Lady Luck Games is categorized as a game provider and software developer in the online casino sector.
Lady Luck Games is categorized as a game provider and software developer in the online casino sector.
The company is known for its portfolio of around 60 slot games developed under Lady Luck Games and its ReelNRG brand, featuring visually impressive slots with innovative mechanics and engaging bonus features.
Lady Luck Games was established in 2019.
The official website of Lady Luck Games is https://ladyluckgames.io/.
Contact can typically be made through the company’s website via contact forms or LinkedIn. The company’s registered office is located in Stockholm, Sweden, at Östermalmstorg 1, 114 142 Stockholm. Direct phone or email contacts are not publicly listed.
Lady Luck Games was co-founded by Mads V. Jørgensen. Currently, it operates as a business unit within EMB Mission Bound AB (publ), a publicly traded parent company on the Stockholm Stock Exchange.
Sweden.
The main office is in Stockholm, Sweden, with additional locations in Riga, Latvia, and Copenhagen, Denmark.
The company operates as a division of EMB Mission Bound AB (publ) and includes affiliated subsidiaries such as ReelNRG Limited, which holds regulatory licenses.
Lady Luck Games is privately held within EMB Mission Bound AB, which is publicly traded on the Stockholm stock exchange.
Embedded in EMB Mission Bound AB, which reported approximately 28.9 million SEK in revenue in 2023. No separate public valuation for Lady Luck Games is available.
Key executives include Russell Wan (CEO as of 2025), Alvis Tran (COO), and previously co-founder Mads V. Jørgensen as CEO. Chi Ho Li was appointed CEO of EMB Mission Bound AB in mid-2024.
Estimated workforce between 51 and 200 employees, covering game development, design, technology, and operational roles.
The parent company EMB Mission Bound AB posted revenues near 28.9 million SEK in 2023 with ongoing investments in growth.
Revenue streams mainly comprise B2B licensing of slot games, platform integration services, and turnkey casino platform solutions.
Specific revenue splits are not publicly disclosed; industry norms suggest primary income from slot game licensing and less from platform services.
Significant growth since 2019, growing game portfolio and market presence in Europe and expanding into Asia, though exact growth percentages are unavailable.
Plans to expand distribution via new licensing, enhanced innovation, and geographic expansion notably into Asian regulated markets.
Holds Malta Gaming Authority (MGA) Class 2 B2B license, United Kingdom Gambling Commission (UKGC) B2B license via ReelNRG, and Swedish Gambling Authority supplier license.
Licensed to operate in Malta, the UK, Sweden, Denmark, and seeking expansion in regulated Asian markets.
Overseen by Malta Gaming Authority, UK Gambling Commission, Swedish Gambling Authority, and Danish Gaming Authority.
No publicly available information on pending applications; recently secured licenses indicate active compliance.
Games and software certified by independent testing labs such as iTech Labs to meet regulatory and fairness standards.
No public records of regulatory sanctions or penalties.
Implements responsible gambling controls and complies with regulatory player protection requirements integrated in software.
Ensures fair gaming through RNG certification by independent bodies and compliance with regulatory fairness mandates.
AML procedures align with operator and jurisdictional compliance standards to prevent illicit activities.
Supports KYC compliance indirectly by integrating with operator platforms that conduct customer verification.
Games are certified by independent test labs such as iTech Labs to verify RNG and game fairness.
RNG systems are certified by recognized agencies to ensure outcome randomness and fairness.
Complies with GDPR and data privacy laws, enforcing data protection policies for player and operator information.
Provides compliance and audit reporting to operators to fulfill jurisdictional requirements.
Conducts regular audits, generally annually or as required by regulation and licensing conditions.
Recognized as a mid-tier provider within regulated European iGaming markets with growing share and influence.
Competitors include iSoftBet, Playson, Red Tiger, ELK Studios, Microgaming, and other European slot developers.
Strengths include artistic game design, innovative gameplay, strong compliance, and flexible integration capabilities.
Strongest presence in Sweden, Malta, the UK, Denmark, and expanding into Asia.
Positive reputation for innovative, compliant, and high-quality slot content within the regulated industry.
No major industry awards publicly noted; recognized for rapid growth and innovation.
Pricing is competitive within the mid-tier market segment with flexible B2B licensing agreements.
Innovative slot mechanics, high-quality visuals, strong regulatory compliance, and rapid integration.
