GameAnalytics is a leading analytics platform founded in 2011, designed specifically for game developers. It provides real-time analytics, market intelligence, and insights to help studios monitor player behavior, optimize gameplay, improve retention, and increase revenue across multiple gaming platforms worldwide.
GameAnalytics operates as a platform provider focused on analytics and data management solutions for game developers.
The primary purpose of GameAnalytics is to empower game developers—from indie studios to large publishers—to understand player behavior and game performance through powerful, easy-to-use analytics tools. Its target market includes mobile, PC, and console game developers.
GameAnalytics primarily serves game developers and studios and is used within various gaming verticals including mobile games, PC games, and console games. It does not specifically target traditional gambling verticals like land-based casinos or sportsbooks.
GameAnalytics follows a B2B business model, offering its analytics platform and advanced tools to game development studios and publishers on a subscription and freemium basis.
Unique features include the first-ever analytics platform built exclusively for gaming, a wide range of SDK integrations for 30+ game engines, real-time data streaming, advanced player segmentation, A/B testing, remote configuration without new releases, and powerful market intelligence tools like MarketIQ.
GameAnalytics ApS
Founded in 2011 by Morten Wulff.
Registered primarily in Denmark and has operational offices in the United Kingdom.
Headquarters are located in Copenhagen, Denmark, with a significant regional office in London, United Kingdom.
GameAnalytics has been on the market for over 14 years since its founding in 2011.
The development team size is about 30-50 employees, with a world-class team of engineers and gaming professionals.
The platform and products support multiple languages, focusing primarily on English as the key interface language; regional localization is expanding.
GameAnalytics supports regional localization capabilities to accommodate global gaming markets, including compliance with regional data privacy regulations like GDPR.
The mission is to build a powerful analytics service that helps developers worldwide monitor and improve every aspect of their games, democratizing access to enterprise-grade analytics technology.
GameAnalytics operates as a privately owned company, acquired by Mobvista in 2016.
The company holds ISO 27001 certification, SOC 2 Type II compliance, KidSAFE COPPA certification, ePrivacyseal EU certification, and has been nominated for industry awards such as the GamingonPhone Awards 2024.
While specific associations aren't detailed, GameAnalytics aligns with recognized data protection and industry standards bodies to ensure compliance; it is likely involved with key industry groups.
Key milestones include founding in 2011, raising over $8M in funding, acquisition by Mobvista in 2016, launch of a fully redeveloped backend platform, introduction of Pro advanced analytics, and expansion into advertising and market intelligence with MarketIQ.
No publicly available verified information on IPO plans; presently operating under private ownership with investor backing.
Offers partner programs for integrators including SDK integrations and collaboration with platform and service partners to expand analytics capabilities.
As a data analytics platform, GameAnalytics supports responsible gaming indirectly by enabling game developers to monitor player behavior and engagement patterns ethically and responsibly.
No specific environmental standards information is available; industry best practices suggest maintaining sustainable operations and reducing carbon footprint where feasible.
Provides comprehensive documentation, feature guides, and expert support to train users on effectively leveraging the platform and analytics tools.
Plans focus on expanding advanced analytics features, enhancing real-time insights, broadening market intelligence services, and improving SDK integrations with major game engines.
Actively expanding its presence globally with offices in Europe and the UK, focusing on serving studios worldwide across North America, Europe, and Asia-Pacific markets.
Maintains dedicated research and development teams focused on platform scalability, new analytics capabilities, integration frameworks, and machine learning-driven insights.
Incorporates real-time data processing, cloud deployment, SDK versatility, machine learning integration for predictive analytics, and privacy-first data handling to stay at the forefront of gaming analytics technology.
Provides accessible free and Pro-tier analytics tools to support indie developers and startups in refining game design and monetization strategies effectively.
GameAnalytics is among the top analytics platforms in the gaming industry, powering insights for over one-third of the world’s players and covering over 100,000 games globally.
Primary competitors include Unity Analytics, DeltaDNA, Adjust, Appsflyer, and Firebase Analytics, each offering varied scopes of game data analytics.
