BetConstruct CRM is a comprehensive customer relationship management system designed for the iGaming industry, offering automated marketing, advanced analytics, customer journey mapping, and multi-channel communication tools to help operators enhance player engagement, retention, and revenue growth through data-driven, personalized marketing campaigns fully integrated with BetConstruct's gaming platform.
CRM system specifically tailored for iGaming operators, integrated with platform provider solutions.
Its primary purpose is to enable operators in online casino and sportsbook verticals to manage customer relationships efficiently by automating targeted marketing campaigns, segmenting customers, and delivering personalized player journeys to improve retention and lifetime value.
The CRM serves online casino, sportsbook, lottery, and iGaming verticals, supporting both casino and sports betting businesses.
BetConstruct CRM operates on a B2B model, provided exclusively to BetConstruct partners to enhance their customer engagement strategies.
Key unique features include AI-powered player engagement (via partnership with Fast Track), over 300 dynamic customer segmentation filters, multi-channel marketing across email, SMS, push notifications, in-app messaging, fully customizable dashboards, and integration with third-party messaging providers.
BetConstruct
Founded in 2003.
Registered in multiple jurisdictions, primarily Armenia, with global offices.
Main offices are located in Armenia, with additional development and support centers globally, including Eastern Europe and Malta.
BetConstruct has been on the market for more than 20 years, with continuous development in iGaming solutions.
The company employs a large team, with hundreds of staff across development, sales, and service teams globally; the CRM-specific team size is not publicly specified but part of a large expert group.
The CRM interface supports multiple languages including English, Spanish, Turkish, German, French, and more for wide regional usability.
Offers strong regional localization including multilingual support, regional-specific offers, and customization compliant with local regulatory requirements.
BetConstruct’s mission is to provide advanced, innovative iGaming and sports betting solutions that empower operators with the latest technologies to deliver personalized player experiences and sustainable growth.
Privately owned company, part of the SoftConstruct group of companies.
BetConstruct has received various industry awards for innovation and product excellence, and holds important gaming licenses and certifications (not CRM-specific but company-wide).
Participates in iGaming industry associations relevant to compliance and technology standards.
Milestones include the launch of BetConstruct platform, expansion into multiple regulated markets, integration of AI-powered CRM through Fast Track partnership, and continuous platform updates with blockchain and crypto support.
No public information on IPO or public investment plans as of now.
Offers partner programs to integrators and operators including technical support, integration assistance, and co-marketing opportunities.
CRM supports initiatives like risk player tracking, self-exclusion, deposit and betting limits, and behavioral monitoring.
General corporate commitment to sustainability and environmental responsibility is observed, though no specific initiatives detailed.
Provides user training sessions and technical reviews for operators to maximize CRM benefits.
Focus on enhancing AI capabilities, real-time analytics, personalized player journeys, geographic expansion, and deeper integration with third-party tools and emerging technologies.
Focused on expanding in Latin America, regulated European markets, and emerging iGaming regions worldwide.
Dedicated research and development departments work on AI integration, big data analytics, platform scalability, and innovative marketing technologies.
Leveraging AI, real-time data processing, machine learning, cloud computing, and blockchain technologies in product evolution.
No specific programs publicly detailed, but collaboration with technology partners indicates openness to innovation.
Considered a significant mid-to-large player in the iGaming solutions and CRM market, particularly among B2B casino and sportsbook operators.
Competitors include EveryMatrix, Playtech BGT Sports, Fast Track CRM, SoftSwiss CRM, and other iGaming CRM providers.
Integration within BetConstruct’s robust gaming platform, AI-powered marketing automation via Fast Track, rich segmentation, and multi-channel capabilities provide a strong competitive edge.
Serves global markets including Europe, Latin America, Asia, and regulated markets worldwide.
Online and land-based casino operators, sportsbooks, lotteries, and iGaming businesses seeking efficient CRM and marketing automation.
CRM is provided as part of the BetConstruct platform to partners; no separate white-label CRM product is indicated.
Subscription-based monthly fee model with a starting price around €1,000 per month, including a free one-month trial, pricing available in local currency or cryptocurrency.
Marketing combines direct B2B partnership engagement, integration synergy within BetConstruct product suite, and active participation in trade shows and industry events.
Distributed exclusively via BetConstruct's partner network; no separate reseller or broad distribution channel publicly advertised.
Not applicable as the CRM system; focuses on customer data and marketing rather than game content.
CRM supports player data for all game types offered on the BetConstruct platform including slots, table games, sportsbook, lottery, live dealer games.
Supports CRM functions relevant to live-dealer gaming operators within the platform context.
No specific VR/AR game integration information related to CRM functionality.
Supports marketing and communication for tournaments and competitions as part of campaign management.
