ICONIC21 is a live casino and gaming software developer and content provider in the iGaming sector.
ICONIC21 is a live casino and gaming software developer and content provider in the iGaming sector.
Most popular offerings include the Gravity series (Gravity Blackjack, Gravity Roulette, Gravity Sic Bo), Grand Bonus Baccarat, classic table games like Live Roulette, and slots such as Iconic Fruits: Hold and Win, Stellar Fruits series, and Vitamin Joy 25.
The company was originally founded as part of BETER Group in 2018, launched as BETER Live in 2021, and rebranded as ICONIC21 in 2024 following independence from the parent group.
The official website is https://iconic-21.com
Specific contact details typically include phone numbers, emails, and office addresses, but verified contacts for ICONIC21 are not publicized. Standard industry practice includes providing a contact page on the website with email support and possibly phone lines and physical office addresses.
Founded under BETER Group initially, ICONIC21 became independent in 2024. Current ownership and founder details have not been publicly disclosed but the leadership includes executive team appointments post-rebrand.
Cyprus
Primary headquarters are in Limassol, Cyprus. Additional offices are implied but not detailed publicly.
ICONIC21 originated as a division under BETER Group and became a separate independent company in 2024. No subsidiaries or affiliate companies have been publicly noted.
ICONIC21 is a privately held company, not publicly traded.
No publicly available valuation or market capitalization data exists; typical for private iGaming providers.
Key executives include Alina Mihaela Popa (Chief Commercial Officer), Edvardas Sadovskis (Chief Product Officer), and a newly appointed CEO as of 2024. The leadership team was strengthened during rebranding.
Exact employee count is not publicly available; iGaming software providers typically employ from tens to a few hundred staff across development, operations, and support.
No specific revenue figures are publicly disclosed; industry-standard privately held providers report revenues based on client contracts and licensing deals.
Revenue mainly derives from supplying live casino games, RNG casino games including slots and virtual games, licensing content to operators, and providing turnkey integration and promotional tools.
Industry standard splits usually show live casino comprising the majority (50-70%), with slots and virtual games making up the remaining revenue streams.
Having rebranded and focused independently in 2024, ICONIC21 has shown rapid portfolio expansion and international market growth including entrance into US social/sweepstakes sectors since then.
Plans include expanding the game portfolio with more slots and virtual titles, enhancing live casino innovations, growing strategic partnerships, entering new regulated markets, and upgrading promotional tools.
Licensed under the Malta Gaming Authority (MGA) and holding a Curacao license for wider international operations.
Authorized to operate in MGA and Curacao regulated regions, the company has launched in markets such as Romania and the US social/sweepstakes casino space.
Malta Gaming Authority and Curacao eGaming Licensing Authority.
No publicly available data on pending license applications or renewals.
Independent certifications by BMM Testlabs for RNG and game fairness compliance.
No publicly known regulatory sanctions or penalties.
Implements standard responsible gambling measures, including tools for player limits, self-exclusion, and adherence to operator compliance frameworks.
Uses independently certified RNGs, transparent game mechanics, and compliance with regulatory standards to ensure fair play and player protection.
Adheres to AML procedures as required by licensing jurisdictions; operators typically implement KYC/AML processes supported by the software provider.
Supports KYC compliance by providing integration-ready player verification tools aligned with regulatory directives.
Games and RNG certified by BMM Testlabs, a reputable independent testing lab.
RNG certifications exist via BMM Testlabs ensuring randomness and fairness.
ICONIC21 complies with GDPR data protection regulations to safeguard personal data privacy.
Provides audit and compliance reporting features for operators to meet jurisdictional regulatory requirements.
Typically, iGaming providers conduct regular internal audits augmented by annual or biannual third-party audits.
ICONIC21 has a growing presence but remains a niche competitor within the live casino and RNG market segments internationally.
Competitors include Evolution Gaming, Playtech, Authentic Gaming, Pragmatic Play Live, and other live casino studios.
Core differentiators include highly customizable live dealer studios with operator branding, innovative Gravity multiplier series, fast content rollout, and strong promotional tool integration.
Strongest in Europe (MGA-licensed markets), expanding in Romania, US social/sweepstakes casino sector, and emerging regulated markets globally.
Regarded as a reliable and innovative provider, gaining recognition for product quality, customization, and operator-first partnership approach.
Received multiple nominations in live casino and slot innovation categories post-2024 rebrand (specific awards not publicly detailed).
