Game provider and software developer specializing in gambling and casino software.
Game provider and software developer specializing in gambling and casino software.
Popular brands and products include Bally, WMS, Shuffle Master, and MDX 10-Deck Shuffler. The portfolio spans slot machines, table games, and digital/social casino games, including licensed slot series like The Wizard of Oz.
Established originally as Scientific Games Corporation; the company rebranded to Light & Wonder in the early 2020s.
http://www.lnw.com
Primary contact address is 6601 Bermuda Rd., Las Vegas, NV 89119, USA. General inquiries can typically be made via their official website contact forms or through industry events; specific phone numbers and emails are managed internally.
Originally founded as Scientific Games Corporation; current ownership is public, led by executive team under CEO Matt Wilson since 2022.
United States of America
Headquarters in Las Vegas, Nevada, USA. Additional operational locations include Sydney, Australia, and Barcelona, Spain.
Operates various brands including Bally, WMS, and Shuffle Master as subsidiaries or affiliated companies within its corporate structure.
Publicly traded company listed on Nasdaq under the ticker LNW.
Market capitalization approximates several billion dollars, reflecting a strong market presence in gambling and gaming sectors.
Matt Wilson serves as President and CEO; Oliver Chow is Chief Financial Officer. Simon Johnson leads the iGaming division as CEO. The executive team has extensive industry experience.
Employs over 6,500 staff globally across development, manufacturing, sales, and support functions.
Reported annual revenue approximately $3.19 billion, with AEBITDA around $1.4 billion projected in 2025, showing positive earnings growth despite some revenue fluctuations.
Revenue derives from land-based gaming machines, digital gaming content, casino management systems, and social casino gaming platforms.
Revenue is diversified across hardware gaming machines, digital/online casino content, and casino management systems, with a growing share from digital and online segments.
Experienced mixed growth, with modest declines at some points but recent years show renewed growth and market expansion driven by acquisitions and new markets.
Plans include geographic expansion into emerging regulated markets such as the UAE, increased focus on digital and cross-platform content, and integration of new gaming verticals like charitable gaming.
Holds multiple licenses including recent vendor license from the General Commercial Gaming Regulatory Authority (GCGRA) of the UAE, among others globally.
Licensed to operate in North America, Europe, Middle East (including UAE), and other regulated gaming markets.
Overseen by regulators such as the GCGRA in UAE, various US state gaming commissions, European authorities, and other regional regulatory bodies.
Typically undergoes routine license renewals; specific pending applications are not publicly detailed but company maintains ongoing regulatory compliance across jurisdictions.
Maintains industry-required compliance certifications including gaming authority approvals, RNG certifications, and data protection standards.
No widely documented major regulatory sanctions or penalties reported; maintains good regulatory standing.
Implements responsible gambling policies promoting player protection and integrity across products and services.
Uses certified RNG technologies, independent testing, and compliance frameworks to assure fair gaming and player protection.
Adheres to AML procedures consistent with regulatory requirements, including transaction monitoring and reporting standards.
Supports KYC compliance for operators through integrated verification processes aligned with licensing authorities.
Games and systems are certified by independent testing labs such as GLI and iTech Labs to ensure regulatory compliance.
RNGs are certified to industry standards for fairness and randomness by approved authorities.
Complies with GDPR and other data protection regulations, ensuring secure handling of player and operator data.
Provides regular audit reports and compliance documentation to operators and regulators as required.
Systems and games undergo routine audits, typically annually or as mandated by jurisdictional regulators.
Holds a significant share in both physical casino and growing online digital gaming markets globally.
Major competitors include Aristocrat Technologies, Evolution Gaming, Playtech, and Novomatic.
Unique cross-platform game delivery, strong brand portfolio including Bally and WMS, robust R&D, and broad regulatory footprint.
Strongest presence in North America, Europe, and expanding in Middle East and Asia-Pacific markets.
Known for reliability, innovative content, and strong regulatory compliance; well-regarded by operators and players.
Recipient of multiple awards including Casino Supplier of the Year and Casino Product of the Year for MDX shuffler.
Pricing aligns with market standards, offering competitive revenue share models and scalable solutions for operators.
Integrated cross-platform content delivery, extensive product portfolio, and leadership in regulated market entry.
