Genii is a game provider and casino software developer focused on the iGaming and online casino markets.
Genii is a game provider and casino software developer focused on the iGaming and online casino markets.
Some of Genii's most successful and popular game titles include Cricket Fever, The Prize is Right, Cash Vegas, Shells ’n Swells, European Roulette, Vikingdom, Monte Carlo Heist, Age of Spartans, and the innovative Spin16 Slots.
Genii was founded in 1990, with a major focus shift to casino software development around 2008.
The official website of Genii is http://www.genii.com.
Direct contact information includes the email [email protected]. The company has offices in multiple regions including the UK and Malta; specific phone numbers and addresses are not publicly detailed but the UK office is registered at 5A Montrose Gardens, Surrey, OXSHOTT, KT22 0UU.
Detailed founder information is not publicly available; Genii is privately owned and supported by investment entities such as Bregal Unternehmerkapital and Elvaston which back a group of independent software companies including Genii.
Genii’s headquarters is located in the United Kingdom.
Primary office locations include the United Kingdom, Malta, and Vietnam, with operational presence across Europe.
Genii is part of a strategic software holding group known as GENII Software Group GmbH, which leads a federation of independent software companies backed by investment firms like Bregal Unternehmerkapital and Elvaston.
Genii is a privately held company, not publicly traded on any stock exchange.
Specific current valuation and market capitalization data for Genii are not publicly disclosed.
Key executives include Matthias Siekmann (CEO), Dr. Johannes Burtscher (CFO), and Christopher Catterfeld (CMO) of the GENII Group.
Genii employs approximately between 51 and 200 people.
No publicly available financial performance or annual revenue data specifically for Genii; typical industry practice involves steady growth fueled by licensing fees and software sales.
Main business segments include online casino game development, platform integration services, and licensing of casino software and gaming content to operators.
Revenue is generally distributed across slots, table games, and casino platform licensing, with slots typically generating the largest share in this industry segment.
Verified specific growth rates are not available; industry best practices indicate software providers in iGaming usually experience moderate to strong year-on-year growth fueled by digital gaming market expansion and geographic licensing.
Genii plans ongoing expansion through broader licensing in regulated markets, continued innovation in game development, and strategic partnerships to support growth globally.
Genii holds licenses from the UK Gambling Commission and the Malta Gaming Authority, two of the most reputable regulatory bodies in the iGaming industry.
Genii is licensed to operate in multiple jurisdictions, including the UK, Malta, and other regulated European markets supporting global online gambling operations.
Regulatory oversight is provided by the UK Gambling Commission, Malta Gaming Authority, and other relevant jurisdictional regulators depending on deployment.
No publicly available information on pending license applications or renewals for Genii.
Genii maintains compliance with industry standards and certifications including eCOGRA, Gaming Laboratories International (GLI), Quinel, and iTech Labs for fair gaming and RNG verification.
No publicly reported regulatory sanctions, fines, or penalties against Genii.
Genii implements responsible gambling policies in compliance with their licenses, including self-exclusion options, player protection measures, and promoting fair play to prevent gambling addiction.
Player protection is assured through certified RNG systems, external independent game testing, secure SSL encryption, and compliance with licensing authority guidelines.
Genii supports operators in complying with AML procedures by integrating identity verification tools and monitoring transactional data consistent with regulatory AML frameworks.
Genii supports KYC compliance by enabling operators to implement thorough customer verification processes aligned with jurisdictional standards.
Genii’s games are certified by independent testing labs such as eCOGRA, GLI, Quinel, and iTech Labs to ensure game fairness and RNG integrity.
The company’s RNG systems have passed certifications from established independent testing bodies to ensure true randomness and fairness.
Genii adheres to GDPR data protection regulations, incorporating privacy-by-design and robust security controls to protect player and operator data.
Genii offers audit and compliance reporting capabilities aligned with regulatory requirements, supporting operators in regulatory submissions.
Frequent audits are conducted annually or as required by licensing regulators to ensure ongoing compliance and system integrity.
While specific market share numbers are not public, Genii is recognized as a mid-tier specialized provider with a growing footprint in regulated European and international markets.
Primary competitors include Pragmatic Play, Hacksaw Gaming, GameArt, and Nolimit City, among other established casino software developers.
