Gamanza is primarily a game provider and a software developer focused on arcade-style casino games, alongside offering a turn-key player account management system and CRM solutions for regulated markets.
Gamanza is primarily a game provider and a software developer focused on arcade-style casino games, alongside offering a turn-key player account management system and CRM solutions for regulated markets.
Gamanza's portfolio includes original arcade casino games like "Air Racer," various crash and plinko games with unique twists, and innovative games featuring mechanics such as wheels and pizza-themed bonus interactions.
Gamanza received significant investment in 2019 and launched its first proprietary casino game that same year, signaling its establishment period around 2018-2019 within the Swiss regulated market.
The official website of Gamanza is https://gamanza.com.
Gamanza Group AG can be contacted via phone at +34 671402278 or email at [email protected]. The company’s primary office address is Haselstrasse 2, 5400 Baden, Switzerland. They also have offices in Malta at Soho – The Strand, Triq l-Msida, Gzira GZR 1401.
Gamanza is currently owned by Stadtcasino Baden AG, one of Switzerland's largest casino and entertainment groups. The company's founder and managing director is Magnus Lindberg.
Switzerland.
Primary office in Baden, Aargau, Switzerland, with regional offices in Gzira, Malta, and additional locations including San Jose, Costa Rica.
Gamanza Group AG operates through three autonomous business units: Gamanza Core (Platform and PAMS), Gamanza Engage (CRM and Gamification), and Gamanza Games (in-house game studio). It is part of the Stadtcasino Baden AG corporate group.
Gamanza is privately held as part of Stadtcasino Baden AG and is not publicly traded.
Precise valuation data is not publicly available; however, reported revenues are under $5 million with strong backing from Stadtcasino Baden AG.
Key executive includes Magnus Lindberg, Founder and Managing Director; Filip Matijevic leads the game development studio; the management team oversees platform, gaming, and CRM operations.
The company employs between 51 and 200 people, including game developers, mathematicians, designers, animators, and IT professionals.
Estimated annual revenue is below $5 million, with ongoing growth driven by expansion into regulated markets and proprietary game launches.
Revenue primarily stems from B2B platform licensing (Player Account Management System and CRM), proprietary game content distribution, and associated player engagement tools.
Detailed revenue split is not publicly disclosed, but platform services, game content licensing, and CRM/gamification solutions represent distinct revenue streams.
The company has experienced rapid growth since 2019 with expansion into Swiss regulated iGaming and securing multiple land-based casino clients, reflecting strong positive growth.
Planned growth includes geographic expansion beyond Switzerland through Malta-licensed offerings, increasing proprietary game portfolio with innovative arcade-style titles and enhanced personalization and CRM tools.
Holds Malta Gaming Authority B2B license, Swiss regulatory approvals, and ISO 27001 certification for information security in game development and platform operations.
Licensed to operate primarily in Switzerland and Malta, with certifications for games in multiple regulated European markets.
Malta Gaming Authority (MGA), Swiss regulatory authorities, and ISO 27001 certification bodies oversee compliance and operational standards.
No public information on ongoing license applications or renewals; the company actively pursues compliance in new regulated territories.
ISO 27001 certification covering design, development, testing, hosting, licensing, maintenance, change management, and distribution of online casino games.
No publicly reported sanctions, penalties, or regulatory violations against Gamanza to date.
Implements responsible gaming tools integrated within its platform, including player protection features, compliance frameworks, and customizable responsible gambling modules.
Uses ISO-certified secure processes, certified game mechanics, RNG testing, and a flexible compliance framework to ensure player protection and fair gaming.
Supports AML compliance through integrated KYC solutions, player onboarding management, and secure data handling aligned with regulatory requirements.
Provides comprehensive KYC and player onboarding services, including third-party integrations, to support operator compliance with customer verification requirements.
Gamanza games are certified by independent testing laboratories aligned with multiple regulatory jurisdictions, including MGA certification.
RNG used in games is certified and tested to meet industry and regulatory standards to ensure fairness and randomness.
Fully compliant with GDPR and data protection regulations, supported by ISO 27001 certification in information security management.
Offers audit-ready compliance reporting aligned with regulatory demands and ISO 27001 standards for quality assurance and security.
