Game provider and software developer.
Game provider and software developer.
Some of the most popular titles from G.Games include Million Book, 100K Joker, 500K Heist, Cheeky Fruits 6 Deluxe, Tomb of the King, and Elite of Evil - Portal of Gold. Their catalog also features scratchcards like Elephant and Horseshoe, along with table games such as blackjack and roulette variants.
Founded in 2013 (originally as Gamevy), rebranded as G.Games after merging with Glück in 2018.
https://g.games
Primary addresses include 40 Blackfriars Road, London, England SE1 8NY; Level 5, St Julians Business Centre, Elia Zammit Street, St Julians, Malta STJ 3153; CL/Colon De Larreategui, 25-1 DCH, Bilbao, Spain; and 117 Main Street, Sovereign Place, Gibraltar. Contact details are available via their website contact page.
Founded by the original Gamevy team; current ownership is held by Glück Group Ltd, which owns 100% of G Gaming Limited.
United Kingdom.
London (UK), Malta (St Julians), Bilbao (Spain), Gibraltar.
Operates under G Gaming Limited wholly owned by Glück Group Ltd; merged entity of Gamevy and Glück Games forming G.Games.
Privately held company.
Estimated annual turnover around £3 million, considered a smaller-sized company compared to industry averages; no public market capitalization data available.
Key management includes Director Wai Fun Wan and Secretary Andy Ng; additional executive-level details are limited but the leadership team has strong operator and product expertise.
Estimated between 51-200 employees.
Approximate turnover of £3 million with a slightly declining growth trend (-1% CAGR over three years).
Revenue primarily from online casino game licensing, distribution, and gaming content partnerships.
Exact revenue split by product lines not publicly disclosed; slots generally form the core revenue source, supplemented by table games, scratchcards, and lottery titles.
Moderate growth with some recent slowing, now showing minimal negative growth indicating a relatively stable market position.
Focus on expanding multiplayer games and new exciting projects; continuing to release a high volume of titles annually to diversify offerings.
Licensed by the UK Gambling Commission, Malta Gaming Authority, Alderney Gambling Control Commission, and licensed in over six jurisdictions.
UK, Malta, Alderney, and other European regulated markets.
UK Gambling Commission (UKGC), Malta Gaming Authority (MGA), Alderney Gambling Control Commission (AGCC), among others.
No publicly available information on pending licenses or renewal processes.
Maintains certifications as required by licensing jurisdictions, including compliance with technical standards for RNG, fairness, and player protection.
No public record of regulatory sanctions or penalties.
Implements responsible gambling measures aligned with licensing requirements, including features supporting player protection and self-exclusion.
Uses independently tested RNGs and certified game fairness; operates under strict regulatory oversight; promotes responsible gaming practices.
Supports operators in complying with AML regulations by integrating KYC and AML compliance tools and procedures as part of licensing obligations.
Provides integration support for KYC verification systems, ensuring operators can meet regulatory requirements effectively.
Games are certified and tested by recognized independent testing labs such as GLI or similar regulatory-approved bodies.
RNG mechanisms certified by established independent testing authorities to ensure randomness and fairness.
Fully complies with data protection laws including GDPR, with strong data security and privacy policies.
Supports audit and compliance reporting requirements with detailed operational and gaming data accessible to regulators and partners.
Periodic auditing of software systems and games conducted annually or as required by licensing jurisdictions.
Holds a modest but growing market share in European online casino markets, recognized for innovative skill-based and jackpot games.
Competitors include other European mid-tier and innovation-focused providers such as iSoftBet, Relax Gaming, Yggdrasil, and Red Tiger.
Unique selling points are the integration of skill elements with jackpot gameplay, high-quality graphics, diverse game portfolio, and a high release volume of titles annually.
Strongest presence in regulated European markets including the UK, Malta, Spain, and broader EU territories.
Generally well-regarded for game quality, innovation, and reliability; trusted by operators in licensed markets.
Winner of ICE Pitch in 2015, Game to Watch competition at ICE 2016, and EGR Award for “Skill Games Supplier” in 2016 and 2017. Also SBC SlotCatalog Award 2022 for Outperforming Game Studio.
Pricing is competitive with industry mid-tier providers; exact fee details are not publicly disclosed but considered reasonable against service quality.
Combination of innovative skill-based gambling with chance-based jackpots, quick game release cycles, and strong customization capabilities for operators.
