.
Offers regular training sessions, webinars, resource libraries, and dedicated workshops for operator staff and partners.
Client success stories include reported improvements in player retention and engagement rates post-implementation with well-known brands in the industry.
Measures satisfaction via regular surveys, NPS scoring, performance KPIs, and client feedback sessions to ensure service quality.
Maintains structured feedback channels through surveys, client success teams, regular review meetings, and support tickets.
Resolves disputes through established incident management, escalation pathways, mediation, and contractually defined resolution steps.
Provides onboarding support, training, documentation, and dedicated account management for new operators entering the platform ecosystem.
Does not develop games directly; industry providers typically support slots, live casino, sportsbook, and lottery via integration.
Industry standard is game releases from integrated partners monthly, but Fast Track focuses on platform and feature updates on a regular development schedule.
CRM/content providers enable branded and licensed campaigns through their engagement tools, working with game studios for content supply.
Supports all mainstream game themes and categories through content partners—slots, table games, live dealer, and instant win are integrated for clients.
Provides demo and free play campaign support for operator games integrated through the platform, enabling trial offers and onboarding.
Supports integration of games with varying volatility, tailored to operator portfolio needs through third-party partners.
Integrated content supports a wide range of RTP, from 92% to 99%, depending on game supplier; CRM platforms automate segmentation based on RTP preferences.
Enables operators to integrate progressive jackpot games via supported game suppliers within the engagement platform.
Platform supports bonuses, free spins, cashback, tournaments, missions, and gamification as campaign features for operator game offers.
Ensures full mobile compatibility and responsive design for player engagement campaigns and operator dashboards.
Supports multi-language content and platform interfaces, typically aligning with most widely spoken languages in operator markets.
Enables cultural adaptation of player communication and campaign content, supporting localization for diverse global audiences.
Industry-standard accessibility features include adaptive UI, screen reader compatibility, and localization tools in platform environments.
Utilizes a technology stack including AWS cloud infrastructure, Node.js, React, and scalable API frameworks for its CRM and automation platforms.
Platform and campaign features are built with HTML5 and modern web technologies, ensuring compatibility and ease of integration.
Offers robust RESTful APIs and plug-and-play integration points for operator systems, enabling real-time data flows and automation.
Integration is streamlined via modular APIs, developer documentation, and dedicated integration support teams to ensure rapid and low-friction onboarding.
Provides detailed technical documentation, integration guides, API reference materials, and developer support resources.
Offers tailor-made engagement platforms and CRM modules; industry standards include white label and turnkey options for operators seeking rapid deployment.
Industry-standard CRM platforms allow operators to configure campaigns, bonuses, and content settings, with direct control over feature toggles and segmentation.
Comprehensive analytics dashboard, business intelligence reporting, real-time KPIs, and actionable insights are included in the platform.
Supports real-time data feeds, reporting, segmentation, and campaign triggers for immediate operator insight and action.
Implements multi-layer security protocols, including encrypted communications, secure APIs, role-based access control, and compliance with recognized data protection standards.
Facilitates regular feature updates, security patches, and maintenance windows with minimal disruption to operator service.
Conducts regular load testing, stress analysis, and performance tuning to ensure stability and scalability at high usage levels.
Platform integrates with leading wallet systems and payment infrastructure, supporting seamless operator-to-player transactions.
Supports a wide array of payment integrations, including cards, e-wallets, bank transfers, and emerging fintech solutions via API partners.
Offers comprehensive player engagement management and CRM platform, with tools for campaign automation, reporting, and compliance; does not offer full casino game management system.
Includes operator dashboards, performance analytics, compliance modules, customer management, and real-time event tracking for operational excellence.
While focused on CRM, Fast Track supports campaign integration with sportsbook verticals through partner APIs.
Provides advanced player segmentation, lifecycle management, retention workflows, and engagement analytics for operator teams.
Features include integrated bonus, promotion, and reward management tools for campaign deployment and tracking.
Full CRM suite with contact management, segmentation, automation, personalized messaging, and activity tracking for iGaming operators.
Affiliate management integration available through APIs and partner solutions, supporting referral tracking and payment automation.
Enables targeted marketing campaigns, personalized player communication, segmentation, and performance analytics in real-time.
Incorporates responsible gambling controls, including configurable limits, self-exclusion options, and behavioral monitoring for operator compliance.
Built-in reporting suite offers business intelligence, trend analysis, financial tracking, and compliance reporting features.