Partnerships with Bethard, EveryMatrix, iSoftBet, and CYG Pte Ltd for distribution in Asia.
Positions as an innovative mid-tier developer focused on quality, gameplay experience, and regulatory compliance.
Strengths include quality and innovation; smaller scale than major incumbents like Microgaming.
Leveraging mobile-first gaming, regulated market expansions, and player engagement through creative features.
Maintains compliance agility by securing necessary licenses and partnering with regulated distributors.
Known for combining creative art and advanced mathematical gameplay innovation in slot design.
Responds quickly to new market demands, regulatory changes, and technological advances.
Exact number unknown, but multiple MGA and UKGC licensed operators are clients through partnerships.
Significant clients and partners include Bethard, EveryMatrix, iSoftBet, and CYG Pte Ltd.
Primarily B2B operators in regulated European and emerging markets seeking quality slot content.
Works mainly with tier 1 and tier 2 operators in regulated jurisdictions.
Not publicly disclosed; emphasizes long-term relationships through quality and compliance.
Through strategic partnerships, industry events, and growing reputation.
Typically ranges from 1 to 3 years common in B2B licensing.
May offer exclusivity selectively based on strategic needs and negotiations.
Provides integration support, technical assistance, and compliance guidance for new clients.
Includes technical integration, regulatory support, configuration, and training under industry best practices.
Offers operator staff training on product use, game mechanics, and compliance.
No publicly disclosed case studies; highlighted rapid portfolio growth and market acceptance.
Uses regular communication, feedback collection, and performance reviews common in B2B markets.
Collects feedback through direct engagement, platform analytics, and support channels.
Handles disputes via contractual escalation, mediation, and service level agreements.
Provides integration support, technical assistance, and compliance guidance for new clients.
Develops video slots with varied themes, volatility, and bonus features.
Releases games periodically; exact frequency varies by development cycle.
Capable of creating branded and licensed slot content for partners.
Covers themes like fantasy, adventure, mythology, and culturally inspired concepts.
Demos and free play options are available for operators to offer for player trials.
Offers a range of volatility levels from low to high for different player preferences.
RTP ratios generally span approximately 94% to 97% across portfolio titles.
No public indication of offering progressive jackpot or network jackpot games.
Common features include free spins, multipliers, wilds, and bonus rounds.
All games are fully optimized for mobile devices via HTML5 technology.
Supports multiple languages, typically 16 or more for international markets.
Games include localization and cultural adaptations for various regulated market audiences.
Incorporates user-friendly settings and design elements for diverse player accessibility needs.
Utilizes modern HTML5 frameworks and internal technologies for scalable cross-platform development.
Games are developed primarily in HTML5.
Provides scalable API integrations for seamless operator platform integration.
Integration is designed to be straightforward with comprehensive technical support and documentation.
Offers detailed documentation covering integration, configuration, and maintenance.
Provides turnkey solutions enabling operators to launch quickly with integrated game portfolios.
Operators can often modify certain game parameters including RTP settings and features where regulations allow.
Provides real-time reporting and analytics for operators to monitor performance and player metrics.
Supports real-time game data and analytics for operational optimization.
Implements standard security measures like data encryption, secure communication protocols, and regulatory compliance.
Conducts scheduled updates and maintenance to ensure security, compliance, and feature enhancements.
Performs load and performance testing to maintain platform stability and user experience.
Compatible with multiple wallet systems supported by operator platforms for seamless transactions.
Payment integrations are managed at operator platform level; provider ensures compatibility with standard systems.
Focuses on game development and content; partners with platform providers for full casino management solutions.
Back office monitoring and management tools typically integrated through operator platforms.
Does not offer sportsbook or betting products; concentrates on casino games.
Player management functions reside primarily in operator platforms; provider supports game-level integration.
Game-level bonus mechanics are included; full promotion systems usually operator-managed.
CRM capabilities generally provided by operators, not directly by game providers.
Affiliate management is handled by operators, supported through platform integration.
Supplies marketing assets and promotional materials to operators to enhance game visibility.
Integrates responsible gambling tools and supports operator-level player protection controls.
Provides operator-facing reporting tools for business intelligence and player behavior analysis.
Supports multi-currency and multi-language functionality to suit diverse markets.
Payment processing and financial management tools are operated at platform level.
