Fast Track is an award-winning CRM platform designed specifically for the iGaming industry. It focuses on real-time player engagement, automation, and AI-driven personalized customer relationship management to optimize operator performance and scalability in online gaming and casino environments. The system is built to enhance player experiences and operator efficiency through advanced data analytics and AI-powered lifecycle automation.
Fast Track is a CRM (Customer Relationship Management) software platform specialized for the iGaming sector.
The primary purpose of Fast Track CRM is to empower iGaming operators with a robust toolkit for managing player engagement, streamlining marketing automation, and maximizing revenue through personalized 1:1 player experiences and real-time data processing.
Fast Track CRM serves online casino, sportsbook, and general iGaming verticals, enabling operators to support various gambling products including casino games, sports betting, and interactive betting markets.
Fast Track operates on a B2B model, providing SaaS CRM solutions to iGaming operators rather than direct-to-consumer services.
Unique features include real-time event processing with an average latency of about 50ms, AI and machine learning-driven personalized lifecycle automation, multi-channel communication (email, SMS, push notifications, website messaging), deep player data analytics, and customizable workflows tailored to individual operator needs.
Fast Track
The company was founded in 2016.
Fast Track is registered and headquartered primarily in Malta, with a presence also in Sweden, Spain, and the United States.
Primary office locations include Malta (headquarters), Sweden, Spain, and the United States.
Fast Track has been on the market for approximately 9 years since its foundation in 2016.
The development and company size range between 51-200 employees according to public company data.
The products and user interfaces are available primarily in English.
The platform supports regional localization capabilities, allowing operators to tailor communications and campaigns specific to their regional markets, languages, and compliance requirements.
The mission of Fast Track is to digitalize the iGaming industry by revolutionizing CRM automation and enabling operators to scale efficiently while providing highly personalized player experiences.
Fast Track is a privately held company.
Fast Track has received industry recognition as an award-winning iGaming technology provider, although specific award names are not listed publicly.
The company participates in major iGaming industry events and is aligned with regulatory and professional standards common to licensed iGaming operators.
Key milestones include the launch of AI-powered lifecycle automation, integration with major gaming and marketing tech, rapid expansion across North American and Latin American markets, and the continuous enhancement of real-time data processing capabilities.
There are no publicly known plans for an IPO. The company is privately held and may pursue investment rounds strategically for growth.
Fast Track offers partner programs for integrators, providing flexible open solutions and APIs for custom integrations tailored to operator requirements.
Fast Track supports responsible gambling initiatives by enabling operator workflows that include alerts, KYC compliance modules, and lifecycle conditions linked to responsible play.
There is no specific provider-related environmental standard disclosed; the company likely follows general corporate environmental best practices typical in the software and SaaS sector.
Fast Track offers training and onboarding support to ensure operators can utilize its CRM system efficiently, including rollout and continuous user education.
The development strategy focuses on advancing AI and machine learning capabilities, expanding multi-channel marketing automation, increasing scalability and real-time data analytics, and enhancing integration and customization for continued operator growth.
The company is actively expanding in North American, Latin American, and European markets with plans to extend global iGaming operator coverage.
Fast Track maintains active research and development teams focusing on AI-driven CRM innovations, platform scalability, and integration capabilities.
Key technological trends include AI and machine learning-based personalization, real-time event processing, multi-channel communication, lifecycle automation, and cloud-based SaaS delivery.
There is no explicit information on startup support but as a B2B SaaS provider, Fast Track offers flexible integration possibilities that can be beneficial to emerging iGaming operators.
Fast Track holds a growing share in the specialized niche of iGaming CRM platforms, recognized for strong real-time data engagement tools and AI automation.
Primary competitors include other iGaming CRM providers such as Optimove, EveryMatrix, Betgenius CRM platforms, and global CRM providers with iGaming focus.
Competitive advantages include deep AI integration for personalized player journeys, lightning-fast real-time data processing, flexible open architecture, and tailored workflows unique to operator needs.
Current service regions include Europe, North America, Latin America, and other regulated iGaming markets worldwide.
Target customers are iGaming operators, including online casinos, sportsbooks, affiliates, and gaming platforms requiring advanced CRM for player engagement and compliance.
Information on white-label solutions specifically for Fast Track CRM is not publicly confirmed.
Pricing details are generally available upon request, implying a custom pricing model based on operator size, usage, and features.
Go-to-market strategy includes direct B2B sales, presence at iGaming industry events, partnerships with established gaming platform providers, and strong focus on AI innovation to attract operators.
The company relies on direct sales supported by integration partners rather than broad reseller or distributor networks.
Not applicable as Fast Track is a CRM platform, not a game provider.
Not applicable; the platform supports player data from various game types but does not provide games itself.
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While Fast Track supports multi-channel communication and messaging, there is no indication of direct in-game player chat functionality.
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Fast Track supports player achievement and reward system integration as part of lifecycle marketing automation.
