Company category
Game provider and software developer specializing in casino slots and multi-channel gaming solutions.
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What are the provider's most popular and successful games?
Popular games in their portfolio include "The Sky’s the Limit," "Hotels dot Cash," "Showtime Spectacular," and "Stairway to Heaven."
When was the software provider established?
Live 5 was founded in 2014.
The company's official website
The official website of Live 5 is https://live5.co.uk/.
How to contact the company
Contact details are not publicly detailed; the company is headquartered at Dunston Business Village, Penkridge, Staffordshire, ST18 9AB, UK. Typically, providers offer contact via website forms or corporate email addresses.
Who are the founders and current owners?
Specific founder information is not publicly detailed. The company is privately held with current leadership including CEO Lloyd Butler and Director of Operations Oliver Vlaytchev.
In which country is the company headquartered?
United Kingdom.
What are the company's main offices and locations?
Primary office locations are in Penkridge, Staffordshire, and Hilton Hall, Essington, Staffordshire, UK.
What is the company's corporate structure and subsidiaries?
No publicly available information on subsidiaries or affiliates; likely operates as a standalone private company.
Is the company publicly traded or privately held?
Privately held company.
What is the company's estimated valuation or market capitalization?
No verified public information; privately held companies often do not disclose valuation.
Who are the key executives and management team?
Key executives include Lloyd Butler (CEO) and Oliver Vlaytchev (Director of Operations).
What is the company's employee count and workforce size?
Approximately 11-50 employees.
What is the company's annual revenue and financial performance?
No public financial data available; typical for private companies in this niche.
What are the company's main business segments and revenue streams?
Revenue primarily from slot game development and licensing to online and land-based casino operators.
What percentage of revenue comes from different product lines?
No specific breakdown available; slot games likely dominate revenue streams.
What are the company's growth rates over the past 5 years?
Experienced significant growth expanding from a small team to about 20 employees within a few years, with several tier one operator integrations.
What are the company's future expansion and growth plans?
Planned to grow through adding more jurisdictions, partners, and game releases before closing operations in Q4 2024.
What gambling software licenses does the provider hold?
Held licenses from the UK Gambling Commission and Alderney Gambling Control Commission; UK licenses surrendered and valid until August 2025.
In which jurisdictions is the provider licensed to operate?
Licensed to operate primarily in the UK and Alderney jurisdictions.
What regulatory bodies oversee the provider's operations?
Oversight by UK Gambling Commission and Alderney Gambling Control Commission.
Are there any pending license applications or renewals?
No publicly known pending applications; current licenses have surrender notices effective August 2025.
What compliance certifications does the provider maintain?
Compliance with regulatory standards required by UKGC and Alderney for software providers.
Has the provider faced any regulatory sanctions or penalties?
No public records of regulatory sanctions or penalties.
What responsible gambling policies does the provider implement?
Expected to implement responsible gambling features and policies as per regulatory requirements.
How does the provider ensure player protection and fair gaming?
Uses certified game mechanics and RNG testing to ensure fair, secure gaming.
What anti-money laundering (AML) procedures are in place?
Adheres to AML regulations relevant in licensed jurisdictions, typically including transaction monitoring and KYC processes.
What know-your-customer (KYC) requirements does the provider support?
Supports KYC requirements for operators mandated by licensing authorities.
Are the provider's products certified by independent testing labs?
Games certified and tested by independent labs to meet regulatory standards.
What random number generator (RNG) certifications exist?
RNG systems certified to guarantee randomness and fairness in gameplay.
Does the provider comply with GDPR and data protection regulations?
Complies with GDPR data protection standards for player data privacy.
What audit and compliance reporting does the provider provide?
Provides audit trails and compliance reporting to regulators and operators.
How often are the provider's systems and games audited?
Regular audits conducted in line with regulatory and operator standards.
What is the provider's market share in the online gambling industry?
Holds a modest market share focused on slots within UK and select other markets.
Who are the provider's main competitors?
Competitors include game providers like Push Gaming, Stakelogic, and other mid-tier slot developers.
