GrooveGaming is primarily a casino game aggregator and software platform developer specializing in casino software, game aggregation, and turnkey online casino solutions.
GrooveGaming is primarily a casino game aggregator and software platform developer specializing in casino software, game aggregation, and turnkey online casino solutions.
The company is known for its extensive aggregation platform featuring thousands of games from multiple leading providers including proprietary and third-party games such as slots, table games, live casino titles, video pokers, bingo, lottery games, and sportsbook solutions. Notable game providers aggregated include Play'n GO, Evoplay, Leap Gaming, TVBET, Skywind, and others.
GrooveGaming was established in 2016 by a group of industry professionals with extensive experience in online gambling and e-commerce.
The official company website is groovetech.com.
Contact information is not widely published publicly, but the corporate headquarters address is 9 Abraham de Veerstraat, Willemstad, Curaçao. The company also has offices in Sliema, Malta. For inquiries, communication usually goes through corporate email or contact forms on their official website.
The company was founded by a group of iGaming professionals. Austin Wang is noted as the founder and Chief Technology Officer. Ownership structure is private with key executive leadership steering operations.
Curaçao is the primary company headquarters country.
Primary offices are located in Willemstad, Curaçao, and Sliema, Malta.
Detailed information about subsidiaries or affiliated companies is not publicly disclosed. GrooveGaming operates as a privately held company offering integrated platform services and content aggregation.
GrooveGaming is privately held and not publicly traded.
No verified valuation or market capitalization data is publicly available for GrooveGaming.
Key executive includes founder and CTO Austin Wang. Other leadership details are limited but the executive team includes professionals with experience in technology and gaming operations.
The company has a workforce estimated between 11 and 50 employees, focusing on software development, operations, and client support.
There is no publicly verified data about annual revenues or financial performance available.
Revenue likely comes from software licensing, game aggregation services, B2B platform solutions, integration fees, and revenue share agreements with operators.
Specific revenue distribution by product lines is not publicly available but typically major revenue streams include slots and casino games, live casino, and sportsbook offerings weighted according to operator contracts.
GrooveGaming has experienced consistent growth in game aggregation reach and client partnerships globally, including expansion into new regulated markets, but no exact growth rate figures are published.
The company plans to continue expanding into regulated markets worldwide, increasing game content offerings, enhancing platform tools, and growing partnerships with tier-1 operators.
GrooveGaming holds licensing primarily under Curacao jurisdiction and also operates under UK Gambling Commission licenses for certain markets.
Licensed to operate primarily in Curacao and the UK, the company is expanding its presence in key regulated markets across Europe, North America, Africa, and Latin America.
Curacao eGaming Licensing Authority and UK Gambling Commission are the main regulatory bodies overseeing GrooveGaming’s operations.
No publicly available information on pending license applications or renewals.
The provider maintains industry standard compliance certifications including regulatory licenses and certifications for game fairness via independent testing labs.
There are no publicly documented regulatory sanctions or penalties against GrooveGaming.
The company implements responsible gambling policies integrated into its platform, including player protection tools consistent with regulatory requirements.
Player protection is ensured through certified RNGs, independent game fairness audits, and compliance with licensing jurisdiction regulations.
AML compliance procedures are in place aligned with regulatory frameworks, including due diligence and transaction monitoring.
The platform supports KYC compliance by integrating verification processes required by jurisdictions and operators to prevent fraud and underage gambling.
GrooveGaming's games and RNG undergo certification by independent testing labs such as GLI or iTech Labs to ensure fairness and compliance.
The RNG systems utilized are certified by reputable independent testing organizations to guarantee randomness and game integrity.
GrooveGaming complies with GDPR and other relevant data protection standards, implementing security protocols to safeguard player data.
The platform offers audit support and compliance reporting tools to operators in accordance with licensing requirements.
Regular system and game audits are conducted per licensing jurisdiction rules and independent testing schedules, typically annually or as required.
GrooveGaming holds a growing share in the B2B game aggregation and platform supplier market, serving multiple tier-1 operators worldwide.
Main competitors include EveryMatrix, iSoftBet, Relax Gaming, Pragmatic Play, and Playtech aggregators.
GrooveGaming’s advantages lie in a vast aggregated game library, rapid integration capabilities, customizable platform tools, strong operator relationships, and multi-jurisdiction licensing support.
