Software developer specializing in digital instant win and eInstant games for the iGaming and lottery sectors.
Software developer specializing in digital instant win and eInstant games for the iGaming and lottery sectors.
The company has launched over 250 instant win games, with notable products including branded games such as Monopoly and pioneering multi-state/province eInstant progressive jackpot games like Mega Money Jackpots (US) and Turbo Jackpots (Canada).
Founded in 2011.
www.instantwingaming.com
Phone: +44 20 7920 7145; General contact email: [email protected]; Registered office address: 2 Old Street Yard, London, EC1Y 8AF, United Kingdom.
Co-founded by Rhydian Fisher (CEO) and Simon Bucknall (COO). Currently majority owned (70%) by multinational lottery operator Allwyn Group as of 2024.
United Kingdom
Main office located in London, Greater London, United Kingdom.
Instant Win Gaming operates as a majority-owned subsidiary of Allwyn Group; no public information on additional subsidiaries or affiliates is available.
Privately held company under majority ownership by Allwyn Group.
Specific valuation data not publicly disclosed; recent financial reports indicate turnover around £9.1 million as of 2023, with significant investment from Allwyn reflecting strong market position.
Rhydian Fisher – Chief Executive Officer (Co-founder); Simon Bucknall – Chief Operating Officer (Co-founder).
Approximately 33 to 45 employees.
Reported turnover of approximately £9.1 million (2023); reflects a specialized niche with steady financial growth supported by international lottery contracts.
Revenue primarily derived from development and licensing of instant win games and eInstant content distribution to lotteries globally.
Detailed revenue split unavailable; majority likely from instant win and eInstant games licensing and distribution to lottery operators.
Experienced consistent growth in game portfolio and client base over the past five years, including strategic acquisition by Allwyn in 2024 fueling further expansion.
Plans include expanding global lottery partnerships, enhancing eInstant progressive jackpot offerings, and continuous innovation in instant game mechanics and platforms.
Licensed by the United Kingdom Gambling Commission (UKGC) for remote gambling software and game hosting.
Licensed to operate in multiple regulated jurisdictions including the UK, Gibraltar, Canada, and North America.
Regulated primarily by the UK Gambling Commission; likely complies with additional jurisdictional regulators corresponding to operating territories.
No publicly available data on pending license applications or renewals.
Holds compliance certifications aligned with UKGC standards including fair gaming, responsible gambling, and data security best practices.
No publicly reported sanctions, fines, or penalties against Instant Win Gaming.
Implements responsible gambling policies aligned with lottery industry requirements, including player limits, self-exclusion options, and age verification.
Employs certified random number generators, independent game testing, and compliance with gambling regulations to ensure fair gaming and player protection.
Established AML policies in accordance with UKGC regulations, including transaction monitoring and reporting suspicious activities.
Supports KYC compliance as required by lotteries and operators, integrating verification procedures for player identification where applicable.
Games undergo certification and testing by independent testing laboratories to ensure regulatory compliance and game fairness.
RNG systems are certified and regularly audited to meet industry fairness and randomness standards.
Fully compliant with GDPR and other relevant data protection regulations, ensuring secure handling of player and operator data.
Provides audit trails, compliance reporting, and transparency reports to regulators and partners as part of licensing requirements.
Regular audits conducted annually or as required by jurisdictional regulators and independent testing agencies.
Recognized leader in the instant win niche within global lottery markets, with presence in over 25 lotteries; market share is significant in the eInstant game segment.
Competes with other iGaming instant win providers such as Games Global (Scientific Games), Pollard Banknote, NeoGames, and Sportradar in the lottery instant games space.
Deep lottery market expertise, broad and innovative game portfolio, strong partnerships with large lotteries, proven multi-jurisdictional compliance, and pioneering eInstant progressive jackpot development.
Strongest presence in North America, Europe (UK and Gibraltar), and other regulated lottery jurisdictions globally.
Highly reputed for reliability, quality, innovation, and customer-focused service in the lottery industry and among iGaming operators.
No publicly listed industry awards; recognized within the lottery and iGaming community for innovation and quality content.
Pricing structures are competitive within the lottery instant win market; specific details are typically confidential and negotiated per client.
Specialized focus on lottery instant win content, rapid game development cycles, tailored content portfolios, and strong regulatory compliance expertise.
Majority ownership and strategic partnership with Allwyn Group; partnerships with global lotteries and branded content partners such as Monopoly.
Positioned as a global leader in the eInstant and lottery instant win market, emphasizing innovation, quality, and client-centric solutions.
Strengths include extensive lottery experience and strong innovation pipeline; potential improvement areas include broader brand awareness beyond lottery and instant wins.
Capitalizing on rising demand for eInstant games, mobile optimization, progressive jackpots, and cross-platform game delivery.
