iSoftBet is primarily an iGaming content provider and software developer specializing in online casino games and game aggregation solutions.
iSoftBet is primarily an iGaming content provider and software developer specializing in online casino games and game aggregation solutions.
Notable popular game titles include Aztec Gold Megaways, Hot Spin Megaways, Queen of Wonderland Megaways, Book of Immortals, Chilli Chilli Bang Bang and Fortune Pig. Their proprietary product lineup also extends to poker, blackjack, roulette, scratch cards, and virtual sports.
iSoftBet was founded in 2010.
The official website is www.isoftbet.com.
Contact can be made through their website contact form; corporate headquarters are based in London and Malta. No public direct phone numbers or emails widely published, but general corporate inquiries typically route via their official website.
Founded independently, iSoftBet was acquired in 2022 by International Game Technology (IGT), a leading global gaming company, becoming part of its digital content division.
iSoftBet is headquartered in the United Kingdom, with additional offices in Malta, Luxembourg, Romania, and Ukraine.
Primary offices are located in London (UK), Birkirkara (Malta), Luxembourg, Romania, and Ukraine.
iSoftBet operates as a subsidiary of International Game Technology (IGT) PLC. The company’s corporate structure includes multiple regional offices but no publicly detailed subsidiaries.
As a subsidiary of IGT, which is publicly traded on the NYSE, iSoftBet itself is privately owned under IGT’s corporate umbrella.
The acquisition deal valued iSoftBet at approximately €160 million (~$164 million) in 2022.
Key executives include CEO Nir Elbaz, COO Maor Barski, CFO Pedro de Matos, and CMO Peter Nikashin, collectively bringing extensive industry experience.
The workforce numbers approximately 400 employees, including game designers, software engineers, and regulatory experts.
For the fiscal year 2021, iSoftBet reported revenue of around €30 million and EBITDA of €8 million.
Primary revenue streams derive from proprietary game development, third-party game aggregation through GAP, and licensing fees from operators in regulated markets.
Exact breakdown not publicly disclosed; generally, revenue is heavily weighted toward proprietary slots and aggregation platform fees, with secondary contributions from table games and ancillary casino offerings.
iSoftBet has experienced steady growth marked by geographic market expansion, increased game portfolio size, and strategic acquisitions culminating in the IGT purchase.
Plans include expanding regulated market presence, increasing proprietary game releases, and enhancing aggregation platform capabilities to service more operators worldwide.
iSoftBet holds multiple licenses including from the UK Gambling Commission, Malta Gaming Authority, Romanian National Gambling Office, Alderney Gambling Control Commission, and the Hellenic Gaming Commission in Greece.
Licensed to operate in 19+ regulated markets including the UK, Malta, Italy, Spain, Portugal, Romania, Greece, Hungary, Sweden, Switzerland, Colombia, and Germany.
Overseen by regulatory authorities such as the UK Gambling Commission, Malta Gaming Authority, Romanian Office for Gambling, Alderney Gambling Control Commission, Hellenic Gaming Commission, among others.
No specific public data on pending license applications or renewals; iSoftBet maintains active compliance with ongoing regulatory certification and licensing processes globally.
Holds certifications demonstrating compliance with fair gaming, RNG testing, and responsible gambling regulations in multiple jurisdictions.
No publicly documented history of regulatory violations, fines, or sanctions; recognized for compliance excellence including winning the Compliance Outstanding Achievement Award at the 2020 VIXIO Global Regulatory Awards.
Implements responsible gambling policies including player protection tools, self-exclusion features, and adherence to regulatory mandates for safe gaming environments.
Ensures fair gaming through regular independent audits of all game titles, RNG certifications, and compliance with strict gaming authority standards.
Complies with AML regulations including transaction monitoring, reporting suspicious activity, and operator support for AML policies.
Supports robust KYC processes for client operators to verify player identities and comply with regulatory mandates.
iSoftBet’s games are certified by independent testing labs such as GLI (Gaming Laboratories International) and iTech Labs for compliance and fairness validation.
Their Random Number Generators are certified by recognized testing bodies ensuring randomness and fairness according to industry standards.