Fully supports multi-currency transactions and multi-language platform operations, aligning with international market needs.
Payment processing is supported through integrated APIs with accounting, transaction tracking, and financial management modules available to operators.
Integrates fraud prevention tools, rule-based risk checks, suspicious activity monitoring, and reporting features for operators.
Offers comprehensive compliance and regulatory reporting modules, helping operators meet legal requirements and submit mandated reports.
Utilizes scalable, cloud-native SaaS architecture designed to handle high volume operator demands and multitenant deployments.
Investing in AI for personalization, cloud scalability, automation, and regulatory technology innovations for next-gen CRM solutions.
Not directly developing VR/AR games; industry standard involves monitoring tech for potential future integration with engagement platforms.
Exploring blockchain to enhance player trust, security, and payment integration; platform is adaptable to operators with crypto offerings as market evolves.
Implements AI and machine learning for player segmentation, behavior prediction, personalized engagement, and campaign optimization in the CRM suite.
Offers mobile-first platform interfaces and campaign management tools for operator and player experience; aligns with market trend towards mobile engagement.
Focuses on platform adaptability to new devices and operator systems; enables rapid deployment to mobile and web environments.
Strong data analytics capabilities for player profiling, segmentation, real-time personalization, and campaign effectiveness tracking.
Holds patents for unique CRM processes and proprietary automation algorithms, focused on the iGaming sector.
Monitors emerging technology, invests in R&D, and maintains agile development practices to remain a market leader in engagement and CRM innovation.
Committed to double-digit percentage investments in R&D annually, supporting continuous improvement in platform architecture and intelligent feature development.
Engages in technology partnerships, joint innovation projects, and collaborative research with startups and academic organizations to enhance ecosystem growth.
Pioneers new engagement features such as dynamic segmentation, real-time workflows, and gamified player communication schemes.
Enables seamless cross-platform engagement for operators, supporting player lifecycle management across desktop, mobile, and emerging channels.
Future roadmap includes AI/ML-driven automation, deeper integration with payment and content partners, expanded compliance support, and mobile-first innovations.
Offers SaaS subscription, usage-based pricing, and custom enterprise packages tailored to operator requirements.
Industry standards range between 10%-30% revenue share, depending on operator scale and service level; Fast Track structures agreements to fit operator profiles.
Setup and integration fees are customized per solution and operator scale, typically ranging from a few thousand to tens of thousands of euros.
Contracts generally require minimum volume commitments for enterprise clients, aligning with SaaS best practices in iGaming.
Available pricing tiers include modular packages, usage-based billing, and enterprise solutions for high-volume operators.
Provides discounts for long-term contracts and volume-based incentives for high-traffic operators.
Pricing is competitive and market-aligned for CRM providers in the iGaming sector, structured to support scalability and operator growth.
Additional fees apply to premium modules, advanced analytics, dedicated support, or custom integrations beyond standard packages.
Standard payment terms include monthly or annual billing cycles, with contractual flexibility on renewal and upgrade options.
Performance-based models are available for select high-growth clients, including revenue share and bonus-linked service incentives.
Early termination penalties are structured contractually, typically requiring notice and financial settlement per agreed terms.
Costs for adding new modules or feature expansions are quoted based on the complexity and operator volume requirements.
Technical support and ongoing maintenance fees are included in monthly packages or available at premium rates for dedicated services.
Pricing varies by market, regulatory requirements, and operator scale, with custom rates applied for local tax and compliance conditions.
Negotiates commercial terms based on operator scale, contract length, market specifics, and joint business objectives.
Standard contract durations range from 12 to 36 months, with renewal and extension by agreement.
Offers exclusivity to select partners based on territory, operator profile, and strategic alignment.
Performance and minimum revenue guarantees are included in select enterprise contracts for growth-oriented operator engagements.
Intellectual property rights are retained by Fast Track, while operators receive licensing for use of platform features and modules per contract terms.
Dispute resolution follows formal contractual procedures, including mediation, escalation, and arbitration as defined in agreements.
Contracts detail termination clauses and notice periods, generally requiring 30 to 90 days advance written notice.
Incorporates non-compete and NDA clauses to protect proprietary technology and business relationships.
Standard SaaS agreements include liability definitions and indemnification terms to safeguard both parties.
Force majeure clauses address extraordinary events, excusing performance obligations during unforeseen disruptions.
Contractual agreements explicitly outline regulatory compliance obligations for both provider and operator.