Strong presence in Europe, Latin America, Africa, North America, and regulated markets including UK and Curacao licenses.
GrooveGaming enjoys a positive reputation for reliability, rapid game deployment, extensive content selection, and excellent client support.
GrooveGaming has been recognized as one of the top technology solution providers in iGaming (e.g., by IndustryEra in 2020).
Pricing models are competitive within the industry, often structured on revenue share and licensing fees typical for B2B iGaming aggregators.
Rapid integration, breadth of content, superior client service, and customizable back-office tools differentiate GrooveGaming.
Partnerships with major game developers like Play’n GO, Evoplay, Leap Gaming, TVBET, Skywind, as well as operator platforms such as EveryMatrix and BetConstruct.
GrooveGaming positions itself as a premier global aggregator and turnkey platform provider focusing on flexibility, fast integration, and broad regulatory reach.
Strengths include large game portfolio and technology platform; weaknesses may include smaller employee size compared to top-tier giants, limiting scope in some areas.
Capitalizing on trends such as mobile-first gaming, multi-jurisdictional licensing, integration of live casino and virtual sports, and AI-driven analytics.
The company actively adapts to evolving regulatory requirements through in-house compliance teams and flexible platform architectures.
GrooveGaming is known for integrating new game providers quickly, developing advanced back-office tools, and supporting multi-product offerings including sportsbook and lottery.
GrooveGaming has demonstrated quick adaptability and rapid integration of games and features to meet operator and market demands.
The software is used by several dozen operators, including a growing number of tier-1 and tier-2 online casino brands.
Major clients include EveryMatrix, iGP, Digitain, ALEA, Quickfire (Microgaming), BetConstruct, and TVBET.
GrooveGaming typically serves online casino operators ranging from startups to established tier-1 operators needing turnkey solutions and aggregated content.
The provider supports a wide range of operators across tier-1, tier-2, and smaller operators with flexible partnership models.
While specific retention statistics are not disclosed, GrooveGaming focuses on high client satisfaction and long-term partnerships.
Client acquisition is driven by industry trade shows like ICE London, partnerships, online marketing, reputation, and direct sales teams.
Contract durations generally range from 1 to 3 years, based on operator needs and service agreements.
The provider offers exclusive partnerships selectively to major operators within defined markets or territories.
Comprehensive onboarding, technical integration support, CRM tools, and content tailoring are offered to new operators.
The company uses a structured onboarding process with dedicated account management to ensure swift integration and launch.
GrooveGaming provides training sessions and educational resources for operator teams on platform usage and game management.
Several new operator launches supported by fast integration and managed marketing support have been reported as successful, driving revenue growth.
Client satisfaction is measured via direct feedback, account management interaction, and periodic reviews.
GrooveGaming gathers feedback through surveys, support tickets, and client meetings to improve services.
The provider maintains formal dispute resolution procedures including escalation paths and dedicated account teams.
Comprehensive onboarding, technical integration support, CRM tools, and content tailoring are offered to new operators.
GrooveGaming offers slots, table games, video poker, live dealer games, bingo, lottery, scratch cards, and sportsbook integration.
The platform adds 20-50 new games per week from multiple providers and regularly updates its content library.
The company supports licensed branded game integration through partnerships but mainly focuses on aggregation and platform services.
Game themes cover wide categories such as adventure, fantasy, classic fruit slots, jackpots, mythology, and live casino themes.
Most games are available in demo or free play mode to allow operators to offer risk-free trials.
Games cover a broad range of volatility levels from low, medium to high to satisfy diverse player risk preferences.
RTP ranges mostly between 94% and 97%, consistent with industry standards.
Progressive jackpot slots and networked jackpot games are included in the aggregated portfolio.
Games feature a variety of bonus mechanics including free spins, multipliers, cascading reels, pick-and-click bonuses, and jackpots.
All games are optimized for mobile platforms with responsive HTML5 technology, supporting seamless play on smartphones and tablets.
Games support multiple languages tailored for local markets, including English, Spanish, German, French, Portuguese, and more.
Localization includes cultural adaptations in content, languages, themes, and compliance to regional preferences.
