GBG is a leading identity verification and fraud prevention technology provider specializing in identity verification, document authentication, biometric verification, and location intelligence services. Their solutions help businesses onboard genuine customers more quickly and securely while maintaining compliance with regulatory standards.
GBG is a software developer and platform provider focusing on identity verification and fraud prevention technology.
The primary purpose of GBG's products is to enable businesses across industries to verify the identity of customers efficiently, prevent fraud, and meet global regulatory compliance requirements, especially in customer onboarding processes.
GBG serves multiple verticals including online casino, financial services, retail, travel, gaming, and e-commerce sectors requiring secure identity proofing and fraud prevention.
GBG operates on a B2B business model, providing identity verification solutions to other businesses for integration into their customer onboarding and compliance workflows.
Unique features of GBG include multi-layered fraud protection, global coverage with identity data and document verification for over 50 countries, biometric and forensic document authentication, a proprietary GBG Identity Score for onboarding accuracy, and real-time screening against global watch lists, including PEP and sanctions checks.
GB Group plc
GBG was founded in 1989.
GBG is registered in the United Kingdom.
GBG has primary offices in the United Kingdom with regional presence supporting customers globally through a multi-channel platform offering.
GBG has been operating in the identity verification market for over 30 years.
GBG employs a sizable development team with several hundred employees company-wide; exact development team size is not publicly specified but supports large-scale global operations.
GBG's products and interfaces support multiple languages, catering to global markets with multilingual capabilities.
GBG supports regional localization extensively, covering identity verification data and compliance requirements for over 50 countries across 5 regions worldwide.
GBG’s mission is to provide accurate, reliable, and secure identity verification solutions that allow organizations to verify genuine customers effortlessly and comply with global regulatory standards.
GBG is a publicly traded company listed on the London Stock Exchange.
GBG solutions have achieved certifications such as IDSP certification for multiple confidence levels and iBeta accredited ISO 30107-3 Level 2 Passive Liveness detection. They comply with various security and regulatory standards.
GBG participates in professional gambling and identity verification industry associations, maintaining close alignment with regulatory bodies and standards organizations globally.
Key milestones include the continuous expansion of global identity data coverage, integration of biometric and forensic document authentication technologies, launch of multi-channel SDKs, and achieving industry certifications such as IDSP.
GBG is already publicly listed and continues to pursue investment in product innovation and market expansion rather than new IPO plans.
GBG offers partner and integrator programs, including SDKs and APIs designed to allow rapid integration of identity verification services into client platforms.
While GBG itself is not a gambling operator, its identity verification solutions support responsible gambling by enabling operators to verify player identities and enforce regulatory compliance such as age verification and self-exclusion enforcement.
GBG follows common industry environmental standards applicable to software companies, including energy-efficient data center use and sustainable corporate practices, though specifics are not publicly detailed.
GBG provides training and certification for users of its identity verification products, including onboarding assistance and API integration support to maximize effective use.
GBG’s five-year development strategy focuses on expanding global identity coverage, enhancing biometric capabilities, adopting AI and machine learning for better fraud detection, and improving seamless integration and scalability for clients.
GBG plans to expand its geographic footprint by increasing identity verification capabilities in emerging markets and enhancing support for regulatory requirements in new jurisdictions worldwide.
GBG maintains dedicated research and development teams focused on biometrics, AI for fraud detection, document authentication, and scalable identity verification technology platforms.
GBG leverages biometric authentication, AI and machine learning for fraud prevention, real-time risk analysis, cloud-based scalable architectures, and mobile-first technologies in solution development.
GBG supports startups and innovative projects through flexible integration options, SDKs, and partnership opportunities that allow rapid deployment of identity verification services.
GBG holds a significant market share in global identity verification technology with over 20,000 customers and processing over 210 million transactions annually.
Primary competitors include Jumio, Onfido, ID.me, Trulioo, and Regula in the identity verification and KYC technology market.
Competitive advantages include comprehensive global data coverage, multi-layered identity verification combining biometrics with document forensics, robust regulatory compliance, and the proprietary GBG Identity Score optimized for accuracy.
GBG currently serves customers worldwide with extensive coverage across Europe, North America, Asia-Pacific, Latin America, and Africa.
Target customers include regulated industries such as gaming operators, financial institutions, e-commerce platforms, telecommunications, and travel companies requiring secure identity verification.
GBG offers white-label solutions allowing integration partners to customize the user interface and experience while leveraging GBG verification technology under their own branding.
Pricing models are generally customized and based on usage volumes, transaction types, and service levels; typical structure involves per-check or subscription fees.
GBG’s go-to-market approach focuses on direct sales to enterprises, partnerships with resellers and integrators, and participation in industry events and regulatory forums worldwide.