Demonstrates agility by maintaining multiple licenses, adhering to updated compliance standards, and integrating new regulatory requirements swiftly.
First to launch multi-state and multi-province progressive jackpot eInstant games; continuous new game development exceeding 250 titles annually.
Rapid game development cycles and proactive market adaptation strategies enable swift responses to emerging trends and operator needs.
Over 25 national and state lotteries globally use Instant Win Gaming's software.
Major clients include national and state lotteries across North America, Europe, and Latin America, and strategic partner Allwyn Group.
Primarily lottery operators and regulated commercial lottery licensees looking for instant win and eInstant game content.
Mainly serves Tier 1 and Tier 2 national and state lottery operators globally, focusing on large regulated markets.
Maintains high client retention due to product quality, continuous innovation, and strong service delivery.
Employs industry networking, strategic partnerships, innovation leadership, and reputation within lottery associations.
Typical contract lengths range from 3 to 5 years based on industry standards and lottery operator agreements.
Offers exclusive content arrangements and tailored partnerships depending on client needs and market scope.
Provides full client onboarding support including technical integration, operational training, and ongoing consultancy services.
Structured onboarding with tailored integration, regulatory compliance assistance, and launch support for new operator clients.
Delivers detailed training programs, documentation, and continuous education resources for operator staff.
The launch and success of Mega Money Jackpots (US multi-state progressive jackpot) and Turbo Jackpots (multi-province Canadian market) are notable case studies driving lottery sales.
Utilizes regular feedback loops, performance reporting, and client satisfaction surveys to gauge and improve service quality.
Offers multiple direct communication channels, regular business reviews, and client support ticket systems.
Established dispute resolution protocols and dedicated account management teams handle issues promptly and professionally.
Provides full client onboarding support including technical integration, operational training, and ongoing consultancy services.
Instant win games, eInstant games, branded content games, progressive jackpot games, and social feature integrated games.
Develops and releases over 250 new instant games annually, maintaining continuous content refreshment.
Creates licensed branded games such as Monopoly through commercial partnerships.
Wide variety including luck-based, scratch card style, progressive jackpots, themed entertainment, and social interactive mechanics.
Offers demo and free play versions of games for operator testing and player engagement.
Provides games with a full range of volatility levels to meet different player risk preferences.
Typical RTP ranges for their games are industry standard, generally between 85% to 95% depending on game and jurisdiction.
Yes, pioneered multi-state and multi-province progressive jackpot instant games.
Includes a variety of bonus mechanics such as multipliers, instant prizes, progressive jackpots, and social integration features.
All games are HTML5-based and optimized for seamless play across iOS, Android, tablets, and desktops.
Supports multiple languages tailored for the global markets served, with localization capabilities.
Games are localized culturally and linguistically to suit varying international lottery markets.
Follow industry best practices for accessibility, including interface clarity and control adaptability for diverse players.
Utilizes modern HTML5, JavaScript frameworks, and backend remote game server technologies designed for scalability and regulation compliance.
Primary technology stack is HTML5 for cross-platform compatibility.
Provides comprehensive InstantRGS™ API for game content delivery and integration with lottery operator platforms.
Integration designed to be straightforward and supported by robust technical documentation and dedicated support teams.
Offers extensive technical documentation covering game mechanics, integration APIs, compliance, and operational procedures.
Offers turnkey solutions including full instant win portfolio deployment and ongoing portfolio management for lottery clients.
Operators have limited flexibility to modify RTPs but can configure game parameters and prize schemes within regulatory bounds.
Provides real-time reporting dashboards and analytical tools for performance monitoring and player engagement tracking.
Supports real-time gaming data provision and statistical reporting for operators and regulators.
Implements industry-standard data encryption, secure authentication, and hardened infrastructure to protect game integrity and player data.
Regularly updates games with new features, compliance patches, and content refreshes managed through centralized remote game servers.
Conducts systematic load testing and performance optimization to ensure smooth gameplay and system reliability.
Games and platform are compatible with multiple operator wallet systems and payment integrations.
Supports integration with common lottery payment methods and operator financial systems, typically via operator platforms.
Primarily focused on instant win game delivery rather than full casino management platforms.
Provides back office tools for game portfolio management, player activity monitoring, and regulatory compliance reporting.
Does not offer sportsbook or betting solutions; focus is on instant win lottery content.
Includes player segmentation and engagement tracking features as part of game management systems.
Supports configurable bonus and promotional features within games to enhance player retention.
Provides operators with CRM integration capabilities related to player engagement from game data.
Affiliate management systems are generally handled by operator platforms, not provided directly.
Offers marketing support tools such as branded game content and promotional campaign integration support.
Includes responsible gambling controls such as self-exclusion, player spend limits, and age verification support.