Regular system and game audits conducted per regulatory requirements and industry best practices, typically annually or upon major updates.
Leading platform provider in the Swiss regulated iGaming market with growing presence elsewhere; market share outside Switzerland is emerging.
Competitors include Evolution Gaming (for platform and CRM), EveryMatrix, Microgaming, NetEnt, and arcade-style game providers disrupting traditional slots markets.
Unique focus on arcade casino games blending video game mechanics, integrated flexible compliance framework, ISO-certified security, and strong platform CRM and gamification tools.
Switzerland (strongest), Malta, and expanding into regulated European markets.
Known for reliability, regulatory compliance, innovative arcade game concepts, and strong operational support, earning operator trust in regulated markets.
No publicly documented major industry awards, but recognized for obtaining ISO 27001 certification and MGA licensing milestones.
Pricing is competitive within the industry, offering operator-friendly rates supported by tailored service packages and bundled platform-game offerings.
Specializes in next-gen arcade casino games with unique math and mechanics, combined with a comprehensive platform for regulated markets and player engagement.
Strategic alliance with Stadtcasino Baden AG, multiple partnerships with regulated Swiss land-based casinos, and collaborations with third-party game content providers.
Positions as a modern, compliance-focused technology partner offering innovative game content and platform solutions for regulated markets with a focus on player retention.
Strengths include innovative arcade gaming niche, strong compliance, and robust platform integration; areas for growth include increasing global footprint and broader game portfolio diversity.
Leveraging arcade-style casino games trend, player engagement via gamification, personalized CRM, and growth in regulated European markets.
Demonstrates agility with ISO certification, flexible compliance frameworks, licensing in multiple jurisdictions, and expertise guiding operators through regulation.
Known for pioneering arcade-style games with novel mechanics and math models, integrating gamification and real-time CRM innovations.
Rapid game development and portfolio expansion with multiple new releases planned annually, agile compliance adaptation, and trend responsiveness.
Exact number not public; has signed multiple Swiss land-based casinos for online deployment, indicating several operator partnerships.
Grand Casino Baden, jackpots.ch (online brand), other Swiss land-based casinos under long-term agreements.
Primarily regulated land-based casino operators launching online brands and operators requiring turnkey platform and arcade game solutions in regulated markets.
Engages mostly tier 1 and tier 2 operators in regulated markets; expanding relationships with tier 3 operators as platform scales.
Not publicly available; long-term contracts and repeated partnerships suggest strong client retention.
Uses regulatory expertise, competitive pricing, innovative game portfolio, industry networking, and strategic partnerships to attract new operators.
Typical contracts likely range between 3 to 5 years, aligning industry-standard B2B supplier agreements.
Offers customizable partnership agreements; exclusivity often tailored to jurisdictions or strategic operators.
Provides onboarding guidance, licensing support, technical integration, training, and marketing tools to new operator clients.
Structured onboarding system includes compliance setup, platform integration, KYC configuration, and operator training support.
Offers training programs on platform use, CRM management, game portfolio utilization, and regulatory compliance.
Successfully launched Switzerland’s first legal online casino jackpots.ch in partnership with Grand Casino Baden, marking a major milestone.
Uses ongoing feedback loops, CRM analytics, client meetings, and support ticket resolutions to track satisfaction.
Provides structured client feedback channels including direct communication, surveys, and technical support interactions.
Employs formal dispute resolution processes including issue escalation, dedicated support teams, and contract dispute clauses.
Provides onboarding guidance, licensing support, technical integration, training, and marketing tools to new operator clients.
Arcade casino games, crash games, plinko variants, mini-games, and innovative game math models combining casino and video game elements.
Plans for releasing around five new games annually, keeping a steady pace of portfolio expansion and innovation.
Currently focused on original in-house content; no confirmed information on branded or licensed third-party content development.
Games feature arcade themes, classic casino concepts reimagined, video game-inspired mechanics, and playful, engaging visual styles.
Provides demo and free-play options for operators to offer to players, supporting testing and trial play.
Games offer varied volatility levels, tailored mechanics for medium to high volatility to appeal to different player risk preferences.
RTP ranges typically between 95% and 97.5% across the game portfolio.