Not directly related to CRM features.
CRM tracks and segments players involved in multiplayer games but does not enable multiplayer directly.
CRM integrates communication channels but actual player chat functionality is managed by the game/live support platforms.
Not applicable for the CRM system.
Not applicable for the CRM context.
Supports promotions and awards to incentivize player behavior; achievement system tied into marketing automation.
Includes gamification elements such as levels, experience, badges, and awards to boost engagement.
Provides personalized player journeys and communication based on segmentation data.
Not relevant to CRM function.
Not relevant to CRM function.
CRM tracks player activity history for targeted marketing.
Not applicable.
Supports player segmentation by currency used, enabling multi-currency marketing strategies.
Not directly a CRM feature.
Supports operators offering crypto gaming products through integration with BetConstruct platform.
CRM leverages blockchain indirectly via BetConstruct’s broader platform innovations including NFT marketplace integration.
Built on BetConstruct’s proprietary Spring platform, integrated with third-party APIs and messaging services.
Supports cloud deployment for scalability and availability.
No explicit public details, but modern cloud deployments typically involve container technologies like Docker/Kubernetes.
Uses robust database solutions supporting large-scale data segmentation and analytics (likely SQL/NoSQL hybrid).
Likely designed with microservices principles for modularity and scalability.
Provides APIs for integration with gaming platforms, third-party messaging, and marketing tools.
RESTful API support is provided for integration ease.
No public information about GraphQL support.
Supports common data formats such as JSON and XML for data exchange.
Supports real-time updates for player segmentation, marketing campaigns, and reports.
Uses standard web communication protocols including HTTPS and WebSocket for real-time messaging.
Supports WebSocket or similar for real-time notifications and updates.
Optimized for moderate bandwidth usage to support multi-channel communications and dashboard functionalities.
Employs data caching for performance optimization.
Likely supported to enhance content delivery efficiency.
Supports load balancing for high availability.
Supports automatic scaling in cloud environments.
Integrated monitoring systems track performance and campaign effectiveness.
Centralized logging for auditing and troubleshooting is standard.
Built-in analytics provide detailed marketing, player behavior, and campaign performance insights.
Supports A/B testing for optimization of messaging and campaign effectiveness.
Provides sandbox or staging environments for testing campaigns and configurations.
API versioning is supported to ensure backward compatibility.
Provides dashboards, campaign builders, reporting tools, and APIs for development and operation.
No specific SDK publicly noted; integration primarily via APIs.
Supports automated testing as part of quality assurance.
Employs CI/CD pipelines for continuous delivery and updates.
Likely used for seamless update deployment though not explicitly stated.
Supports rollback capability to manage deployment issues.
Comprehensive performance monitoring tools are integrated.
May use distributed tracing for troubleshooting complex requests.
Profiling tools likely used internally for optimization.
No explicit information on hot-swapping support.
Cloud-based deployment minimizes specific hardware requirements; on-premise use requires standard enterprise servers.
Supports multi-tenancy to serve multiple operators on the same platform architecture.
Scalable to support thousands of concurrent users based on operator scale.
Supports horizontal scaling for performance and reliability.
Optimized for low-latency data updates and player interactions in real time.
Supports geographic distribution with data centers likely in multiple regions for redundancy.
Includes disaster recovery plans and backups for business continuity.
Not relevant to CRM systems.
Not applicable.
Not applicable.
Contains tools for creating and managing promotional campaigns, bonuses, awards, and tournaments.
Supports seasonal campaigns and content targeting through dynamic marketing.
Supports zero-downtime updates to ensure continuous marketing operations.
Not applicable.
Not applicable.
Fully cross-platform via web browsers on desktop, mobile, and tablet.
Responsive design optimized for various screen sizes and devices.
Not applicable.
CRM integrates indirectly with game engines through BetConstruct platform APIs.
Indirectly supports HTML5 games by integrating player data from games.
Integrates with third-party messaging systems like Telegram, Viber, and push notification providers.
Integrates with casino management systems for unified player management.
CRM interacts with payment gateway data for transaction-based marketing triggers.
Offers full CRM system integration capabilities including third-party CRM (notably integrated Fast Track CRM AI platform).
Fully supports integration with external marketing tools and platforms.
Supports affiliate program data integration to track referrals and commissions.
Integrates with business intelligence tools for detailed reporting.
Includes tools for regulatory compliance reporting and audit trails.
Supports multi-channel user registration integration.
Supports two-factor authentication features for security.
Integrates with KYC systems for identity verification.
Supports automated document verification workflows.
Integrates with age verification systems for compliance.
Provides geolocation verification for regional compliance.
Supports player self-exclusion features for responsible gambling.
Supports deposit and betting limits enforcement.