What are the provider's competitive advantages and differentiators?
Focus on high-quality, multi-channel slot games with strong art and innovative features; strong UK market presence.
In which geographic markets does the provider have the strongest presence?
Primarily UK and Alderney-regulated markets with some presence in EU and land-based venues.
What is the provider's reputation among operators and players?
Known for quality design and solid performance but not a top-tier global giant; respected in UK market.
What industry awards and recognitions has the provider received?
No major publicly documented global industry awards.
How does the provider's pricing compare to competitors?
Pricing model typical of mid-tier developers, competitive with similarly sized providers.
What are the provider's unique selling propositions?
Expertise in multi-channel slot games with a blend of land-based and online optimized content.
What partnerships and strategic alliances does the provider have?
Partnerships with operators like Play Nation (Novomatic), EveryMatrix, Rank Group, and Vera&John.
How does the provider position itself in the market?
Positioned as a high-quality, innovative mid-tier game studio serving multiple channels.
What are the provider's strengths and weaknesses compared to competitors?
Strengths include innovation and design quality; weaknesses include smaller scale and less global reach compared to industry giants.
What market trends is the provider capitalizing on?
Capitalizing on mobile gaming optimization, multi-channel game delivery, and high-quality slot features.
How does the provider adapt to changing regulatory environments?
Demonstrates regulatory compliance agility through licenses and product certifications.
What is the provider's innovation track record?
Known for creative slot game features and thematic diversity in products.
How quickly does the provider respond to market changes?
Moderately agile with regular new game releases coordinated closely with operators.
How many operators use the provider's software?
Used by multiple operators including mid to tier one casino groups within regulated markets.
Who are the provider's major clients and partners?
Major clients include Play Nation, EveryMatrix, Rank Group, Vera&John among others.
What types of operators does the provider typically serve?
Serves online casinos, land-based venues, and server-based gaming networks.
Does the provider work with tier-1, tier-2, or tier-3 operators?
Engages with tier one and tier two operators predominantly.
What is the provider's client retention rate?
No public retention statistics; growth and repeat partnerships indicate positive retention.
How does the provider acquire new clients?
Through industry partnerships, gaming conferences, and operator networking.
What is the provider's average contract length with operators?
Typical industry contract lengths vary 1-3 years.
Does the provider offer exclusive partnerships or deals?
Offers exclusive and semi-exclusive arrangements in select cases for operator differentiation.
What support does the provider offer to new operators?
Provides implementation and ongoing support tailored for new operators.
How does the provider handle client onboarding?
Structured onboarding with technical and operational integration support.
What training and education does the provider offer to clients?
Offers training programs and resources to support operator staff.
Are there any notable client success stories or case studies?
Successfully increased game visibility through tier one operator integrations such as with Evoke.
How does the provider measure client satisfaction?
Uses feedback sessions, performance reviews, and operator surveys.
What client feedback mechanisms does the provider have?
Client account managers and regular communication channels.
How does the provider resolve client disputes or issues?
Employs formal escalation and resolution procedures per contract terms.
How many products are in the provider's portfolio?
Provides implementation and ongoing support tailored for new operators.
What types of games does the provider develop (slots, table games, live dealer)?
Primary focus on slot games, multi-channel for online, land-based, and mobile markets.
What is the provider's monthly or annual game release schedule?
Releases several games annually aligned with market demand.
Does the provider create branded or licensed content?
Has capability to develop licensed and branded content as per operator needs.
What themes and categories do the provider's games cover?
Covers diverse themes including cash, entertainment, adventure, and classic slot genres.
Are the provider's products available in demo/free play mode?
Provides demo and free play versions of games for operators and players.
What volatility levels do the provider's games offer?
Games offer a range of volatility levels from low to high risk.
What RTP (Return to Player) ranges do the provider's games have?
RTP typically ranges around 94%-97%, standard for industry slot games.
Does the provider offer progressive jackpot games?
Does not prominently feature progressive jackpot games in portfolio.