Fully compliant with GDPR and relevant data protection regulations to safeguard player and operator data privacy.
Offers detailed audit trails, compliance reporting tools, and supports operators in fulfilling regulatory reporting obligations.
Conducts routine independent audits and compliance checks annually or as required by regulatory mandates.
Holds a strong position as a mid-tier iGaming content provider with increasing market share due to its aggregation platform and proprietary games portfolio.
Primary competitors include NetEnt (now part of Evolution), Pragmatic Play, Microgaming, Play’n GO, Red Tiger, and Playtech.
Key advantages include its comprehensive Game Aggregation Platform with access to 8,000+ games, strong regulatory compliance record, innovative proprietary games with Megaways mechanics, and market penetration across multiple regulated jurisdictions.
Strongest presence in Europe (UK, Malta, Italy, Spain, Portugal, Romania, Greece), with expanding footprints in Latin America and Asia.
Well regarded for reliability, compliance, and engaging content, iSoftBet enjoys positive reputation among operators and players in regulated markets.
Winner of VIXIO Global Regulatory Awards 2020 for Compliance Outstanding Achievement; recognized for excellence in regulatory adherence.
Pricing details are not publicly disclosed, though iSoftBet follows industry competitive pricing models with flexible revenue share agreements typical in iGaming.
Unique selling points include a powerful aggregation platform, diverse game portfolio combining proprietary and third-party titles, innovative game features, and deep regulatory compliance expertise.
Partners with major operators and studios including BGaming, EGT Digital, and others for expanded content delivery via its aggregation platform.
Positions itself as a compliant and innovative iGaming content and platform provider focused on regulated markets and scalable solutions for operators.
Strengths lie in broad game aggregation capabilities, regulatory compliance, and quality content; potential improvement areas include global brand recognition vs larger incumbents.
Capitalizes on trends such as game aggregation, megaways mechanic popularity, mobile and cross-platform gaming, and enhanced player engagement tools.
Demonstrates agility in regulatory compliance by obtaining new market licenses rapidly and maintaining up-to-date certifications.
Known for innovation in game features, integration technologies, and providing a scalable aggregation platform with advanced analytics.
Shows strong responsiveness to market changes through rapid licensing, new game releases, and partnerships with third-party studios.
Exact operator count is undisclosed, but iSoftBet serves numerous leading tier-1 and tier-2 iGaming operators worldwide.
Major partners include Betsson, Stoiximan, Interwetten, GVC, BGaming, and EGT Digital.
Typically serves online casino operators in regulated markets, ranging from tier-1 branded operators to mid-tier platforms.
Maintains strong relationships with tier-1 and tier-2 operators, offering scalable integration solutions adaptable to smaller tier-3 clients.
No specific statistics disclosed; high retention attributed to quality service, compliance reliability, and continuous product innovation.
Uses a combination of industry events, strategic partnerships, product innovation, and compliance reputation to attract new clients.
Typical contract durations range from 1 to 3 years, with options for renewal based on performance and partnership success.
Offers selective exclusive partnerships, particularly in emerging markets or with large operators requiring bespoke arrangements.
Provides comprehensive onboarding, integration support, regulatory assistance, and technical guidance to new operators.
Utilizes a structured onboarding process including platform integration support, certification assistance, and operator training.
Offers training programs and educational resources focused on product features, compliance, and technical integration.
Successful integrations with large operators in regulated markets such as Betsson and Stoiximan highlight iSoftBet’s scalable aggregation and game content deployment.
Uses formal feedback mechanisms, performance analytics, and direct client engagement to measure satisfaction.
Solicits feedback through account managers, regular reviews, and digital performance dashboards.
Employs dedicated client support teams and escalation procedures for timely resolution of operational or technical issues.
Provides comprehensive onboarding, integration support, regulatory assistance, and technical guidance to new operators.
Develops video slots, table games (blackjack, roulette, baccarat), poker, scratch cards, virtual sports, and branded licensed content.
Regularly releases new titles, averaging multiple releases per quarter to keep content fresh and competitive.