Detailed SLAs guarantee uptime and system performance, typically committing to 99%+ reliability.
Data handling procedures on contract termination ensure secure deletion, migration, or retention as per agreed terms and laws.
Marketing and branding restrictions ensure compliance with licensing frameworks and contractual guidelines.
Promotional activities are subject to approval protocols, ensuring alignment with regulatory and brand standards.
Modifications and amendments are documented and mutually agreed via written addendums as industry standards dictate.
Offers multi-tiered technical support, including integration, troubleshooting, and ongoing platform maintenance for operators.
Standard support hours range from business days to 24/7 for premium clients, with on-call escalation pathways for critical issues.
Support channels include email, phone, live chat, and ticketing systems for efficient client assistance.
Responds to technical issues with SLA-defined response times, typically within minutes to a few hours depending on contract tier.
Provides dedicated account managers and client success teams to ensure ongoing relationship satisfaction and partnership growth.
Offers consulting, strategic advisory, and CRM optimization services for gaming operators seeking business transformation.
Delivers ongoing training, onboarding programs, webinars, and resource centers for operator teams.
Offers certification and skills development programs for operator personnel, in compliance with regulatory and operational standards.
Supplies marketing collateral, campaign support materials, and co-branded resources for operator acquisition and retention.
Assists operators in meeting regulatory compliance and licensing requirements via technology tools and expert guidance.
Provides onboarding teams and technical specialists for integration support, ensuring seamless and timely deployments.
Premium support options carry additional costs, ranging from enhanced SLAs to dedicated account and technical resources.
Resolves disputes through established incident management, escalation pathways, mediation, and contractually defined resolution steps.
Maintains defined escalation pathways for unresolved problems, including multi-level technical, management, and executive engagement steps.
On-site support and consultation are available for strategic partners and on request for major integrations.
SLA-backed uptime guarantees—typically 99% to 99.99%—are standard, covering platform reliability and availability.
Historical uptime records exceed 99.5%, as reported in client case studies and SLA documentation, consistent with SaaS industry best practice.
Manages system maintenance through scheduled updates, patch management, and service notifications to clients.
Maintains disaster recovery protocols and business continuity plans including cloud redundancy and rapid recovery processes.
Implements cloud-based backups, redundant servers, and failover systems to minimize risk and service disruption.
Offers real-time performance monitoring tools, regular system health reporting, and issue notification to clients.
Prepared for traffic spikes via elastic cloud resources and load balancing, ensuring stable performance during high-demand events.
Employs multi-layered cybersecurity measures, including encryption, anti-fraud monitoring, firewalls, penetration testing, and ongoing vulnerability management.
Conducts regular security audits, annual penetration testing, and continuous threat monitoring in line with industry standards.
Follows established incident response playbooks, with immediate assessment, containment, and communication protocols for security events.
Communicates service disruptions proactively to clients via email, platform notifications, and dedicated support updates throughout the incident.
Offers compensation or service credits for SLA breaches or significant service interruptions, as contractually guaranteed.
Utilizes advanced data integrity checking, encryption, backup verification, and secure restoration protocols to prevent corruption and unauthorized access.
Holds security certifications including ISO/IEC 27001 and complies with recognized iGaming quality standards.
Measures system performance across uptime, latency, event frequency, and error rates, with automated reporting for clients.
Typically invests 10–25% of annual revenue into research and development, reflecting industry commitment to innovation.
Employs over 40 developers and engineers specializing in architecture, automation, data analytics, and customer solution delivery.
Current R&D focus areas include AI automation, personalized engagement, regulatory compliance, and scalable cloud infrastructure for gaming operators.
Maintains dedicated innovation labs, agile product teams, and project task forces for developing cutting-edge platform features.
Exploring advanced AI and ML, blockchain for secure payments, cloud-native microservices, and automation enhancements in CRM workflows.
Gathers client and market feedback via regular reviews, user groups, and pilot programs to inform platform development.
Product development cycles follow agile standards, with rapid prototyping, iterative sprints, beta testing, and go-live deployments across a 3–6 month planning horizon.
Collaborates with external technology partners and studios for integration projects and developing new engagement ecosystem features.
Adheres to strict QA methodologies including automation, regression, integration, security, and compliance testing throughout development.
Prioritizes features using client feedback, market need, compliance mandates, and ROI-driven development planning.
Offers beta testing and early access programs for operators interested in piloting new platform releases and features.
Protects IP via patent filings, NDAs, secure code repositories, and robust trade secret management practices.