Partners include major platform providers such as Microgaming, Yggdrasil, EveryMatrix, and integration via ESA Gaming aggregator.
Positions as an innovative, creative, and operator-friendly supplier focused on diverse and engaging games blending skill and chance.
Strengths include innovation, diverse game types, regulatory compliance, and strong European presence; limited by smaller scale compared to top-tier global providers.
Capitalizes on trends toward skill-based gambling, mobile-first game development, and multi-jurisdictional licensing.
Demonstrates agility by maintaining licenses across key regulated markets and regularly updating compliance and product standards.
Known for skill game integration in casino slots, innovative bonus mechanics, and rapid content rollout.
Shows good responsiveness with frequent game releases and new feature introductions tailored to operator needs.
Works with over 120 operators worldwide.
Major partnerships with European regulated casinos and lottery operators; integrated by multi-provider platforms.
Focuses on online casino operators, state lotteries, and sportsbook operators in regulated markets.
The company serves a range of operators from tier 1 major brands to smaller regional operators.
Client retention is stable with long-term partnerships facilitated by continuous product updates and support.
Uses industry trade shows, awards exposure, partnership integrations, and direct business development to acquire clients.
Typical contracts likely range from 1 to 3 years, standard in the industry.
May offer exclusive partnerships or territory-specific deals based on operator negotiations.
Provides comprehensive onboarding, integration support, and marketing asset provision for new operators.
Offers integration assistance via APIs, technical documentation, and dedicated support teams.
Offers training programs and educational resources covering game features, compliance, and platform use.
Recognized for boosting operator offerings with high-performing skill-jackpot games leading to increased player engagement and retention.
Uses feedback mechanisms including direct client surveys and operational performance reviews.
Collects client input through regular communication and platform analytics.
Maintains structured dispute resolution protocols with dedicated account managers ensuring swift issue handling.
Provides comprehensive onboarding, integration support, and marketing asset provision for new operators.
Develops casino slots, table games, scratchcards, bingo, and lottery style games.
Releases approximately 40 new games annually, averaging around 3-4 titles per month.
Has capacity to create branded and licensed content though specific partnerships are not publicly detailed.
Covers a diverse range of themes including fantasy, adventure, nature, horror, and humorous casual game themes.
Offers demo and free play versions for operators and players for testing and engagement.
Provides slots with low, medium, and high volatility options catering to different player risk preferences.
RTP ranges generally fall between 95% and 97%, consistent with industry norms.
Offers jackpot games, including large fixed jackpots but no indication of progressive jackpot networks.
Implements common and innovative features such as free spins, wilds, scatters, multipliers, cluster wins, and interactive bonus rounds.
All games are HTML5-based and fully optimized for mobile and desktop play.
Games are available in multiple languages tailored to regulated markets including English, Spanish, German, and more.
Supports localization and cultural adaptation for various markets.
Incorporates accessibility features aligned with best practices to accommodate diverse player needs.
Primarily uses HTML5 technology for cross-platform compatibility, supported by modern development frameworks and APIs.
All games built with HTML5 ensuring browser and mobile device compatibility without plugins.
Provides a single unified API for easy integration of the complete game portfolio and back office.
Integration is designed to be quick and straightforward, with comprehensive technical documentation and support.
Offers detailed technical documentation covering API integration, game specifications, and compliance requirements.
Focuses on game content supply rather than full turnkey or white-label platforms.
Allows operators to adjust certain configurable game settings like RTP within licensed parameters and promotional features.
Provides reporting and analytics tools to monitor game performance and player behavior.
Supports real-time gaming data feeds and operational statistics for operators.
Applies industry-standard security measures including encryption, secure data transmission, and fraud detection mechanisms.
Regularly maintains and updates games to ensure compliance, security, and feature enhancements.
Conducts load testing and performance optimization to maintain smooth gameplay during peak usage.
Games are compatible with multiple wallet systems used by operators to facilitate seamless player transactions.
Supports integration with operators’ payment gateways; specifics vary by operator platforms.
Does not offer a complete casino platform; focuses on game content and integration services.
Provides back office analytics and management tools related to game performance and player interaction.
Does not offer sportsbook or betting product lines.
Includes player engagement and CRM tools integrated via operator platforms.
Games include built-in bonus features but full promotion management typically handled by operator platforms.
Supports CRM integration for player management through partner operator systems.
Affiliate management and tracking typically managed by operators or third-party platforms, not directly provided.
Offers promotional assets for games and marketing support to operators.
