Kambi is a software developer specializing in sports betting technology and services.
Kambi is a software developer specializing in sports betting technology and services.
Kambi is best known for its Turnkey Sportsbook platform, Odds Feed+ product delivering low latency odds and bet settlement via single API, and specialized esports betting solutions through its Abios division.
Kambi was originally established in 2010 as a subsidiary of Unibet and became an independent publicly listed company after a spin-off in 2014.
The official website is https://www.kambi.com.
Contact typically includes corporate offices with phone and email contacts available via their website; main headquarters is in Malta with offices globally. Specific contact info should be obtained from the official site.
Founded as a subsidiary of Unibet Group by Kristian Nylén, who later became CEO and transitioned to the Board. Currently, it is publicly owned with shareholders trading on Nasdaq Stockholm.
Malta
Malta (headquarters), Bucharest, London, Manila, Philadelphia, Stockholm, Sydney, and Uppsala.
Kambi is structured as a main corporate entity with subsidiaries such as Abios (esports data) and Shape Games (digital B2B platform) acquired for business expansion.
Publicly traded on Nasdaq Stockholm First North under the ticker "KAMBI".
As of early 2025, market capitalization was approximately 3.66 billion SEK (~3.7 billion SEK).
CEO Werner Becher (appointed July 2024), CFO David Kenyon, CTO Kris Saw, Managing Director Erik Lögdberg, Chief Legal Officer David Carter, Chief Commercial Officer Sarah Robertson.
Over 800 employees globally, with a mix of specialists in software development, trading, risk management, and support functions.
Estimated revenue exceeded 2 billion SEK with steady year-on-year growth reported in recent years.
Core revenue streams come from sportsbook platform licensing, odds feeds, esports services, and turnkey sportsbook solutions provided to operators.
Majority revenue is from the Turnkey Sportsbook and odds-related services; esports and modular platform components contribute smaller but growing shares.
Growth rates reported at approximately 70% growth in 2014, 32% in 2015, and 17% in 2016, with continued strong expansion linked to new markets and product diversification.
Focused on expanding in regulated markets globally, increasing modular product adoption, acquisitions (e.g., Abios, Shape Games), and entering new geographic regions like the U.S.
Licensed in Malta, Alderney, Spain, the UK, and certified in multiple jurisdictions including Estonia, Denmark, Italy. Recently awarded Nevada licenses for U.S. operations.
Operates under licenses in European countries, parts of Asia, Latin America, and the U.S. states like Nevada.
Regulated by authorities including MGA (Malta), UK Gambling Commission, Alderney Gambling Control Commission, Swedish Spelinspektionen, Nevada Gaming Control Board, and others.
Continually applies for and renews licenses as it expands; recent B2B gambling license in Sweden effective since July 2023.
eCOGRA certification, regulatory compliance aligned with local gambling authority standards, and certification by multiple jurisdictional regulators.
No publicly reported significant regulatory sanctions or penalties.
Implements responsible gambling measures including player protection tools, risk monitoring, and compliance with mandatory responsible gambling standards.
Employs certified RNG systems where relevant, provides transparent risk management and compliance tools to operators ensuring fair play.
Adheres to strict AML protocols in line with jurisdictional requirements, integrated into its platform’s KYC and compliance tooling.
Supports comprehensive KYC verification processes via integrated compliance solutions for operators.
Operating in sports betting, Kambi’s platform components certified and tested by recognized independent testing bodies, e.g., eCOGRA.
For RNG systems related to betting, holds appropriate certifications per jurisdictional regulatory frameworks.
Fully compliant with GDPR and other relevant data protection regulations governing customer data privacy.
Provides detailed audit trails, reporting tools, and compliance reporting to operators and regulators.
Regularly audited through internal compliance and external third-party certification to maintain regulatory standards.
Significant global market share as a leading B2B sportsbook provider with over 40 operators worldwide using its platform.
Competitors include Playtech, SBTech, OpenBet, Scientific Games, and Kultura Technologies in the sportsbook software sector.
Modular platform design, strong risk management and odds compiling technology, regulatory compliance expertise, AI-enhanced odds, and esports integration.
Strong presence in Europe, expanding in North America (especially U.S. states like Nevada), Latin America, and Asia.
Highly regarded for reliability, compliance, innovation, and excellent operational support by B2C operators and industry stakeholders.
Recognized by industry awards for sportsbook technology innovation and operational excellence, though specifics should be confirmed.
Pricing competitive within industry standards, offering flexible modular solutions and pricing models tailored to operator needs.
Unique AI-powered odds management, single API integration for odds feed, strong regulatory track record, and flexible sportsbook deployment options.
Partnerships with major operators such as 888 Holdings, LeoVegas, 32Red, The Rank Group, and strategic acquisitions like Abios and Shape Games.
