Glitnor Group is primarily a multi-faceted iGaming operator and software developer, including a B2C casino operator and a B2B game studio (Swintt).
Glitnor Group is primarily a multi-faceted iGaming operator and software developer, including a B2C casino operator and a B2B game studio (Swintt).
Its most recognized products include the LuckyCasino and HappyCasino platforms, and its own Swintt-branded slot portfolio. It has partnerships to offer games from top providers like Evolution Gaming, NetEnt, Microgaming, Play’n GO, and third-party content such as Spinomenal and Hacksaw Gaming integrated across its brands.
Glitnor Group was founded in 2018 by Swedish iGaming industry veterans.
The official website is https://www.glitnor.com
Glitnor’s main contact address is Level 8, The Centre, Tigne Point, Sliema, Malta. Contact telephone number is listed as 79763992 (Malta). Email contact details are typically available via official website inquiry forms or corporate channels.
The company was co-founded by Dan Andersson and Jorgen Nordlund. Current ownership remains private with leadership including CEO Richard Brown and COO Mel Camilleri-Bland.
Glitnor Group is headquartered in Malta.
Primary office locations include Malta (Sliema), Sweden (Stockholm), Bulgaria (Sofia), and Spain/Gibraltar.
The Group operates core business arms: B2C casino brands (Lucky, Happy, Flax, Vera&John), B2B game studio Swintt, and a lead generation division. It also owns OneCasino following acquisition, which includes a game studio.
Glitnor Group is a privately held company.
Exact valuation is not publicly disclosed, but combined proforma revenues for 2024 with subsidiary OneCasino are projected above €150 million.
Key executives include CEO Richard Brown, COO Mel Camilleri-Bland, Head of Brands and Business David Schwieler, and founders Dan Andersson and Jorgen Nordlund.
The workforce is approximately 200+ employees globally, including staff in Malta, Sweden, Bulgaria, Spain, and remote teams.
Estimated revenue is below €5 million for the group alone, with combined proforma revenue over €150 million projected after OneCasino acquisition in 2024.
Revenue streams primarily come from online casino operations (B2C), game development and licensing from Swintt studio (B2B), and lead generation services.
Exact revenue split is not publicly available; however, B2C casino operations form the largest share, supplemented by B2B game development and lead generation.
Glitnor reports over 100% year-over-year growth since its founding in 2018, driven by rapid expansion of casino brands and acquisition strategies.
Plans include further global expansion in regulated markets, integration of OneCasino operations, enhancement of in-house game portfolio, and continued geographic and product growth.
Glitnor holds a Malta Gaming Authority (MGA) B2C Gaming Service License (MGA/CRP/628/2018) and maintains Swedish and other European licenses.
Licensed to operate in regulated jurisdictions including Malta, Sweden, and other European countries, with plans to expand into Germany and other markets.
The group is overseen by the Malta Gaming Authority (MGA), Swedish Gambling Authority, and other relevant EU regulators.
Specific current pending applications are not publicly disclosed, but expansion into new jurisdictions such as Germany suggests ongoing licensing efforts.
Maintains all essential regulatory compliance certifications related to MGA and other European gaming authorities, including fair gaming and player protection standards.
There is no publicly known history of regulatory sanctions or penalties against Glitnor Group.
Implements responsible gambling tools and policies aligned with regulatory requirements, including self-exclusion, deposit limits, and player protection initiatives.
Uses certified game providers, independent testing labs, and strict RNG certification to ensure fair gaming and player security.
Adheres to AML procedures consistent with MGA and international standards, including transaction monitoring and risk assessment.
Provides KYC support compliant with licensing requirements, including identity verification and ongoing player due diligence.
Games offered on platforms are certified by independent testing labs such as eCOGRA, iTech Labs, or equivalent.
RNG systems in games are certified to meet industry standards and regulatory requirements ensuring unbiased randomness.
Fully compliant with GDPR and other data protection regulations, implementing secure data handling and privacy policies.
