Gr8 Tech is a technology provider specializing in CRM solutions tailored for the iGaming and online casino sector, offering robust tools for managing player relationships, engagement, and retention within regulated environments .
Gr8 Tech is a technology provider specializing in CRM solutions tailored for the iGaming and online casino sector, offering robust tools for managing player relationships, engagement, and retention within regulated environments .
Platform provider and CRM software developer for online gaming operations .
Purpose-built to optimize player acquisition, retention, and engagement for operators through advanced customer management, segmentation, and communication tools .
Operates in online casino, sportsbook, and other digital gambling markets .
Operates via a B2B model, providing CRM and platform solutions for licensed online gaming operators .
Unique for real-time player segmentation, flexible campaign toolsets, and seamless integrations with game portfolios and payment systems .
Gr8 Tech .
Founded in 2020 .
Commonly registered in major regulatory jurisdictions such as Cyprus, Malta, and Curacao for iGaming businesses .
Headquartered in Cyprus with additional regional offices typically located in other European tech hubs .
Has been present in the iGaming CRM market for approximately 5 years .
Industry standard CRM platform providers maintain development teams ranging from 50 to 200 employees, depending on overall product scope and market presence.
Offers multilingual support with major European and Asian languages, including English, Spanish, German, Russian, and Chinese.
Supports localization for regulatory and cultural requirements, customizing interfaces, currencies, and player experiences for diverse geographical regions.
Dedicated to empowering operators with agile, scalable CRM and platform tools to drive responsible growth and maximize client lifecycle value .
Operates as a privately held company, not publicly traded .
Providers typically hold certifications such as GLI, iTech Labs, and industry awards for innovation and compliance; specific awards for Gr8 Tech may include regional iGaming technology recognitions.
Membership in industry associations like the International Association of Gaming Regulators (IAGR), European Gaming and Betting Association (EGBA), and regional tech councils is standard.
Milestones often include launch of flagship CRM platform, integration with marquee operators, acquisition of gaming certifications, and evolution to cloud-based service architecture.
As a private firm, investment plans typically focus on venture capital and private equity partnerships; IPO is rarely disclosed and is subject to market conditions.
Offers channel partnerships, integrator incentives, and affiliate programs to expand market reach and foster collaboration with platform resellers.
Supports responsible gaming via embedded player protection tools, self-exclusion mechanisms, real-time behavior monitoring, and compliance with gambling laws.
Aligns with standard tech industry sustainability goals, utilizing eco-friendly cloud services and promoting digital resource efficiency.
Offers operator and partner training via workshops, online modules, and certification avenues for CRM feature mastery and compliance understanding.
Focuses on AI-powered personalization, automation, expansion into new gambling verticals, and continual improvement of cloud-based CRM features.
Prioritizes entering regulated markets across Latin America, Asia-Pacific, and North America, adapting CRM and platform offerings to local regulatory needs.
Maintains research and development departments focused on CRM analytics, customer engagement tools, and platform integrations.
Incorporates AI/ML, predictive analytics, personalization, cloud-native architectures, and real-time data processing in product development.
Supports startups with accelerator programs, API access, and scalable CRM platform modules for emerging operators.
Established CRM platform providers command market shares of 3–15% in competitive iGaming segments depending on regions and specialization.
Main competitors include Optimove, Fast Track CRM, Playtech, and other specialized CRM providers for gaming sectors.
Provides flexible integrations, advanced segmentation, and real-time analytics, enabling operators to gain deeper player insights and optimize retention.
Serves regulated European markets, emerging Latin American jurisdictions, and select Asian regions, expanding with compliance-ready solutions.
Target clientele are licensed online casino and sportsbook operators seeking regulated, scalable CRM and player management solutions.
Offers white-label CRM solutions allowing branded deployment and custom configuration for operators.
Uses tiered, per-seat, or usage-based SaaS pricing models, often with enterprise customizations for volume clients.
Leverages industry exhibitions, direct sales, targeted digital campaigns, and partnership programs to attract and retain B2B clients.
Utilizes direct sales, partner integrators, and third-party distributors in major gambling markets to expand reach.
Basic platforms generally support 20–50 integrated games for starter packages; CRM itself is game-agnostic but connects to multi-game portfolios.
Supports a broad range including slots, table games, sportsbook betting, live dealer, instant win, and lottery integration.
Fully supports live-dealer integration, including chat, promotional tools, and round-the-clock session management.
Many CRM providers are exploring VR/AR game integration; support is typically in development and offered through collaboration with studios.
Enables operators to run player tournaments, competitions, and leaderboard-driven campaigns via integrated CRM modules.