Inclusive design features such as adjustable UI settings and accessible interfaces are incorporated where applicable.
The platform mainly uses HTML5, JavaScript frameworks, and proprietary APIs to develop and integrate gaming content.
Games are built primarily in HTML5 ensuring cross-platform compatibility, with some live games using streaming technologies.
Robust proprietary APIs are provided for seamless integration of games, payment systems, player management, and reporting tools.
Integration is designed to be quick and simple, enabling operators to launch new games rapidly with minimal technical complexity.
Comprehensive technical documentation, developer guides, and API references are made available for operator and partner use.
GrooveGaming offers turnkey and white-label solutions allowing operators to launch branded casinos with integrated platform support.
Operators can adjust certain game settings including RTP where permitted, bonus configurations, and promotional parameters.
The provider offers advanced reporting and business intelligence tools for real-time data analysis and operational insights.
Real-time player data and transactional statistics are supported via the back-office system.
High security standards including encryption, secure authentication, and compliance with cybersecurity best practices are implemented.
Regular game updates and maintenance are managed centrally to ensure stability and feature enhancements.
Load testing and performance optimization are routinely conducted to maintain platform stability under peak traffic.
The platform supports integration with multiple wallet systems allowing unified player accounts across games.
Payment gateway integrations include major global and regional processors supporting multiple currencies.
GrooveGaming provides a full end-to-end casino management platform including game aggregation, player account management, CRM, payments, and reporting.
Features include player analytics, deposit and withdrawal management, fraud detection, campaign management, and compliance reporting.
Sportsbook integration is available as part of the platform offering, with some partners providing betting content.
Player account management, loyalty programs, KYC verification, and risk management are supported.
The platform includes tools for creating and managing bonuses, promotions, and loyalty schemes.
CRM features help operators segment players, deliver targeted campaigns, and track player behavior.
Affiliate tracking and management systems are integrated to support operator marketing efforts.
Marketing automation, campaign management, and player engagement tools are available in the suite.
Tools to enforce deposit limits, self-exclusion, session limits, and other responsible gambling controls are embedded.
Comprehensive BI dashboards and exportable reports support detailed business analysis.
The platform supports multiple currencies and languages to cater to diverse global markets.
Financial management tools for transaction processing, reconciliation, and accounting workflows are included.
Integrated fraud detection systems monitor suspicious activities and prevent fraudulent transactions.
The platform supports automated regulatory reporting and compliance documentation aligned with jurisdictional demands.
The architecture is cloud-based and scalable to handle growing user bases and expanding operator needs.
GrooveGaming invests in AI-driven analytics, machine learning for personalization, and blockchain exploration.
No verified data on VR/AR game development; industry providers increasingly explore these technologies for future growth.
The company is exploring blockchain integration and cryptocurrency payment support to align with market trends.
AI and machine learning are used in player analytics, risk management, and personalized content delivery.
The portfolio is predominantly mobile-optimized with some mobile-first game releases to capture mobile-heavy player bases.
The provider continually adapts to new devices and platforms, emphasizing HTML5 and cross-platform compatibility.
Advanced data analytics and player personalization features help operators optimize marketing and retention.
There is no public data on specific patents; proprietary technologies are used in aggregation and platform solutions.
GrooveGaming maintains industry competitiveness through rapid integration, market research, and technology updates.
The provider consistently invests in technology development, platform enhancements, and expanding content offerings.
No public specifics on such collaborations but industry leaders often engage in partnerships for innovation.
GrooveGaming focuses on integrating innovative game features sourced from its aggregated partners, maintaining a cutting-edge portfolio.
Cross-platform gaming is core, with all games and platform tools built for seamless operation across desktop, mobile, and tablet devices.
Plans include further enhancing AI capabilities, expanding regulated market presence, and integrating evolving payments and gaming technologies.
Revenue models include licensing fees, revenue share with operators, and turnkey platform service fees.
Industry typical revenue share ranges from 20% to 40%, depending on provider terms and operator agreements.
Setup and integration fees vary by operator scope but usually include one-time onboarding fees and platform customization costs.
Some agreements include minimum volume or performance commitments depending on partnership level.
Pricing tiers and customizable packages are common to match operator size and service needs.
Discounts and incentives are offered for long-term contracts and large volume operators.
