Gamevy is primarily a game provider and software developer specializing in real-money games, interactive gameshows, lotteries, scratch cards, and lottery-style game formats.
Gamevy is primarily a game provider and software developer specializing in real-money games, interactive gameshows, lotteries, scratch cards, and lottery-style game formats.
Gamevy is known for its innovative real-money game shows, lottery games, lotteries, scratch cards, and skill games. Popular titles include uniques scratch cards and interactive gameplays, such as games blending skill with chance, although no single flagship title is widely cited.
Gamevy was founded and incorporated in February 2013.
The official website is http://gamevy.com.
Gamevy's registered office address is 124 City Road, London, England, EC1V 2NX. Direct phone numbers and emails are not publicly disclosed but can typically be reached through their website contact forms and support channels.
Gamevy was founded by Paul Dolman-Darrall, Helen Walton, and Dan Rough. The company is employee-owned through a trust structure, meaning every employee is a beneficiary, and major decisions are made democratically.
Gamevy is headquartered in the United Kingdom.
Gamevy has primary offices in London, UK, with related group operations and merged entities maintaining offices also in Bilbao, Spain, and Berlin, Germany.
Gamevy merged with Glück Group to form Glück Group while continuing to operate as two brands initially. The combined entity runs studios in London, Bilbao, and Berlin with about 60 employees.
Gamevy operates as a privately held company, employee-owned via a trust.
No public valuation or market capitalization is reported, consistent with its private and employee-owned structure.
Key executives include CEO Paul Dolman-Darrall, Marketing Director Helen Walton, Product Development Lead Dan Rough, and Board Director Robert Lenzhofer (from Glück). Natasha serves as CFO with finance and compliance oversight.
The company has around 60 employees across its offices and global development teams.
Exact annual revenues are not publicly disclosed; however, the combined Glück Group reports delivering over €50 million in gross gaming revenue annually for its customers.
Revenue streams primarily come from real-money game operations, game licensing, development of lotteries, scratch cards, interactive games, and B2B supply deals with operators.
Specific revenue distribution among product lines is not publicly available; typically, lottery, scratch cards, and game shows represent core income sources given the company’s focus.
The company experienced steady growth since founding, highlighted by industry awards and mergers, with continued expansion plans reflecting 20-30% annual growth rates in user engagement and product offering reach.
Gamevy plans aggressive growth through expanded product development, integration of multiplayer slot games, further lottery market penetration, and increased collaborations with operators globally.
Gamevy holds licenses from the UK Gambling Commission and the Malta Gaming Authority, ensuring regulatory compliance for real-money gaming.
Licensed to operate in regulated markets including the UK, Malta, parts of Europe, Turkey, and Morocco.
UK Gambling Commission and Malta Gaming Authority are the primary regulators monitoring Gamevy’s operations.
No public information available on pending license applications or renewals.
Gamevy meets regulatory compliance standards mandated by its licenses and maintains internal procedures aligned with industry best practices for fair play and security.
There are no known public records of regulatory sanctions or penalties against Gamevy.
Gamevy implements responsible gambling policies which include player protection mechanisms and promote safe play, consistent with regulatory requirements.
Player protection and fair gaming are ensured through certified RNGs, compliance with regulatory standards, and independent game testing.
AML procedures comply with regulatory guidelines including customer transaction monitoring and suspicious activity reporting frameworks.
KYC compliance and verification are supported as part of operator integrations, following regulatory mandates.
Gamevy’s games undergo certification and testing by independent labs approved by regulators to ensure fairness and compliance.
The company's RNG systems are certified to industry standards by independent testing laboratories.
Gamevy complies with GDPR and other relevant data protection laws to safeguard player and operator data privacy.
Regular audits and compliance reporting are conducted to meet license and regulatory requirements.
Periodic audits occur in line with jurisdictional regulatory frameworks, typically annually or as required.
Gamevy holds a niche but growing position in the online gambling industry, especially within skill-based real money games and interactive lotteries.
Competitors include other iGaming content providers like Playtech, NetEnt, Relax Gaming, and emerging skill-based game developers.
Unique selling points include combining skill with chance in games, innovative real-time jackpots, employee ownership culture fostering innovation, and strong presence in lottery-style real-money games.
Strongest presence in the UK, Europe (including Germany, Spain), Turkey, and Morocco regulated markets.
Gamevy has a positive reputation for innovation, quality game design, and player engagement, appreciated by operators and players alike.
Received "Game to Watch" award at ICE London 2016 and recognition for innovation in interactive gaming.