GBG utilizes a global distribution network including direct sales teams, technology partners, and integrators who embed GBG services into their platforms.
Not applicable as GBG is an identity verification service provider, not a game provider.
Not applicable for GBG since it does not develop or support games.
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GBG allows some interface personalization for identity verification workflows to enhance end-user experience and client brand alignment.
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GBG has not publicly confirmed blockchain technology integration.
GBG’s products are based on scalable cloud platforms with API and SDK access, supporting browser and mobile environments.
GBG supports cloud deployment providing scalable identity verification services accessible globally.
Public data does not specify containerization compatibility such as Docker or Kubernetes, but likely used in modern architecture.
GBG handles large identity datasets but specific database technologies are not publicly detailed.
GBG likely uses microservices architecture to allow modular, scalable identity verification services; not publicly confirmed.
GBG provides extensive APIs for seamless integration into client systems, including RESTful APIs and SDKs.
Yes, GBG supports RESTful API integration.
No public information indicates GraphQL API support.
Supported data exchange formats include JSON and XML for integration flexibility.
GBG supports real-time identity verification and status updates during customer onboarding.
Common internet protocols such as HTTPS and WebSocket (for real-time communication) are supported.
WebSocket support is not specifically indicated but real-time verification is supported through APIs.
Bandwidth requirements are moderate, typical of cloud-based identity verification services using image and document uploads.
GBG may use data caching internally for performance, but specific caching details are not publicly stated.
CDN usage is likely to enhance global performance but is not explicitly confirmed.
Load balancing is typical for scalable SaaS platforms like GBG; specific details are not public.
GBG offers scalable cloud solutions with automatic scaling to handle variable verification loads.
Internal monitoring is standard for ensuring uptime and performance; specific systems not publicly specified.
Centralized logging for audit and troubleshooting is industry best practice and expected but not explicitly detailed.
GBG includes analytics tools for monitoring identity verification performance and fraud trends.
A/B testing capabilities for product or UI improvements may exist but are not publicly confirmed.
GBG provides sandbox environments for testing and integration during development phases.
API versioning is supported to maintain backward compatibility and support updates.
GBG provides SDKs, APIs, documentation and developer support to aid integration.
SDKs are available for popular programming languages including JavaScript, Java, Python, and others.
Automated testing practices are standard in product development but specific public details are unavailable.
GBG likely employs CI/CD pipelines for rapid deployment but this is not publicly detailed.
Blue-green deployment processes are industry best practice for service updates but details not public.
Rollback capability is standard in SaaS deployments to mitigate errors; no explicit public confirmation.
Integrated performance monitoring tools support system reliability.
Advanced tracing for distributed systems likely used but not publicly specified.
Profiling tools for performance tuning are standard but no public details.
Hot-swapping of components is possible in microservices but no public confirmation.
As a cloud SaaS provider, no specific hardware is required for clients beyond standard device capabilities.
GBG’s platform supports multi-tenancy enabling multiple clients to use the service securely and independently.
GBG’s systems scale to support millions of transactions and concurrent identity verifications globally.
The platform supports horizontal scaling to meet demand spikes.
Low-latency responses designed for real-time customer onboarding experiences globally.
Distributed cloud infrastructure supports global geographic distribution.
Disaster recovery procedures are in place to ensure business continuity.
Not applicable to GBG identity verification services.
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GBG aims for zero-downtime service updates through advanced deployment practices.
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GBG services are cross-platform supporting desktop, mobile, and tablet environments.
Interfaces are optimized for varied screen sizes and resolutions.
Offline mode is not supported as services require real-time data verification.
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GBG integrates with third-party data sources for watchlists, PEPs, sanctions, and biometric validation.
GBG solutions can be integrated with casino management and business platforms through APIs.
The identity verification system supports integration with payment gateways as part of fraud prevention workflows.
CRM integration is supported for customer data synchronization and enhanced onboarding.
Integration with marketing tools is available to support customized user engagement.
Affiliate system integration support can be configured for client platforms via APIs.
Business intelligence tools integration is available for analytics and reporting.
Meets compliance reporting needs through custom report generation and data exports.
Supports multiple user registration methods including document upload, selfie biometric, and third-party data verification.
GBG supports integration with two-factor authentication systems as part of multi-layered security.
GBG provides a comprehensive KYC identity verification system including document, biometric, and data checks.
Automated document verification equipped with OCR, NFC, and forensic analysis is a core capability.
Age verification is integrated as part of identity checks to support compliance.
Geolocation and address verification services are offered to ensure user location accuracy.