Pricing is competitive and in line with industry standards for similar B2B iGaming platform providers.
Additional fees may apply for premium services, custom developments, or exclusive content.
Payment terms typically include monthly billing cycles with clear invoicing and reconciliation processes.
Performance-based pricing and hybrid models are often available to align interests with operator revenue growth.
Early termination clauses typically include financial penalties or notice periods to protect business interests.
Adding new games or features may incur setup or integration fees depending on contract terms.
Technical support and maintenance are usually included in service agreements with tiered support levels.
Pricing may be adjusted based on geographic risk, regulation, and market maturity.
Providers like GrooveGaming generally offer flexibility to negotiate terms according to operator profiles.
Contracts tend to last between 1 and 3 years, including renewal options.
Exclusivity arrangements are selectively offered for key markets or major operators.
Revenue guarantees may be required for exclusive deals or premium partnerships.
IP rights for proprietary games and platform technology are retained by GrooveGaming or third-party providers as appropriate.
Contract disputes are resolved with defined processes including mediation and arbitration clauses.
Contracts include termination clauses with notice periods typically ranging from 30 to 90 days.
Non-compete and NDAs are standard to protect business interests and confidential information.
Liability and indemnification terms are included for risk management in contractual agreements.
Force majeure provisions are standard to handle extraordinary events affecting contract performance.
Compliance with regulatory obligations is explicitly outlined in contracts and service-level agreements.
SLAs typically guarantee 99.9%+ uptime and specify performance benchmarks for platform availability.
Data ownership and handling policies are defined for operator and player information upon contract termination.
Marketing and branding usage rights are contractually regulated to maintain brand integrity.
Promotional activities usually require provider approval in adherence to regulatory and brand guidelines.
Contract amendments are handled through formal written agreements with mutual consent.
GrooveGaming offers technical support including integration assistance, troubleshooting, and maintenance.
Support hours vary by contract but typically include extended or 24/7 support options for critical issues.
Support is available via email, ticketing systems, phone, and live chat where applicable.
The provider emphasizes quick response times with priority handling for high-severity technical issues.
Dedicated account management teams provide personalized service and relationship support.
Consulting services are available to help optimize operator business models and regulatory compliance.
Training programs and workshops are conducted to ensure clients maximize platform capabilities.
Certification programs are offered to operator staff for product knowledge and regulatory adherence.
Marketing materials such as banners, campaign assets, and promotional content are provided for operators.
The company assists operators with regulatory licensing processes and compliance management.
Full implementation and integration support is offered including technical and business consulting.
Premium support services might incur additional fees depending on service-level agreements.
The provider maintains formal dispute resolution procedures including escalation paths and dedicated account teams.
Escalation procedures are in place for unresolved issues, involving senior technical and account teams.
On-site support is occasionally available, especially for key clients and major integration projects.
The platform guarantees high uptime, generally at or above 99.9% service availability.
GrooveGaming maintains a strong historical uptime record consistent with industry standards.
System maintenance and updates are scheduled regularly with notifications to operators.
Disaster recovery and business continuity plans are implemented to ensure platform resilience.
Backup and redundancy systems are in place to protect against data loss and maintain service continuity.
Real-time performance monitoring and regular reporting are part of the operational support.
The scalable cloud infrastructure supports traffic spikes and peak demand periods efficiently.
Robust cybersecurity defenses including encryption, firewall, intrusion detection, and incident response protocols are implemented.
Regular security audits and penetration testing are conducted to maintain high security standards.
An incident response team and protocols are maintained to swiftly address security breaches.
Clients are promptly informed of any service disruptions with regular updates until resolution.
Compensation or service credits may be provided as per contract terms in case of prolonged service outages.
Data integrity is maintained through encryption, secure storage, and strict access controls.
GrooveGaming holds standard industry certifications aligned with security and quality benchmarks.
System performance metrics are continuously measured and reported to clients.
Specific R&D investment percentages are not disclosed; the company prioritizes constant technology enhancement.
The core development team is estimated to include a majority of the 11-50 employees focused on software engineering and technical roles.
R&D focuses on platform scalability, AI-driven analytics, multi-jurisdiction compliance, and expanding content integration.
There is no public confirmation of dedicated R&D labs but continuous development teams are employed.