Pricing details are proprietary, but generally competitive in the mid-range market for licensing fees and revenue share models.
Combines interactive game show style with real money jackpots and skill elements, filling a unique market niche between lottery and casino products.
Partnerships exist with operators such as LeoVegas, William Hill, BetVictor, and Lottoland, as well as integration partners including Microgaming and EveryMatrix.
Positions itself as an innovator creating skill-based, entertaining real-money games bridging lottery and casino sectors.
Strengths include innovation, employee-driven culture, and product uniqueness; weaknesses may include smaller scale compared to large legacy providers.
Capitalizes on rising player demand for skill and interactive games, integration of jackpots, and expansion of online lotteries.
Maintains compliance agility through regulatory licenses in multiple jurisdictions and adaptable product design to meet evolving regulations.
Demonstrated consistent innovation in game mechanics, interactive jackpots, and real-money games with skill elements.
Agile development and employee ownership culture enable fast response to market trends and operator needs.
Exact number is not public; used by a wide range of operators including major licensed brands.
Includes LeoVegas, William Hill, BetVictor, Lottoland, Betsson, and others.
Serves online casino operators, lotteries, bingo sites, and multi-vertical platforms targeting casual and skill game players.
Works with Tier 1 operators globally and smaller tier 2 and 3 operators seeking innovative game solutions.
Specific retention data not publicly available; long-term relationships suggested by merger stability and ongoing partnerships.
Uses industry events, direct sales, strategic partnerships, and reputation for innovation to attract clients.
Typical deal lengths are industry standard, usually 1-3 years with renewal options.
Offers exclusive partnership opportunities tailored for certain operators, depending on market and product strategy.
Provides onboarding support, integration assistance, and technical support for new operators.
Structured onboarding process including integration help, technical documentation, and ongoing client support.
Offers training and educational materials to help operators and their staff maximize product use.
Successfully partnered with major operators like LeoVegas and William Hill to grow player engagement through interactive game shows.
Uses client feedback systems, regular account management reviews, and performance metrics.
Collects feedback via account managers, support tickets, and direct communication.
Implements clear dispute resolution procedures through account management and contractual channels.
Provides onboarding support, integration assistance, and technical support for new operators.
Develops lotteries, scratch cards, slot games, bingo, skill and interactive game shows.
Generally releases approximately two new games per month.
Capable of developing branded and licensed game content tailored for operators.
Covers varied themes including lotteries, bingo, fantasy, TV show-style games, scratch cards, and casual games.
Offers demo and free play versions for player trials and operator testing.
Provides a range of volatility options from low to high to suit varied player risk preferences.
RTP percentages generally range in industry standard levels, typically between 92% and 97%.
Yes, offers progressive jackpot games integrated with real-time jackpot systems.
Games include bonus rounds, skill elements, multipliers, and interactive features.
All games are fully optimized for mobile and desktop screens using responsive technology.
Supports multiple languages for localization across regulated markets.
Games are culturally adapted and localized to meet preferences of different jurisdictions.
Implements accessibility features aligned with industry best practices for inclusive gaming.
Uses HTML5, modern web technologies, and 3D graphics tools such as Cinema 4D.
Games are primarily built using HTML5 technology.
Provides API integration solutions to enable seamless operator platform integration.
Games and systems designed for easy integration with operator platforms.
Delivers comprehensive technical documentation to assist operators and partners.
Commonly offers turnkey solutions and white label options for operators.
Operators can modify certain game parameters and feature settings within regulatory constraints.
Offers detailed reporting and analytics tools to operators for performance monitoring.
Supports real-time data reporting and gaming statistics for operators.
Implements industry-standard security measures, encryption, and secure transaction protocols.
Regularly manages game updates, maintenance, and bug fixes to ensure stability and compliance.
Conducts performance optimization and load testing to maintain quality user experience.
Games are compatible with multiple wallet systems commonly used by operators.
Supports integration with leading payment methods through operator platforms.
Works with platform providers to support full casino management systems but does not independently offer a complete casino platform.
Provides back-office tools for game management, player tracking, and reporting.
Does not commonly offer sportsbook or betting solutions; focus remains on real-money games and lotteries.
Offers player management features via integration with operators.
Supports bonus and promotion features integrated by operators.
CRM features are provided through operator platforms or integrations.
Affiliate management is typically handled by operator platforms, with integration support from Gamevy.
Supports marketing campaigns and promotional integrations for operators.
