Software developer and game provider focusing on casino gaming and on-premise amusement industries.
Software developer and game provider focusing on casino gaming and on-premise amusement industries.
Their flagship and most famous product is the Golden Tee Golf series, recognized as the most successful pay-to-play video game in history. Other significant titles include Big Buck Hunter, Silver Strike Bowling, PowerPutt, Crazy Money, and King of Bling slot games.
Founded in 1985.
www.itsgames.com
Primary contact phone number is (847) 870-7027. Headquarters address is 200 Corporate Woods Parkway, Vernon Hills, Illinois, USA. They also have a design studio and showroom in Las Vegas, Nevada.
Specific founder information is not detailed in available sources. The company is privately held and currently owned by private stakeholders, with CEO Elaine Hodgson leading the company.
United States of America.
Main headquarters in Vernon Hills, Illinois, with a secondary office/design studio in Las Vegas, Nevada.
Detailed corporate structure and subsidiaries are not publicly disclosed; the company operates as a privately held entity with no widely known subsidiaries.
Privately held company.
Estimated annual revenue is approximately $113 million; exact valuation or market capitalization data is not publicly available.
Elaine Hodgson (CEO/President), Eugene Cherner (VP Finance/CFO), Richard Ditton (Executive Vice President), Brad Splear (Chief Financial Officer as of 2023), Dave Stone (Vice President of Gaming Sales).
Approximately 240 to 250 employees.
Approximate annual revenue reported around $113 million.
Revenue primarily from the design, manufacturing, and licensing of video gaming machines and software products for casino floors and amusement venues.
Specific revenue breakdown by product line is not publicly available; strong revenue contribution from coin-operated arcade games and Class-III casino slots.
Precise growth rates are not publicly disclosed; however, the company has expanded notably into casino gaming markets since 2011 and continues steady growth through innovation and product expansion.
Continued strategic focus on casino gaming expansion, new game development, technology enhancements, and international market growth.
Holds Class-III electronic gaming machine licenses in multiple jurisdictions including vendor licensing renewed in Ohio.
Licensed to operate in US jurisdictions including Ohio and others where Class-III gaming is permitted.
Regulatory oversight by state gaming commissions such as the Ohio Casino Control Commission and compliance with other relevant jurisdictional bodies.
Recently approved license renewals in 2023, no public information on pending applications.
Holds certifications as a Women's Business Enterprise, membership in American Gaming Association (AGA), National Indian Gaming Association (NIGA), Association of Gaming Equipment Manufacturers (AGEM), indicating industry compliance adherence.
No publicly reported significant regulatory sanctions or penalties.
Implements responsible gambling measures aligned with industry standards, including player protection features and compliance with regulatory mandates.
Uses certified random number generators, independent testing, and compliance audits to ensure fair gaming and player protection.
Follows industry-standard AML policies and procedures, supporting operators in meeting anti-money laundering regulatory requirements.
Supports KYC frameworks through regulatory compliance enabling operators to conduct required player identity verification.
Games are certified by independent testing laboratories to ensure compliance with regulatory technical standards.
RNG certifications are maintained as part of regulatory compliance for fair and unbiased game outcomes.
Implements data protection measures compliant with GDPR and other relevant data privacy laws.
Provides audit and compliance reporting capabilities to regulatory authorities and operators as required.
Games and systems undergo regular audits, typically annually or per regulatory cycle, to maintain certification.
Considered a significant player in the US coin-operated and Class-III gaming slots markets; precise market share data is not publicly available.
Competitors include International Game Technology (IGT), Scientific Games, Aristocrat Technologies, and other casino gaming software providers.
Unique strengths include a legacy of successful arcade titles, innovative ITNet network technology, skill-based gaming, and transition to Class-III casino gaming with patented gameplay features.
Strongest presence in the United States, with expanding footprints in Canada, United Kingdom, Australia, and select international markets.
Known for innovation, reliable hardware, engaging gameplay, and strong operator support, maintaining a positive reputation among casino operators and arcade players.
Specific industry awards are not publicly listed; company is recognized for innovation and longstanding game franchises.
Pricing details are proprietary; typically aligned with industry norms for licensed casino software and hardware providers.
Expertise in skill-based entertainment games combined with Class-III casino licensing, proven hardware platforms, and patented gameplay innovations.
Notable partnership includes a patent cross-licensing agreement with International Game Technology (IGT).