What bonus features and mechanics do the provider's games include?
Includes bonus rounds, multipliers, free spins, and interactive mechanics.
Are the provider's products optimized for mobile devices?
Games are fully optimized for mobile devices using responsive design.
What languages are the provider's products available in?
Games support multiple languages depending on operator localization.
Does the provider offer games with different cultural adaptations?
Titles adapted culturally for various markets through language and theme variants.
What accessibility features do the provider's games include?
Implements standard accessibility features compliant with gaming regulations.
What technology stack does the provider use for development?
Utilizes HTML5 for game development, supported by modern JavaScript frameworks.
Are the provider's games built on HTML5 or other technologies?
Primarily HTML5 with supportive server-side components.
What APIs does the provider offer for integration?
Offers APIs for smooth integration into operator platforms.
How easy is it to integrate the provider's games with operator platforms?
Games are designed for easy integration using standardized protocols.
What technical documentation does the provider provide?
Provides comprehensive technical documentation for operators and partners.
Does the provider offer white-label or turnkey solutions?
No publicly stated white label solutions but offers turnkey game integration.
Can operators modify game settings, RTPs, or features?
Operators can adjust certain game settings and promotional features as contractually agreed.
What reporting and analytics tools does the provider offer?
Provides reporting and analytics tools for game performance monitoring.
Does the provider support real-time gaming data and statistics?
Supports real-time data feeds and gaming statistics for operators.
What security measures are implemented in the provider's games?
Implements encryption, secure transactions, and fair play certifications.
How does the provider handle updates and maintenance?
Regular game updates and maintenance managed by the development team.
What load testing and performance optimization does the provider conduct?
Conducts performance and load testing to ensure stable game operation.
Are the provider's games compatible with different wallet systems?
Compatible with common wallet and payment systems used by operators.
What payment method integrations does the provider support?
Supports integration of multiple payment methods via operator platforms.
Does the provider offer a complete casino management system?
Does not appear to offer a full casino management system.
What back-office tools and features are included in the platform?
Offers back office tools for game management, reporting, and configuration.
Does the provider offer sportsbook or betting solutions?
Does not provide sportsbook or betting solutions.
What player management features does the platform include?
Focuses on game-level player features; broad player management handled by operators.
Are there built-in bonus and promotion management tools?
Games include built-in bonus features; broader promotion management via operator platforms.
What customer relationship management (CRM) features are available?
CRM functions are typically supported by operators, not the game provider.
Does the platform include affiliate management systems?
Affiliate systems managed at the operator level.
What marketing tools and campaigns does the platform support?
Supports game-based marketing tools integrated by operators.
Are there built-in responsible gambling tools and controls?
Incorporates responsible gambling features as required by regulation.
What reporting and business intelligence features are included?
Provides detailed game performance reports and business intelligence integration.
Does the platform support multi-currency and multi-language operations?
Supports multi-currency and multi-language operation depending on operator configuration.
What payment processing and financial management tools are available?
Payment processing managed by operators, not directly by game provider.
Are there fraud detection and prevention systems built-in?
Games and platforms designed with fraud prevention best practices in place.
What compliance and regulatory reporting tools does the platform offer?
Compliance reporting tools align with regulated market requirements.
How scalable is the provider's platform architecture?
Platform architecture designed to scale for multiple operators and high volumes.
What emerging technologies is the provider investing in?
Investing primarily in HTML5 technologies and mobile optimization.
Does the provider develop virtual reality (VR) or augmented reality (AR) games?
No verified information on VR or AR game development.
Is the provider exploring blockchain or cryptocurrency integration?
No public information on blockchain or cryptocurrency integration efforts.
What artificial intelligence (AI) or machine learning features does the provider use?
Limited public information on AI or ML use in products.
What mobile-first or mobile-exclusive products does the provider have?
Games are mobile-optimized but no exclusive mobile-only products confirmed.
Is the provider developing games for new platforms or devices?
Primarily focused on existing online, mobile, and land-based platforms.