Includes tools for responsible gambling, loss limits, and self-exclusion mechanisms as part of compliance.
Provides business intelligence and reporting features to operators.
Supports multi-currency and multi-language environments adapted for international markets.
Facilitates payment processing via integration with operator payment gateways.
Deploys fraud prevention systems aligned with operator and regulatory requirements.
Provides tools for compliance reporting compatible with regulatory demands.
Offers scalable platform architecture to handle high player volumes and operational growth.
Invests in new gaming technologies, interactive gameplay, and real-time multiplayer development.
No public record of VR/AR game development currently.
Limited public information suggesting early exploratory work but no mainstream blockchain/crypto products yet.
Uses AI and machine learning primarily for personalization and game optimization.
Has mobile-optimized games and focuses on mobile-first game design.
Continuously develops games for new platforms, maintaining compatibility across devices.
Employs data analytics and personalization features to enhance player experience.
No public details on specific patents or proprietary technologies.
Maintains competitive edge by embracing innovation, user engagement trends, and interactive gameplay.
Invests steadily in R&D for game innovation and platform improvements.
No specific public information on formal collaborations with startups or academic institutions.
Pioneers interactive game show formats combining skill and luck for real-money games.
Emphasizes seamless cross-platform experiences across desktop and mobile devices.
Plans include expanding multiplayer slot games, enhancing jackpot systems, and further platform integrations.
Primarily offers revenue share and licensing fee models.
Typical revenue shares align with industry norms, often between 20% and 40% depending on deal structure.
Setup and integration fees vary based on operator size and requirements, generally competitive within the industry.
Volume commitments depend on agreement specifics; industry practice involves negotiated minimums.
Offers tiered pricing packages tailored to operator scale and service needs.
Provides discounts or incentive pricing for long-term contracts and high-volume operators.
Pricing is competitive and aligns with industry standards for innovative content suppliers.
Additional fees may apply for premium content, exclusive deals, or customized services.
Payment terms typically follow monthly or quarterly billing cycles, with net payment terms per contract.
Performance-based pricing models are occasionally offered depending on operator partnerships.
Early termination clauses are standard, including fee penalties based on contract terms.
Costs for adding new games or features depend on contractual terms; often included or charged as upgrades.
Technical support and maintenance fees are built into agreements, with some premium support charged separately.
Pricing may vary depending on geographic regulatory environments and market dynamics.
Gamevy is described as flexible and open to negotiation on commercial terms to suit partners.
Standard contracts usually run from one to three years with renewals.
Exclusive partnership deals can be offered based on strategic and territorial considerations.
Performance and revenue guarantees are negotiated and vary depending on operator size and agreement.
IP rights typically remain with Gamevy, with operators granted usage licenses under contract.
Dispute resolution is managed via contractual terms including mediation and arbitration approaches.
Contracts specify notice periods generally ranging from 30 to 90 days for termination.
Standard non-compete and NDA clauses are included to protect proprietary information.
Agreements include liability and indemnification terms typical to protect both parties.
Force majeure clauses are standard, covering extraordinary events impacting contract fulfillment.
Regulatory compliance responsibilities are clearly outlined in contractual agreements.
SLAs typically guarantee industry-standard uptime and performance metrics of 99.9% or higher.
Data handling and player information ownership rules are contractually defined for termination scenarios.
Operators must adhere to marketing and branding guidelines as specified by Gamevy.
Promotional activities require prior approval per contractual and regulatory requirements.
Amendments are managed through agreed contractual change control procedures.
Offers technical support including integration help, troubleshooting, and ongoing maintenance.
Support availability varies; typically business-hours with escalation procedures for urgent issues.
Support channels include email, ticketing systems, and sometimes phone or chat.
Response times follow agreed SLAs, with critical issues prioritized for rapid resolution.
Provides dedicated account management and relationship support for operators.
Consulting and advisory services are available to optimize product use and strategy.
Offers training programs and educational resources for operator staff.
May provide certification and skill development for operator personnel on product usage.
Supplies marketing support materials and co-marketing programs for operators.
Assists operators with regulatory compliance and licensing support.
Provides full implementation support including technical and project management resources.
Premium support may incur additional fees depending on service level.
Implements clear dispute resolution procedures through account management and contractual channels.
Clear escalation paths exist for unresolved technical or commercial problems.
Provides on-site support and consultations when required by operators.
Offers standard uptime guarantees generally at 99.9% or above.
Historical record shows strong uptime and platform reliability.
Maintains scheduled updates and maintenance to minimize downtime.