Pricing is competitive within industry standards, focusing on flexible revenue share and integration cost models suitable for various operator sizes.
Bespoke branded content, rapid game release cadence, integrated promotion engines, and dedicated studios customized per operator.
Partnerships with aggregators like GR8 Tech and platform providers such as Gamingtec and King's Development; recent collaboration with SpinQuest for branded live casino studios.
Positions as a next-generation live casino and content partner with entertainment-first, customizable solutions designed for operator growth and player engagement.
Strengths lie in personalized studio setups and innovation in live casino formats; relative weaknesses include smaller overall portfolio and market share compared to leading large incumbents.
Capitalizes on mobile-first gaming, live casino growth, player engagement tools, multiplayer game formats, and social/sweepstakes gaming expansion.
Proactively pursues licenses in regulated markets, fosters compliance with evolving gaming regulations, and offers modular solutions for localized adherence.
Continual innovation with Gravity multipliers, green screen studio customizations, fast slot releases, and built-in promotional tools.
Demonstrates rapid response with rebranding, new game releases (two slots per month), and fast integration capabilities under streamlined APIs.
Exact number not publicly disclosed; supported by multiple tier-1 and emerging operators globally.
Includes MODO Casino, SpinQuest, King's Development, Gamingtec, and other platform operators.
Primarily B2B operators in regulated and emerging real money, social, and sweepstakes casino markets, including tier-1 and tier-2 casino brands.
Works with a range of operators from tier-1 leading brands to tier-2 and tier-3 operators in expansion markets.
Specific retention rates not public; industry-standard practices focus on long-term partnerships through customization and support.
Uses strategic partnerships, marketplace presence (BETBAZAR), industry events, and direct commercial outreach.
Typical contracts range from 1 to 3 years with renewal options.
Offers exclusive partnerships and dedicated studio deals that align with operator branding.
Provides comprehensive onboarding support, technical integration assistance, and promotional tool training.
Client onboarding includes API integration through single unified endpoints, technical documentation, and dedicated account management.
Offers training programs for operator staff and dealer academies for live presenters.
Successful partnerships such as live content powering US social casinos and bespoke studios for SpinQuest exemplify growth and customized solutions.
Employs regular feedback channels, client meetings, and KPI tracking to measure satisfaction.
Maintains open communication lines, surveys, and partner collaboration platforms.
Uses dedicated account managers and structured escalation protocols for dispute resolution.
Provides comprehensive onboarding support, technical integration assistance, and promotional tool training.
Develops live dealer casino games, RNG slots, virtual casino games, crash games, and branded content.
Slots are released at a cadence of approximately two new titles per month.
Offers fully branded studios and licensed game development tailored to operator specifications.
Game themes include classic casino, Asian-themed titles, fruity slots, Mexican fiestas, and high-volatility gameplay.
Provides demo/free play options for operators to use in player acquisition and testing.
Offers a range of volatility including high volatility for slots and variable volatility for live games.
RTP ranges align with industry norms, typically around 95% to 97% depending on game type.
No specific progressive jackpot games noted; focus is more on classic and multiplier-based gameplay.
Includes multipliers, cascading reels, buy bonus features, side bets, and proprietary Bet & Get bonus engine.
All games developed in HTML5 for full mobile and cross-platform optimization.
Supports multiple languages aligned with global markets.
Provides culturally adapted game versions to suit regional player preferences.
Incorporates standard accessibility features for broader player inclusion.
Uses HTML5 for frontend, green screen technology for studios, and unified APIs for backend integration.
Entire portfolio built in HTML5 with advanced multimedia and animation technologies.
Single unified API for integration across all game types and platforms.
Integration designed to be straightforward, supported by detailed technical documentation and backend infrastructure.
Provides comprehensive technical documentation, API specs, and integration guides.
Offers turnkey solutions with customizable studios and promotional tools suitable for white label operators.
Operators can configure game settings; RTP modifications depend on regulatory compliance.
Provides detailed reporting and analytics tools for game performance, player engagement, and promotional effectiveness.
Supports real-time gaming data and statistics for operators to monitor performance.
Implements industry-standard security protocols including encryption, secure APIs, and compliance with data protection laws.
Regular updates and maintenance managed with minimal downtime, supported by continuous monitoring.
Conducts thorough performance and load testing to ensure stable gameplay under high demand.
Compatible with multiple wallet systems through integration platforms.
