Altenar is a leading B2B iGaming software provider specializing in sportsbook solutions and player account management (PAM). It delivers a comprehensive and fully-managed sports betting platform that supports licensed operators globally, focusing on customizable, compliant, and scalable solutions. Altenar is known for integrating CRM capabilities that enhance player engagement and operational efficiency.
Altenar operates primarily as a software developer and platform provider, offering sportsbook modules, turnkey sportsbook solutions, and PAM with integrated CRM functionalities.
The primary purpose of Altenar's products is to provide licensed sportsbook operators with modular, fully managed, and customizable betting software solutions. The target market includes online sportsbooks, retail betting operators, and multi-channel wagering platforms aiming for rapid market entry and operational scalability.
Altenar serves specific gambling verticals including online sportsbook, retail sports betting, and casino verticals through integrated platforms.
Altenar operates on a B2B business model, offering software-only and fully managed sportsbook solutions to licensed operators, including white-label and turnkey options.
Altenar's uniqueness lies in its sportsbook platform's flexibility, real-time data integration, multi-jurisdiction compliance, built-in CRM with AI-driven player engagement, and the capability to manage multi-channel operations including retail betting terminals and mobile platforms.
Altenar
Altenar was founded in 2011.
Altenar is registered primarily in the Isle of Man, maintaining compliance with international gaming licenses.
Altenar’s primary headquarters is in Douglas, Isle of Man, with additional offices across Europe and Latin America including Malta, Uruguay (Montevideo), and Costa Rica.
Altenar has been in the market for approximately 14 years since its inception in 2011.
Altenar employs over 600 staff, with a significant portion dedicated to development and operational support.
Altenar’s platform supports multiple interface languages catering to global licensed operators.
The software offers extensive regional localization capabilities, including multi-jurisdiction compliance, multi-currency, multi-language, and local regulatory adaptations.
Altenar’s mission is to be the most partner-oriented iGaming software provider, building trusted, bespoke sportsbook and PAM solutions that scale operators’ businesses while ensuring regulatory compliance and player engagement.
Altenar operates as a privately held company.
Altenar holds ISO 27001 certification, underscoring its commitment to information security and data protection standards.
Altenar participates in professional gambling industry bodies and complies with all relevant regulatory and licensing bodies across its operating jurisdictions.
Key milestones include its incorporation in 2011 as BetInAction Software, strategic transformation in 2014 to a fully-managed solution, expansion to over 50 regulated markets, ISO 27001 certification in 2022, and continued growth to over 600 employees by 2024 with expanded Latin American presence.
No publicly verified information exists concerning Altenar’s plans for IPO or public investment attraction.
Altenar offers partner programs for integrators and operators including white-label solutions, API access, turnkey sportsbook setups, and collaborative support frameworks.
Altenar integrates responsible gambling systems into its PAM and CRM platforms, including tools for self-exclusion, player monitoring, and support for safer gambling compliance.
Specific environmental standards followed by Altenar are not publicly detailed; generally, software providers adopt corporate responsibility protocols aligning with sustainability principles.
Altenar provides tailored training and certification programs for operators and partners to ensure thorough understanding and effective use of their sportsbook and CRM systems.
Altenar aims to deepen AI and automation integration within its CRM and PAM products, enhance multi-channel betting capabilities, expand localization, and develop further scalability and regulatory compliance solutions over the next five years.
Altenar plans continued geographic expansion especially in Latin American and regulated markets worldwide, enhancing localized support and licenses.
Altenar has dedicated R&D departments focused on sportsbook technology, CRM innovation, compliance solutions, and real-time data integration.
Altenar keeps pace with trends such as AI-driven CRM, cloud-based platforms, multi-channel player engagement, real-time data processing, and modular microservices architecture.
No specific data available; software providers often support startups via flexible licensing, API access, and tailored onboarding assistance.
Altenar holds a significant and growing market share within the B2B sportsbook platform segment, especially in Latin America, Europe, and regulated markets.
Primary competitors include Kambi, SBTech, BetConstruct, Playtech, and OpenBet.
Altenar’s competitive edge is its flexible, fully-managed sports betting platform paired with an advanced CRM system for real-time player engagement and multi-jurisdiction licensing adaptability.
Altenar currently serves operators in over 50 regulated jurisdictions across Europe, Latin America, and the Caribbean.
Altenar’s target customers are licensed sportsbook and betting operators seeking turnkey or modular technology solutions for multi-channel betting platforms.
Altenar offers white-label sportsbook solutions enabling quick market entry with pre-integrated content and payment options.
Altenar typically employs a B2B SaaS pricing model with licensing based on operator volumes, platform usage, and additional service integrations.