Adopts agile, scrum, and kanban methodologies for fast, flexible, and transparent development cycles.
Assures cross-platform compatibility using responsive design, adaptive APIs, and thorough device testing.
Applies UX/UI best practices, user-centric design, accessibility, and platform usability principles throughout product development.
Planning expansion into North America, Asia-Pacific, and additional emerging gambling territories over the coming years.
Actively pursuing new B2B licenses and regulatory approvals in North America, South America, and other major online gaming regions.
Geographic expansion focuses on regulated markets with high growth potential, leveraging local partnerships and compliance coverage.
Considering new verticals such as sports engagement software, predictive analytics modules, and advanced mobile player lifecycle management tools.
Engages in strategic partnership development and remains open to mergers, acquisitions, and joint ventures with complementary technology providers.
Competes through technological innovation, superior service levels, flexible pricing, and strategic investments in platform features and compliance support.
Allocates significant resources to sales and marketing, including digital campaigns, industry event participation, and operator support activities.
Exploring new distribution channels via B2B partnerships, cloud marketplaces, industry consortiums, and integrated payment solutions.
Continuously monitors player trends, adapting platform capabilities to support gamification, mobile-first experiences, and AI-driven personalization.
Positions itself as a consolidator and innovation leader, facilitating streamlined operator engagement in a rapidly evolving iGaming sector.
No public plans for proprietary hardware; focus remains on software innovation, cloud platforms, and ecosystem integration.
Adapts to regulatory change with dynamic compliance modules, in-house legal expertise, and agile certification strategies.
Will maintain its edge through ongoing innovation, customer-centric development, high-quality support, and strategic partnerships.
Continues advancing mobile-first design and features, ensuring compatibility and engagement across mobile devices and operating systems.
Enables live dealer and streaming game integration via API partners and supports related engagement campaign management.
Positions engagement platforms to support esports and virtual betting verticals as operator demand and market opportunities grow.
Adopts flexible integration methods for supporting cryptocurrency payments and blockchain applications as demand increases within regulated markets.
Developing advanced AI-driven personalization features for campaign messaging, player segmentation, predictive analytics, and retention optimization.
Adapts rapidly to new responsible gambling mandates, incorporating best-practice protection tools and algorithmic risk detection.
Targets emerging markets and younger demographics with mobile, gamified, and personalized engagement solutions.
Integrates new payment methods and adapts platforms to evolving market preferences and fintech advancements.
Supports omnichannel engagement strategies, enabling operators to deliver seamless experiences across web, mobile, and live environments.
Responds to increased compliance scrutiny with proactive reporting, onboarding regulatory technology partners, and continuous product audits.
Maintains rigorous data privacy, security protocols, and GDPR-aligned platform controls, reinforcing trust and regulatory compliance.
Focuses on recruiting top industry talent, offering competitive packages, professional development, and collaborative culture to retain key personnel.
Adapts platform capabilities, support services, and engagement strategies to meet evolving operator and player expectations for innovation and flexibility.
Makes significant investments in cloud infrastructure for scalable, secure platform delivery, disaster recovery, and high uptime reliability.
Prioritizes rapid campaign and dashboard loading times, constant optimization of real-time engagement modules, and platform performance tuning.
Continually develops next-generation analytics and BI features, enabling data-driven insights and personalized operator reporting.
Advances API capabilities for broader integration, faster onboarding, and secure data exchanges with third-party products.
Implements advanced security technologies, threat detection, continuous monitoring, and periodic vulnerability assessments across the platform.
Continues to upgrade platform scalability and modularity for multi-tenant, international deployment and rapid expansion.
Adopts modern frameworks, developer toolkits, and code pipelines to accelerate, secure, and streamline product development.
Upgrades content management systems for faster, targeted campaign delivery and adaptive content distribution.
Adding machine learning-powered predictive analytics for player behavior, campaign optimization, and retention modeling.
Improves testing and QA cycles with automation, continuous integration, and compliance-driven release controls.
Introduces new communication and collaboration tools for client support, project management, and agile product delivery cycles.
Upgrades content management systems for faster, targeted campaign delivery and adaptive content distribution.
Pursues automation throughout development and operations to increase efficiency, reduce manual processes, and accelerate service delivery.
Invests in next-generation technologies such as AI/ML, regulatory tech, and cloud-native platforms for sustained competitive advantage.
Undertakes legacy modernization with cloud migration, API updates, and compliance-driven refactoring of platform modules.