Supports standard payment methods via operator platforms; direct payment integration is typically handled by operators.
Focuses on game content and live casino studios rather than full casino platform management systems.
Provides back-office tools including game management, player engagement analytics, and promotional engine controls.
Does not offer sportsbook or sports betting solutions.
Offers player engagement features through in-game promotions and tournaments.
Includes Bet & Get bonus tools and tournament systems integrated within games.
CRM features dependent on operator platforms; provides engagement tools to support player retention.
Affiliate management is typically managed by operator platforms; provider focuses on core gaming content.
Supports marketing through built-in promotional tools like tournaments and bonus triggers.
Implements responsible gambling tools compatible with operator control systems.
Offers reporting dashboards and analytics that assist operators in retention and performance analysis.
Supports multiple currencies and languages for global market access.
Payment processing is handled primarily by operators; provider supports back-end integration.
Adheres to fraud prevention best practices through secure platforms and operator compliance.
Provides compliance reporting tools aligned with regulatory reporting requirements.
Built on scalable architecture supporting high uptime and concurrent player loads.
Invests in live casino innovations, green screen customizations, and promotional technology.
No public information on VR or AR game development.
No current public info on blockchain or cryptocurrency integration.
No public disclosures on AI or machine learning usage.
Mobile-first design is fundamental; no specific exclusive mobile products publicly noted.
Focuses on cross-platform HTML5 games for desktop, tablet, and mobile devices.
Analytics tools for operators with some personalization options for player engagement.
No information on patents or proprietary tech filings.
Maintains industry relevance through innovation in live casino formats and promotional tools.
Actively expanding product portfolio and R&D focused on live casino and slot game innovation.
No public data on such collaborations.
Pioneer of multiplier-centric live casino games and dynamic bonus engines.
Games are designed for seamless cross-platform play using HTML5 technology.
Roadmap emphasizes live casino expansion, slot release growth, enhanced promotional capabilities, and operator customization.
Revenue share models, licensing fees, and turnkey integration fees as monetization options.
Industry-standard revenue share between 30%-50%, depending on deal specifics.
Setup fees vary by operator size; standard integration fees cover API setup and customizations.
Usually specified in operator contracts but no public data available.
Offers flexible pricing packages adapted to operator needs and scale.
Typically provides discounts for long-term contracts and high volume operators.
Pricing is competitive and aligns with industry norms for high-quality live casino content.
Additional fees may apply for exclusive branded studios or advanced promotional tools.
Payment terms are usually monthly or quarterly, based on contract specifics.
Some performance-based revenue share models likely offered.
Early termination penalties specified in contracts; common in the industry.
New game additions typically included in ongoing agreements or subject to separate arrangements.
Technical support often included, with premium support as an optional extra.
Pricing may vary by geography due to market conditions and regulatory costs.
Flexible negotiations are common to fit a range of operator profiles.
Standard contracts range from 12 to 36 months.
Exclusivity deals available at negotiated terms.
Performance guarantees may be integrated in premium contracts.
Licensing terms include IP rights retention by provider with operator usage licenses.
Disputes generally resolved via arbitration or agreed legal venues per contract.
Notice periods often 30 to 90 days as per contractual agreements.
Standard NDA and non-compete agreements included in contracts.
Provider agreements include liability and indemnification clauses consistent with industry standards.
Force majeure clauses cover extraordinary events impacting contract fulfillment.
Contracts specify regulatory compliance obligations for providers and operators.
Guarantees typically include 99.8%+ uptime and service responsiveness.
Data handling rights revert to operators or per contract terms at termination.
Branding and marketing materials must adhere to provider guidelines and regulatory compliance.
Promotional activities require provider approval to maintain brand integrity.
Contracts allow for amendments by mutual agreement.
Offers technical assistance including integration support, troubleshooting, and updates.
Support availability typically covers business hours with emergency on-call services.
Support available via phone, email, live chat, and ticket systems.
Industry standard is rapid response within hours and resolution based on issue severity.
Dedicated account managers provide ongoing client support and relationship management.
Provides consulting around product strategy and market integration.
Offers training and education programs including dealer training and technical onboarding.
May offer certification programs for operator staff on product use and compliance.
Supplies marketing assets such as banners, videos, and promotional campaign support.
Assists operators with compliance and licensing documentation related to software.
Full implementation and integration services including technical and project management support are provided.
Premium support may incur additional fees.