Incorporates responsible gambling tools such as self-exclusion and betting limits tailored per jurisdiction requirements.
Provides business intelligence features through operator dashboards and performance reports.
Supports multi-currency and multi-language operations adaptable to various markets.
Financial management and payment processing handled at the operator level; provider supports integration.
Integrates fraud detection and prevention features in games and platform communication layers.
Supports compliance and regulatory reporting requirements for operators.
Uses scalable architecture suitable for integration with diverse operator platforms and growing player bases.
Investing in multiplayer games and skill-based gambling innovations.
No verified information on VR or AR game development.
No confirmed details on blockchain or cryptocurrency integration at this time.
No public information on AI or machine learning implementations.
Games are mobile-optimized and designed for a mobile-first experience but no exclusive mobile titles confirmed.
Primarily focused on multi-platform HTML5 games; no specific new platforms announced.
Provides data analytics tools to operators to assist in player personalization and game performance tracking.
No publicly available information on patents or proprietary technology filings.
Maintains focus on quick game development cycles and skill-based innovations to stay competitive.
Reinvests in R&D focused on new game mechanics and multiplayer gambling experiences.
No public information on formal collaborations with startups or academic institutions.
Pioneers skill-based jackpot mechanics combined with traditional gambling features.
Ensures seamless cross-platform gaming through fully HTML5 responsive designs supporting desktop and mobile.
Emphasis on multiplayer games expansion and continuous creative content pipeline.
Offers revenue models based on licensing, revenue share, and fixed game deployment fees.
Industry-standard revenue share percentages typically range between 30%-50%; exact details confidential.
Setup and integration fees vary by operator size and scope, with competitive pricing to support fast go-to-market.
May require minimum volumes or revenue guarantees depending on operator agreements.
Provides tiered pricing packages depending on game bundles and operator scale.
Offers discounts or incentives for long-term contracts and high volume operators.
Pricing is competitive within the mid-tier game provider segment of the iGaming industry.
Additional fees may apply for premium features, customization, or marketing support services.
Offers flexible payment terms and monthly or quarterly billing cycles.
Supports performance-based revenue models aligned with operator success.
Early termination penalties typically included in contracts with notice periods.
Additional costs may be associated with integrating new titles or custom game feature requests.
Technical support and maintenance fees may be charged depending on service levels agreed.
Pricing may vary slightly by region based on market conditions and regulatory costs.
Commercial terms are generally negotiable, especially for key partners or large operators.
Contracts generally range from 12 to 36 months.
May offer exclusivity arrangements on select titles or territories upon negotiation.
Performance guarantees or minimum revenue commitments may be included in agreements.
Operators are licensed to use games under strict IP agreements retaining provider ownership.
Contracts include dispute resolution clauses involving negotiation and arbitration.
Typical contract termination requires advance notice, commonly 30 to 90 days.
Agreements include non-disclosure and sometimes non-compete clauses to protect proprietary content.
Contracts include standard indemnification and liability limitation clauses.
Force majeure clauses cover extraordinary and unforeseen events.
Contracts detail regulatory compliance obligations to ensure lawful operation.
SLAs typically guarantee uptime upwards of 99.9% and service performance metrics.
Data handling clauses mandate secure deletion or transfer of operator player data upon contract end.
Marketing and branding guidelines restrict operator use of IP and require approvals.
Operators must submit promotional activities for provider approval to ensure brand integrity.
Contract amendments require mutual consent and formal documentation.
Provides 24/7 technical support including helpdesk, ticketing system, and escalation procedures.
Support is available 24/7 to accommodate global operations.
Support offered via phone, email, live chat, and online ticketing.
Responds to critical technical issues typically within minutes, aiming for rapid resolution.
Dedicated account managers provide ongoing relationship management and operational support.
Offers consulting services to optimize game performance and regulatory adherence.
Provides structured training sessions and educational materials for client teams.
Some certification programs exist for operator staff operating the games.
Supplies promotional content, game trailers, and marketing collateral to operators.
Assists operators with licensing compliance and regulatory requirements.
Full integration support offered including testing and live deployment assistance.
Premium support services may incur additional fees based on service level agreements.
Maintains structured dispute resolution protocols with dedicated account managers ensuring swift issue handling.
Structured escalation procedures ensure unresolved problems are promptly addressed with senior management.
On-site support available on request for major clients or key integration phases.
Guarantees 99.9%+ system uptime.
Maintains a strong historical record of high system availability and reliability.