Positioned as an innovative, multi-channel gaming provider bridging coin-operated amusement and regulated casino markets.
Strengths include skill-based game innovation and strong product heritage; opportunities exist in expanding global reach and digital interactive platforms.
Capitalizes on skill-based gaming trends, integration of loyalty and tournaments, networked gaming platforms, and hybrid physical/digital experiences.
Actively maintains compliance with evolving gaming regulations and renews licenses promptly to operate in regulated markets.
Known for ITNet server-based gaming networks, patented gameplay mechanics, and continuous upgrades of game cabinets and software.
Demonstrates agility in product development cycles and entry into new regulated markets.
Exact operator count unknown; serves a broad range of casino and amusement operators, including tier 1 and regional casinos.
Major clients include small business arcade operators and larger casino operators across North America.
Caters to casino operators, amusement arcade owners, and hospitality venues requiring coin-operated or Class-III gaming machines.
Supports operators of all tiers, from small venues to large casino chains, with scalable gaming solutions.
Specific retention data is not publicly available, but the longevity of flagship games reflects strong operator loyalty.
Employs strategic sales, industry trade shows, direct operator relationships, and partnerships to acquire new clients.
Contract lengths vary but typically involve multi-year agreements standard in gaming industry software/hardware licensing.
Offers exclusive partnerships and territorial agreements based on client and market requirements.
Provides onboarding support, training, and technical assistance to new operator clients.
Structured onboarding includes hardware setup, software integration, training, and marketing assistance.
Offers training programs for client staff on hardware operation, software features, and system management.
Success stories include Golden Tee Golf’s sustained market dominance and the rollout of IT’s slot products on casino floors.
Utilizes client feedback surveys, direct communication, and performance analytics to gauge satisfaction.
Maintains channels including customer support, account management, and direct operator liaison for feedback.
Employs dedicated support and account management teams for swift resolution of client issues.
Provides onboarding support, training, and technical assistance to new operator clients.
Develops skill-based video games, video slots, casino games, interactive arcade games, and digital entertainment experiences.
Regular game updates with an annual cycle for new major releases and periodic incremental updates.
Capable of developing branded and licensed gaming content upon operator or partner request.
Games cover sports, skill challenges, casino classics, social gaming themes, and popular culture references.
Offers demo and free play versions for operators and marketing use.
Provides a range of game volatilities, from low to high, suited to different player risk profiles.
RTP percentages generally range between 90% to 97%, varying by game and jurisdiction requirements.
Offers progressive jackpot games including networked jackpot features.
Implements a variety of bonus rounds, skill-based challenges, scatter symbols, and multi-level payouts.
Games are mobile-optimized with HTML5 and responsive designs for multi-device play.
Supports multiple languages tailored to target markets and operators.
Provides localized versions of games to meet cultural preferences and regulatory requirements.
Adheres to industry standards for accessibility, including adjustable settings and inclusive game design.
Utilizes modern software frameworks including .NET, C++, HTML5, and proprietary gaming engines.
Most recent games are developed in HTML5 with legacy titles using proprietary technologies.
Provides APIs for integration with operator platforms for player data, wallet management, and game management.
Designed for straightforward integration with common casino and amusement platform architectures.
Comprehensive technical documentation and support materials are provided to operator partners.
Offers white-label and turnkey gaming solutions to operators where requested.
Operators have the ability to modify game configurations, RTPs within regulatory limits, and feature settings.
Offers robust reporting dashboards and analytics tools for operator revenue and player performance monitoring.
Supports real-time data reporting and player statistics through server-based ITNet technology.
Implements state-of-the-art encryption, secure communications, and fraud detection mechanisms.
Provides regular software and firmware updates, patching, and hardware maintenance support.
Conducts rigorous load testing and performance tuning to ensure stability under high demand.
Compatible with multiple wallet systems and payment integrations used by operators.
Supports a variety of payment methods aligned with regional operator requirements.
Offers or integrates with comprehensive casino management systems including player tracking and bonus management.
Includes back-office administrative tools for game monitoring, player management, and financial reporting.
Does not primarily offer sportsbook or betting products; focuses on electronic gaming machines and related software.
Provides player management features such as loyalty, contest entry, and player account integration.
Includes built-in modules for bonus and promotion management.
CRM features support operator management of player engagement and communications.
Platform does not prominently feature affiliate management; focus is on direct operator relationships.