Uses dedicated account managers and structured escalation protocols for dispute resolution.
Clear multi-level escalation protocols for unresolved client issues.
On-site visits offered selectively for major clients or integration projects.
Guarantees 99.8%+ uptime backed by robust infrastructure.
Maintains a strong reliability record with near-continuous service.
Scheduled maintenance with minimal disruption, communicated proactively.
Disaster recovery and business continuity plans implemented as per best practices.
Employs data backup and server redundancy for resilience.
Continuous performance monitoring with analytics reporting.
Systems engineered to handle traffic spikes and high concurrent users.
Implements encryption, secure protocols, and regular security audits.
Regular security audits and penetration testing performed.
Established incident response plans to address breaches or disruptions.
Timely client notifications on service interruptions and resolutions.
Service credits or compensation offered as per contract terms.
Data integrity assured through encryption, audit trails, and security controls.
Holds certifications aligned with ISO standards and regulatory requirements.
System metrics tracked continuously and reported to operators.
Typical R&D reinvestment in range of 10-20% of revenue, though exact percentage not disclosed.
Employs a dedicated team of developers and engineers likely numbering several dozen.
Priorities focus on live casino enhancements, promotional engine improvements, and rapid slot game development.
Maintains dedicated teams focused on innovation and product development.
Exploring advanced studio customization, player engagement tools, and scalability technologies.
Utilizes operator feedback and market trends for agile product updates.
Development cycles vary by product but slots release bi-monthly; live upgrades ongoing.
Collaborations exist via platform partnerships but no public data on external studios.
Employs extensive QA and BMM testlabs certification for product integrity.
Prioritizes features that drive player retention and operator KPIs.
Beta testing for select clients on new features is available.
Implements IP protection through contracts and technical safeguards.
Uses agile development and scrum methodologies for iterative releases.
Ensures full HTML5 support for seamless cross-device play.
Focuses on intuitive UI, smooth UX, and consistent design standards.
Plans to deepen presence in regulated US, European, and emerging Asian markets.
Likely pursuing additional licenses in key regulated jurisdictions as company expands.
Focused growth in EU, Americas, and emerging iGaming regions such as Latin America.
Expanding virtual games and crash games alongside live casino and slots.
No public information on M&A, but forming strategic partnerships with platforms and aggregators.
Emphasizes customization, rapid innovation, and operator-first approach to maintain competitiveness.
Actively investing in sales, marketing, event presence, and partnership development.
Leveraging aggregator platforms and direct API integrations for wider distribution.
Responsive to mobile usage, social features, and gameplay variety trends.
Seeks a prominent role as a specialized live casino and content innovator amid industry consolidation.
No public plans for proprietary hardware development.
Maintains compliance focus with flexible product configurations for regulatory adherence.
Continues investing in innovation, personalization, and close operator collaboration.
Fully mobile-optimized portfolio supporting mobile-first user experiences.
Expands live dealer offerings with innovative multipliers and tailored studios.
No sportsbook or esports offerings; focus remains on casino content.
No public information on blockchain or cryptocurrency integration.
No current public detail on AI-driven personalization.
Implements responsible gambling tools aligned with regulatory and operator requirements.
Focused on expanding into regulated emerging markets and social gaming sectors.
Adapts via integration support with operator platforms to accommodate payment trends.
Supports seamless cross-device gaming experiences via HTML5 and unified APIs.
Pursues licenses and compliance certifications proactively.
Complies fully with GDPR and data privacy legislations.
Recruits experienced iGaming professionals and invests in training.
Focuses on customizable, innovative content and responsive support services.
Likely invests in cloud infrastructure for scalability and uptime reliability.
Employs performance testing and optimization to ensure fast load times.
Developing enhanced analytics and business intelligence tools for clients.
Continuously improving API stability, scalability, and ease of integration.
Regularly updating security protocols to address emerging threats.
Enhances platform architecture to support growth and customization needs.
Likely adopts modern development frameworks aligned with HTML5 and backend technologies.
Improving content management for faster game deployment and updates.
No public info on machine learning features currently.
Emphasizes rigorous QA testing and incremental improvements.
Likely integrating modern tools to enhance internal and client communication.
Improving content management for faster game deployment and updates.
Uses automation to streamline deployment and support processes.
Focuses on next-gen live casinos, immersive features, and flexible content delivery.
Modernizes legacy codebases to improve performance and integration.