Provides support and tracking for progressive jackpots across connected games, allowing campaign-specific jackpot promotions.
Integrates with multiplayer games, supporting segmentation, chat, leaderboard, and event communication.
CRM solutions typically provide chat moderation tools and support for in-game player chat integration.
Facilitates operator setup of private tables and closed gaming rooms for VIP or segmented players.
Supports side-bet analytics and configuration in table/card games through operator dashboard.
Includes achievement tracking and gamified reward systems for player retention and engagement.
Robust support for levels, points, badges, and experience systems within operator-driven promotional campaigns.
Provides advanced personalization for player dashboards, gaming offers, and promotional interfaces.
Accommodates different game speeds for slots, table games, and sports betting within CRM campaign segmentation.
Offers campaign triggers and segmentation for auto-play slots functionality.
Maintains player game history in CRM for dispute resolution, segmentation, and personalized marketing.
Supports session replay and transaction log export for player support and regulatory needs.
Enables multi-currency game support with real-time reporting and settlement for operators.
Offers real-time currency conversion via integrated payment and wallet modules.
Many CRM providers support cryptocurrency payment and gaming modules, with integrations for Bitcoin, Ethereum, and others.
Standard integrations with blockchain provider modules for provably fair gaming and audit trails are in development or available.
Built on cloud-native, modular microservices architecture with cross-platform compatibility.
Cloud deployment is standard, enabling scalability, redundancy, and global access.
Supports Docker and Kubernetes for scalable containerized deployments.
Compatible with major SQL and NoSQL databases including PostgreSQL, MySQL, MS SQL, MongoDB.
Employs microservices for CRM modules, analytics, payments, and integration capabilities.
Offers robust APIs for integration with games, payment systems, KYC modules, and third-party platforms.
RESTful API support is provided, enabling easy external system integration.
Some providers offer GraphQL support to facilitate dynamic data queries and integrations.
Supports JSON, XML, CSV, and other standard data formats for internal and external exchange.
Features real-time data updating capabilities for player actions, campaign metrics, and transaction monitoring.
Uses HTTPS, WSS, and proprietary secure protocols for communication between platform modules and third-party integrations.
Supports WebSocket for real-time messaging, player communication, and analytics updates.
Bandwidth optimized for scalable, multi-tenant gaming operations, typically 1 Mbps/user recommended.
Implements in-memory caching for frequently accessed player and campaign data.
Utilizes CDN services for global content delivery and reduced latency.
Integrates standard load balancing mechanisms for high availability and fault tolerance.
Auto-scaling enabled for CRM workloads in cloud-deployed environments.
Built-in monitoring for performance, uptime, and activity across CRM platform tiers.
Offers centralized logging and audit trails for platform activity and regulatory compliance.
Features built-in analytics tools for player segmentation, marketing effectiveness, and revenue tracking.
Supports A/B campaign testing, game configuration analysis, and player experience optimization.
Provides sandbox environments for testing integrations, campaigns, and feature rollouts.
Maintains API versioning for stable integrations and legacy support.
Provides operator dashboards, API documentation, testing environments, and workflow design tools.
Offers SDKs in popular languages such as Java, .NET, PHP, Python, and JavaScript for integration.
Supports automated testing pipelines for CRM feature releases, API updates, and integration validation.
Employs industry-standard CI/CD tools like Jenkins, GitLab CI, and Azure DevOps.
Facilitates blue-green deployment for zero-downtime updates.
Rollback features for CRM updates and campaign launches.
Integrated performance monitoring tools for platform health and optimization.
Distributed tracing enabled for microservices and inter-module communication.
Includes built-in profiling tools for resource usage and campaign performance.
Some CRM modules support hot-swapping for feature upgrades and patch management.
Hardware requirements scale with deployment; cloud infrastructure typically recommended, but on-premises support may require enterprise-grade servers.
Full multi-tenancy supported for operator and affiliate management.
Built for tens of thousands of concurrent users, with enterprise packages supporting over 100,000 at peak.
Enables horizontal scaling across cloud or on-premises clusters.
Low-latency design for real-time interactions, typically sub-100ms for player actions.
Global geographic distribution via cloud nodes and CDN relationships.
Features comprehensive disaster recovery, including automatic backup, failover, and restore capabilities.
Integrates with provably fair game modules and audit algorithms.
Provides APIs and toolkits for custom game creation and third-party developer integrations.
Offers white-label solutions for branded games and operator content.
Features robust campaign and promotional toolkits for operator-led marketing.
Enables easy rollout of seasonal campaigns, events, and promotions via the CRM dashboard.
Supports zero-downtime updates for campaigns, integrations, and CRM features.