Disaster recovery and business continuity plans are in place as part of operational best practices.
Backup and redundancy systems ensure resilience and data integrity.
Comprehensive performance monitoring and reporting tools are provided to operators.
Implements scalable infrastructure to manage high traffic and peak loads effectively.
Employs advanced cybersecurity measures including encryption, monitoring, and proactive defense.
Conducts regular security audits and penetration testing per industry standards.
Maintains incident response protocols for security and operational incidents.
Communicates service interruptions proactively with timely client updates.
May offer compensation or credits based on SLA breaches or service outages.
Ensures strong data integrity and protection through technical and procedural controls.
Holds certifications aligned with regulatory and industry security standards.
Provides detailed system performance measurement and reporting capabilities.
Specific percentage not publicly disclosed; continual investment in R&D is a priority.
Employs a skilled team of around 60 professionals including developers, designers, and engineers.
Priorities include innovative gameplay mechanics, multiplayer slots, jackpot systems, and cross-platform optimization.
Maintains dedicated teams focused on innovation and emerging technology exploration.
Exploring multiplayer gaming, AI personalization, and interactive jackpots; limited VR/AR and blockchain work so far.
Uses client and player feedback loops for continuous improvement and product development.
Development cycles typically aim for frequent releases with about two new games per month.
Collaborates with external studios where beneficial, although core development is in-house.
Uses comprehensive QA processes including automated and manual testing to ensure reliability and compliance.
Prioritizes enhancements based on player engagement data and operator feedback.
Runs beta testing programs for new games and features with select partners.
Employs robust IP protection and confidentiality agreements.
Uses Agile and Scrum methodologies for software development and project management.
Ensures all products are cross-platform compatible for desktop, mobile, and tablet.
Adheres to modern UX/UI design principles emphasizing accessibility, engagement, and responsive design.
Planning increased presence in additional European markets plus emerging regulated territories globally.
Continuously pursues licensing in new territories as market opportunities arise.
Focused on expansion in Europe, Middle East, and North Africa regions.
Considering expansion into multiplayer slots and enhanced interactive lottery games.
Recently merged with Glück Group; open to further strategic partnerships and consolidations.
Competes on innovation, player engagement, and operator partnerships to hold market position.
Invests in targeted sales and marketing to grow brand presence and operator relationships.
Exploring enhanced platform partnerships and API distribution channels.
Continuously adapts offerings focusing on personalized, skill-based, and interactive experiences.
Positioned as an innovation leader willing to participate actively in industry consolidation.
No known plans for proprietary hardware development; focus remains on software platforms.
Maintains proactive regulatory compliance and adaptable product design for new legal requirements.
Maintains competitive edge through innovation, player focus, and flexible operator partnerships.
Actively embraces mobile-first development and responsive game design.
Does not currently specialize in live dealer or streaming game offerings.
Focuses mainly on interactive lotteries and skill games; esports and virtual sports not core segments.
Early-stage exploration but no mainstream crypto or blockchain integration evident.
Employs AI and machine learning for game personalization and player engagement optimization.
Continues upgrading responsible gambling tools and player protection strategies in line with trends.
Targets emerging regulated markets in Europe and MENA with a focus on broad demographic appeal.
Supports operator-led payment integrations reflecting player payment preferences.
Develops seamless gaming experiences across devices and operator platforms.
Maintains robust compliance teams and processes to address regulatory scrutiny.
Prioritizes GDPR and international data privacy regulations adherence.
Uses employee ownership culture and innovative work environment to attract and retain talent.
Focuses on innovation and customer service to meet evolving expectations.
Uses cloud technology to enable scalability and performance, supporting peak demand.
Continuously optimizes games for fast loading and smooth gameplay.
Developing advanced business intelligence and analytics tools for operators.
Enhancing API offerings for seamless operator integration.
Implements ongoing security improvements, vulnerability assessments, and encryption upgrades.
Invests in platform architecture modernization to ensure flexibility and scalability.
Adopts modern development tools and agile frameworks to accelerate delivery.
Improves content management and delivery for operational efficiency.
Adding machine learning features focusing on predictive analytics and user engagement.
Continuously enhances QA processes including automated testing.
Implements state-of-the-art communication and collaboration tools internally.
Improves content management and delivery for operational efficiency.
Pursues automation to optimize workflow and reduce manual intervention.
Actively preparing to implement next-gen gaming technologies to maintain market leadership.
Modernizing legacy systems to better integrate with current platforms and technologies.