No current public information confirming progressive jackpot game offerings or linked jackpot networks.
Implements bonus wheels, interactive characters, gamification elements, and event-triggered bonus rounds.
All games are developed with HTML5 technology and fully optimized for mobile and desktop platforms.
Games support multiple languages to cater to global markets; specific languages not publicly listed but typically include major European languages.
Supports localization and cultural adaptations to meet diverse market requirements.
No specific public details on accessibility features, though industry trends promote inclusive design practices.
Development primarily uses HTML5 technology with modern frameworks supporting cross-platform compatibility and fast loading times.
Games are built in HTML5 to ensure broad device compatibility and responsive design.
Offers APIs for seamless integration of games and platform services into operator ecosystems.
Emphasizes easy and flexible integration with operator platforms via modular microservices and API-driven architecture.
Comprehensive technical documentation and support materials available for operators and integration partners.
Provides turnkey Player Account Management System and platform solutions that support regulated market operation.
Game settings including RTP parameters and feature configurations can be adjusted within regulatory limits by operators.
Provides real-time CRM analytics, campaign management reporting, player behavior insights, and business intelligence dashboards.
Offers real-time gaming data and performance statistics to operators for optimized player engagement.
Implements strict ISO 27001-compliant information security measures, encryption, secure hosting, and ongoing testing.
Regular scheduled updates, hotfixes, and maintenance are managed centrally with minimal disruption.
Conducts load and performance testing to ensure scalable, smooth user experiences even during peak traffic.
Supports integration with multiple wallet systems for seamless player transaction management.
Supports a diverse range of payment gateways integrated within the platform for player deposits and withdrawals.
Offers a comprehensive platform covering player account management, payment processing, compliance, and gaming content delivery.
Includes admin dashboards, compliance tools, player management, CRM, bonus management, and reporting modules.
No public indication Gamanza currently offers sportsbook or betting product lines.
Platform provides player segmentation, KYC, responsible gaming controls, loyalty programs, and retention tools.
Integrated bonus engine and campaign management for flexible promotions and player incentives.
Offers real-time CRM with granular segmentation and automated campaign capabilities.
No confirmed information on affiliate management system within the platform.
Supports dynamic marketing campaigns, real-time personalization, and retention toolsets.
Built-in responsible gaming tools including deposit limits, self-exclusion, and behavioral monitoring.
Includes detailed business intelligence reporting, player analytics, and operational performance metrics.
Supports multiple currencies and languages to serve diverse regulated markets.
Comprehensive financial management features including payment reconciliation, fraud monitoring, and transaction reporting.
Incorporates anti-fraud systems aligned with regulatory standards for secure player transactions.
Provides automated compliance reporting tools tailored for regulatory jurisdictions.
Platform built on microservices architecture designed for scalability, flexibility, and easy adaptability to market requirements.
Actively exploring gamification, personalization through AI, and advanced analytics to enhance gaming experiences.
No public evidence of VR/AR game development initiatives to date.
No current public indication of blockchain or cryptocurrency integration efforts.
Utilizes AI and machine learning primarily in CRM personalization and player engagement tools.
All games are optimized for mobile with an emphasis on responsive design; no specific mobile-exclusive products publicly listed.
Continuously adapting games for new devices and platforms, focusing on web-based HTML5 compatibility.
Offers deep data analytics and real-time personalized campaign management via its CRM system.
No public records of patents held or proprietary technology patents filed.
Maintains competitive edge through innovation in arcade-style games, flexible compliance, and advanced CRM.
Invests in R&D focused on game innovation, platform enhancement, and compliance solutions.
No publicly disclosed formal collaborations with startups or academic institutions.
Pioneering new math models and arcade-style game mechanics that blend video game elements with traditional gaming.
Fully supports cross-platform gaming through HTML5 development ensuring seamless play across desktop and mobile.
Plans to expand game portfolio, enhance AI-driven CRM capabilities, and enter new regulated markets internationally.
Primarily operates on B2B licensing, revenue share, and bespoke platform service fees.
Standard industry revenue shares often range between 30%-40%, but exact terms depend on operator agreements.