Holds strategic partnerships with major operators such as BetMGM and collaborative alliances for content distribution.
Positions as a leading cross-platform global games provider focused on innovation and multichannel player engagement.
Strengths in cross-platform integration and robust content; areas for growth include digital innovation speed and global expansion.
Capitalizes on market trends such as digital transformation, mobile-first gaming, and expansion into newly regulated markets.
Demonstrates agility in acquiring new licenses and complying with evolving regulatory frameworks globally.
Known for technological innovations like the MDX 10-Deck Shuffler and continuous content development for multiple platforms.
Maintains responsive market adaptation evidenced by recent acquisitions and swift entry into new regulated markets.
Serves hundreds of operators worldwide across land-based and digital platforms.
Includes major casino operators and online platforms like BetMGM among key clients.
Services large-scale land-based casinos, online operators, and social gaming platforms.
Engages with tier 1 operators primarily, also serving mid-tier clients with scalable solutions.
Generally high client retention due to product reliability and service quality.
Uses strategic partnerships, industry presence, and innovative product launches to acquire new clients.
Contracts typically range from multi-year agreements standard in casino software industry.
Offers exclusive partnerships selectively, especially in strategic or newly regulated markets.
Provides comprehensive support including onboarding, training, technical assistance, and ongoing client service.
Onboarding includes system integration, regulatory compliance assistance, training, and technical support.
Offers detailed training programs and educational resources to operator staff and partners.
Successful launch of licensed slot series with BetMGM and expansion into UAE with regulatory approval.
Uses client feedback systems, performance metrics, and regular communications to gauge satisfaction.
Feedback via direct client liaison teams, surveys, and industry events.
Employs structured dispute resolution protocols handled by dedicated client management teams.
Provides comprehensive support including onboarding, training, technical assistance, and ongoing client service.
Develops slot machines, table games, social casino games, and gaming utilities.
Releases multiple game titles annually as per strategic development roadmap.
Produces licensed branded content including series like The Wizard of Oz slot games.
Covers diverse themes from classic slots to modern video slots, fantasy, adventure, and cultural themes.
Offers demo and free play versions for most digital games.
Provides a range of game volatility levels from low to high to cater to various player preferences.
RTP ranges typically from industry standard 85% to 98%, depending on game type and jurisdiction.
Offers progressive jackpot game titles and networked progressive systems.
Implements diverse bonus features including free spins, multipliers, and interactive mini-games.
Games are fully optimized for mobile devices with responsive design across platforms.
Supports multiple languages for localized player experiences in global markets.
Localizes content to meet cultural preferences and regulatory requirements.
Incorporates accessibility options such as adjustable settings for inclusive player engagement.
Uses a blend of proprietary and standard development technologies including HTML5 and modern software frameworks.
Primarily HTML5 for digital games, with hardware relying on embedded systems and proprietary OS platforms.
Provides robust APIs for game integration with operator platforms.
Integration designed to be straightforward with dedicated technical support.
Supplies comprehensive technical documentation and developer resources.
Offers turnkey and white-label casino platform solutions to selected clients.
Supports operator modification of game parameters including RTP within regulatory limits.
Provides advanced reporting and analytics tools to monitor gaming performance.
Real-time data tracking and statistics support is integrated into platforms.
Implements industry-standard security protocols including encryption, secure access, and fraud detection.
Regular maintenance and updates conducted to ensure compliance, security, and content freshness.
Performs load and performance testing to maintain optimal system responsiveness.
Compatible with multiple wallet systems facilitating seamless player transactions.
Supports standard payment gateways and methods aligned with operator and jurisdiction requirements.
Provides comprehensive casino management systems covering operations and player management.
Includes tools for player analytics, compliance monitoring, and operational management.
Currently focused on casino gaming; sportsbook solutions are less prominent or not core.
Robust CRM, player tracking, and responsible gaming monitoring features.
Integrated bonus and promotion management systems for operators.
CRM capabilities support marketing automation and player engagement.
Affiliate management systems are available to support operator marketing channels.
Provides operator marketing tools including campaign management and player segmentation.
Offers built-in responsible gambling controls, self-exclusion, and limit-setting.
Advanced BI reporting tools allow in-depth performance insights.