Altenar’s marketing strategy focuses on B2B direct sales, partnerships, industry events, and demonstration of product flexibility and compliance strengths.
The company supports direct integration with operators and collaborates with partners and resellers to expand distribution.
Altenar’s sportsbook platform primarily focuses on sports betting rather than a fixed game count; casino games are integrated from third-party providers rather than included as a basic game package.
Supports pre-match and live sports betting markets; casino games integration through third parties; no proprietary casino games are highlighted.
Altenar’s core is sportsbook-focused; live dealer support is typically through third-party casino content providers integrated via PAM.
No verified support for VR/AR games is currently provided by Altenar.
Altenar CRM and sportsbook solutions support customization of tournaments and betting competitions as part of promotional features.
Not a primary focus; sportsbook platforms like Altenar generally do not natively host progressive jackpots, which are casino features.
Multiplayer gaming support is more relevant to casino game providers and not part of Altenar’s sportsbook-centric platform.
Direct player chat features are not prominently featured within Altenar’s sportsbook and CRM systems.
Not applicable to sportsbook platforms; private table gaming pertains to live casino.
Sportsbook platforms like Altenar handle complex betting markets including side bets, prop bets, and customized markets.
Altenar CRM supports player engagement through rewards and loyalty systems but no detailed achievement system is highlighted.
Altenar’s CRM supports gamification including tiers of loyalty, personalized offers, and real-time campaign adjustments.
The platform enables interface customization and personalization based on player segmentation and operator branding.
Not applicable in sportsbook betting context; game speed variation is not a core feature.
Auto-play is irrelevant to sportsbook betting products.
Altenar’s platform supports comprehensive game (betting) history and analytics for players and operators.
No data suggests replay functionality for disputed scenarios; common industry practice is manual review on request.
Altenar supports multi-currency operation across its sportsbook platform for global market requirements.
Real-time currency conversion is supported to facilitate multi-currency betting operations.
Altenar supports cryptocurrency payment integrations indirectly through PAM and payment gateway integrations but is not a dedicated crypto gaming platform.
No verified blockchain technology integration is detailed for Altenar’s CRM or sportsbook platform.
Altenar’s technology platform is cloud-based, designed for SaaS deployment, with API-driven modular components.
Altenar supports cloud deployment enabling scalable and flexible sportsbook operations.
Specific details not available; modern platforms typically support containerization technologies such as Docker and Kubernetes for scalable deployment.
Altenar employs robust enterprise-grade databases suitable for high transaction volumes; specific database types are not publicly confirmed.
Altenar’s architecture is modular and likely employs microservices to support scalability and integration flexibility.
Altenar offers extensive API integration for sportsbook, PAM, CRM, and third-party content providers.
RESTful API support is available to enable interoperability with external and operator systems.
No clear information on GraphQL support is present.
Altenar supports common data exchange formats such as JSON and XML for integration and data flow.
Altenar’s sportsbook and CRM systems support real-time updates, critical for live betting markets and dynamic campaigns.
Communication protocols include HTTP/HTTPS and WebSocket for real-time data streams.
Altenar uses WebSocket technology to deliver live betting updates and market data in real time.
Bandwidth requirements depend on operator scale; the platform is optimized for efficient data transmission including live odds.
Data caching mechanisms are utilized to optimize performance and reduce latency in user interactions.
Content Delivery Network (CDN) support is facilitated for front-end content delivery and user experience enhancement.
Load balancing is implemented to ensure platform stability and performance under high user concurrency.
Autoscaling capabilities are employed to adjust resources dynamically according to traffic demand.
Altenar integrates monitoring systems to track platform health, performance, and security.
Centralized logging is supported for operational transparency and troubleshooting.
Altenar includes built-in analytics tools providing player behavior insights, market performance, and campaign effectiveness.
A/B testing capabilities are supported to optimize marketing campaigns and user interface improvements.
The company offers sandbox environments to enable safe testing and integration for operators.
Altenar supports API versioning to ensure backward compatibility during platform updates.
Altenar provides development tools including APIs, SDKs, and integration documentation for partners.
SDKs are typically available for common programming languages, although specific languages are not publicly detailed.
Automated testing processes are part of the company’s quality assurance practices.
Continuous integration and deployment tools are employed for efficient and reliable software delivery.
Blue-green deployment strategies are likely used to enable seamless platform updates with minimal downtime.
Rollback capability is supported to quickly revert problematic updates.
Real-time performance monitoring tools are integrated into the platform architecture.
Distributed tracing is employed to identify performance bottlenecks in microservices architecture.
Profiling tools are used internally for optimized system and code performance.
Hot-swapping of components is not generally applicable for betting platforms requiring controlled deployment.