Setup fees vary by operator scale and complexity; typical B2B integrations include initial platform and content deployment costs.
Industry-standard minimum volume commitments apply; specifics depend on contract negotiations and operator size.
Offers flexible pricing tiers/packages tailored to operator needs and market requirements.
Provides discounts and incentives for long-term agreements and high-volume operator partnerships.
Pricing is competitive relative to other B2B iGaming providers with an emphasis on comprehensive service value.
Additional charges may apply for advanced customization, premium support, or bespoke integrations.
Typical payment terms follow net 30 or net 60-day billing cycles, standard in the industry.
Offers performance-based pricing structures aligned with operator revenue.
Contracts typically include early termination penalties to protect investments; terms vary case-by-case.
New game additions and feature expansions usually involve setup or licensing fees as agreed.
Technical support and maintenance fees generally included in ongoing service agreements; premium support may cost extra.
Pricing may be adjusted based on jurisdictional regulatory costs and market maturity.
Demonstrates flexibility in negotiating commercial terms to accommodate operator needs.
Industry standard contract terms range from 3-5 years.
Offers exclusivity arrangements depending on operator and licensing conditions.
Some contracts may require minimum performance or revenue guarantees to ensure partnership viability.
Licensing agreements maintain provider IP rights; operators receive usage licenses under contract terms.
Contract disputes are managed through formal escalation and resolution clauses within agreements.
Includes notice periods for termination, typically 30 to 90 days depending on contract specifics.
Non-compete and confidentiality clauses are integral to contracts to protect proprietary information.
Contracts include liability and indemnification provisions protecting both parties from legal risks.
Force majeure clauses cover extraordinary events affecting contract performance.
Contracts explicitly define compliance duties to meet regulatory standards.
Provides SLAs with uptime guarantees typically above 99.9% to ensure platform reliability.
Data handling policies at termination include transfer or deletion processes compliant with data protection laws.
Marketing and branding activities require provider approval to maintain brand integrity and regulatory compliance.
Operators must submit promotional content for approval per contract and regulatory guidelines.
Contract modifications are managed via formal amendment processes requiring mutual consent.
Provides technical support including integration assistance, troubleshooting, and regular maintenance.
Support availability details vary by contract; typically available during business hours with escalation paths for critical issues.
Support provided via phone, email, chat, and ticketing systems.
Commits to prompt issue response times, typically within hours for critical cases.
Offers dedicated account management and client relationship teams to ensure service satisfaction.
Provides consulting services related to market entry, licensing, regulatory compliance, and platform optimization.
Delivers structured training programs covering platform use, compliance, and product features.
May provide certification programs for operator staff to ensure effective platform and game use.
Supplies marketing assets, promotional campaign support, and player engagement tools.
Assists operators through licensing processes, regulator liaison, and compliance setup.
Comprehensive integration support including technical, regulatory, and operational onboarding.
Premium support options may be subject to additional fees based on service level.
Employs formal dispute resolution processes including issue escalation, dedicated support teams, and contract dispute clauses.
Defined escalation pathways ensure unresolved issues are systematically managed.
On-site visits and consulting available subject to contract terms and geographic feasibility.
Typically guarantees uptime of 99.9% or higher for critical systems.
Maintains strong uptime records consistent with ISO standards, supporting stable operator operations.
Scheduled maintenance windows and hotfix releases handled with minimal service disruption.
Maintains comprehensive disaster recovery and business continuity plans aligned with industry best practices.
Employs backup systems and redundancy to ensure data integrity and operational continuity.
Real-time performance monitoring and detailed operational reporting are standard offerings.
Architecture supports scalable performance to handle peak traffic and usage spikes.
Implements robust cybersecurity controls including encryption, intrusion detection, and continuous monitoring.
Conducts periodic security audits and penetration testing to identify and mitigate vulnerabilities.
Established incident response protocols facilitate rapid containment and remediation of security events.
Proactively communicates service disruptions with clients and provides timely updates.
May offer service credits or compensation in case of extended or repeated service interruptions.
Ensures data integrity via encryption, access controls, and compliance with security standards.
Holds ISO 27001 certification and complies with recognized security and quality frameworks.
Regularly measures, reports, and optimizes system performance based on key metrics.