Positioned as a premium, trusted B2B sportsbook technology provider focused on regulated markets and delivering modular, flexible sportsbook solutions.
Strengths include superior modular technology, compliance, and esports offerings; areas for improvement include expanding non-sports gaming verticals.
Leveraging AI in odds making, esports betting growth, modular integration trends, and increased regulatory licensing requirements.
Demonstrates proactive regulatory compliance with licenses in multiple jurisdictions and adherence to evolving gambling laws.
Continuous innovation with AI-powered trading solutions, acquisitions enhancing product range, and esports data integration.
Rapid integration of new technologies and market demands with flexible modular platform architecture.
More than 40 licensed operators worldwide utilize Kambi’s sportsbook software.
Major partners include 888 Holdings, LeoVegas, 32Red, Kindred Group, The Rank Group, and Island Luck.
Licensed B2C sports betting operators in regulated markets, ranging from established tier 1 operators to emerging platforms.
Works extensively with tier 1 operators and also serves tier 2 and tier 3 operators with tailored sportsbook solutions.
High retention rate attributed to product reliability, compliance, and partnership approach (specific stats not publicly disclosed).
Business development through industry partnerships, regulatory compliance reputation, technology innovation, and trade presence.
Contract durations typically range from multiple years, often in 3-5 year partnership frameworks.
Offers exclusive partnership opportunities and special agreements adapted to operator scale and market strategy.
Provides onboarding support, training, regulatory compliance assistance, and managed services for new operator clients.
Structured onboarding with integration support, training, compliance guidance, and platform customization.
Offers training programs and resources for operator staff covering platform use, compliance, and product features.
Success with operators like 888sport and 32Red showcasing improved sportsbook market entry and product expansion.
Uses client feedback systems, performance metrics, and regular relationship reviews to measure satisfaction.
Feedback collected via account management teams, surveys, and direct operator interactions.
Formal dispute resolution procedures with dedicated account management and support escalation routes.
Provides onboarding support, training, regulatory compliance assistance, and managed services for new operator clients.
Focus on sports betting, live betting, esports betting, and virtual sports rather than traditional casino games.
Releases new product enhancements, esports markets, and features continuously timed with sports seasons and market demands.
Through acquisition of Shape Games, offers branded front-end solutions and customizable sportsbook interfaces.
Coverage includes global sports leagues, esports titles, virtual sports, and betting markets tailored to operator needs.
Demo and trial capabilities are offered for operators during integration; player-facing demos depend on operator implementation.
Not applicable as focus is on sportsbook odds rather than traditional slot volatility metrics.
RTP concepts do not apply directly to sportsbook, but odds are generated with fair market principles and regulatory oversight.
Does not offer traditional progressive jackpot games; focuses solely on sports and esports betting.
Provides risk management, bet builder tools, live betting, and dynamic odds features to enhance operator offerings.
The platform and front-end solutions are fully optimized for mobile and desktop, including native and web applications.
Supports multiple languages to meet operator market requirements globally.
Platform is highly customizable for cultural adaptations and local market preferences.
Incorporates accessibility standards compliant with industry best practices to ensure broad usability.
Utilizes modern web technologies, APIs, cloud infrastructure, AI for odds making, and modular software architecture.
Front-end uses HTML5, combined with modern JavaScript frameworks; backend services use scalable cloud technologies.
Offers comprehensive APIs for odds feed, bet management, risk management, and front-end integration.
Integration designed for simplicity using modular API-based solutions tailored to operator infrastructure.
Provides detailed technical documentation, SDKs, and developer support resources for seamless integration.
Yes, offers turnkey sportsbook solutions and white-label options configurable to operator brand needs.
Operators have configurable risk management settings, odds adjustments, and betting limits; RTP settings don’t apply.
Provides advanced reporting, business intelligence, and real-time analytics dashboards for operators.
Supports real-time data and analytics to assist in operational decision-making and risk management.
Implements high-level cybersecurity protocols, encryption, data protection, and compliance with industry standards.
Performs regular system updates, bug fixes, and feature enhancements with minimal operator disruption.
Conducts rigorous load testing and performance optimization to ensure uptime and scalability.
Compatible with multiple wallet systems via its modular platform integration APIs.
Supports integration with operator payment processors though not a direct payment gateway provider.
Focuses on sportsbook platforms; does not offer a full casino management system.
Includes risk management, player management, compliance, reporting, and trading tools for operator back-office use.
Yes, core offering is dedicated sportsbook betting platform solutions.
Contains player risk profiles, transactional history, and compliance monitoring for responsible gaming.
Provides some tools to support operator bonus campaigns though specialized bonus management may be operator-handled.