Competitive advantages include a gaming-specific analytics focus, ease of integration, a freemium model supporting access for small studios, and robust advanced analytics and market intelligence features.
Currently serves global regions including Europe, North America, Asia-Pacific, and other worldwide markets.
Target customers are game development studios and publishers across mobile, PC, and console platforms, ranging from indie developers to large-scale enterprises.
No verified information on white-label solution offerings; typically, analytics platforms offer branded SDKs rather than full white-label products.
Utilizes a freemium pricing model with a free basic tier and a paid Pro plan unlocking advanced analytics and features.
Focuses on inbound marketing, developer community engagement, partnerships, industry event participation, and providing valuable free tools to attract global users.
Primarily distributes via direct online platform access and SDK integrations; works with technology partners and integrators for extended reach.
Does not offer games but analytics for games; supports data collection for thousands of games on the platform.
Supports analytics for all game types across mobile, PC, and console including casual games, RPGs, MMO, strategy games, and others.
Not applicable as GameAnalytics is an analytics platform, not a live dealer game provider.
Supports analytics tracking for VR/AR games provided an SDK integration is embedded in those games.
Provides analytics capabilities to track engagement in tournaments or competitions but does not directly offer tournament management features.
Not applicable as the platform does not host or provide games directly.
Supports analytics for multiplayer games by tracking user sessions, interactions, and player behavior.
Analytics can capture usage data on player chat features if integrated in the game but does not provide the chat itself.
No direct support as the platform is analytics-focused rather than game feature provision.
Not applicable; GameAnalytics does not provide gambling game features.
Supports analytics on achievement unlocks and player reward behavior for developers to optimize design.
Tracks gamification elements like levels, badges, and experience points within games using its flexible event tracking system.
Provides data to enable developers to personalize gaming interfaces based on player behavior insights.
Analytics platform can collect data on variable game speeds used but does not control game speed directly.
Monitors player behavior in games including auto-play usage if tracked via SDK.
Supports tracking and analytics of player session histories and game interaction over time.
Analytics can monitor replay features usage; does not operate replay functions itself.
Supports monitoring of in-game currencies and transactions but does not handle currency systems.
No direct currency conversion services; focuses on analytics related to virtual economy within games.
No verified support for cryptocurrency gaming specific analytics features.
No public information indicating blockchain technology integration.
Based on cloud infrastructure with SDK support for major game engines including Unity, Unreal, and native mobile platforms.
Platform is cloud-based, enabling scalability, real-time data processing, and accessibility.
No explicit information on containerization technologies like Docker or Kubernetes, but likely used internally for infrastructure scalability.
Uses scalable backend databases optimized for handling large volumes of game performance data but specifics not publicly disclosed.
The platform architecture incorporates microservices to support flexible, scalable, and resilient analytics services.
Provides extensive APIs including Metrics API and Data Services for custom integration and data export.
Supports RESTful APIs enabling data access, data collection, and interaction with the platform.
No verified information on GraphQL support at this time.
Supports standard data formats such as JSON for event data submission and export.
Offers real-time data streaming and updates to deliver immediate insights as data is collected.
Uses HTTP/HTTPS protocols for secure data transmission from games to analytics servers.
No confirmed information about WebSocket support; relies predominantly on HTTP protocols.
Requires stable internet connection with moderate bandwidth suitable for sending event data frequently from games.
Implements data caching mechanisms to optimize analytics query performance and reduce latency.
Utilizes CDN services to optimize content and data delivery worldwide.
Employs load balancing to ensure platform reliability and handle high volumes of concurrent data streams.
Supports automatic scaling in cloud infrastructure to manage traffic spikes and growing data volumes.
Integrates monitoring tools for platform health, performance, and data pipeline integrity.
Uses centralized logging systems for tracking platform activity, diagnostics, and troubleshooting.
Built-in comprehensive analytics system focused on player behavior, monetization, retention, and engagement KPIs.
Supports A/B testing and multivariate experiments for game feature optimization without requiring new game releases.