Fraud prevention facilitated via compliance frameworks and operator platform systems.
Offers tools to assist operators with regulatory reporting and compliance requirements.
Employs scalable architecture to support multiple operators and geographic expansion.
Invests in mobile-first gaming, cloud infrastructure, and innovative slot design technologies.
No public information on VR/AR game development.
No confirmed public initiatives on blockchain or cryptocurrency integration.
AI and machine learning are explored for personalization and analytics, though no specific deployments public.
Develops mobile-optimized and responsive games adhering to mobile-first design principles.
Focuses on cross-device compatibility and emerging platform support via HTML5.
Provides operators with analytics tools to enable personalized player experiences.
No public information regarding patents or proprietary tech currently held.
Maintains competitive edge by innovating art, gameplay, and complying with evolving market standards.
Consistently invests in R&D for portfolio growth, platform development, and innovation.
No public evidence of partnerships with startups or academic institutions.
Pioneer in creative slot volatility math and innovative bonus feature design.
Ensures seamless gaming on desktop, mobile, and tablet through HTML5 technology.
Plans focus on innovation, geographic expansion, and technology infrastructure enhancement.
Offers B2B licensing, revenue share, and turnkey platform solutions.
Revenue share percentages commonly range from 25% to 40% though specific rates are proprietary.
Setup and integration fees vary by client and scope but usually include one-time charges.
Vary by contract; minimum commitments are negotiated to ensure operator engagement.
Pricing tiers may be offered depending on game portfolio access and service levels.
Discounts and incentives common for long-term contracts and high-volume operators.
Pricing is competitive within mid-tier European iGaming software suppliers.
Additional fees may apply for customized features or premium support.
Payment terms vary but commonly include monthly or quarterly billing aligned with revenue share settlements.
Performance-based models such as revenue share and pay-per-performance are standard offerings.
Early termination clauses and associated penalties are typically defined in contracts.
Costs for new games or features usually involve development and integration fees per agreement.
Technical support and maintenance fees may be part of standard or premium service packages.
Pricing may adjust based on regional market regulations and operational costs.
Commercial term flexibility is common to tailor agreements to strategic partnerships.
Contracts usually span one to three years based on partnership scope.
Exclusivity options may be negotiated for particular territories or operator types.
Some contracts include minimum revenue or performance guarantees.
Intellectual property remains with provider; operators receive licensing rights per contract.
Dispute resolution typically involves negotiation, mediation, and contractual legal terms.
Contract termination requires notice, generally 30 to 90 days depending on agreement.
NDAs and non-compete clauses are standard to protect business interests and intellectual property.
Contractual liability and indemnification clauses limit exposure and define responsibilities.
Force majeure provisions allow contract adjustment or suspension during extraordinary events.
Contracts outline regulatory compliance duties for both parties.
SLAs specify performance targets including uptime guarantees, typically 99.9% or higher.
Data handling on contract end complies with GDPR and licensing requirements to protect player privacy.
Marketing and branding materials must meet regulatory and provider standards, often requiring approval.
Operator promotions using provider content typically require approval to ensure compliance.
Modifications require mutual consent and formal documentation.
Provides comprehensive technical support including integration help, troubleshooting, and operational assistance.
Support hours align with industry norms, often including 24/7 or extended business availability.
Support is accessible via email, ticket systems, possibly phone and live chat.
Technical issues are prioritized with rapid response to minimize disruption per SLA agreements.
Offers account management and client relationship services to optimize operator partnerships.
Consulting services may assist operators with licensing, compliance, and product strategy.
Educational programs support operators with product knowledge and regulatory compliance.
Certification training for operator personnel enhances effective product and regulatory understanding.
Marketing collateral and promotional materials are provided for operator campaigns.
Assists operators in licensing documentation processes and compliance adherence.
Provides integration and implementation support services to ensure smooth deployment.
Premium support services may incur fees according to service level agreements.
Handles disputes via contractual escalation, mediation, and service level agreements.
Uses defined escalation paths involving technical leads and management for unresolved problems.
On-site support is occasionally available for key clients or large-scale implementations.
Typically offers uptime guarantees around 99.9% as a standard SLA component.
Records indicate stable and reliable uptime consistent with licensing and industry standards.
Scheduled maintenance and updates are managed to minimize disruption while ensuring compliance.