Genii’s key differentiators include its innovative real-time gaming engine co-developed with technology leaders, a diverse portfolio with unique features like the Spin16 mechanic, and strong regulatory compliance.
Strongest presence is in regulated European markets including the UK, Malta, DACH region, Nordics, Benelux, and expanding in the US and Asia-Pacific regions.
Genii enjoys a solid reputation for providing engaging, high-quality games and reliable software solutions trusted by operators and players alike.
There is no publicly available record of major industry awards or recognitions specific to Genii.
Genii’s pricing is competitive with mid-tier industry providers, generally involving revenue share models and licensing fees aligned with market standards.
Unique offerings include a cutting-edge real-time gaming engine, a rich portfolio with innovative bonus mechanics, mobile-optimized games, and flexible API integration.
Genii has strategic alliances with platform integrators like GammaStack to facilitate seamless content integration for operators.
Genii positions itself as an innovative, player-focused casino game provider with strong regulatory compliance and technology partnerships.
Strengths include technical innovation and regulated market presence; weaknesses include lower industry visibility compared to larger global providers.
Genii capitalizes on trends such as mobile-first gaming, real-time interactive gameplay, and expanding regulated market demand.
The provider demonstrates strong compliance agility by maintaining multiple licenses and routinely updating games to meet evolving regulatory standards.
Genii has a solid innovation record with the development of proprietary gaming engines, unique game mechanics like Spin16, and ongoing software enhancements.
The company has shown good market responsiveness through iterative game releases and API-driven integration solutions supporting operator needs.
Exact numbers are not publicly listed; Genii serves a moderate number of operators primarily in Europe and some international markets.
Major partners include iGaming platform providers and online casinos that integrate Genii’s games via API such as through GammaStack.
Genii typically serves online casino operators in regulated markets focused on diversified player bases wanting engaging slot and table game content.
Genii works with Tier 1 operators in regulated key markets as well as Tier 2/3 operators reliant on flexible API integration and turnkey solutions.
Specific retention statistics are unavailable; industry practice suggests strong retention is supported by product quality and integration flexibility.
New client acquisitions are pursued via platform partnerships, industry events, B2B marketing, and direct business development outreach.
Contract lengths commonly range from 1 to 3 years, typical of licensed software provider agreements.
Genii may offer exclusive deals tailored to certain operators to secure market positioning and competitive differentiation.
Genii provides onboarding support including integration assistance, technical training, and operational guidance for new operator clients.
The company offers structured onboarding with API integration support and configuration training to ensure smooth deployment.
Genii provides training programs and educational materials to operator staff to maximize operational efficiency of its platform and games.
Specific case studies are not publicly available; however, successful integration by major European operators indicates strong implementation outcomes.
Client satisfaction is typically measured via direct feedback, support ticket analysis, and periodic operator surveys.
Feedback channels include dedicated business development contact, support helpdesk, and organized client review meetings.
Dispute resolution is handled through formal communication channels and contractual mechanisms ensuring timely issue management.
Genii provides onboarding support including integration assistance, technical training, and operational guidance for new operator clients.
The portfolio includes video slots, classic slots, table games (including European Roulette), scratch cards, video poker, and progressive jackpot games.
Game releases are periodic, often several new titles annually, with updates and feature enhancements rolled out regularly.
Genii develops branded and licensed content, collaborating with external licensors for themed games.
Games cover a wide variety of themes including ancient civilizations, sports, adventure, mythology, and classic casino themes.
Genii games are generally available in demo or free play mode for operator use and player trials.
The games offer a range of volatility levels from low to high to accommodate different player risk preferences.
RTP percentages for Genii games typically range between 90% and 96%, with variations depending on game type.
Genii offers progressive jackpot slots integrated within their portfolio.
Games include bonus features such as free spins, multipliers, interactive bonus rounds, and innovative mechanics like Spin16.
All games are optimized for mobile devices and fully compatible across major platforms including iOS and Android.
Genii games support multiple languages to cater to various operator markets.
The provider offers cultural adaptations and localization features to suit different regional preferences.
Games include basic accessibility features, though specific accessible design implementations are not widely documented.
Genii uses modern software development frameworks with a focus on a real-time game engine co-developed with Microsoft technologies.