Offers sandbox/test environments for safe SDK integration and experimentation.
Implements API versioning to maintain backward compatibility and facilitate platform evolution.
Provides SDKs, APIs, and extensive documentation as development tools for game integration.
SDKs are available for major programming languages including C#, C++, Objective-C, Swift, Java, and JavaScript.
Supports automated testing frameworks internally to ensure platform quality and stability.
Utilizes continuous integration and deployment tools to streamline software updates and releases.
No public detail on blue-green deployment but modern deployment practices suggest usage for zero downtime.
Supports rollback capabilities in development and deployment for stability and resilience.
Integrated performance monitoring systems track platform metrics and user experience.
Likely employs distributed tracing internally for debugging complex microservice interactions, though not public.
Uses profiling tools to optimize analytics processing and SDK performance.
No direct public information on hot-swapping components support.
Cloud-hosted platform does not impose specific hardware requirements on users beyond standard game development environments.
Supports multi-tenancy to serve multiple game projects and studios on the same platform securely.
Scales to support millions of concurrent players' data across client games globally.
Platform architecture supports horizontal scaling to efficiently handle increasing loads.
Designed for low-latency data processing to provide near real-time analytics.
Supports global geographic data collection and analysis with data centers distributed to optimize latency and compliance.
Implements disaster recovery capabilities via cloud infrastructure redundancy and backups.
Not applicable; analytics platform does not provide game fairness algorithms.
Supports custom event tracking and analytics for any type of game genre or title.
No confirmed offering of white-label solutions for analytics service.
Provides tools like A/B testing and player segmentation that assist in optimizing promotional campaign effectiveness.
Enables analysis of player responses to seasonal content through event tracking and engagement metrics.
Platform updates are designed for zero downtime to ensure continuous service availability.
Not applicable; does not provide gaming RTP settings.
Not applicable; does not provide slot game mechanics.
Fully supports cross-platform data collection across desktop, mobile, and console games.
Supports analytics for games optimized for various screen sizes but does not provide UI directly.
SDKs provide limited offline data caching and batch upload when connection is available.
Official SDK integrations for popular engines including Unity and Unreal Engine.
Supports HTML5 games through dedicated SDKs and APIs.
Integrates with third-party ad platforms, marketing tools, and data processing services.
Supports integration with casino or game management systems through APIs.
Provides monetization analytics that can integrate payment data but does not offer payment gateway services.
Enables CRM system integrations to track player lifecycle and communications.
Supports marketing tools integration for campaign tracking and analytics.
Supports affiliate performance tracking via analytics.
Data export and APIs enable integration with business intelligence tools.
Provides data to assist with compliance reporting needs.
Supports data collection on various user registration methods through event tracking.
Does not provide authentication features directly.
Does not provide identity verification systems.
Not applicable.
Supports analytics compliance with age verification practices by requiring client compliance.
Uses IP-based geolocation data to segment player data by region.
Analytics platform does not provide self-exclusion features.
Not applicable.
Not applicable.
Provides detailed player behavior analytics that can identify patterns relevant for responsible gaming.
Does not provide direct security alert systems.
Analytics can track VIP player behaviors but the platform does not manage VIP programs directly.
Not applicable.
Supports granular player segmentation by behavior, location, and other metrics.
Tracks loyalty point engagement if implemented by the game.
Analytics can measure impact of personalized bonuses.
Can track referral campaign effectiveness via event data.
Supports tracking affiliate-sourced player data.
Integrates with CRM systems through data export APIs.
Supports analysis of email marketing effectiveness via behavioral data.
Not directly provided.
Supports analytics for push notification engagement.
Not applicable.
Not applicable.
Offers multi-tiered user support.
Provides support in multiple languages for global users.
Maintains an extensive documentation knowledge base for self-service help.
Not applicable.
Not applicable.
Not applicable.
Not applicable.
Fully GDPR compliant as a data processor with transparent privacy policies, parental consent support, and data protection audits.
Supports data deletion requests per GDPR and client instructions.