Develops licensed branded games based on TV and film studios, combining entertainment IPs with engaging gameplay.
Games cover diverse themes including ancient civilizations, fantasy, adventure, oriental, mythology, and contemporary motifs.
Most games are available for demo and free-play to operators for player trials.
Games offer a range of volatility levels from low to high to suit varied player risk preferences.
RTP generally ranges between 94% to 97% depending on the game and jurisdictional requirements.
Provides progressive jackpot titles and customizable jackpot system tools for operators.
Implements features such as free spins, bonus rounds, multipliers, wild symbols, scatter symbols, respins, and expanding symbols.
All games are HTML5-based and fully optimized for mobile and desktop play.
Supports multiple languages to cater to international markets.
Provides localization options including language, currency, and cultural themes tailored for specific markets.
Implements accessibility considerations like adjustable UI and color schemes though detailed features are subject to operator configuration.
Utilizes HTML5, JavaScript, and modern frameworks to ensure cross-platform compatibility and performance.
Games are built primarily in HTML5 for seamless operation across browsers and devices.
Provides robust APIs allowing operators to integrate games, player data, reporting, and marketing tools.
Designed for simple, rapid integration with operator platforms via single API and GAP solution.
Offers comprehensive technical documentation, integration guides, and client support materials.
Provides turnkey solutions for operators with white-label capabilities combining software and game content.
Operators can modify settings including RTP within regulatory allowed ranges and activate/deactivate bonus features.
Offers real-time data analytics, performance dashboards, and marketing engagement tools through its platform.
Supports live data feeds for real-time game performance and player behavior monitoring.
Implements encryption, secure authentication, and anti-fraud mechanisms to protect game integrity and user data.
Regularly schedules game updates and maintenance with minimal operator disruption.
Conducts rigorous performance and load testing to ensure seamless game operation under high traffic.
Games support integration with multiple wallet systems ensuring flexible payment and player fund management.
Supports diverse payment method integrations typically through operator platforms, including e-wallets, cards, and bank transfers.
Provides operators with back-office and casino management tools integrated with their game aggregation platform.
Offers comprehensive back-office tools including player management, reporting, campaign management, and compliance tracking.
Does not primarily offer sportsbook or betting solutions; focus remains on casino content and game aggregation.
Provides player account management, loyalty program integration, and CRM tools.
Includes promotional campaign tools and bonus management features in operator-facing systems.
Integrated CRM features to enhance player engagement and retention.
Supports affiliate and partner program management within operator back-office systems.
Provides advanced marketing and gamification tools such as iNgame for user engagement and retention.
Incorporates responsible gambling features including self-exclusion, loss limits, and player activity monitoring.
Includes detailed business intelligence dashboards for operators to analyze player behavior and revenue.
Fully supports multi-currency and multi-language operations to facilitate global market reach.
Integrates with operator payment systems; platform supports financial reporting and transaction monitoring.
Built-in fraud detection systems analyze betting patterns and flag suspicious activities.
Provides operators with regulatory reporting capabilities to comply with jurisdictional requirements.
The GAP platform is highly scalable, designed to support a large volume of games and operators with robust infrastructure.
Invests in AI-driven player engagement, enhanced gamification, and advanced data analytics.
No verified information on active VR/AR game development.
No verified public data on blockchain or cryptocurrency integration efforts.
Uses AI and machine learning technologies primarily to enhance player engagement and personalized marketing tools.
Offers mobile-optimized games, though no separate mobile-exclusive products have been specifically highlighted.
Continuously adapts games for cross-platform play on new mobile and desktop devices.
Provides advanced data analytics and player behavior tracking to enable personalized gaming experiences.
No public data on patents currently held.
Maintains competitive edge through ongoing investment in platform scalability, content innovation, and regulatory compliance.
Actively invests in R&D for game development, aggregation platform enhancements, and marketing solutions.
No specific public information on collaborations with startups or academic institutions.
Innovates with Megaways mechanics, multi-feature bonus rounds, and engaging interactive game elements.
Focuses on HTML5 development to ensure seamless cross-platform compatibility across desktop, mobile, and tablet devices.