Regular audit and compliance reporting performed as per licensing requirements, including financial and game fairness audits.
Systems and games undergo periodic audits recommended annually or per regulatory schedule for compliance and security.
Holds a growing but niche market share in European online gambling, especially strong in Sweden and expanding further internationally.
Competes with other European iGaming operators and software providers like Betsson Group, Kindred Group, LeoVegas, and Evolution Gaming.
Unique combination of in-house game development (Swintt), entrepreneurial agile approach, strong B2C brands, and focus on player acquisition and lead generation.
Strongest market presence in Sweden, Malta, and parts of Europe, expanding into North American and selected regulated markets.
Known for innovation, rapid growth, strong brand portfolio, and a player-friendly user experience including fast payment methods.
Recognized as a multi-award-winning iGaming operator and software group, though specific awards are not detailed publicly.
Pricing structures are competitive within the mid-to-upper tier of the iGaming industry, matching value in brand and technology offerings.
Offers proprietary Swintt game portfolio combined with strong marketing brands, rapid market entrance, and innovative fast-payment casino experiences.
Partners with top industry suppliers including Evolution, NetEnt, Microgaming, Spinomenal, Hacksaw Gaming, and jackpot provider ThrillTech.
Positioned as a fast-growing, entrepreneurial group targeting market leadership in the European and global iGaming sectors.
Strengths include fast growth, diverse business verticals, in-house content creation, and strong Swedish market foothold; weaknesses include smaller scale compared to large incumbents.
Capitalizes on Pay’n’Play rapid payment models, mobile-first gaming, B2B/B2C integrated strategies, and live jackpot innovations.
Maintains regulatory compliance agility with multi-jurisdiction licenses and proactive licensing applications for new markets.
Demonstrates innovation through in-house studio Swintt, early adoption of Trustly Pay’n’Play, and strategic tech partnerships.
Known for rapid market responsiveness and agile integration of new gaming technologies and content partnerships.
Multiple operators use Glitnor’s platforms, including their owned brands and partners like OneCasino; exact number not publicly disclosed.
Major clients include its internal casino brands (LuckyCasino, HappyCasino, etc.) and partnerships with third-party operators through content distribution agreements.
Serves a mix of large to medium-sized online casino operators, mainly in regulated European markets, with focus on B2C branded operations.
Works with tier 1 and tier 2 operators primarily, leveraging in-house brands and B2B partnerships.
Maintains a high client retention rate thanks to integrated solutions and strong brand presence, though exact figures are unavailable.
Uses strategic partnerships, brand-building, affiliate acquisitions, and content deals to acquire new clients and operators.
Typical contract length varies but commonly ranges 1-3 years with renewal options standard in the industry.
Offers exclusive content and partnership deals, including bespoke game development with partners like Gaming Corps.
Provides onboarding, technical support, and marketing support for new operators integrating their solutions.
Structured onboarding process including platform integration, compliance verification, training, and ongoing account management.
Offers dedicated training programs, educational resources, and certification for operator staff to optimize platform use.
Successful rapid growth of LuckyCasino in Sweden following Trustly Pay'n'Play launch is a key case example.
Collects client feedback through surveys, direct account management interactions, and performance metrics monitoring.
Feedback collected via regular meetings, service reviews, and digital channels ensuring client needs are met promptly.
Employs formal dispute resolution processes, involving escalation to senior management and collaborative problem solving.
Provides onboarding, technical support, and marketing support for new operators integrating their solutions.
Develops slot games primarily, including classic slots, video slots, and games with bonus mechanics and mobile-first designs.
Swintt releases new games regularly with multiple titles quarterly, aligned with industry pace for content freshness.
Has capacity for creating branded and licensed content, collaborating on bespoke game development with partners.
Game themes cover adventure, fantasy, mythology, classic casino, movie and TV inspired, and culturally localized themes.
