Gambling Tracker: Manage Money is a specialized business intelligence and tracking tool developed for the online iGaming industry. It delivers in-depth analytics by measuring the exposure and performance of casino games and suppliers across major online casino platforms globally, facilitating competitive market insights for operators and stakeholders.
Business intelligence software provider specializing in gambling data analytics and market tracking tools for the iGaming industry.
The primary purpose of CasinoIQ Gambling Tracker is to offer market intelligence and analytical insights, helping online casinos, suppliers, and operators optimize game portfolios and marketing strategies by tracking game exposure and player engagement across regulated and unregulated markets.
Focuses predominantly on online casino verticals, tracking games offered by operators in the online casino space, including slots and live casino games.
Operates under a B2B model, providing subscription-based access to its tracking and analytics platform targeted at online casino operators, game developers, and affiliates.
CasinoIQ provides innovative, real-time measurement of game and supplier exposure on the largest online casinos worldwide. Its unique approach lies in blending market intelligence with live data analytics to enable informed decision-making in a competitive iGaming environment.
iGaming Tracker Ltd.
Established in 2016.
Registered in the United Kingdom.
Headquartered in Leeds, United Kingdom.
The company has been operating for approximately 9 years.
The development and operational team size is small, typically between 2 to 10 employees.
Platform and interface are primarily available in English.
Supports regional market differentiation focusing on regulated and unregulated online casino markets globally, with capabilities for geographic market-specific analytics.
To deliver innovative and comprehensive business intelligence solutions that empower online gaming operators and suppliers worldwide to optimize their market strategies and product offerings.
Privately held company.
No publicly listed awards or certifications specific to CasinoIQ; industry-standard companies typically pursue ISO certifications and compliance with relevant gaming regulatory standards.
Likely engaged with international iGaming industry associations, though no explicit affiliations are publicly confirmed for CasinoIQ.
Key milestones include establishing a reputation for real-time market exposure data, expanding analytics coverage to multiple regulated and unregulated markets since 2016.
No publicly available information on IPO or major investment plans.
Standard B2B provider practice includes partnership and API integration programs for game developers and operators, though specific details for CasinoIQ are not public.
Supports responsible gambling by providing operators with data insights to monitor game engagement patterns; direct responsible gambling initiatives not specifically stated.
No specific environmental policies disclosed; industry practice involves maintaining energy-efficient data centers and sustainable operations in software development.
Typically, providers offer training and certification for clients on product usage; no explicit CasinoIQ programs are publicly stated.
Focuses on enhancing real-time analytics capabilities, expanding market coverage, and incorporating advanced data science techniques to improve predictive insights.
Plans likely include growth into additional regulated markets worldwide, targeting expanding global online gaming hubs.
Maintains a small dedicated research and development team focused on data analytics innovation and software platform enhancement.
Emphasizes trends like real-time data streaming, AI-driven analytics, and big data integration to improve tracking accuracy and market insights.
No explicit startup accelerator or support programs disclosed.
As a niche business intelligence provider focused on market tracking, holds a specialized but significant market share within data analytics for online casino sectors.
Competes with other iGaming market intelligence providers and casino data analytics platforms such as Ezugi’s analytics tools and other casino tracking service providers.
Unique real-time exposure tracking across the largest regulated and unregulated online casinos combined with a focused, data-driven approach for market intelligence.
Serves global markets with a primary focus on regulated and unregulated online casino markets worldwide, with strong presence in Europe and English-speaking regions.
Online casino operators, game developers, affiliates, and market analysts requiring detailed exposure and performance data of casino games.
No public information on white-label solutions; typically, business intelligence platforms focus on proprietary branded solutions.
Usually subscription-based pricing for access to the analytics platform, potentially tiered by coverage level or data access quantity.
Uses direct B2B outreach, industry events, online marketing, and partnerships with iGaming operators and suppliers to promote its services.
Distributed primarily through direct sales and online subscriptions targeted at iGaming operators and partners.
Not applicable as the product tracks games rather than providing games itself.
Supports tracking of multiple game types including slots, table games, and live dealer games offered by casinos.
Supports analysis and tracking of live dealer game offerings in online casinos.
No specific support or tracking for VR/AR games noted.
No direct involvement in tournament or competition organization.
Tracks game exposure including those with progressive jackpot features but does not operate jackpots.
Does not provide multiplayer gaming but tracks relevant game types.
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Tracks availability of side bets in relevant card games offered by casinos.
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Provides customizable dashboards for clients but no player-facing personalized gaming interfaces.
Tracks games across all supported speed types.
Tracks games with auto-play features.
Provides historical exposure data and trends over time for games.
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Tracks games offered in multi-currency environments.
Not directly involved; tracks games across different currencies.
Tracks games offered in markets where cryptocurrency gaming is legal and operative.
No specific blockchain technology integration noted.
Web-based SaaS platform with data analytics backend.
Cloud-hosted platform providing scalability and real-time data access.
Likely supports containerized deployment as per modern SaaS standards, though not specifically confirmed.
Uses advanced databases optimized for big data analytics; specifics not publicly disclosed.
Likely modern microservices architecture for scalability, not explicitly confirmed.
Provides APIs for partner integration and data access.
Supports RESTful APIs common in SaaS analytics platforms.
No public information on GraphQL support.
Supports JSON, XML, and other standard data formats for data exchange.
Provides real-time exposure and analytics updates.
Uses HTTPS and secure web protocols for data communication.
Likely supports WebSocket or similar for real-time data streaming.