Altenar’s solution is SaaS/cloud-based, thus no specific hardware requirements for operators beyond standard infrastructure to access the platform.
Altenar supports multi-tenancy allowing multiple operators or brands to operate within a single platform instance.
The platform supports high concurrency levels, scaling for thousands of simultaneous users especially during major events.
Horizontal scaling is implemented to incorporate additional resources as user demand grows.
Altenar’s platform is optimized for low latency to support live betting and real-time market updates.
Altenar supports geographically distributed deployments and servers to serve customers with regional data centers.
Altenar employs disaster recovery protocols including backups and failover to ensure business continuity.
Provably fair algorithms are more common in casino games; Altenar sportsbook CRM does not focus on this feature.
Altenar’s product is focused on sportsbook and does not offer custom casino games platform creation directly.
Altenar provides white-label sportsbook solutions, enabling operators to launch custom-branded sportsbooks rapidly.
The CRM includes tools for creating personalized and targeted promotional campaigns.
Supports seasonal promotion adjustments through flexible campaign management.
Altenar employs deployment strategies aimed at zero downtime during platform updates.
RTP settings are generally casino-specific and not applicable to sportsbook platforms like Altenar.
Not applicable; Altenar primarily provides sportsbook rather than slot gaming software.
Altenar’s solutions are cross-platform supporting desktop, mobile, and tablet access.
Interfaces are optimized for various screen sizes and devices.
Offline mode is not supported as real-time connectivity is fundamental for sportsbook operations.
Integrations with game engines like Unity or Unreal are not relevant for Altenar as the focus is sportsbook.
Web interface and betting portals are fully HTML5 compliant for broad browser compatibility.
Altenar integrates with a wide range of third-party providers including payment gateways, PAM, casino content providers, and marketing platforms.
The platform includes content management system (CMS) integration for flexible front-end customization.
Altenar supports multiple payment gateway integrations, facilitating diverse payment options.
Altenar integrates CRM capabilities natively and supports integration with external CRM systems.
Marketing tools including multi-channel campaign delivery, segmentation, and personalization are integrated.
Affiliate management system integrations are supported or available through partner solutions.
Altenar supports integration with business intelligence tools for data analytics and reporting.
Includes tools to support compliance and regulatory reporting across jurisdictions.
Supports multiple user registration methods including email, phone, and identity verification.
Two-factor authentication (2FA) is supported to enhance account security.
Integrated KYC (Know Your Customer) systems are part of the platform to comply with regulatory requirements.
Automated document verification is supported to streamline player onboarding.
Age verification systems are integrated to prevent underage gambling.
Altenar supports geolocation verification to enforce market and licensing compliance.
The platform supports player self-exclusion tools for responsible gambling.
Deposit and betting limit controls are configurable within the platform to enforce responsible play.
Cooling-off periods are supported as part of the responsible gambling toolset.
Player behavior monitoring tools are integrated to identify risky or suspicious patterns.
Alerts for suspicious activity are part of the security and compliance modules.
The CRM supports VIP management programs with special personalized offers and account management.
VIP players can be assigned personal account managers to deliver premium service.
Advanced player segmentation is a core feature of Altenar’s CRM enabling tailored marketing.
Loyalty and rewards points systems are built into the CRM for player retention.
The CRM delivers personalized bonuses based on player behavior and preferences.
Referral program capabilities are supported to encourage player recruitment.
Affiliate program integration is supported to manage partner relations.
Altenar’s CRM is fully integrated into its PAM and sportsbook platforms and supports external CRM integration.
Email marketing capabilities are built into the CRM system for targeted player communication.
SMS notifications are supported as part of the multi-channel marketing approach.
Web and mobile push notifications are integrated within Altenar’s CRM.
Complaint and ticketing system support is provided for player support workflows.
Live chat integration with support desks is supported to enhance customer service.
Multi-level support systems allow prioritization and escalation within customer service.
Support for multiple languages is available for both platform interface and customer support.
Operators can build or integrate knowledge bases for self-service player support.
Video verification support is not commonly integrated; identity verification focuses on document and biometric checks.
The system supports account blocking to restrict player access when necessary.
Temporary account freezing features are supported in compliance and player requests.
Password recovery mechanisms are implemented for user account management.
Altenar fully complies with GDPR data protection regulations.
The platform supports the user’s right to deletion of personal data under privacy laws.
Users can export their data as required by GDPR and other privacy regulations.
Altenar integrates a wide variety of payment systems including cards, e-wallets, mobile payments, and crypto gateways.
Bank transfer payment support is included through integrated payment gateways.
Cryptocurrency payment options are supported via third-party integrations.
E-wallet payments are available and integrated.
Mobile payment methods are supported to facilitate deposits and withdrawals.