Allows data export for clients to fulfill data subject access requests.
Not directly integrated.
Not applicable.
Not applicable.
Not applicable.
Not applicable.
Not applicable.
Not applicable.
Not applicable.
Not applicable.
Not applicable.
Not applicable.
Supports multi-currency analytics tracking but not payment handling.
Not applicable.
Not applicable.
Not applicable.
Not applicable.
Not applicable.
Not applicable.
Not applicable.
Not applicable.
Not applicable.
Not applicable.
Not applicable.
Features automatic report generation and scheduled delivery.
Not applicable.
Not applicable.
Not applicable.
Not applicable.
Not applicable.
Not applicable.
Not applicable.
Not applicable.
Not applicable.
Not applicable.
Not applicable.
Holds ISO/IEC 27001, SOC 2 Type II, KidSAFE COPPA, and ePrivacyseal certificates.
Fully compliant with ISO 27001 information security standard.
No publicly available PCI DSS certification; focus is on analytics, not payment processing.
Fully GDPR compliant with privacy audits, parental consent workflows, and data protection cooperation.
No gambling commission certifications; not a gambling operator or game provider.
No eCOGRA certification; analytics-only platform.
Not applicable.
Not applicable.
Regular security audits conducted to maintain platform integrity.
Supports penetration testing as part of security measures.
No public bug bounty program disclosed.
Uses encryption for data at rest to secure client data.
Uses TLS and HTTPS protocols for data encryption in transit.
Provides secure end-to-end data handling per compliance requirements.
Employs key management systems as part of its security infrastructure.
No public information on hardware security module support.
Integrates intrusion detection systems for platform security.
Implements DDoS protection measures to ensure service availability.
Uses firewall and web application firewall protections.
Supports rate limiting on APIs and data ingestion points.
Continuous security monitoring is part of infrastructure management.
Likely integrates SIEM tools for security event management though specifics are not public.
Provides automatic alerts for security incidents.
Maintains formal incident response procedures.
Implements backup and disaster recovery systems as part of cloud operations.
Cloud platform with geographic redundancy for data durability and accessibility.
Provides recovery time objective (RTO) and recovery point objective (RPO) guarantees via service level agreements.
Business continuity planning integrated with disaster recovery for uninterrupted service.
Role-based access control systems implemented for internal and client data protection.
Supports role-based access control on platform resources and data.
Maintains audit trails for all critical platform actions and data accesses.
The platform itself includes built-in analytical tools covering player metrics, monetization, retention, and engagement KPIs.
Strong support for real-time analytics with near immediate data streaming and dashboard updates.
Provides customizable operator dashboards for monitoring multiple games and KPIs.
Supports creation of custom reports tailored to studio requirements.
Features automatic report generation and scheduled delivery.
Enables scheduled reporting for continuous insight distribution.
Supports export in formats including CSV, JSON, and other common data types.
Offers data mining capabilities for detailed player and game performance analysis.
Integrates machine learning-driven predictive analytics for player churn, LTV, and engagement forecasting.
Supports machine learning applications to enhance analytics accuracy and actionable insights.
Provides deep analytics on player behavior patterns, session frequency, and progression.
Enables cohort analysis by install date, acquisition source, and player segments.
Provides lifetime value (LTV) calculations to optimize monetization strategies.
Uses analytics models to support churn prediction and player retention efforts.
Offers tools to track and optimize game revenue including IAP and ad monetization.
Provides support via email, documentation, and community forums with options for professional support.
24/7 support availability depends on plan; typically offered for Pro customers and enterprise clients.
Multi-tiered support system catering to different customer segments.
Supports remote diagnostics and troubleshooting for SDK integrations and data pipeline issues.
No public indication of onsite support; focus is remote and online.
Provides a ticketing system for technical and customer support inquiries.
Offers service level agreements guaranteeing platform availability and data integrity.
Priority support options available for critical clients and enterprise accounts.
Provides dedicated account managers for key clients and partners.
Offers migration assistance to help studios onboard from other analytics platforms or upgrade plans.