Specific R&D investment figures are not publicly disclosed but evidenced by continuous product innovation.
Employs a dedicated team of producers, designers, animators, mathematicians, developers, and sound engineers.
Prioritizes arcade game innovation, AI-driven personalization, compliance enhancement, and platform scalability.
Operates dedicated in-house game development team specializing in arcade casino games.
Exploring gamification, AI personalization, advanced analytics, and modern cross-platform frameworks.
Uses player and operator feedback systematically to refine game design and enhance user experience.
Iterative development with continuous testing including feedback cycles from player testing panels to final release.
Primarily operates in-house but collaborates selectively with third-party content providers.
Employs rigorous QA through automated and manual testing, compliance verifications, and player feedback integration.
Prioritizes features based on player engagement data, market trends, and operator input.
Runs beta testing and early access programs for new game releases with selected partners.
Enforces strict IP protection through legal agreements, secure development practices, and confidentiality safeguards.
Adopts Agile and Scrum project management methodologies to manage software development cycles efficiently.
All games and platform modules built for cross-platform compatibility using HTML5 and responsive designs.
Employs user-centric design principles focused on simplicity, engagement, and intuitive interfaces.
Planning expansion into additional regulated European markets beyond Switzerland and Malta.
Actively pursuing licenses in multiple European jurisdictions to broaden market access.
Strategic geographic expansion focusing on regulated European markets and potential North American entry.
Exploring diversification into expanded arcade game genres and advanced player engagement verticals.
No public announcements regarding M&A; emphasis currently on organic growth and strategic alliances.
Competes by continuing innovation in arcade games and offering comprehensive platform solutions.
Committed to increasing sales and marketing investments to support operator acquisition and brand growth.
Exploring additional digital distribution channels including direct platform integrations and content aggregators.
Focuses on arcade gaming innovation and personalized experiences to address evolving player demands.
Positions as a consolidation player through technology and regulatory expertise, supporting land-based to online transitions.
No public information on proprietary hardware developments.
Continuously adapts compliance frameworks and licenses to address evolving regulations globally.
Maintains edge with innovation in arcade gaming, strong compliance posture, and integrated platform offerings.
Fully optimized mobile-first strategy with HTML5 games ensuring seamless mobile experiences.
No current live dealer or live streaming products publicly offered.
No public information on esports or virtual sports betting initiatives.
No public indication of blockchain or cryptocurrency integration initiatives.
Uses AI for CRM personalization and player segmentation; continues expanding AI-driven engagement features.
Implements comprehensive responsible gambling policies and tools embedded in platform and games.
Targets emerging younger demographics with arcade game innovation to capture new player segments.
Supports multiple payment integrations and is agile in adding new payment methods to meet market preferences.
Focuses on delivering seamless experiences across devices supported by responsive platform architecture.
Implements flexible compliance mechanisms and ISO-certified security processes to meet heightened regulatory demands.
Adheres strictly to GDPR and data privacy laws, supported by ISO 27001 information security management.
Focuses on hiring skilled multidisciplinary teams and fostering innovation-driven work culture for retention.
Continuously updates product features and personalized engagement tools to meet evolving market demands.
Uses scalable cloud infrastructure to support platform and game delivery with high availability.
Employs optimized code and architecture to ensure fast game loading and smooth performance across devices.
Developing enhanced analytics and BI tools integrated into CRM and platform reporting.
Actively improving API interfaces for easier content and data integration with operators.
Continues upgrading cybersecurity measures including penetration testing and real-time threat monitoring.
Focuses on microservices architecture to allow flexible scaling and rapid feature deployment.
Adopts modern development tools and frameworks aligned with Agile practices.
Working to improve content delivery networks and management systems for efficient rollout.
Integrates machine learning models to support predictive analytics in player behavior and campaign optimization.
Strengthens QA processes including automated testing and player feedback loops.
Implements tools supporting distributed teamwork and real-time communication.
Working to improve content delivery networks and management systems for efficient rollout.
Pursues automation in deployment pipelines and operational workflows for efficiency.
Preparing next-gen arcade gaming experiences and scalable platform features.
Modernizing legacy modules with updated technology stacks and microservices where applicable.