Support for prepaid cards is available through partner payment providers.
Instant deposit processing is supported to enhance player experience.
Scheduled deposits are not commonly standard but may be supported via payment provider features.
Fast withdrawal options are supported, subject to operator policy and regulatory compliance.
Automated withdrawal processing features exist to streamline operations.
Operators can configure deposit and withdrawal limits in line with responsible gambling policies.
The platform supports multiple fiat currencies and cryptocurrencies.
Real-time auto currency conversion is supported for multi-currency balances.
Simultaneous handling of fiat and cryptocurrencies is facilitated via PAM integrations.
No verified support or integration with DeFi protocols.
Crypto staking support is not currently featured.
No specific escrow system is publicly noted.
Multi-signature crypto payment support is not part of the core product.
Altenar integrates anti-money laundering systems aligned with regulatory standards.
Automated transaction screening is implemented for fraud and compliance.
Sanctions and watchlist integration are implemented for regulatory adherence.
Suspicious activity reporting aligns with legal requirements and is supported.
Tax accounting tools are integrated for operator compliance and reporting.
Automated report generation is supported based on scheduled criteria.
Integration with tax systems is supported to facilitate operator accounting.
Transaction fee accounting is integrated for operational transparency.
Payment reconciliation processes are automated and integrated.
Chargeback management capabilities exist within payment processing modules.
Payment fraud detection systems are integrated into the platform.
3D Secure authentication support is included for secure card transactions.
Credit risk assessment tools are not separately highlighted.
Installment payment support is not a core feature.
Buy-now-pay-later services integration is not documented.
Corporate banking for B2B clients is not publicly detailed.
Automated refund processing is supported in line with operator policies.
Altenar holds ISO 27001 among other industry security certifications.
Altenar is ISO 27001 certified.
PCI DSS compliance is expected for handling payment data though not explicitly confirmed.
Altenar fully supports GDPR compliance for security and privacy.
Altenar is licensed and certified in multiple regulated markets; specific gambling commission certifications apply.
No explicit eCOGRA certification information found.
GLI testing for sportsbook modules is not explicitly mentioned.
iTech Labs certification is not explicitly mentioned.
Regular security audits are conducted as part of compliance and operational integrity.
Penetration testing is conducted regularly for cybersecurity assurance.
No public data on bug bounty programs.
Data encryption at rest is implemented for data protection.
Data encryption in transit is implemented via secure protocols.
End-to-end encryption is employed for sensitive data communications.
Key management systems are in place to secure cryptographic keys.
Hardware Security Module (HSM) support is likely for cryptographic operations.
Intrusion detection systems are part of network and application security.
DDoS protection measures are integrated to safeguard platform availability.
Firewalls and web application firewalls (WAF) protect the platform.
Rate limiting is implemented to prevent abuse and ensure stability.
Continuous security monitoring is active across systems.
Security Information and Event Management (SIEM) integration is used for threat detection.
Automated incident alerts are generated for security events.
Incident response protocols are established following industry best practices.
Backup and disaster recovery procedures are robustly in place.
Data and service geographic redundancy are used to enhance resilience.
Recovery Time Objectives (RTO) and Recovery Point Objectives (RPO) adhere to industry standards.
Business continuity plans are implemented to ensure uninterrupted services.
Strict access control systems secure internal and operator access.
Role-based access control (RBAC) is implemented for operational security.
Full audit trails are maintained for compliance and operational transparency.
Built-in analytics provide data-driven insights for operators.
Real-time analytics enable dynamic decision-making and campaign adjustments.
Comprehensive operator dashboards deliver control and visibility.
Operators can generate custom reports for various metrics.
Automated report generation is supported based on scheduled criteria.
Scheduled reporting functionalities are supported.
Supports exporting data in formats including CSV, JSON, and XML.
Data mining capabilities are integrated for player and market insights.
Predictive analytics powered by AI enhance player retention and campaign success.
Machine learning analytics are incorporated to optimize engagement and risk management.
Detailed player behavior analytics are core to Altenar’s CRM.
Cohort analysis is supported within analytics for segmented player groups.
Lifetime value calculations are embedded in CRM analytics.
Churn prediction models assist operators in retention strategies.
Revenue optimization tools are integrated leveraging behavioral data.
Altenar provides multi-channel technical support including email, phone, and chat.
24/7 technical support is available.
Multi-level support systems allow escalation and prioritization.
Remote diagnostics tools are used for issue resolution.
Onsite support availability is dependent on contractual agreements.
A ticketing system is used for tracking support requests.
Service Level Agreements (SLA) are provided to ensure reliability.
Priority support is available for key clients.
Dedicated account and support managers assist VIP clients.
Migration assistance is offered for operators transitioning platforms.