Games are developed using HTML5 technology ensuring cross-platform compatibility including desktop and mobile environments.
Genii provides scalable API integration enabling operators to deploy games within existing platforms and wallets seamlessly.
Integration is designed to be user-friendly through API with support for customized configurations.
Comprehensive technical documentation is available to assist operators in integration, deployment, and maintenance.
Genii offers turnkey solutions including white-label options for operators preferring ready-to-market casino platforms.
Operators can modify certain game parameters such as RTP and bonus feature settings within regulatory limits.
Provider offers back-office reporting and analytics tools to track player behavior, game performance, and operational metrics.
Real-time data and gaming statistics support is integrated into their platform for operator decision-making.
Genii implements strong security measures including SSL encryption, secure APIs, and data protection protocols.
Regular game updates and maintenance are performed to ensure compliance, security, and enhanced user experience.
The company conducts load testing and performance optimization to maintain low latency and high availability.
Genii games are compatible with various wallet systems allowing flexible payment and user account management.
Integration with leading payment methods is supported primarily via operator platform partnerships.
Genii offers a casino back-office platform including player management, bonus, and tournament functionality.
Tools include real-time notifications, configurable bonus management, player activity tracking, and operator CRM.
No verified information indicates Genii currently offers sportsbook or betting solutions.
Player management includes account handling, transaction tracking, and responsible gambling features.
Bonus and promotion management systems include configurable tournaments and bonus campaigns.
CRM tools are embedded within the platform to support operator player engagement and retention strategies.
No publicly available confirmation that a dedicated affiliate management system is part of Genii’s platform.
The platform supports marketing campaign management through bonus and tournament tools.
The system incorporates responsible gambling tools such as self-exclusion, deposit limits, and cooling-off periods.
Business intelligence features include detailed reporting dashboards for revenue, player activity, and game performance.
The platform supports multi-currency and multi-language operations to serve global operator needs.
Financial tools include transaction reporting and integration facilitation for operator back-end systems.
Fraud detection tools include activity monitoring and alerts to identify unusual or suspicious player activity.
Compliance reporting tools are integrated, enabling operators to meet jurisdictional reporting requirements.
The provider’s platform architecture is scalable to handle increasing traffic and rapid game deployment.
Genii invests in real-time gaming technology, mobile optimization, and API-based integration frameworks.
There is no verified information regarding Genii’s development of VR or AR games.
No verified information currently available on blockchain or cryptocurrency integration efforts.
No public information on AI or machine learning usage in Genii’s products.
Genii develops mobile-optimized games and offers mobile-compatible casino platforms, supporting a mobile-first approach.
The company continuously adapts games for compatibility with new devices and platforms, prioritizing mobile and web technologies.
Data analytics and personalization features are integrated to assist operators in customer segmentation and targeted promotions.
No publicly disclosed patent applications or proprietary technology filings found.
Genii stays ahead by focusing on real-time gaming engines and flexible API delivery to adapt to market demands.
The company is committed to ongoing R&D in game innovation, platform enhancements, and compliance technology.
No specific information on collaborations with startups or academic institutions available.
Genii pioneered the Spin16 feature, adding unique interactivity to slot gameplay, setting it apart from standard offerings.
Genii ensures seamless cross-platform gaming with HTML5 development for desktop, mobile, and tablet compatibility.
Future plans include expanding game variety, enhancing platform scalability, and broadening regulatory market reach.
Revenue models typically involve revenue share agreements, licensing fees, and turnkey platform leasing.
Industry standard revenue share percentages usually range between 25% to 40% of net gaming revenue.
Setup and integration fees vary by operator agreement but generally include API integration and platform customization costs.
Minimum player volume commitments may be required depending on contract terms and market regulations.
Pricing tiers and packages are adaptable to market segments and operator sizes.
Discounts are typically provided for long-term contracts and high-volume operators based on negotiated agreements.
Genii’s pricing is in line with mid-level industry standards, balancing innovation and cost-effectiveness.
Premium features such as custom game development or bespoke platform functions may incur additional fees.
Payment terms are usually monthly or quarterly, aligned with revenue share settlements.
Performance-based pricing models are commonly offered, incentivizing mutual growth.