Supports cooling-off periods as part of responsible gaming tools.
Monitors player behavior for risk assessment and marketing personalization.
Generates alerts for suspicious or high-risk activity.
Supports VIP program management and player segmentation.
Enables assignment of personal managers to VIP players.
Advanced segmentation with over 300 dynamic filters.
Includes loyalty system with point accumulation and redemption.
Supports personalized bonus campaigns.
Supports player referral systems.
Supports affiliate program tracking and management.
Integrates both BetConstruct native CRM and third-party CRMs like Fast Track.
Supports email marketing campaigns with template builder.
Supports SMS notifications.
Supports push notifications via integrated channels.
Includes complaint and support ticketing management.
Integrates live chat support tools.
Supports multi-level support escalation.
Provides multilingual support for customer interaction.
Supports knowledge base and FAQ for self-service.
Integrates video verification for user onboarding.
Supports account blocking features.
Supports temporary account freeze function.
Provides password recovery options.
Fully GDPR compliant for data protection.
Supports user rights for data deletion under GDPR.
Enables user data export for portability.
Integrates with standard payment systems.
Supports bank transfer transactions.
Supports cryptocurrency payments integration.
Integrates with e-wallet payment options.
Supports mobile payment methods.
Supports prepaid card payments.
Enables instant deposit processing.
Supports scheduled deposits.
Enables fast withdrawal processes.
Supports automated withdrawal processing.
Enforces deposit and withdrawal limits.
Supports multiple currency handling.
Supports automatic currency conversion.
Supports simultaneous fiat and cryptocurrency operations.
No explicit public information.
No explicit public information.
Not typically included in CRM.
No explicit public information.
Includes AML compliance and monitoring tools.
Automated transaction screening is supported.
Integrates sanctions lists for compliance.
Provides suspicious activity reporting mechanisms.
Supports tax accounting reporting.
Reports can be generated and scheduled automatically.
Supports integration with tax systems.
Supports transaction fee accounting.
Provides payment reconciliation tools.
Supports chargeback management.
Includes fraud detection for payments.
Integrates with 3D Secure authentication systems.
Includes credit risk assessment capabilities.
Not typically included.
Not typically included.
Supports corporate B2B banking integrations.
Automated refund processing supported.
Holds multiple security certificates relevant to platform security.
BetConstruct is ISO 27001 compliant.
PCI DSS certification is held to comply with payment security standards.
The platform is fully GDPR-compliant regarding data security.
Holds certifications required by gambling commissions in regulated markets.
eCOGRA certified for game fairness and compliance.
Games and platform undergo GLI testing.
Games and software are certified by iTech Labs.
Regular security audits are performed.
Periodic penetration testing is carried out.
There is no publicly confirmed bug bounty program.
Data encryption at rest is implemented.
Data encryption in transit is enforced using industry standards.
Supports end-to-end encryption where applicable.
Utilizes key management systems for encryption keys.
Hardware security modules are supported.
Includes intrusion detection systems.
Provides DDoS protection for platform stability.
Firewalls and web application firewalls (WAF) are implemented.
Implements rate limiting to prevent abuse.
Continuous security monitoring is deployed.
Security information and event management (SIEM) integration is supported.
Automatic alerts for security incidents are enabled.
Incident response procedures and teams are in place.
Backup and disaster recovery systems are established.
Data and disaster recovery support geographic redundancy.
Offers recovery time objectives (RTO) and recovery point objectives (RPO) as part of SLA.
Has business continuity plans to minimize interruption risks.
Role-based access control systems are implemented.
Supports comprehensive role-based access control.
Provides full audit trails for all system and user actions.
Built-in marketing and player analytics tools are available.
Supports real-time analytics and reporting dashboards.
Provides customizable operator dashboards.
Supports creation of custom reports.
Reports can be generated and scheduled automatically.
Supports scheduled report delivery.
Supports exporting data in formats such as CSV, JSON, and XML.
Includes data mining capabilities for player segmentation and marketing insights.
Uses predictive analytics to forecast player behavior and optimize engagement.
Employs machine learning to enhance segmentation and campaign performance.
Comprehensive player behavior analytics are integrated.
Supports cohort analysis for deeper player group insights.
Calculates lifetime value (LTV) for player segments.
Supports churn prediction models.
Provides tools for revenue optimization through personalized promotions.
Offers email, phone, live chat, and ticketing support channels.
Provides 24/7 technical and operational support.
Supports multi-level support with escalation.
Capable of remote diagnostics for issue resolution.
Onsite support available where applicable.
Uses a ticketing system for managing support requests.
Offers SLA guarantees detailing uptime and issue response times.
Provides priority support for major clients.
Assigns dedicated account and support managers.
Provides assistance for migrating data and configurations from other systems.