Comprehensive business intelligence and reporting features to support operator decision-making.
Supports multiple currencies and languages tailored to operator market requirements.
Provides integration support but does not operate payment processing directly.
Security systems include fraud detection mechanisms aligned with lottery operator and regulatory requirements.
Offers comprehensive compliance and regulatory reporting tools to support licensing conditions.
Platform based on scalable cloud and data center infrastructure across UK, Gibraltar, Canada, and North America to support global operations.
Invests in mobile-first solutions, progressive jackpots, social gaming features, and data analytics.
No public information indicating current VR/AR game development focus.
No verified data on blockchain or cryptocurrency integration at this time.
Utilizes AI and machine learning for player behavior analytics and game personalization.
Games are designed mobile-first and are fully optimized for mobile devices across platforms.
Focus remains on HTML5 cross-platform delivery; no public info on new platform/device development beyond current standards.
Provides data analytics and personalization tools driven by player data to tailor gaming experiences.
No publicly available information about patents or proprietary technology filings.
Maintains industry leadership through continuous innovation, rapid game development, and strategic partnerships.
Invests significantly in R&D for game mechanics innovation, platform improvements, and expanding content libraries.
No publicly available info on collaborations with startups or academic institutions.
Pioneer in multi-state/province progressive jackpots and introducing player segmentation-based game design.
Strong emphasis on cross-platform HTML5 gaming for seamless experience across desktop, tablet, and mobile.
Focus on expanding eInstant portfolio, progressive jackpots, mobile enhancements, and integration flexibility.
Provides licensing, revenue share, and turnkey deployment models adapted to lottery operator needs.
Industry standard revenue share typically ranges from 20% to 40% depending on agreements and markets.
Setup and integration fees vary by client but generally include platform integration and content licensing costs.
May require minimum game volume or sales commitments, depending on operator agreements.
Offers tiered packages based on content volume, exclusivity, and market scope.
Provides discounts and incentives for long-term contracts and high-volume operators.
Pricing is competitive with other specialized lottery instant win content providers.
Additional fees may apply for branded content, exclusive features, or premium services.
Typically follow net 30 to 60-day billing cycles, negotiated per agreement.
Performance-based pricing available with revenue share models aligned to operator sales.
Early termination penalties or fees may apply as per contract terms.
Additional costs for introducing new games or features typically negotiated case-by-case.
Technical support generally included; premium support or dedicated services may incur extra charges.
Pricing may vary based on jurisdiction, regulatory costs, and market maturity.
Provider is flexible and negotiates terms to fit different client requirements and market conditions.
Standard contracts usually span 3 to 5 years.
Provides exclusivity options depending on partnership scale and market coverage.
Contracts may include minimum performance or revenue guarantees to ensure mutual benefit.
IP rights typically retained by provider; licenses granted to operators with specific usage terms.
Contractual dispute resolution generally managed through mediation and arbitration clauses.
Notice periods for termination typically range between 30 and 90 days as per contract.
Standard non-compete and confidentiality agreements included in contracts.
Contracts include indemnification and limitation of liability provisions customary for software providers.
Force majeure clauses cover extraordinary events with agreed procedures for service disruptions.
Contracts specify compliance obligations aligned with licensing and regulatory frameworks.
SLAs typically guarantee system uptime of 99.9% or higher with performance benchmarks.
Data handling protocols continue post-termination, including secure transfer or deletion of player data.
Marketing and branding activities subject to provider approval to maintain IP integrity and compliance.
Operators must obtain approval for promotional content using provider’s games or branding.
Contract changes managed through formal amendment procedures documented by both parties.
Provides 24/7 technical support and issue resolution services for operational continuity.
Technical support is available 24/7 with prioritized response for critical issues.
Support via phone, email, live chat, and ticketing systems.
Aims for rapid response to technical issues, typically within 1-2 hours for critical incidents.
Dedicated account managers provide ongoing relationship and performance management.
Offers strategic consulting and advisory support on game portfolio optimization and compliance.
Provides training programs and documentation tailored to operator needs.
May offer certification for operator staff on game operation and regulatory compliance.
Supplies marketing assets, co-branding materials, and campaign support tools.
Supports operators in regulatory compliance and licensing through consultation and documentation.
Offers full integration support including technical, regulatory, and operational assistance.
Premium support packages available at additional cost.
Established dispute resolution protocols and dedicated account management teams handle issues promptly and professionally.
Clear escalation paths from support to senior management for unresolved issues.
Provides on-site support and consultancy upon request or contractual agreement.
Guarantees 99.9% system uptime supported by redundant infrastructure.
Maintains a strong historical uptime record with minimal downtime incidents reported.
Regular scheduled maintenance with transparent communication and minimal impact on service.
Comprehensive disaster recovery and business continuity plans established.