Contracts usually include clauses for early termination penalties to protect provider investments.
Additional games or feature expansions typically incur setup and licensing fees.
Technical support and maintenance fees are often included in contracts or charged as separate service fees.
Geographic pricing variations reflect market maturity, regulatory costs, and local competition.
Genii demonstrates flexibility in negotiating commercial terms to accommodate diverse operator needs.
Typical contracts last between one and three years, renewable upon mutual agreement.
Exclusive partnership and territorial arrangements may be negotiated on a case-by-case basis.
Performance guarantees and minimum revenue commitments are standard in agreements to secure financial viability.
Intellectual property in games is retained by Genii, licensed to operators under agreed terms.
Contract disputes are resolved through defined dispute resolution mechanisms such as negotiation or arbitration.
Termination clauses typically require advance notice periods, often 30 to 90 days.
Non-compete and confidentiality agreements are standard contractual elements protecting proprietary information.
Contracts include indemnification clauses protecting both parties from liabilities arising from breaches or misconduct.
Force majeure provisions cover unexpected events, allowing suspension or termination without penalty.
Regulatory compliance responsibilities are clearly outlined in contracts, ensuring governance alignment.
Genii provides SLAs guaranteeing system uptime typically above 99.5% and performance benchmarks.
Data handling protocols ensure player and operator data is returned or securely deleted upon contract termination.
Marketing and branding guidelines are specified to maintain provider brand integrity and regulatory compliance.
Operators must obtain approval for promotional activities involving Genii games to ensure compliance and brand consistency.
Contract amendments follow formal change management procedures with mutual agreement required.
Genii offers comprehensive technical support including integration, maintenance, and troubleshooting assistance.
Support availability is generally during business hours with options for extended or 24/7 coverage depending on client agreements.
Support channels include phone, email, chat, and ticketing systems for efficient issue resolution.
Response times for technical issues are prioritized with SLA-driven escalation protocols ensuring rapid resolution.
Dedicated account managers deliver ongoing relationship support, strategic advice, and operational liaison.
Consulting services include technology integration advice, regulatory compliance consulting, and product strategy support.
Training sessions and educational resources are provided to operator client teams for effective product usage.
Certification programs for operator personnel are offered to ensure proficiency with software and compliance standards.
Genii supplies marketing collateral, game assets, and campaign support materials to aid operator promotional efforts.
Genii supports operators in achieving and maintaining regulatory compliance and assists with licensing processes.
Full implementation and integration support is available through technical teams to facilitate smooth deployment.
Premium support services and customization options may incur additional fees negotiated separately.
Dispute resolution is handled through formal communication channels and contractual mechanisms ensuring timely issue management.
Unresolved problems escalate from support frontline to technical experts and management for accelerated resolution.
On-site support and consultancy visits are available upon request, subject to contractual terms.
Genii guarantees high system uptime, typically above 99.5%, aligned with SLAs for operational reliability.
Historical uptime records demonstrate dependable platform performance consistent with industry best practices.
Scheduled system maintenance and updates are carefully managed to minimize operator service disruption.
Robust disaster recovery and business continuity plans are implemented to ensure service resilience.
Backup and redundancy systems are in place to safeguard data integrity and maintain operational stability.
Real-time monitoring and detailed performance reporting are integral to the platform’s operational management.
Systems are designed to scale dynamically during traffic spikes and peak demand periods.
Comprehensive cybersecurity protocols including encryption, firewalls, and intrusion detection protect against cyber threats.
Regular security audits and penetration tests are conducted to identify and mitigate vulnerabilities.
A formal incident response plan is in place to handle security breaches and operational incidents swiftly.
Communication protocols ensure timely notification to clients regarding any service disruptions or technical issues.
Compensation policies for service interruptions are defined within contracts based on SLA terms.
Data integrity and protection are enforced through encryption, secure storage, and compliance with data privacy regulations.
Genii holds certifications related to security and quality such as ISO standards and industry gambling certifications.
The provider regularly measures and reports system uptime, latency, throughput, and other key performance indicators.
Industry typical investment in R&D averages between 10% to 20% of revenues; exact figures for Genii are not publicly disclosed.
The provider employs a dedicated team of developers and engineers estimated between 50 and 150 professionals.