Supports multi-currency and multi-language operations for global markets.
Includes payment processing integration and financial management modules.
Deploys fraud detection systems to protect players and operators.
Provides regulatory reporting tools in line with jurisdictional requirements.
Platform architecture is scalable to accommodate growth and demand spikes.
Invests in AI, machine learning, blockchain exploration, and immersive technology.
In early exploration phases of VR/AR game development.
Exploring blockchain and cryptocurrency integrations for future offerings.
Uses AI and machine learning for personalization and operational efficiency.
Develops mobile-first products ensuring optimal mobile player experience.
Actively developing for emerging platforms including mobile and cross-device ecosystems.
Offers advanced data analytics and personalized player content features.
Holds patents and proprietary technologies mainly in gaming hardware and software mechanics.
Maintains innovation through continuous R&D and market feedback integration.
Significant investments in R&D to sustain content innovation and technology development.
Collaborates selectively with technology startups and academic partners.
Pioneers new game mechanics including multi-deck shuffling and interactive bonus systems.
Emphasizes seamless cross-platform player experiences across physical, online, and social gaming.
Focuses on expanding digital platforms, immersive technologies, and regulatory compliance technologies.
Offers revenue share, licensing, turnkey solutions, and SaaS-based monetization options.
Revenue share percentages typically align with industry norms, often ranging in the 20-40% range depending on deal structure.
Setup fees and integration costs vary by deal size and complexity but are standard in industry ranges.
Often includes minimum volume or revenue commitments depending on contract terms.
Pricing tiers and customizable packages available based on operator needs and scale.
Provides discounts and incentives for long-term contracts and high-volume operators.
Pricing is competitive and generally aligned with other major providers in the sector.
Premium services and features may incur additional fees depending on contract specifics.
Standard payment terms with monthly or quarterly billing cycles; specifics negotiated per contract.
Performance-based pricing models available with revenue share linked to operator success metrics.
Contracts typically include early termination clauses with penalties to protect provider investments.
Additional costs for new game integrations and feature enhancements may apply.
Technical support and maintenance often bundled into contracts; premium tiers may be charged additionally.
Pricing may vary by region reflecting market conditions and regulatory environment.
Provider exhibits flexibility in negotiating terms tailored to operator business models.
Contracts typically range from 3 to 5 years standard in the industry.
Exclusivity offered selectively, often tied to strategic partnerships or markets.
Minimum performance or revenue guarantees may be included in some agreements.
Licenses protect IP rights with operators granted usage rights under defined terms.
Disputes generally resolved via arbitration or contractual dispute resolution procedures.
Contracts include termination and notice periods consistent with industry practices.
Includes standard non-compete and confidentiality provisions to protect business interests.
Contracts stipulate indemnification terms to limit liabilities and protect parties.
Force majeure clauses included for extraordinary events impacting contractual obligations.
Contracts clearly outline compliance and regulatory obligations for operators.
Provides SLAs guaranteeing platform uptime and system performance standards.
Data handling and player information protocols defined for contract termination scenarios.
Contracts specify marketing and branding guidelines for operator use.
Requires approval for operator promotional campaigns to ensure compliance.
Contract modifications managed through formal amendment processes.
Offers comprehensive technical support including troubleshooting, updates, and integration assistance.
Support provided 24/7 or during extended business hours depending on operator agreements.
Support available via phone, email, chat, and ticketing systems.
Maintains rapid response and resolution times for critical technical issues.
Dedicated account managers and relationship teams support clients.
Offers consulting services for product optimization and regulatory compliance.
Provides training programs and educational workshops for operator teams.
Certification programs available to ensure operator staff proficiency.
Supplies marketing support materials including promotional content and co-branding assets.
Assists operators with licensing applications and regulatory adherence.
Offers full implementation and integration support services.
Premium support may entail additional costs based on service level.
Employs structured dispute resolution protocols handled by dedicated client management teams.
Structured escalation procedures ensure timely problem resolution.
On-site support and consultation available upon request and contract terms.
Guarantees high system uptime consistent with industry standards, often 99.9% or higher.
Maintains strong historical uptime and reliability performance.
Performs scheduled system maintenance and rolling updates to minimize downtime.
Robust disaster recovery and business continuity plans established.