Supports CRM integration via APIs for personalized marketing and customer engagement.
Operators can integrate affiliate systems through modular platform capabilities.
Supports marketing campaign integrations using customer data and risk profiles.
Includes mandatory player protection tools, self-exclusion, wagering limits, and real-time risk controls.
Comprehensive BI tools and automated compliance reporting included in the platform services.
Fully supports multi-currency and multi-language operations suitable for global markets.
Financial tools support transactional oversight but payment processing is usually integrated via operator services.
Incorporates fraud prevention mechanisms aligned with risk management and anti-money laundering protocols.
Provides regulatory reporting tools adaptable to jurisdictional requirements.
Platform designed with scalable, modular cloud architecture suited for rapid growth and large event handling.
AI-powered trading tools, esports data analytics, modular API solutions, and cloud scalability.
No public information on VR/AR development; focus remains on sportsbook and esports betting technology.
Exploring but no confirmed implementations; industry standard increasingly considers blockchain for transparency.
Employs AI and machine learning in odds compiling and risk management to improve pricing accuracy.
Mobile-first design is central; front-end technologies ensure seamless experience on mobile devices.
Actively developing and optimizing sportsbook products for all major platforms including desktop, mobile web, and native apps.
Provides deep data analytics, player segmentation, and personalized content delivery for operators.
Holds proprietary technology for sportsbook platform and AI-driven odds compilation; specific patents not publicly detailed.
Focus on modularity, AI, cloud technology, esports integration, and regulatory compliance innovation.
Invests significantly in R&D for sportsbook innovation, AI technologies, and expansion of product portfolio.
Partnerships with esports data firms like Abios and digital platform companies like Shape Games; no detailed academic collaborations public.
Pioneers AI-powered odds trading and bet builder tools for enhanced sportsbook mechanics.
Ensures seamless cross-platform playability via responsive web and native applications with consistent UX.
Focus on expanding modular product lines, AI enhancements, esports markets, and geographic licensing growth.
License fees, revenue share models, turnkey service fees, and modular product subscription/options.
Industry-standard revenue share rates apply; specific percentages vary per contract and product suite.
Setup fees vary; modular API integration reduces costs compared to full turnkey but depends on service scope.
May require minimum betting volume or revenue guarantees based on operator size and deal terms.
Offers tiered pricing and customizable packages tailored to operator needs and market size.
Provides discounts and incentives for long-term contracts and high-volume operator partnerships.
Pricing is competitive within the B2B sportsbook technology sector.
Additional fees may apply for premium services like bespoke front-end customization or AI-powered modules.
Typically monthly or quarterly invoicing aligned with contractual agreements.
Performance-based pricing available depending on operator and product mix.
Early termination penalties generally included in contracts with specified notice periods.
Costs vary by integration complexity and product additions; modular design allows flexible upgrades.
Includes maintenance and support fees; premium support may be charged additionally.
Pricing may vary to reflect market economic conditions and regulatory environments.
Kambi is reported to be flexible in negotiating terms with key operators.
Contracts often span 3-5 years depending on product and operator scale.
Offers exclusivity arrangements selectively for strategic operator relationships.
Some agreements may include minimum revenue or performance guarantees by operators.
Intellectual property rights are retained by Kambi with licenses granted under defined terms per contract.
Dispute resolutions typically handled via contractual arbitration or negotiation clauses.
Contracts include standard termination clauses requiring advance notice, often 3 to 6 months.
Includes NDAs and non-compete clauses to protect trade secrets and confidential information.
Liability and indemnity terms defined to balance risk; specifics per contract.
Force majeure provisions included to manage extraordinary events disrupting contractual obligations.
Contracts explicitly define compliance and regulatory responsibility sharing.
Provides SLAs guaranteeing high system uptime, typically above 99.9%.
Data handling and return policies defined to ensure operator privacy and regulatory compliance.
Branding and marketing use governed by contract with approval and compliance requirements.
Operators require approval of promotional activities to ensure regulatory adherence.
Contract amendments managed through formal change control processes.
Offers comprehensive technical support including integration, operational assistance, and troubleshooting.
Support availability typically includes 24/7 coverage for critical issues.
Support accessible via phone, email, chat, and ticketing systems.
Timely response with defined SLAs aiming for rapid resolution.
Dedicated account management and customer success teams included.
Provides consulting services for sportsbook optimization and regulatory compliance.
Includes comprehensive training programs and educational resources tailored to operators.
Certification and accreditation programs offered to operator staff for platform expertise.
Supplies marketing support materials to assist operator promotional efforts.
Assists operators with regulatory compliance and licensing preparation.
Full implementation support and integration assistance are standard offerings.
Premium support packages may incur additional fees.