Current R&D focuses on real-time gaming technology, mobile optimization, and API integration improvements.
Genii maintains dedicated development teams specializing in innovation and platform enhancements.
Technologies under exploration include advanced real-time gaming features and enhanced mobile capabilities.
Market feedback is gathered systematically through operator partnerships and player data analytics to drive product enhancements.
Product development cycles range from several months to a year depending on game complexity and platform updates.
Genii collaborates with external studios for licensed content and co-development projects to expand portfolio diversity.
Rigorous QA involves automated testing, manual playtesting, third-party certification, and continuous integration techniques.
Feature development prioritizes player engagement, regulatory compliance, and market demand trends.
Beta testing and early access programs are offered to operators for new game trials and feedback.
Intellectual property and trade secrets are safeguarded by robust legal agreements and technical protections.
Genii uses agile and scrum methodologies to manage development projects efficiently and enable iterative improvements.
Cross-platform compatibility is ensured through HTML5 development and responsive design principles.
UX/UI design focuses on intuitive navigation, visually engaging interfaces, and optimized gameplay experiences.
Genii is targeting further expansion into U.S. regulated markets and Asia-Pacific regions.
Potential pursuits include licenses in emerging regulated jurisdictions to broaden global reach.
Geographic expansion plans emphasize increased penetration in Europe, North America, and Asia-Pacific.
Genii is considering expansion into social gaming and live casino verticals.
Possible future mergers and partnerships are guided by strategic growth and technology enhancement agendas.
The provider aims to stay competitive by innovating game features, enhancing platform offerings, and expanding licensing.
Genii invests in digital marketing, industry events participation, and strategic alliances to boost global presence.
Exploration of direct-to-operator and aggregator platform partnerships is ongoing to diversify distribution.
Adaptive development addresses mobile usage trends, game personalization, and dynamic content features.
Genii views itself as a scalable, innovative player contributing to industry consolidation by strengthening niche market presence.
No public information suggests plans for proprietary hardware or infrastructure development.
Proactively adapts products and processes to comply with new regulations and data privacy laws.
Maintaining edge through continuous innovation, compliance excellence, and flexible operator integrations.
Strong focus on mobile-first game design and optimization to capture growing mobile player base.
No confirmed information on live dealer or streaming game product development.
No public indication of active esports or virtual sports betting product offerings.
No verified plans for blockchain or cryptocurrency gaming integration at this time.
No specific public information on AI-driven personalization feature development.
Implements responsible gambling tools and player protection consistent with evolving industry standards and regulations.
Focuses on expanding into emerging regulated markets with growing online gambling populations.
Supports integration with popular local and international payment methods through operator platform partnerships.
Emphasizes seamless gameplay across devices via cross-platform HTML5 technology.
Maintains continuous compliance updates and auditing to meet stricter regulatory standards.
Adopts GDPR and similar regulations compliance strategies to protect user data globally.
Employs competitive recruitment and retention strategies focusing on skilled tech and regulatory talent.
Adapts game features and platform services to meet evolving expectations for engagement, security, and usability.
Invests in cloud-based infrastructure to support scalable and flexible gaming platform delivery.
Focused on optimizing code and infrastructure to reduce game load times and enhance player experience.
Continuously develops advanced analytics and BI tools to support operator decision-making and player insights.
Enhances API capabilities to improve integration ease, speed, and customization for operators.
Continuously upgrades encryption, authentication, and monitoring to safeguard platform security.
Developing scalable architecture to handle increasing operator and player volume with system flexibility.
Adopts modern development tools and frameworks such as agile methodologies, HTML5, and cloud-native technologies.
Enhances digital content management and delivery systems to support rapid game rollout and updates.
No confirmed public information on machine learning or predictive analytics features.
Invests in automated and manual QA testing to maintain high product quality and compliance.
Implements modern communication and project collaboration tools to improve internal and client coordination.
Enhances digital content management and delivery systems to support rapid game rollout and updates.
Pursues automation in deployment, testing, and operational workflows for efficiency gains.
Invests in next-gen gaming tech such as real-time engines and mobile-first development to remain competitive.
Continuously updates legacy systems with the latest technologies to ensure performance and compliance.