Employs data backup systems and redundancy to ensure service continuity.
Provides detailed performance monitoring and operational reporting tools.
Scalable infrastructure manages high traffic and demand spikes effectively.
Implements advanced cybersecurity measures to protect against attacks and data breaches.
Conducts regular security audits and penetration testing in line with best practices.
Established incident response teams and protocols for security events.
Proactively communicates disruptions and issues to clients with transparency.
Typically offers service credits or compensation for significant interruptions per contract.
Ensures data integrity and protection through encryption, access controls, and monitoring.
Holds ISO and other quality/security certifications relevant to gaming technology.
Regularly measures and reports key system and game performance metrics.
Invests a significant portion (often >10%) of revenue into R&D initiatives.
Employs a large team of developers and engineers, estimated in the hundreds within total workforce.
Focus on cross-platform content, AI personalization, blockchain exploration, and mobile innovations.
Maintains dedicated innovation labs and development teams focused on emerging technologies.
Exploring VR/AR, blockchain, AI-driven gaming features, and advanced data analytics.
Uses operator and player feedback to inform product development through iterative cycles.
Product development cycles range from several months to a year depending on game type and complexity.
Collaborates with external studios and developers for content diversification and innovation.
Applies extensive QA testing including automated and manual testing to ensure quality.
Prioritizes features based on market demands, compliance needs, and innovation goals.
Runs beta testing programs for new games and features with operator partners.
Employs stringent IP protection and internal security to safeguard trade secrets.
Utilizes agile and scrum methodologies for software development projects.
Ensures games and systems are compatible across platforms and devices through rigorous testing.
Focused on player-centric UX/UI design standards to enhance engagement and accessibility.
Planning entry into newly regulated jurisdictions including parts of the Middle East and Asia-Pacific.
Actively pursuing additional licenses to broaden regulated market access globally.
Strategy targets expansion across North America, Europe, Middle East, and Asia.
Exploring new verticals such as charitable gaming and next-gen interactive games.
Recently acquired Grover Gaming’s charitable assets; open to further M&A to diversify offerings.
Focuses on innovation, scale, and regulatory compliance to maintain competitive edge.
Continues robust investment in sales and marketing to support global expansion.
Exploring digital platforms and cross-channel distribution partnerships.
Utilizes data analytics and AI to dynamically tailor game content and promotions.
Sees itself as a consolidator driving cross-platform gaming innovation and market expansion.
Continues to develop proprietary gaming hardware alongside digital platforms.
Invests in compliance technology and legal teams to manage evolving regulations.
Focuses on innovation, partnership, and seamless cross-platform player experiences.
Prioritizes mobile-first product development to meet modern player preferences.
Expanding capabilities but currently stronger in slots and table game utilities than live dealer.
Monitoring trends, may explore virtual sports and esports betting integration in future.
Exploring blockchain and cryptocurrency for transparency and new monetization models.
Invests in AI-driven personalization for adaptive player experiences.
Continuously enhances responsible gambling tools in line with regulatory trends.
Targets emerging markets with tailored products and compliance strategies.
Supports diverse and evolving local payment methods in integration.
Develops unified experiences crossing physical, digital, and social channels.
Implements advanced compliance frameworks and technology solutions.
Maintains strong data privacy and protection aligned with GDPR and global laws.
Focuses on attracting and retaining industry talent through culture and development programs.
Adapts offerings to evolving expectations leveraging innovation and service excellence.
Invests in cloud technologies to improve scalability and reliability.
Continuously optimizes game performance and loading times for better UX.
Enhancing BI tools to support player insights and operational decisions.
Strengthening API frameworks for smoother operator integration.
Regularly upgrades security to safeguard systems against evolving cyber threats.
Invests in platform improvements to support growth and flexible deployment.
Adopts modern development frameworks to boost productivity and product quality.
Advances content management for efficient multi-channel distribution.
Integrates machine learning for player behavior prediction and personalized offers.
Enhances testing protocols to maintain high product quality.
Implements modern tools to foster internal and client collaboration.
Advances content management for efficient multi-channel distribution.
Pursues automation to streamline operations and reduce error rates.
Actively preparing for next-generation gaming through R&D and partnerships.
Modernizes legacy platforms to improve performance and compliance.