Maintains disaster recovery and business continuity plans to ensure operational resilience.
Employs backup systems and redundancy measures to protect data and maintain service availability.
Real-time performance monitoring and operational reporting tools are provided to clients.
Uses scalable infrastructure to manage traffic peaks and high-demand scenarios.
Implements industry security measures including encryption, firewalls, and intrusion detection.
Conducts regular security audits and penetration testing as part of risk management.
Maintains incident response plans to quickly manage and mitigate security breaches.
Proactively communicates incidents and service disruptions in accordance with SLAs.
Compensation or service credits may be provided for significant downtime events per contract terms.
Ensures data integrity through secure storage, backups, and transactional logs.
May hold certifications such as ISO 27001, though specific certifications are not publicly detailed.
Measures and reports uptime, latency, and system performance metrics regularly.
Typically, innovative providers invest 10-20% of revenue in R&D; exact figures are not public.
Employs numerous developers and engineers within a 51-200 staff range.
Prioritizes game innovation, platform scalability, enhanced analytics, and compliance technology.
Has dedicated teams focusing on creative game design and technological innovation.
Exploring mobile-first technologies, cloud platforms, and novel gameplay mechanics.
Actively incorporates operator and player feedback into development cycles.
Development cycles span several months from concept through testing and market launch.
Collaborations with external developers occur selectively to broaden creative offerings.
Uses automated/manual testing, compliance checks, and performance validation protocols.
Prioritizes features based on market trends, player data, and operator feedback.
Offers limited beta testing and soft launches to gather feedback pre-release.
Protects IP and trade secrets using legal agreements and internal security controls.
Employs Agile and Scrum methodologies for iterative, responsive development.
Ensures cross-platform compatibility through HTML5 and extensive testing.
Focuses on intuitive UI, engaging visuals, and smooth UX to maximize player retention.
Plans further expansion into regulated Asian markets and deeper penetration of Europe.
Pursues additional licenses in emerging regulated jurisdictions to broaden market access.
Geographic expansion prioritized in Asia and broader European regulation.
Currently focused on slots; may consider adjacent verticals in future.
Strategic partnerships are key growth drivers; no public M&A planned.
Competes via innovation, compliance, and strategic alliances versus new market entrants.
Focused on branding, industry event participation, and digital marketing initiatives.
Exploring enhanced distribution via digital platforms and regulatory gateways.
Continuously evolves game content based on player data and market trends.
Positions as an innovative mid-tier contributor within industry consolidation dynamics.
No plans for proprietary hardware development publicly declared.
Maintains readiness with active licensing and compliance management.
Committed to innovation, compliance, and partnerships to maintain market position.
Fully embraces mobile-first designs and responsive technology standards.
Currently focused on casino slot games; no live dealer offerings.
No public information on esports or virtual sports betting involvement.
No confirmed blockchain or cryptocurrency integration initiatives.
AI for personalization and analytics is a likely future focus but not publicly detailed.
Complies with evolving responsible gambling regulations and integrates player safety tools.
Targets growth in emerging regulated markets by customizing game content.
Ensures compatibility with operator-supported evolving payment systems.
Delivers seamless cross-device gaming experiences via HTML5 technology.
Meets enhanced regulatory requirements proactively through licensing and compliance frameworks.
Enforces robust data privacy policies compliant with GDPR and international standards.
Focuses on attracting and retaining skilled developers and creatives within an innovative culture.
Adapts offerings with innovation and client support to meet evolving demands.
Invests in cloud-based infrastructure for scalable and secure game delivery.
Continuously optimizes games for fast loading and smooth performance across devices.
Expands analytics and BI tools to improve operator insights and player engagement.
Enhances APIs to improve integration efficiency and operator onboarding.
Regularly updates security measures to protect platform integrity and data.
Works on platform scale and flexibility to support growth and diverse operator needs.
Adopts latest development tools and frameworks supporting agile and effective production.
Improves content management for efficient deployment and localization.
Exploring machine learning and predictive analytics for game personalization.
Enhances testing and QA to ensure compliance, performance, and user satisfaction.
Implements modern collaboration tools to improve team productivity.
Improves content management for efficient deployment and localization.
Pursues automation in development, testing, and operations to increase efficiency.
Invests in next-gen gaming tech through dedicated R&D and innovation teams.
Regularly updates legacy systems to remain current and efficient for market demands.