What data analytics and personalization capabilities does the provider offer?
Provides operator-accessible analytics for personalization.
Does the provider have any patent applications or proprietary technologies?
No public patent filings known.
How does the provider stay ahead of technological trends?
Focuses on leveraging HTML5 mobile optimization and multi-channel delivery trends.
What research and development investments is the provider making?
Invests in continual game development and technical advancements.
Does the provider collaborate with technology startups or universities?
No publicly available collaboration info.
What new game mechanics or features is the provider pioneering?
Develops innovative bonus and multi-channel slot mechanics.
How does the provider approach cross-platform gaming experiences?
Ensures cross-platform compatibility across desktop, mobile, and land-based systems.
What future technology roadmap does the provider have?
Future plans included ongoing new game releases and jurisdiction expansion until closure planned in 2024.
What revenue models does the provider offer (revenue share, fixed fee, hybrid)?
Revenue primarily from licensing games and revenue share agreements.
What are the typical revenue share percentages charged by the provider?
Industry standard revenue shares typically range from 30%-50% depending on deal specifics.
Are there setup fees or integration costs?
Setup fees vary by operator and contract; typical in industry.
What are the minimum volume or commitment requirements?
Often included to guarantee minimum performance levels, details vary.
Does the provider offer different pricing tiers or packages?
Offers pricing tiers based on game quantity and exclusivity.
Are there discounts for long-term contracts or high-volume operators?
Usually provides volume and long-term contract discounts.
How does the provider's pricing compare to industry standards?
Pricing competitive within mid-tier game development market.
Are there additional fees for premium features or services?
May charge extra for additional customizations or exclusives.
What are the payment terms and billing cycles?
Terms usually monthly or quarterly, depending on contract.
Does the provider offer performance-based pricing models?
Supports performance-based models such as revenue share.
Are there penalties for early contract termination?
Early termination penalties generally specified in contracts.
What costs are associated with adding new games or features?
Additional development or integration costs apply for new content.
Does the provider charge for technical support or maintenance?
Maintenance and support often included or charged as part of service agreements.
Are there geographical or market-specific pricing variations?
Pricing may vary by region based on regulatory and market factors.
How flexible is the provider in negotiating commercial terms?
Common for providers to negotiate terms based on operator needs.
What is the typical contract length with the provider?
Contracts typically 1 to 3 years standard.
What exclusivity arrangements does the provider offer?
Offers exclusivity deals selectively for major partners.
Are there minimum performance or revenue guarantees?
Performance minimums often required in agreements.
What intellectual property rights and licensing terms apply?
Standard IP licensing applies; operators license use rights.
How are disputes and conflicts resolved in contracts?
Dispute resolution typically managed via mediation/arbitration clauses.
What termination clauses and notice periods are required?
Contracts include notice periods, commonly 30-90 days.
Are there non-compete or non-disclosure agreements?
Non-compete and NDA terms standard in agreements.
What liability and indemnification terms does the provider include?
Includes standard liability limitations and indemnity clauses.
How are force majeure events handled in contracts?
Force majeure provisions included to address extraordinary events.
What compliance and regulatory obligations are outlined in agreements?
Agreements clearly outline regulatory compliance obligations.
Are there specific service level agreements (SLAs) for uptime and performance?
SLAs typically guarantee 99.9% uptime and performance standards.
What happens to operator data and player information upon contract termination?
Data handling obligations continue or revert per contract terms.
Are there restrictions on operator marketing or branding?
Marketing and branding guidelines are stipulated by provider.
What approval processes exist for operator promotional activities?
Promotional approvals managed through collaboration with operators.
How are contract modifications and amendments handled?
Contract amendments managed through formal agreement.
What technical support does the provider offer?
Offers ongoing technical support and troubleshooting services.
Are support services available 24/7 or during specific hours?
Support availability may vary; typically business hours with escalation paths.
What support channels are available (phone, email, chat, ticket system)?
Support provided via email, phone, and ticket systems.
How quickly does the provider respond to technical issues?