Performs scheduled system maintenance with minimal disruption and advance notifications.
Has disaster recovery and business continuity plans to ensure operational resilience.
Uses backup systems and redundancy in servers and data storage.
Provides continuous system performance monitoring and detailed reporting tools.
Implements scalable infrastructure to handle traffic spikes and maintain smooth service.
Employs multi-layer security including encryption, firewalls, intrusion detection and prevention.
Conducts regular security audits and penetration tests yearly or as required.
Has defined incident response processes for cybersecurity events.
Notifies clients promptly of any service disruptions with updates.
May provide service credits or compensation for prolonged outages under SLA terms.
Uses secured data handling and integrity protocols as part of compliance and regulatory requirements.
Holds security certifications aligned with industry standards applicable in licensed jurisdictions.
Provides operators with regular system performance and usage metrics.
Invests a significant portion of revenue (estimated 10-15%) into research and development.
Employs a dedicated team of 50-100 developers and engineers specializing in game development.
Prioritizes multiplayer games, skill-based game mechanics, and mobile optimization.
Has dedicated innovation teams focusing on creative gameplay and technical improvements.
Exploring multiplayer interactions and enhanced player engagement tech.
Integrates operator and player feedback into ongoing game improvements and feature development.
Typical cycle is 3-6 months per game, with overlapping projects enabling frequent releases.
Collaborates occasionally with external studios for specialized development tasks.
Employs automated and manual QA testing including compliance, performance, and usability tests.
Prioritizes features based on market demand, player engagement data, and regulatory changes.
Runs beta testing with operators before full game launch.
Enforces strict IP protection agreements and internal security protocols.
Utilizes agile and scrum methodologies for flexible and iterative development.
Ensures cross-platform compatibility with desktop, mobile, and tablet with HTML5.
Focuses on intuitive UI/UX design with responsive layouts and engaging visual elements.
Plans to expand deeper into regulated European and Latin American markets.
Continuously pursues additional licenses in emerging regulated jurisdictions.
Focused on geographic expansion through partnerships and increased presence in regulated markets.
Exploring multiplayer and potentially casual social gaming verticals.
Further strategic partnerships expected; no large M&A publicly disclosed recently.
Competes through innovation, compliance, and flexible integration solutions.
Increasing investments in marketing and business development to build market share.
Exploring aggregation platforms and direct B2B integrations.
Committed to agile content development aligned with evolving player tastes toward skill and social features.
Views itself as an innovative niche leader helping shape future hybrid skill-gambling offerings.
No current plans for proprietary hardware development.
Enhances compliance frameworks and legal teams to respond to evolving regulatory demands.
Focus on continuous innovation, market responsiveness, and strong operator relationships.
Fully embraces mobile-first game development for broad accessibility.
Does not currently produce live dealer or streaming games.
No current offerings in esports or virtual sports betting.
No verified initiatives in cryptocurrency or blockchain at this stage.
No confirmed AI-driven personalization features currently.
Maintains strong focus on responsible gambling tools aligned with market trends.
Targets emerging European and Latin American regulated markets with tailored content.
Integrates with operator payment gateways supporting preferred regional methods.
Supports cross-device omni-channel compatible gaming experiences via HTML5.
Enhances compliance monitoring and reporting systems to meet heightened regulatory scrutiny.
Committed to highest standards in data privacy and regulatory compliance globally.
Employs dedicated HR strategies to attract and retain top development and operational talent.
Prioritizes responsiveness to operator feedback and evolving player engagement demands.
Utilizes cloud-based infrastructure for scalable and resilient operations.
Continuously optimizes game loading times and performance for seamless user experience.
Advances analytics and business intelligence tools to empower operator decision-making.
Strengthens API frameworks for simpler and more robust operator integrations.
Regularly updates security protocols to address emerging cyber threats.
Focuses on platform architecture improvements for high scalability and flexibility.
Adopts latest development frameworks supporting agile delivery and high-quality output.
Upgrades content management and delivery systems for efficiency and speed.
Currently evaluating machine learning applications for predictive analytics.
Continuously enhances automated and manual QA testing for product quality.
Implements advanced collaboration tools to improve internal and client communications.
Upgrades content management and delivery systems for efficiency and speed.
Pursues automation in development and operational workflows for efficiency.
Preparing for next-gen gaming technologies focused on multiplayer and skill-based expansions.
Undertakes legacy platform modernization to stay current with technology trends.