Offers marketing support tools for operator promotions, tournaments, and customer engagement campaigns.
Built-in responsible gambling controls including session limits, self-exclusion options, and compliance tracking.
Business intelligence tools offer detailed performance metrics and insights for operators.
Supports multi-currency transactions and multi-language operations aligned with global operator needs.
Provides integrated payment processing and financial management tools.
Incorporates fraud detection and prevention systems in software and network communications.
Provides operators with compliance and regulatory reporting assistance tools.
Architected for scalability to support growing numbers of machines and operators.
Invests in skill-based gaming, server-based gaming, networked tournaments, and enhanced player engagement technologies.
No verified information on active development of VR/AR games.
No current public information on blockchain or cryptocurrency integration efforts.
Uses data analytics and predictive tools; explicit AI/ML application details are not publicly disclosed.
Offers mobile-optimized products, but no specific indication of mobile-exclusive game lines.
Active in adapting games for modern hardware and multi-platform deployment, including arcade cabinets with integrated digital displays.
Provides data analytics capabilities for player behavior, game performance, and personalization options.
Holds several patents including gaming feature patents and proprietary network communications technologies.
Maintains technology leadership through patented innovation and continuous product development.
Commits to consistent R&D investments focused on gaming innovation and technology integration.
No specific public information on partnerships with startups or academic institutions.
Known for skill-based contests with cash prizes and server-based tournament technology (ITNet).
Supports cross-platform play between arcade cabinets, mobile, and digital tournament systems.
Plans to expand casino gaming portfolio and enhance networked skill-based gaming systems.
Primarily uses revenue share, licensing fees, and machine sales models.
Specific revenue share percentages are proprietary; industry standards usually range between 20-50% depending on the model.
Charges setup and integration fees consistent with industry practices, tailored per client and product complexity.
May require commitments depending on operator size and partnership terms; details generally negotiated case by case.
Offers tiered pricing packages depending on product mix, volume, and service level.
Provides discounts and incentives to long-term and high-volume operators.
Pricing is competitive within the gaming software and hardware provider market segment.
Additional fees may apply for premium game features, custom content, or enhanced support.
Typical payment terms align with industry standards, with monthly or quarterly billing cycles.
Offers performance-based pricing models aligned with game revenue performance.
Contracts usually include penalties or fees for early termination as per industry norms.
Addition of new games or features typically involves development, certification, and deployment costs.
Charges maintenance and technical support fees based on service-level agreements.
Pricing may vary by market due to regulatory costs and local business conditions.
Negotiates terms flexibly to accommodate operator needs and market conditions.
Standard contracts commonly range from 1 to 5 years.
Offers exclusivity and territorial agreements selectively based on partnership fit.
May include revenue performance guarantees within contracts.
Contracts include dispute resolution clauses typically involving mediation or arbitration.
Agreements specify notice periods for termination, commonly 30 to 90 days.
Includes non-compete and confidentiality provisions to protect trade secrets.
Contracts contain liability limitations and indemnification clauses protecting both parties.
Includes force majeure provisions allowing contract suspension due to extraordinary events.
Contracts detail regulatory compliance responsibilities for provider and operator.
Offers SLAs with defined uptime and performance benchmarks, typically 99.9% uptime commitments.
Data handling provisions ensure operator data is returned or destroyed on contract termination per regulations.
Agreements regulate operator marketing and branding usage of provider intellectual property.
Operator promotional materials require provider approval according to contractual guidelines.
Contract amendments processed via formal written agreement between parties.
Provides comprehensive technical support including troubleshooting, maintenance, and updates.
Support availability can include 24/7 coverage, depending on service contract.
Support channels include phone, email, chat, and ticketing systems.
Commits to timely response and resolution of technical issues aligned with SLA terms.
Dedicated account managers oversee client relationships and service delivery.
Offers consulting on product selection, regulatory compliance, and integration.
Provides formal training programs and workshops for client staff.
May provide certification programs for operator personnel to ensure quality operation.
Supplies marketing collateral, point-of-sale materials, and promotional campaign support.
Assists operators with regulatory licensing applications and compliance processes.
Offers hands-on implementation and platform integration support.
Premium support packages may incur additional charges.
Employs dedicated support and account management teams for swift resolution of client issues.
Defined escalation paths exist for unresolved client issues.
On-site support and consultation available on request.
Typically guarantees uptime service levels of around 99.9%.