Provides demo and free play options widely across its portfolio accessible on operator platforms.
Offers games across low, medium, and high volatility ranges to suit different player preferences.
RTP varies typically between 94% and 97%, consistent with industry standards.
Offers progressive jackpot games and networks through partnerships like ThrillTech for bespoke jackpots.
Includes features such as free spins, hold and win, bonus rounds, multipliers, and cascading reels.
All games are optimized for mobile and responsive play on a variety of devices.
Supports multiple languages including English, Swedish, German, and other European languages for localization.
Provides cultural adaptations and localization for specific markets through game content and platform adjustments.
Implements accessibility features such as adjustable interfaces, color contrast options, and screen reader support aligned with best practices.
Uses modern technology stacks including HTML5 for game development, supported by cloud infrastructure and API-driven backend.
Games are primarily built using HTML5 technology ensuring cross-platform compatibility.
Offers robust API solutions for game integration, player management, and payment processing to operators.
Integration is designed to be seamless with common operator platforms, with documented APIs and SDK support.
Provides comprehensive technical documentation, integration guides, and developer support resources.
Offers turnkey platform solutions including white label casino management and gaming operations.
Operators have options to configure game settings including RTP ranges and bonus feature parameters where compliant.
Provides detailed reporting and analytics tools for player behavior, game performance, and financial tracking.
Supports real-time data reporting and gaming statistics for operators to optimize operations.
Implements industry-standard security including encryption, secure authentication, and anti-cheat systems.
Maintains a regular update schedule with patching, content refreshes, and performance improvements.
Conducts load testing and optimizations to ensure smooth performance during high traffic periods.
Supports integration with multiple wallet systems for flexible player account management.
Supports popular payment methods including Trustly, credit card, e-wallets, and local payment options relevant to markets.
Provides a comprehensive casino management platform for user management, game aggregation, and live reporting.
Includes back office tools for player management, compliance, reporting, and payment reconciliation.
Primary focus is on casino gaming; sportsbook offerings are limited or provided via third-party integrations.
Features CRM, KYC management, bonus management, and player segmentation tools.
Offers bonus and promotion management modules integrated into the platform.
CRM features include player tracking, communication tools, and behavior analytics.
Supports affiliate program management and performance tracking.
Provides marketing automation tools, campaign management, and personalized offers capabilities.
Includes self-exclusion, deposit limits, reality checks, and intervention systems for responsible gambling.
Advanced business intelligence dashboards and customizable reports available to operators.
Supports multi-currency and multi-language operations suitable for international markets.
Integrated payment processing and financial management tools support operator workflows.
Built-in fraud detection, transaction monitoring, and anti-money laundering controls.
Provides tools to assist in compliance reporting and regulatory data submissions.
Architecture built for scalability with cloud-based solutions to handle growth and peak loads.
Investing in jackpot solutions, mobile-first products, and API integration enhancements.
No current public info on VR/AR game developments.
No confirmed reports of blockchain or cryptocurrency integration efforts yet.
Employs AI and data analytics to optimize player engagement and personalize experiences.
Offers mobile-optimized and mobile-first casino brands like HappyCasino with seamless gameplay.
Continues to develop products for multiple platforms including mobile and desktop.
Strong data analytics and personalization tools embedded in platform.
No public record of patent holdings or proprietary technology patents.
Maintains competitive edge via agile strategy, new content partnerships, and technology integration.
Invests steadily in R&D focused on game development and platform technology improvements.
Collaborates with industry tech startups and partners such as ThrillTech for jackpot enhancements.
Innovates with mobile-first mechanics, bonus feature diversity, and jackpot integration.
Emphasizes seamless cross-platform experiences using HTML5 and responsive design.
Focuses on expansion of game portfolio, technology partnerships, and geographic license growth.
Primarily revenue share and fixed fee models for B2B; B2C operations generate revenue from player activity and betting margins.
Revenue share models typically range from 30-50% depending on agreements and operator scale.