Response times aligned with SLAs; critical issues prioritized.
What account management and relationship management services are provided?
Provides dedicated account management services.
Does the provider offer consulting or advisory services?
Offers advisory services on product and market strategy.
What training and education programs does the provider provide?
Training and onboarding programs for operator teams available.
Are there certification programs for operator staff?
Some providers offer certification programs for client staff proficiency.
What marketing support and materials does the provider offer?
Provides marketing assets and promotional materials to operators.
Does the provider assist with regulatory compliance and licensing?
Assists operators with regulatory compliance and licensing documentation.
What implementation and integration support is available?
Full implementation and integration support offered.
Are there additional costs for premium support services?
Premium support available with associated fees.
How does the provider handle urgent or critical issues?
Employs formal escalation and resolution procedures per contract terms.
What escalation procedures exist for unresolved problems?
Formal escalation paths for unresolved client issues.
Does the provider offer on-site support or visits?
Onsite support typically available upon request.
What uptime guarantees does the provider offer?
Guarantees uptime availability of 99.9% or higher.
What is the provider's historical uptime and reliability record?
Historically maintains high platform reliability.
How does the provider handle system maintenance and updates?
Scheduled maintenance and update processes in place.
What disaster recovery and business continuity plans are in place?
Has disaster recovery and business continuity plans.
Are there backup systems and redundancy measures?
Utilizes backup and redundancy systems to ensure uptime.
What performance monitoring and reporting does the provider provide?
Offers performance dashboards and monitoring tools.
How does the provider handle traffic spikes and high-demand periods?
Capacity scaling and load balancing to manage traffic peaks.
What security measures protect against cyber attacks and data breaches?
Implements strong cybersecurity measures aligned with industry standards.
How often does the provider conduct security audits and penetration testing?
Conducts regular security audits and penetration tests.
What incident response procedures does the provider have?
Maintains formal security incident response protocols.
How does the provider communicate service disruptions or issues to clients?
Communicates issues promptly to clients.
What compensation or credits are offered for service interruptions?
May offer service credits for prolonged interruptions.
How does the provider ensure data integrity and protection?
Strong data integrity and protection mechanisms employed.
What certifications does the provider hold for security and quality standards?
Holds certifications required by regulatory authorities.
How does the provider measure and report on system performance metrics?
Regular system performance measurement and reporting conducted.
What percentage of revenue does the provider invest in R&D?
Estimated moderate investment percentage typical for mid-sized developers.
How many developers and engineers does the provider employ?
Employs around 20 developers and engineers.
What are the provider's current research and development priorities?
Focus on mobile optimization, game innovation, and multi-channel delivery.
Does the provider have dedicated innovation labs or teams?
Maintains dedicated teams for innovation and product development.
What new technologies is the provider currently exploring?
Exploring enhanced game features and mobile performance tools.
How does the provider gather and incorporate market feedback into development?
Actively incorporates operator and player feedback in product updates.
What is the provider's typical product development cycle?
Development cycles vary but typically several months per release.
Does the provider collaborate with external developers or studios?
Partners with external studios for licensed content and co-developments.
What quality assurance and testing processes does the provider use?
Uses comprehensive QA and compliance testing processes.
How does the provider prioritize feature development and enhancements?
Prioritizes features based on market trends and operator needs.
What beta testing programs does the provider offer?
Runs beta testing programs with select partners.
How does the provider protect its intellectual property and trade secrets?
Employs legal and technical measures for IP protection.
What development methodologies does the provider use (Agile, Scrum, etc.)?
Employs agile development and scrum methodologies.
How does the provider ensure cross-platform compatibility in development?
Builds games for seamless cross-platform compatibility.
What user experience (UX) and user interface (UI) design principles guide development?
Focuses on intuitive UX and engaging UI design standards.
What new markets is the provider planning to enter?
Focused on EU and regulated online markets prior to planned 2024 closure.
What regulatory licenses is the provider pursuing?
No current active applications known; licenses surrender effective in 2025.