Plans to expand game portfolio, increase aggregation features, enhance analytics, and explore next-gen marketing tools.
Offers revenue share models, licensing fees, and turnkey solutions depending on operator agreements.
Industry standard revenue share percentages generally range between 30% to 50%, aligning with competitive market norms.
Setup and integration fees vary by operator scale and project scope; typically negotiated per contract.
Minimum volume or performance requirements are standard in operator contracts to ensure business viability.
Provides flexible pricing packages tailored to operator size and market reach.
Offers volume and long-term contract discount incentives.
Pricing is competitive and in line with other mid-to-large iGaming content providers.
Additional fees may apply for premium features, customized development, or exclusive content rights.
Payment terms and billing cycles are typically monthly or quarterly, subject to contract agreements.
Supports performance-based pricing models including revenue share agreements.
Contracts generally include penalties or notice periods for early termination to protect business interests.
Adding new games or features may incur development or integration fees depending on contract terms.
Technical support and maintenance fees are either included or provided at additional cost depending on agreement.
Pricing may vary regionally due to market conditions and regulatory costs.
Demonstrates flexibility in commercial negotiations to accommodate diverse operator needs.
Contracts commonly span 1 to 3 years with renewal options.
Offers exclusivity on select titles or territories for key partners.
May include minimum revenue guarantees in certain operator agreements.
Retains ownership of intellectual property rights while licensing use to operators under standard industry terms.
Employs formal dispute resolution mechanisms including negotiation, mediation or arbitration clauses.
Contracts include termination clauses with defined notice periods, typically 30 to 90 days.
Uses non-compete and NDA agreements to protect trade secrets and confidential information.
Contracts include standard liability and indemnification provisions to allocate risk appropriately.
Force majeure clauses typically present to cover extraordinary events beyond control.
Regulatory compliance obligations are explicitly detailed in all operator agreements.
Provides SLAs guaranteeing high system uptime and performance standards in contracts.
Data handling and player information retention policies comply with GDPR and industry best practices upon contract termination.
Operator marketing and branding practices are subject to approval to maintain game integrity and compliance.
Promotional activities require provider approval to comply with regulations and brand standards.
Contract amendments managed through formal revision processes with mutual consent.
Provides dedicated technical support including integration assistance, troubleshooting, and operational support.
Support availability includes business hours with escalation options for critical issues; some 24/7 support may be available.
Support channels include email, help desk ticketing, and live chat.
Commits to rapid response times for technical issues, typically within hours depending on severity.
Dedicated account managers assigned to key clients for ongoing relationship and operational management.
Offers consulting services related to game integration, regulatory compliance, and marketing strategies.
Provides training programs on game features, compliance, and platform usage to operators and staff.
May provide certification and accreditation programs for operator personnel on platform and compliance.
Supplies marketing support including promotional materials, banners, videos, and campaign assets.
Assists operators with licensing applications and ongoing regulatory compliance obligations.
Provides full integration and implementation support including technical resources and project management.
Premium support services may incur additional charges depending on service level agreements.
Employs dedicated client support teams and escalation procedures for timely resolution of operational or technical issues.
Clear escalation pathways for unresolved issues progressing from support teams to senior management.
On-site support visits available upon request for critical operational or integration issues.
Guarantees high platform uptime consistent with industry standards, typically above 99.9%.
Maintains a strong historical uptime record with minimal outage incidents.
Employs regular scheduled maintenance with prior operator notification to reduce disruption.
Has disaster recovery and business continuity plans in place to ensure platform resilience.
Utilizes backup systems and redundant infrastructure for data protection and high availability.
Offers comprehensive performance monitoring and reporting tools to operators.
Implements scalable platform architecture and load balancing to manage traffic spikes efficiently.
Applies advanced cybersecurity measures including encryption, firewalls, DDoS protection, and data breach response protocols.
Conducts regular security audits and penetration testing annually or as required.
Maintains documented incident response procedures to manage and mitigate security incidents.
Proactively communicates service disruptions and issues to clients with updates and remediation plans.
May offer service credits or compensation for significant service interruptions based on SLA terms.