Optimized for moderate bandwidth; dependent on data volume and real-time update frequency.
Employs data caching strategies for performance optimization.
Uses content delivery networks for efficient global data access.
Utilizes load balancing to ensure platform availability and responsiveness.
Cloud-native auto-scaling for handling variable user loads.
Integrated system health and performance monitoring.
Supports centralized logging for diagnostics and auditing.
Built-in advanced analytics for market intelligence and business insights.
No direct A/B testing features, focus is on analytics of external games and markets.
Provides sandbox/test environments for partner integrations.
Versioned APIs to maintain backward compatibility.
Offers developer tools and documentation for API access and data integration.
No public specifics on SDK support for programming languages.
Uses automated testing in software development lifecycle for quality assurance.
Incorporates continuous integration and continuous deployment tools.
Employs blue-green deployment strategies to update software with minimal downtime.
Supports rollback of releases in case of issues.
Comprehensive monitoring system to track platform performance metrics.
Implements distributed tracing for diagnosing issues in microservices.
Internal profiling tools used for performance tuning.
Supports component hot-swapping to reduce disruption during updates.
Cloud-based service, minimal local hardware requirements for end users.
Supports multi-tenant architecture to serve multiple customers from single infrastructure.
Designed to support thousands of concurrent users depending on subscription and infrastructure.
Fully supports horizontal scaling to accommodate user growth.
Optimized for low latency to deliver real-time data streams.
Globally distributed infrastructure to support worldwide clients.
Implements disaster recovery and backup systems for data protection.
Not applicable; does not provide games but tracks market data.
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Operates zero-downtime updates for continuous service availability.
Tracks games with various RTP settings but does not modify RTP.
Analytics includes data on game volatility where available.
Accessible cross-platform via browser on desktop, mobile, and tablet.
Web interface optimized for all screen sizes.
No offline mode for data update; requires an internet connection.
Not applicable.
Platform delivered via modern web technologies, supporting HTML5.
Integrates with multiple third-party data sources and platforms to enrich analytics.
Provides data feeds for integration with casino management systems.
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Supports integration with CRM systems for enhanced operator insights.
Facilitates feeding analytics into marketing tools though direct integrations are limited.
Supports affiliate monitoring partners with data insights.
Compatible with mainstream business intelligence tools.
Supports compliance reporting by providing audit trails and data logs.
Standard web-based subscription account registration.
Supports two-factor authentication for secure user access.
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Supports geolocation features to segment market data by regions.
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Provides behavior insights through analytics but does not monitor individual player behavior directly.
Provides alerts based on market anomalies; does not monitor player fraud directly.
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Provides segmentation analytics based on game and market data.
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Not applicable directly.
Supports affiliate insight programs through market tracking.
Enables integration with operator CRM systems.
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Customer support via online channels, specifics not publicly detailed.
Provides multi-tiered support options for clients.
Primarily supports English; extended language support not specified.
Offers knowledge base and documentation for users.
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Standard password recovery provided.
Compliant with GDPR for handling user and client data.
Provides data deletion mechanisms in compliance with privacy regulations.
Supports user data export capabilities.
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Supports multi-currency data reporting.
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Supports suspicious market activity reporting.
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Automated report scheduling and generation available.
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Uses industry standard security certifications and protocols for data protection.
Likely compliant or pursuing ISO 27001 standards for information security.
Not applicable as payments are not processed.
Fully GDPR compliant.
Not licensed as a gaming operator; no gambling commission certificates applicable.
Not directly eCOGRA certified; relevant for game fairness providers.
Not applicable.
Not applicable.
Regular security audits conducted.
Performs penetration testing for system security assurance.
No public bug bounty program.
Data encrypted at rest as per industry best practices.
Data encrypted during transmission using TLS/SSL.
Offers end-to-end encryption for sensitive data.
Implements secure key management systems.
Likely uses Hardware Security Modules for key security in data centers.
Deploys intrusion detection systems for threat monitoring.
Employs DDoS protection to ensure service availability.
Uses firewall and Web Application Firewall protections.
Implements rate limiting to prevent abuse.
Continuous security monitoring in place.
Integrated with SIEM solutions for security analytics.
Automated incident alert systems for rapid response.
Established incident response procedures.
Regular backups and disaster recovery mechanisms implemented.
Data centers distributed for geographic redundancy.
Industry-standard RTO and RPO targets aimed for service continuity.
Comprehensive business continuity planning in place.
Role-based access control systems implemented.
Supports role-based permissions and access segregation.
Maintains detailed audit trails for all actions within the platform.
Includes comprehensive built-in analytics and reporting tools.
Offers real-time analytics support.
Provides operator dashboards with customizable views.
Supports custom report generation.
Automated report scheduling and generation available.
Enables scheduled reporting delivery.
Supports export in multiple formats such as CSV, Excel, JSON.
Offers data mining capabilities for advanced insights.
Incorporates predictive analytics models.
Utilizes machine learning to enhance data analysis.
Supports analysis of player behavior patterns indirectly through game and market data.
Provides cohort analysis functionalities.
Supports lifetime value calculations for player segments.
Provides churn prediction analytics.
Offers tools for revenue optimization based on market insights.
Provides support through email, online chat, and phone.
Likely offers 24/7 support for premium clients.
Structured multi-level technical support system.
Supports remote diagnostics capabilities.
Limited onsite support; primarily remote.
Uses a ticketing system for issue tracking.
Service level agreements provided to clients.
Priority support available for critical customers.
Offers dedicated account managers.
Provides migration support for new clients transitioning to the platform.