Gamification is supported through CRM engagement tools, including badges, levels, and personalized reward triggers.
The platform allows deep personalization of marketing and communication interfaces to individual player preferences.
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The CRM collects and tracks comprehensive player behavior and game history data.
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Supports multi-currency player tracking and campaign segmentation.
Real-time currency conversion is supported to handle multi-currency operations.
Supports tracking and engagement of cryptocurrency-driven gaming activities within operators.
No confirmed blockchain integration available.
Fast Track is built as a cloud-based SaaS platform with API-driven architecture and AI engine integration.
Yes, Fast Track is deployed as a cloud-based solution for scalability and availability.
No specific public information on Docker or Kubernetes compatibility.
Uses industry-standard databases appropriate for real-time analytics but no precise product names are publicly listed.
Likely supports microservices architecture given SaaS nature but no official documentation available.
Provides robust API integration capabilities for third-party and custom software connectors.
Yes, RESTful API support is provided for easy integration with operator systems.
No confirmed public information on GraphQL support.
Supports standard data exchange formats including JSON and XML.
Yes, the platform is designed around real-time data updates with about 50ms processing latency.
Uses standard web protocols including HTTPS, WebSocket for real-time communication.
Yes, WebSocket support for online game event streaming and CRM updates is included.
Operates efficiently on typical broadband connections; optimized for minimal latency in real-time updates.
Supports caching mechanisms to enhance performance and reduce latency.
Uses CDN technologies typical of cloud SaaS platforms for global content delivery.
Supports load balancing to ensure high availability and performance.
Supports automatic scaling to handle varying loads dynamically.
Includes integrated monitoring systems for performance and uptime tracking.
Maintains centralized logging for troubleshooting and compliance.
Built-in advanced analytics for player behavior, campaign performance, and CRM efficiency.
Supports A/B testing capabilities for campaign optimization.
Provides sandbox environments for testing configurations and campaigns before live deployment.
API versioning is supported to maintain backward compatibility.
Offers development tools including API documentation, SDKs, and support for custom integrations.
SDKs and integration support cover common languages like JavaScript, Python, and REST clients.
Automated testing is part of platform quality assurance but no detailed customer info available.
Internally uses continuous integration/continuous deployment tools to maintain rapid delivery.
Supports blue-green deployment strategies to minimize downtime during updates.
Built-in rollback capability for rapid recovery if issues arise during updates.
Integrated performance monitoring tools track system health and user experience.
May support distributed tracing internally, although not publicly detailed.
Profiling tools are included for performance optimization.
Supports hot-swapping of components to ensure seamless updates.
Being a cloud SaaS solution, no specific hardware requirements for operators; accessible via standard web devices.
Designed with multi-tenancy to support multiple brands and operators from a single platform instance.
Supports high concurrency typical for large iGaming operators, but exact max user capacity is proprietary.
Supports horizontal scaling to accommodate growing user bases.
Optimized for low latency with real-time data processing averaging 50ms per event.
Supports global geographic distribution through cloud regions and CDN support.
Includes disaster recovery capabilities typical for cloud SaaS with data backups and failover.
Not applicable as a CRM system, no game provably fair algorithms.
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Not applicable.
Provides tools for creating promotional campaigns and personalized player bonuses.
Supports deployment of seasonal and event-driven content in campaigns.
Enables zero-downtime updates through advanced deployment practices.
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Fully cross-platform access through web browsers on desktop, mobile, and tablets.
Interfaces are optimized for various screen sizes and devices.
Not applicable; online real-time operation is required.
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Supports integration with third-party tools including gaming platforms (BetConstruct), marketing services (Twilio, SendGrid), engagement tools, and analytics services.
Integrates with various casino management systems via API.
Supports integration with payment gateways indirectly via operator systems.
Designed as a CRM system itself; integrates with other CRM and marketing tools for data enrichment.
Integrates with marketing automation, email, SMS, and push notification tools.
Supports affiliate program data tracking and integration.
Provides data export and integration points for business intelligence tools.
Supports compliance reporting workflows for KYC, AML, and regulatory adherence.
Supports standard user registration data collection via operator systems.
Supports operator-level two-factor authentication integration.
Supports identity verification workflows integrated with operator compliance systems.
Supports automated document verification integrations as part of compliance.
Supports age verification workflows through integration.
Supports geolocation verification to ensure regulatory compliance.
Supports self-exclusion management workflows and compliance alerts.
Supports configuration and monitoring deposit and betting limits.
Supports enforcement of cooling-off periods per responsible gaming requirements.
Provides gaming behavior monitoring and alerts for potential problem gambling.
Includes suspicious activity detection and alerting modules.
Supports VIP program management and personalized engagement.
Enables assignment and management of personal managers for VIP players.
Advanced player segmentation capabilities for targeted campaigns.
Supports loyalty systems with point accumulation and redemption tracking.