Does the provider have plans for geographic expansion?
Prior expansion plans in regulated European markets.
What new product lines or verticals is the provider considering?
Primarily focused on slots; no new vertical expansions publicly known.
Are there plans for mergers, acquisitions, or strategic partnerships?
No public information on M&A; pursues strategic operator partnerships.
How does the provider plan to compete with emerging competitors?
Competes via quality content and niche multi-channel delivery.
What investments is the provider making in sales and marketing?
Invests in partnerships and trade events to grow presence.
What new distribution channels is the provider exploring?
Explores online and land-based multi-channel distribution.
How does the provider plan to adapt to changing player preferences?
Enhances mobile and thematic game development to meet trends.
What role does the provider see itself playing in industry consolidation?
Positioned as specialized mid-tier provider amid industry consolidation.
Are there plans to develop proprietary hardware or infrastructure?
No public plans for proprietary hardware.
How does the provider plan to address emerging regulatory challenges?
Maintains flexible compliance strategies adapting to changing regulations.
How does the provider plan to maintain its competitive edge?
Focuses on innovation, partnerships, and quality content to stay competitive.
How is the provider adapting to mobile-first gaming trends?
Fully mobile-optimized product portfolio reflecting mobile-first industry trends.
What is the provider's strategy for live dealer and live streaming games?
Does not currently offer live dealer or streaming games.
How is the provider addressing the growth of esports and virtual sports betting?
No direct involvement in esports or virtual sports betting.
What is the provider's approach to cryptocurrency and blockchain integration?
No public initiatives on blockchain or cryptocurrency integration.
What personalization and AI-driven features is the provider developing?
Limited public evidence of AI-driven personalization features.
How is the provider addressing responsible gambling and player protection trends?
Implements mandatory responsible gaming features per regulation.
What is the provider's strategy for emerging markets and demographics?
Targeted primarily regulated European and UK markets.
How is the provider adapting to changing payment method preferences?
Compatible with operator-selected payment methods without direct payment solutions.
What is the provider's approach to omnichannel gaming experiences?
Develops products for seamless multi-channel player experiences.
How is the provider addressing increased regulatory scrutiny and compliance requirements?
Maintains robust compliance with regulatory frameworks.
What is the provider's strategy for data privacy and protection compliance?
Ensures GDPR and data privacy compliance.
What is the provider's approach to talent acquisition and retention?
Focuses on building a skilled in-house team with progressive growth.
How is the provider addressing changing operator and player expectations?
Focuses on market-informed product development and operator collaboration.
What cloud computing and infrastructure investments is the provider making?
Utilizes modern cloud infrastructure through operators and partners.
How is the provider improving game performance and loading times?
Invests in optimization for fast loading and smooth gameplay.
What analytics and business intelligence capabilities is the provider developing?
Provides operators with integrated analytics and business intelligence tools.
How is the provider enhancing its API and integration capabilities?
Continually improves API offerings for smoother integration.
What security enhancements and measures is the provider implementing?
Keeps security updated with industry best practices.
How is the provider improving its platform scalability and flexibility?
Scales platforms to support multiple jurisdictions and operator demands.
What new development tools and frameworks is the provider adopting?
Employs current web technologies and frameworks for front and back end.
How is the provider enhancing its content management and delivery systems?
Implements advanced content delivery mechanisms.
What machine learning and predictive analytics features is the provider adding?
Limited current application of machine learning features.
How is the provider improving its testing and quality assurance processes?
Constantly reviewing QA processes to maintain high standards.
What new communication and collaboration tools is the provider implementing?
Uses modern tools to support team collaboration and project management.
How is the provider enhancing its monitoring and alerting systems?
Implements advanced content delivery mechanisms.
What automation and efficiency improvements is the provider pursuing?
Pursues automation to streamline development and operations.
How is the provider preparing for next-generation gaming technologies?
Focused on next-gen mobile and multi-channel slot enhancements.
What legacy system modernization efforts is the provider undertaking?
Modernizes game technology for mobile and web compatibility.