Setup fees vary; often waived or negotiated depending on operator size and contract terms.
Minimum player volume or revenue commitments may be negotiated, common in industry to ensure mutual performance targets.
Offers flexible pricing tiers and packages to accommodate different operator needs and scales.
Discounts and incentives available for long-term contracts and high-volume operators.
Pricing is competitive, aligning with mid-tier providers offering value in service and technology.
Additional fees may apply for premium services such as exclusive content or advanced CRM tools.
Typically monthly billing cycles with negotiated payment terms.
Available, depending on client negotiations and volume.
Early termination penalties standard with notice periods, designed to protect both parties.
New content and feature additions typically involve negotiated development or integration fees.
Support and maintenance fees may be bundled or charged separately based on service level agreements.
Pricing may vary based on jurisdictional compliance costs and local market conditions.
Generally open to flexible commercial term negotiations.
Contracts commonly range from one to three years with renewal options.
Exclusive partnerships and branded game development deals offered selectively.
Performance and revenue guarantees may be stipulated in contracts with operators.
IP rights for proprietary games remain with Glitnor/Swintt; licensing terms specify operator usage rights.
Contract disputes resolved through negotiation, mediation, or arbitration as per agreement clauses.
Standard notice periods apply in termination clauses, typically 30-90 days.
Non-compete and confidentiality agreements are standard in contracts.
Contracts typically include liability limitations and indemnity provisions protecting both parties.
Force majeure clauses cover extraordinary events affecting contract fulfillment.
Contracts clearly outline regulatory compliance responsibilities for all parties.
SLAs typically include high uptime guarantees of 99.9% or better and performance metrics.
Data handling policies ensure player data is returned or deleted per GDPR after contract termination.
Marketing and branding activities are subject to approval and regulatory compliance checks.
Operators require approval for promotional campaigns to meet legal and contractual standards.
Contract changes managed through formal amendments and mutual agreement.
Provides 24/7 technical support including integration assistance and issue resolution.
Support generally available 24/7 or extended hours to cover global operations.
Support accessible via phone, email, live chat, and ticketing systems.
Rapid response times aimed at minimizing downtime and service impact.
Dedicated account managers provide ongoing relationship management and strategic support.
Offers consulting services for market entry, compliance, and product optimization.
Provides training workshops and certification programs for operator teams.
Formal certification and educational programs offered for compliance and platform proficiency.
Delivers marketing toolkits, advertising materials, and campaign support.
Assists operators with regulatory licensing strategies and compliance maintenance.
Full implementation and integration support including technical and operational onboarding.
Premium support packages may incur additional costs depending on service level.
Employs formal dispute resolution processes, involving escalation to senior management and collaborative problem solving.
Multi-level escalation protocols involving senior management and technical teams.
On-site support visits are occasionally provided, primarily for large key clients.
Uptime guarantees are typically 99.9% or higher, ensuring reliability and availability.
Maintains strong historical uptime and system reliability consistent with industry standards.
Scheduled maintenance and updates occur with minimal downtime and prior client notifications.
Comprehensive disaster recovery and business continuity plans are in place.
Implements backup systems and redundancy to ensure data and service integrity.
Provides operators with tools for detailed performance monitoring and reporting.
Systems are scalable and load tested to manage traffic spikes and peak load periods.
Employs robust cybersecurity protocols, encryption, and intrusion detection systems.
Regular security audits and penetration testing are conducted to maintain system security.
Maintains defined incident response plans and protocols for security events.
Timely communication protocols for notifying clients of service disruptions or issues.
Service interruption compensation policies may be outlined in SLAs or negotiated contracts.
Ensures data integrity and protection through encryption, access controls, and secure storage.
Holds relevant security certifications adhering to industry standards, including ISO and GDPR compliance.
Continuously measures and reports on system performance metrics to stakeholders.
A significant portion of revenue is reinvested into R&D and technology development, though exact percentage is undisclosed.