Supports personalized bonus campaigns and automatic crediting based on player behavior.
Supports tracking and management of referral schemes.
Enables affiliate program management and integration.
Integrates with external CRM systems and provides native CRM functions.
Supports robust email marketing campaign management with tracking.
Supports SMS campaign management and delivery tracking.
Supports personalized push notifications across devices.
Integrates with operator complaint and support systems.
Integrates live chat support tools for player interaction.
Supports multi-level customer support ticketing workflows.
Provides support in multiple languages primarily English but can be localized.
Supports knowledge base integration for self-service player support.
Supports video verification workflows through third-party integrations.
Supports operational workflows for account blocking and restrictions.
Supports temporary freezing of accounts as per operator controls.
Supports password recovery workflows integrated with platform security.
Fully GDPR compliant with data privacy and consent management.
Supports user rights to data deletion according to GDPR.
Supports user data export and portability features.
Integrates with payment systems indirectly through operator platforms but can track payment-related player data.
Supports bank transfer data tracking.
Supports engagement tracking for cryptocurrency payments.
Supports e-wallet transaction tracking.
Supports mobile payment data monitoring.
Supports prepaid card payment data tracking.
Supports real-time detection of deposits.
Supports scheduled deposit tracking.
Supports fast withdrawal monitoring.
Supports automation in withdrawal processing tracking.
Supports limit enforcement workflows.
Supports multi-currency operations and campaigns.
Provides real-time currency conversion functionality.
Supports managing simultaneous fiat and cryptocurrency operations.
No public information on DeFi protocol integration.
No public information on crypto staking support.
No public information on escrow systems.
No public information on multi-signature crypto support.
Integrates with anti-money laundering systems to support compliance.
Supports automatic transaction screening for suspicious activity.
Supports sanctions list integration for compliance checks.
Provides suspicious activity reporting tools.
Supports tax accounting workflows linked to player transactions.
Enables automatic report scheduling and generation.
Supports integration with tax systems where applicable.
Supports transaction fee management.
Provides payment reconciliation features.
Supports chargeback handling workflows.
Includes fraud detection systems for payments.
Supports 3D Secure in payment processes via integration.
Supports credit risk assessment workflows.
No specific information on installment payment support.
No specific information on buy-now-pay-later service integration.
No direct corporate banking features; supports operator-level business processes.
Supports automation of refund processes.
Holds industry-standard security certifications relevant to SaaS and iGaming.
No explicit public confirmation of ISO 27001 certification.
The platform adheres to PCI DSS standards via integrations for payment security.
Fully GDPR compliant with strong user data protections.
Complies with gambling commission requirements via operator partnerships.
No specific eCOGRA certification mentioned.
No specific GLI testing for games as it is a CRM platform.
No iTech Labs certification relevant.
Undergoes regular security audits typical for SaaS providers in regulated industries.
Supports regular penetration testing to ensure security robustness.
No public information on bug bounty programs.
Encrypted data at rest as an industry standard.
Encrypts data in transit using protocols like TLS.
No explicit mention of complete end-to-end encryption.
Uses standard key management systems typical in cloud SaaS.
No specific public information on Hardware Security Module usage.
Employs intrusion detection systems to protect infrastructure.
Includes DDoS protection as part of cloud infrastructure.
Uses firewall and web application firewall protections.
Supports rate limiting to secure APIs and services.
Continuous security monitoring is implemented.
Integrates with SIEM systems for centralized security management.
Automated incident alerts for security and operations.
Processes and supports incident response procedures.
Maintains regular backups and disaster recovery systems.
Supports geographic redundancy for data and service availability.
Provides RTO and RPO guarantees in line with enterprise SaaS standards.
Supports business continuity planning in cloud platform operations.
Implements strict access control systems.
Supports role-based access control for security and operational management.
Full audit trails for all user and system actions.
Built-in analytics for player engagement and operational insights.
Supports real-time analytics for immediate decision-making.
Provides operator dashboards for CRM and marketing oversight.
Supports custom report generation.
Enables automatic report scheduling and generation.
Supports scheduled report delivery.
Data export available in common formats like CSV, JSON, and XML.
Provides advanced data mining capabilities for player behavior and campaign optimization.
Offers predictive analytics to forecast player trends and behaviors.
Includes machine learning analytics for advanced insights.
Provides detailed player behavior analytics tools.
Supports cohort analysis for marketing segmentation.
Enables lifetime value calculations for player segments.
Supports churn prediction models to target retention.
Tools for revenue optimization through personalized engagement.
Support channels include email help desk and knowledge base.
No specific confirmation of 24/7 support.
Supports multi-level technical and customer support.
Offers remote diagnostics tools.
No public information on onsite support.
Provides a ticketing system for issue tracking.
No public details on SLA guarantees.
Priority support options for critical clients.
Provides dedicated account managers for enterprise clients.
Offers migration assistance services for new operator onboarding.