While GBG provides identity verification systems, self-exclusion systems are client-implemented features supported by verified identity data.
Not directly provided by GBG but identity and behavior data supports enforcement by operators.
Not provided directly by GBG.
GBG contributes identity data to support client behavior monitoring tools.
Suspicious activity detection and alerting is built into fraud prevention features.
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Player segmentation is client-side but can be enhanced with GBG-provided identity data.
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Supported.
Supported via integration.
Supported via client platform integration.
Supported via client platform integration.
Not provided, typically handled by client operators.
Not provided by GBG directly.
Technical support is multi-tiered, offering 24/7 assistance.
Support is available in multiple languages.
GBG offers an extensive online knowledge base for integration and product use.
Video KYC services including live selfie verification with liveness detection are available.
Not directly provided but supported through identity verification enabling client controls.
Not directly provided by GBG.
Not applicable.
GBG products comply with GDPR and other data protection regulations.
Data subject rights including deletion requests are supported to comply with privacy laws.
Support for exporting user data as required by compliance mandates.
Integration support with various payment systems via APIs.
Supported through integration with client systems.
Supported via integration.
Supported via integration.
Supported via integration.
Supported via integration.
Supported via integration.
Supported via integration.
Supported via integration.
Supported via integration.
Not directly provided but can be managed using identity data.
Supported via integration.
Supported via integration.
Supported via integration.
No public information on DeFi integration.
No information available.
Not applicable.
Not applicable.
GBG offers AML screening including sanctions, PEPs, watchlists, and adverse media checks.
Automatic transaction screening is part of AML modules.
Integrated sanctions list screening is available.
Suspicious activity reporting is supported for regulatory compliance.
Not applicable.
Automatic generation of compliance and operational reports is supported.
Not applicable.
Not applicable.
Supported through integration.
Supported through client workflows.
Fraud detection specific to payment transactions is provided via identity and behavior analytics.
Integration support available.
Not explicitly provided.
Not indicated.
Not indicated.
Supported for B2B customers using identity verification.
Not indicated.
GBG holds major security certifications and complies with global security standards.
GBG is ISO 27001 compliant.
PCI DSS compliance is supported for payment data security.
Fully GDPR compliant with secure data processing and storage.
Recognized and compliant with key gambling authority regulations and certifications.
No direct mention of eCOGRA certification.
Not applicable for identity verification but games-related testing is separate.
Not applicable.
Regular independent security audits are part of GBG’s policies.
Penetration testing is conducted regularly to maintain security.
No public information on a bug bounty program.
Data encryption at rest is employed.
Data encryption in transit with TLS is standard.
End-to-end encryption capabilities are part of secure communication.
Robust key management systems are in place.
Hardware security module (HSM) use is likely, though not explicitly stated.
Intrusion detection systems are deployed.
DDoS protection mechanisms are implemented.
Firewalls and web application firewalls (WAF) protect the platform.
Rate limiting is employed to mitigate abuse.
Continuous security monitoring is standard.
Integration with SIEM systems for security event management is supported.
Automated alerts for security incidents are in place.
Incident response procedures and teams are maintained.
Comprehensive backup and disaster recovery systems ensure data availability.
Geographic redundancy is implemented for resilience.
Recovery time objectives (RTO) and recovery point objectives (RPO) are defined to guarantee service continuity.
Business continuity planning is actively managed.
Strict access control with role-based permissions is enforced.
Role-based access control (RBAC) is implemented.
Full audit trails are maintained for all system actions and transactions.
Built-in analytics provide insight into verification processes and fraud detection.
Real-time analytics supports timely decision-making.
Operator dashboards are available for monitoring and management.
Customizable reports are supported.
Automatic generation of compliance and operational reports is supported.
Scheduled reporting capabilities are included.
Data exports are supported in multiple formats like CSV, JSON, and XML.
Data mining capabilities support fraud detection and customer insights.
Predictive analytics powered by AI enhance fraud prevention.
Machine learning models are used for behavior analytics and risk scoring.
Identity and verification data supports enhanced behavior analytics by clients.
Not specifically mentioned but likely supported in analytics platforms.
Not applicable.
Not directly applicable.
Supported indirectly by improving onboarding accuracy and fraud reduction.
Support is provided via email, phone, and online portals.
GBG offers 24/7 technical support.
Multi-level support with escalation paths is available.
Remote diagnostics and troubleshooting support are offered.
On-site support is limited or provided on a case-by-case basis.
A ticketing system manages support requests and incidents.
Service Level Agreements (SLAs) guarantee uptime and performance levels.
Priority support is available for critical clients.
Dedicated account and technical managers are provided for enterprise clients.
Migration assistance is offered to transition from legacy systems.