Formal dispute resolution procedures with dedicated account management and support escalation routes.
Provides defined escalation pathways for unresolved technical or operational issues.
Offers on-site support and consultations as needed for major clients.
Provides uptime guarantees typically 99.9% or higher.
Maintains a strong track record of high availability and system reliability.
System maintenance and updates scheduled with minimal downtime impact.
Robust disaster recovery and business continuity plans are in place.
Utilizes backup and redundancy systems to ensure operational resilience.
Offers continuous performance monitoring and detailed reporting tools.
Technology supports handling high betting traffic and demand surges effectively.
Implements extensive cybersecurity measures to protect against threats and breaches.
Conducts regular security audits and penetration testing as part of compliance.
Established incident response procedures to manage security incidents.
Maintains transparent communication with clients regarding service disruptions.
Compensation policies included in contracts for significant service interruptions.
Employs encryption, access controls, and data integrity measures.
Holds certifications such as eCOGRA and complies with ISO standards where applicable.
Provides detailed system performance metrics and SLA reporting.
Significant portion of revenue invested in R&D; exact percentage not publicly disclosed.
Employs several hundred developers and engineers (400-600 estimated within 800+ total staff).
Focus on AI-enhanced odds making, modular platform improvement, esports integration, and compliance tools.
Maintains dedicated teams for innovation and product development.
Exploring AI, cloud scalability, blockchain, and data analytics advancements.
Incorporates market and client feedback continuously into product development.
Agile-based iterative cycles with frequent releases coordinated to sports seasons.
Collaborates with external partners such as Abios and Shape Games for product extensions.
Employs automated and manual QA testing, including regression and performance tests.
Prioritization guided by customer needs, market demands, and regulatory changes.
Runs beta programs with partner operators for new feature testing.
Enforces strict IP and trade secret protections via NDAs and secure development practices.
Uses Agile and Scrum methodologies for flexible and adaptive development.
Ensures cross-platform compatibility across desktop, mobile web, and native mobile apps.
Designs user interfaces with focus on intuitive UX, mobile-first principles, and operator customization.
Planning further expansion in regulated US states beyond Nevada, Latin America, and Asia-Pacific regions.
Continuously pursuing new licenses including in US states and emerging regulated markets worldwide.
Focus on expansion across Americas, Europe, Asia, and Australia.
Considering expansion into additional digital betting verticals leveraging modular platform.
Recent acquisitions of Abios and Shape Games; open to further strategic M&A.
Focus on innovation, scalability, compliance, and tailored client service to compete effectively.
Increased investment in targeted sales and marketing aligned with geographic and vertical expansion.
Exploring new digital distribution and partnership models, including media-integrated betting.
Adapts products with AI-based personalization and esports offerings to match player trends.
Positions itself as a consolidator with scalable modular offerings attractive to operators amid industry consolidation.
No public plans for proprietary hardware; focus remains on software and cloud infrastructure.
Proactively maintains strong compliance framework and builds scalable regulatory toolsets.
Drives competitive edge through innovation, technology leadership, and market compliance excellence.
Adheres to mobile-first development improving player experiences on mobile platforms.
Focused on sportsbook and esports; does not provide live dealer casino games.
Invested in esports data (Abios) and integrated virtual sports offerings to capture growing markets.
Monitoring blockchain potential; no widespread integration announced.
Developing AI-driven personalization of odds and user experiences.
Continuous development of player protection tools including risk-based marketing controls.
Expanding into emerging regulated markets focusing on compliance and targeted offerings.
Supports operator integrations enabling diverse payment methods globally.
Provides omni-channel sportsbook support across retail, web, and mobile platforms.
Robust compliance teams and software features ensure adherence to increased regulations.
Strong data protection governance and GDPR compliance embedded in platform services.
Invests in attracting skilled talent and maintaining employee engagement through development programs.
Regularly updates platform features based on operator and player feedback.
Significant investments in cloud-based infrastructure for scalability and performance.
Constantly optimizes platform performance ensuring fast load times and low latency.
Expanding advanced analytics and business intelligence functionalities.
Continues to enhance API capabilities for seamless operator integration.
Implements latest cybersecurity defenses and continuous monitoring tools.
Develops scalable, modular architecture designed to grow with operator needs.
Adopts modern frameworks and tools to accelerate agile development.
Improves content management for flexible market offerings.
Adds predictive analytics capabilities to identify trends and optimize betting markets.
Strengthens automated and manual QA processes to enhance product stability.
Deploying efficient tools for internal and operator communication and collaboration.
Improves content management for flexible market offerings.
Focuses on automation to improve operational efficiency.
Preparing to integrate advanced AI and analytics for next-gen betting experiences.
Continuously modernizes legacy systems for better performance and maintainability.