GrooveGaming is exploring blockchain, AI, machine learning, and enhanced data analytics technologies.
The provider uses operator feedback and market data to guide development priorities and product enhancements.
Development cycles typically follow agile methodologies, allowing rapid deployment and iterative improvements.
The company collaborates with multiple external game developers and studios, integrating diverse content rapidly.
QA involves automated and manual testing, certifications via independent labs, and continuous monitoring.
Feature development prioritizes market demand, regulatory compliance, and operator feedback.
Beta testing programs are offered to selected operators to trial new games and features pre-release.
IP protection measures include confidentiality agreements, secure development environments, and licensing controls.
Agile and Scrum methodologies are standard for efficient project management.
Cross-platform compatibility is ensured with all games and platform components supporting multiple devices seamlessly.
UX/UI design follows best practices prioritizing player engagement, ease of navigation, and responsive design.
GrooveGaming is targeting expansion into regulated U.S. states, LATAM countries, and further European markets.
The company pursues additional licenses in emerging regulatory jurisdictions to broaden its market footprint.
Geographic expansion plans focus on regulated markets with growth potential in North America, Latin America, and Africa.
GrooveGaming is considering enhanced sportsbook features, virtual sports, and social gaming verticals.
The company actively seeks strategic partnerships and may explore acquisitions to strengthen its market position.
GrooveGaming competes by leveraging rapid integration, broad content, technology innovation, and flexible operator support.
Ongoing investments are made in sales, marketing, and brand positioning to increase global visibility.
The company explores new distribution channels including mobile platforms, social gaming, and new geographic markets.
GrooveGaming continuously adapts game portfolios and platform features to shifting player preferences and regulatory trends.
The company aims to be a key consolidator in the aggregation and platform provisioning segment of iGaming.
There is no verified information on plans for proprietary hardware development.
The company invests in compliance resources and technology to stay ahead of emerging regulatory challenges.
GrooveGaming maintains its edge through continuous technology enhancement, rapid content integration, and superior operator support.
The provider prioritizes mobile optimization and mobile-first gaming strategies in all product developments.
GrooveGaming offers live dealer content aggregated from top providers and integrates live streaming gaming experiences.
The company includes virtual sports in its portfolio and partners with sportsbook providers to address esports and virtual markets.
GrooveGaming is exploring cryptocurrency payment integration and blockchain technology to align with market innovations.
AI-driven player personalization and marketing automation tools are actively developed.
The company aligns its tools and platform with global responsible gambling trends, integrating player protection features.
GrooveGaming targets emerging markets including LATAM and Africa with localized content and regulatory compliant offerings.
The platform supports multiple payment options and adapts to evolving preferred payment methods in different regions.
GrooveGaming supports omnichannel experiences enabling seamless play and account management across multiple devices and platforms.
The company invests in compliance technology and personnel to meet growing regulatory demands.
Data privacy is a priority with GDPR and other regulations strictly enforced through technical and organizational measures.
Talent acquisition focuses on experienced industry professionals with retention programs emphasizing career growth and positive culture.
GrooveGaming continuously adapts platform features, service levels, and content to evolving operator and player demands.
The company leverages cloud infrastructure to ensure scalable, reliable, and secure platform performance.
Ongoing efforts optimize game loading times and platform responsiveness for better player experiences.
Advanced BI tools and analytics are continuously enhanced to provide meaningful operator insights.
API frameworks are regularly upgraded to simplify integration and extend functionality.
Continuous security improvements include encryption upgrades, intrusion detection enhancements, and multi-factor authentication.
Architecture improvements focus on horizontal scalability and modular platform flexibility.
Adoption of new software development tools and agile frameworks promotes innovation and delivery speed.
Content management systems are continually improved for streamlined content delivery and operator control.
Machine learning is incorporated for predictive analytics in player behavior and fraud detection.
QA processes are regularly optimized to ensure software quality and regulatory compliance.
Collaboration tools are implemented to facilitate internal and external project management and communication.
Content management systems are continually improved for streamlined content delivery and operator control.
Automation is applied to deployment pipelines, testing, and operations to increase efficiency.
The company invests in preparing for next-gen gaming technologies, including immersive and interactive content.
Legacy technologies are modernized through incremental upgrades to platform components and APIs.