Maintains robust uptime records consistent with industry expectations.
Performs scheduled maintenance and updates with minimal disruption.
Has disaster recovery and business continuity plans in place.
Employs backup systems and infrastructure redundancy for reliability.
Provides real-time performance monitoring and detailed reporting.
Implements scalable infrastructure to handle peak demand.
Employs encryption, firewalls, and intrusion detection to protect systems.
Conducts regular security audits and penetration tests.
Maintains formal incident response protocols.
Communicates service issues promptly to operators.
May offer service credits or compensation for prolonged outages.
Uses encryption and secure data management to ensure data integrity.
Holds industry standard security and quality certifications relevant to gaming.
Provides detailed system performance metrics reporting.
Consistently reinvests a significant portion of revenue (estimated around 10-15%) into R&D.
Employs a large team of game developers, engineers, and technical staff estimated around 100+.
Focuses on next-gen gaming technology, skill-based systems, enhanced network capabilities, and user experience.
Maintains dedicated teams for innovation and continuous product development.
Exploring advanced player engagement systems and enhanced hardware integration.
Uses operator and player feedback channels integrated into product development cycles.
Development cycles range from 6 to 18 months depending on product complexity.
May collaborate with external studios for specialized content and features.
Employs extensive QA including automated and manual testing, certification prechecks.
Prioritizes features based on market demand, regulatory changes, and operator feedback.
Offers beta testing programs and early release access for select operators.
Uses legal agreements, encryption, and secure environments to protect IP and trade secrets.
Employs Agile and Scrum methodologies for efficient project management and rapid iteration.
Develops games and software ensuring compatibility across hardware and digital platforms.
Focuses on intuitive UX/UI design aligned with player engagement and operator ease-of-use.
Planning to expand deeper into international regulated markets including Europe and Asia.
Pursuing additional gaming licenses in emerging regulated jurisdictions.
Intent on geographic expansion through new market entries and partnerships.
Considering further verticals in digital gaming and hybrid skill-based formats.
No specific public information on imminent M&A but open to strategic partnerships.
Competes by focusing on innovation, patented features, and operator relationships.
Invests steadily in targeted sales and marketing campaigns to grow market share.
Exploring digital and online distribution channels alongside traditional arcade and casino floor deployment.
Actively adapts product portfolios to changing player tastes and technology trends.
Positions itself as a stable, innovative mid-sized player amid industry consolidation.
Maintains proprietary hardware development alongside software innovation.
Implements agile compliance strategies for evolving regulation and international standards.
Focused on continuous innovation, client relationships, and technology leadership to sustain competitiveness.
Adapts games for mobile-first play and responsiveness to appeal to growing mobile gaming audiences.
Does not currently emphasize live dealer or live streaming game products.
Limited direct offerings but monitors virtual sports and esports trends.
No public details on active blockchain or cryptocurrency initiatives.
Applying data analytics and predictive personalization features, with exploration of AI-driven enhancements.
Continually upgrading responsible gaming tools reflecting industry best practices and regulatory expectations.
Targets expanding demographics in North America and new international regulated markets.
Supports new payment integrations as per operator regional preferences.
Developing gaming experiences that span physical cabinets, mobile, and online platforms.
Proactively invests in compliance and audit readiness to meet heightened regulatory demands.
Maintains stringent data privacy policies and compliance aligned with GDPR and equivalent laws.
Focuses on attracting and retaining skilled gaming industry professionals through culture and development.
Regular product and service enhancements driven by operator and player feedback.
Employs cloud-based server technologies for networked gaming and data management.
Continuously optimizes game performance for faster loading and smoother gameplay.
Enhances BI tools for operator actionable insights and game optimization.
Expands API functionalities for seamless operator platform integration.
Upgrades security protocols regularly to defend against cyber threats.
Invests in flexible infrastructure to support scaling across client requirements.
Adopts modern development frameworks and tools to speed innovation.
Improves content delivery networks and management platforms for efficiency.
Adding machine learning tools for enhanced player experience prediction.
Advances quality assurance with automated testing and continuous integration.
Implements modern communication platforms to aid remote and cross-team collaboration.
Improves content delivery networks and management platforms for efficiency.
Incorporates automation to enhance operational efficiency and reduce manual workflows.
Invests in future gaming innovations anticipating evolving player and operator needs.
Modernizes legacy hardware and software platforms to maintain competitiveness.