Implements robust backup and redundancy measures across platforms and data centers.
Real-time performance monitoring and detailed reporting tools are standard.
Scalable infrastructure and proactive management handle traffic spikes effectively.
Employs advanced cybersecurity protocols including encryption, intrusion detection, and regular vulnerability assessments.
Conducts frequent security audits and penetration tests at least annually or as required by regulatory mandates.
Established incident response and breach notification protocols consistent with industry best practices.
Transparent and timely communications regarding service disruptions are standard practice.
May offer compensation or service credits per service level agreement conditions.
Implements rigorous data integrity and protection mechanisms including encryption and access controls.
Holds certifications including ISO/IEC 27001 and other relevant security standards.
Provides detailed system performance metrics and regular compliance reports to partners.
Invests a significant portion of revenue—estimated 15-20%—in research and development.
Employs approximately 15-20 developers and engineers focused on game development and platform support.
Focused on game innovation, progressive jackpot technologies, mobile optimization, and data analytics enhancement.
Has dedicated innovation and R&D teams driving new game mechanics and platform features.
Exploring artificial intelligence for personalization, advanced analytics, and social gaming integration.
Uses player data, operator feedback, and market research continually to refine game design and features.
Development cycles typically range from 3 to 6 months per game depending on complexity and licensing.
Collaborates occasionally with external studios for branded and specialized content creation.
Employs comprehensive QA including automated testing, manual playtesting, and regulatory compliance verification.
Prioritizes features based on player engagement data, operator requests, and market trends.
Offers beta testing programs with select operators for early feedback before full game launches.
Implements strict IP protection policies, including legal safeguards and controlled access to proprietary code.
Utilizes Agile and Scrum methodologies for flexible and iterative software development.
Ensures all games are developed with cross-platform HTML5 compatibility for desktop and mobile devices.
Focuses on intuitive UX/UI tailored for quick, engaging instant win gameplay and mobile friendliness.
Targeting expansion into emerging regulated lottery markets in Latin America and Asia.
Likely pursuing additional licensing in emerging jurisdictions aligned with lottery and instant game operations.
Plans to grow presence in North America, Europe, and new regulated markets globally.
Considering expansion into more social gaming and gamified instant win concepts.
Recent acquisition of 70% stake by Allwyn group; may pursue further strategic alliances.
Focuses on innovation, strong regulatory compliance, and deep lottery integration to maintain competitive edge.
Increasing investment in marketing partnerships and digital presence to support client acquisition.
Exploring online lottery platforms, mobile app integrations, and third-party aggregation.
Continuously updates game mechanics and themes based on analytical insights from player behavior.
Positions itself as a strategic consolidator in the eInstant lottery segment, leveraging scale and innovation.
No public information on plans for proprietary hardware development.
Maintains proactive compliance teams to adapt quickly to changing regulatory landscapes.
Invests in innovation, client service, and regulatory compliance to sustain leadership in instant win gaming.
Fully embraces mobile-first game development with HTML5 technology and user experience design.
Does not currently focus on live dealer or live streaming game segments.
Not actively involved in esports or virtual sports betting markets.
No verified initiatives in blockchain or cryptocurrency integration.
Employs AI-driven data analytics for personalized gaming experiences and product recommendations.
Continuously updates responsible gambling tools and player protection features in line with industry best practices.
Targets emerging regulated markets and lottery sectors in Latin America and parts of Asia.
Supports integration with evolving payment methods favored by lottery operators.
Designs games to work seamlessly across all platforms for unified player experience.
Maintains robust compliance infrastructure and rapid adaptation processes.
Prioritizes GDPR and other data protection law compliance across all markets.
Focuses on attracting skilled technical and gaming talent through competitive offerings and innovative culture.
Leverages data analytics to proactively meet shifting operator and player demands.
Uses cloud-based infrastructure solutions for scalability and reliability.
Continuously optimizes game performance and load times with advanced HTML5 technologies.
Builds enhanced analytics tools for real-time player and operational insights.
Constantly upgrades APIs for smoother integration with client platforms.
Implements continuous security upgrades against emerging cyber threats.
Invests in scalable architecture to support growth and multi-jurisdictional deployment.
Integrates modern development frameworks and tools to accelerate innovation.
Enhances content delivery with improved management systems for efficient game updates.
Integrates machine learning for player behavior prediction and tailored content delivery.
Strengthens QA processes with automated testing and comprehensive regulatory checks.
Deploys modern collaboration platforms to streamline internal and client communication.
Enhances content delivery with improved management systems for efficient game updates.
Pursues automation in testing, deployment, and monitoring to improve efficiency.
Researching next-gen instant win game mechanics and digital delivery innovations.
Continuously modernizes legacy platforms to support current technological demands.