Ensures data integrity and protection with secure data handling, encryption, and compliance with data regulations.
Holds industry standard security and quality certifications including ISO/IEC 27001 or equivalent.
Continuously measures and reports on system performance metrics to optimize service delivery.
Typically invests a notable portion of revenue (industry average around 10-15%) into R&D for product innovation.
Employs a large team of developers and engineers, numbering in the hundreds, specializing in games and platform solutions.
Focused on aggregation platform enhancement, player engagement tools, and expanding proprietary game portfolios.
Maintains dedicated teams focused on technology innovation and game design improvements.
Exploring AI-driven personalization, advanced analytics, and gamification technologies.
Uses client and player feedback to iteratively improve games and platform features.
Development cycles vary from months for new games to iterative updates for platform components.
Collaborates with external game studios through its aggregation platform to expand content offerings.
Employs rigorous QA testing, including automated and manual testing, to ensure quality and compliance.
Prioritizes feature development based on market trends, client needs, and player engagement metrics.
Runs beta testing for new releases in controlled environments with select operators.
Protects intellectual property through contractual agreements and trade secret protections.
Uses Agile and Scrum methodologies for flexible and iterative product development.
Ensures all products are fully cross-platform compatible, primarily developed in HTML5.
Focuses on intuitive UX/UI design principals with engaging, accessible interfaces for all devices.
Plans to enter additional regulated jurisdictions in Latin America and Asia to expand its global reach.
Continuously pursues licenses in emerging regulated markets to broaden distribution.
Expanding presence in new regulated markets and increasing market share through partnerships and licensing.
Exploring verticals including virtual sports and skill-based gaming experiences.
Post-IGT acquisition, focuses on strategic partnerships and platform integrations rather than independent M&A.
Competes by enhancing content quality, platform capabilities, and regulatory compliance to maintain market relevance.
Invests strategically in sales and marketing to grow operator base and brand recognition.
Exploring further digital distribution channels via partnerships and aggregation.
Uses data analytics and player feedback to adapt games and features to evolving player preferences.
Positions as a key consolidator providing scalable aggregation and content solutions for operators.
No public plans for proprietary hardware; focuses on software and platform solutions.
Maintains proactive compliance teams to manage evolving regulatory demands efficiently.
Maintains edge through continuous innovation, regulatory leadership, and strong operator relationships.
Fully embraces mobile-first game design and cross-platform accessibility.
Currently focuses on casino game content rather than live dealer or streaming game solutions.
Offers virtual sports betting products as part of its portfolio.
No verified public strategy on blockchain or cryptocurrency integration.
Developing AI-based personalized marketing and player engagement capabilities.
Implements proactive responsible gambling tools aligned with regulatory trends to protect players.
Targets emerging markets with tailored content and license acquisitions.
Supports integration with varied operator payment providers to meet evolving payment preferences.
Promotes seamless gaming experience across devices and platforms.
Invests heavily in compliance resources to meet enhanced regulatory scrutiny.
Adheres strictly to international data privacy regulations including GDPR.
Focuses on attracting industry talent by offering growth, professional development, and innovation-driven culture.
Continuously evolves product offerings and support services to meet operator and player demands.
Utilizes scalable cloud infrastructure for platform reliability and performance.
Optimizes games for fast loading and smooth performance across devices.
Enhances platform analytics for deeper operator insights and player behavior understanding.
Continually upgrades API functionalities for seamless operator integration and partner collaboration.
Regularly improves cybersecurity defenses and internal controls.
Invests in platform architecture advancements to support growing operator demands and game volume.
Adopts modern development frameworks prioritizing modular, scalable codebases.
Enhances content management systems for efficient game updates and delivery.
Integrating predictive analytics tools to optimize player engagement and retention.
Strengthens QA protocols including automated regression and compliance testing.
Implements modern collaboration platforms to boost team productivity.
Enhances content management systems for efficient game updates and delivery.
Pioneers automation in testing, deployment, and operational workflows to increase efficiency.
Focused on scalable platform solutions with potential future exploration of AR/VR technologies.
Continuously modernizing legacy systems to support current market standards and performance expectations.