Employs a development team within its workforce of over 200 employees; exact developer count estimated in the dozens.
Focuses on slot game innovation, platform scalability, mobile-first design, and enhanced integration capabilities.
Maintains dedicated innovation and development teams including in-house studio Swintt.
Exploring jackpot technology, AI-driven personalization, and mobile optimization.
Utilizes market feedback through analytics and operator input to guide product development.
Product cycles align with industry standards, delivering incremental releases quarterly or as per market demand.
Partners with external developers like Spinomenal and Hacksaw Gaming for content expansion.
Employs rigorous QA and testing cycles including automated and manual testing processes.
Prioritizes features based on market trends, regulatory requirements, and player engagement data.
Offers beta testing programs for new game releases and platform features with select partners.
Protects intellectual property through confidentiality agreements and secure development environments.
Uses agile and scrum methodologies for flexible and efficient development cycles.
Ensures all gaming products and platforms are cross-platform compatible via HTML5 and responsive design.
Applies modern UX/UI principles focusing on player engagement, intuitive navigation, and accessibility.
Plans to enter Germany, Netherlands, and expand further into regulated European and North American markets.
Pursuing licensing in Germany and additional European jurisdictions to broaden market access.
Strategy includes expanding operational footprint and product availability across new regulated markets globally.
Considering enhancements to content verticals including esports betting and virtual sports, though casino remains core.
Recently acquired OneCasino and KaFe Rocks affiliate, with potential additional strategic partnerships planned.
Competes through brand strength, innovative tech solutions, and diversified product offerings against new entrants.
Significant investments in marketing and brand building to fuel growth particularly in the Nordic and European markets.
Exploring new affiliate marketing and lead generation channels to boost player acquisition.
Focuses on mobile-first gaming, fast payment options, and personalized experiences to meet evolving player demands.
Positions as a consolidator through acquisitions and brand expansion, aiming for leadership in European iGaming.
No public plans for proprietary hardware development; focuses on software and platform infrastructure.
Maintains proactive regulatory compliance and adapts to increased jurisdictional requirements.
Invests in innovation, strategic partnerships, and market responsiveness to maintain competitive positioning.
Strong mobile-first approach with dedicated brands and mobile-optimized games.
Offers live dealer casino games via partnerships with providers like Evolution Gaming.
Monitoring esports/virtual sports market with potential content expansion in these segments.
No current public disclosures on cryptocurrency or blockchain integration.
Utilizes AI to deliver personalized gaming content and marketing promotions.
Continuously enhances responsible gambling tools and compliance with evolving regulations.
Targets emerging markets prudently with licensed operations prioritized.
Integrates preferred payment solutions like Trustly Pay’n’Play to streamline deposits and withdrawals.
Focuses on seamless gaming experience across devices and access points.
Enhances compliance teams and reporting processes in response to regulatory scrutiny.
Strong data privacy policies and technology to comply with GDPR and similar frameworks.
Focuses on attracting top talent with People First culture and continuous employee development.
Invests in technology and service to align with operator and player evolving expectations.
Employs cloud technologies to ensure scalability and platform resilience.
Regular optimizations on game performance and load speeds to enhance user experience.
Ongoing improvements in analytics and BI capabilities for client optimization.
Strengthens API features for better integration and data exchange with operators.
Continuous security upgrades including encryption and access controls.
Invested in scalable cloud architecture to support growth and flexibility.
Adopts modern development frameworks supporting agile and rapid delivery.
Improves content management systems for efficient delivery and updates.
Incorporates machine learning models for player behavior prediction and retention.
Enhances QA processes with automation and comprehensive testing protocols.
Implements advanced communication tools to improve internal collaboration.
Improves content management systems for efficient delivery and updates.
Pursues automation of key operational workflows to increase efficiency.
Preparing for future gaming technology trends with R&D focus.
Modernizes legacy systems incrementally to ensure smooth transition and scalability.