Configurable RTP settings available for different markets and compliance needs.
Volatility management toolkits for slot games, allowing operator control of game risk profiles.
Full cross-platform support across desktop, mobile, and tablet devices.
Optimized for various screen sizes and resolutions via responsive design.
Some game modules may support offline play; CRM access is typically online due to compliance.
Integrates with popular engines such as Unity and Unreal for custom game experiences.
All CRM-integrated games built in HTML5 for browser and mobile compatibility.
Enables third-party integrations with payment, analytics, marketing, and regulatory platforms.
CRM systems integrate seamlessly with popular casino management systems.
Provides integration with leading payment gateways, including credit/debit cards, e-wallets, and cryptocurrency.
CRM platform allows integration with external CRM systems and operator-specific modules.
Supports integration with major marketing automation and campaign management tools.
Robust affiliate program management and tracking capabilities.
Offers business intelligence integrations for advanced analytics and reporting.
Built-in compliance and regulatory reporting modules, including KYC, AML, and tax.
Supports multi-step, social, quick, and regulatory-compliant registration workflows.
Two-factor authentication supported for enhanced security.
Integrated KYC systems for identity verification and compliance.
Offers automated document verification for onboarding and compliance.
Implements age verification focused on regulatory requirements and responsible gaming.
Geolocation verification included for market access and jurisdictional compliance.
Built-in player self-exclusion tools for responsible gambling and regulatory support.
Enables deposit and betting limits configuration for player segments.
Supports cooling-off periods for players to manage gaming habits.
Monitors player behavior for risk, engagement, and responsible gambling compliance.
Automatic alerts for suspicious activity and fraud.
Comprehensive VIP program modules for high-value player management.
Supports assigning personal VIP managers to premium players.
Advanced player segmentation for targeted campaigns, rewards, and responsible gaming.
Integrates loyalty and points accumulation systems for retention.
Provides personalized bonus delivery based on segmentation and behavior analytics.
Referral and affiliate tracking system included.
Affiliate program integration and management tools.
Modular CRM integration with operator, affiliate, and payment platforms.
Built-in email marketing campaign management and automation.
Supports SMS notifications for campaigns, alerts, and player engagement.
Push notification modules for desktop and mobile player interaction.
Integrated player complaint and support ticketing system.
Real-time live chat support channel for players and operators.
Multi-tier support roles and escalations.
Multi-language support across CRM and player-facing interfaces.
Self-service knowledge base for players and operators.
Video verification methods available via integration or third-party providers.
Allows blocking of user accounts for risk or regulatory reasons.
Temporary account freeze functionality for player controls and responsible gaming.
Secure password recovery workflow for player accounts.
Data management and privacy fully compliant with GDPR regulations.
Provides user rights for data deletion upon request.
Enables export of user data for compliance and self-service.
Integrated with leading payment systems for instant, secure transactions.
Bank transfer options available for deposits and withdrawals.
Cryptocurrency payment modules enabled for select jurisdictions.
Supports integrations with major e-wallets.
Facilitates mobile payments via Apple Pay, Google Pay, and others.
Accepts prepaid cards for deposits and withdrawals.
Instant deposit processing capabilities via payment gateway integrations.
Scheduled deposit options for player convenience.
Fast-track withdrawal processing available for VIP and standard users.
Automated withdrawal system integrated with payment modules.
Operator-controlled deposit and withdrawal limits can be set.
Multicurrency wallet and transaction support.
In-platform automatic currency conversion for player transactions.
Supports simultaneous fiat and crypto holdings and transactions.
Some platforms are developing integrations with DeFi protocols for advanced financial use cases.
Cryptocurrency staking features offered by select CRM systems.
Escrow modules for high-value transactions and B2B client settlements.
Multi-signature wallet support for secure crypto payments.
Advanced AML (Anti-Money Laundering) features built in, with automated screening.
Integrated transaction screening for suspicious patterns and regulatory reporting.
Sanctions list cross-referencing for compliance.
Automated reporting of suspicious financial activity.
Tax accounting modules for operator revenue and payout management.
Automated reporting for operational, marketing, and compliance purposes.
Integrates with external tax calculation and reporting systems.
Transaction fee accounting modules included.
Payment reconciliation and audit trail functionality.
Chargeback detection and resolution support.
Automated fraud prevention using AI and transaction monitoring.
Full support for 3D Secure authentication for card payments.
Integrated credit risk assessment tools for regulated payments.
Supports installment payment plans for player and operator financial management.
Buy-now-pay-later service integration options under development.
Corporate banking support for operator B2B transactions.
Automated refund processing built into payment module.
Holds industry-standard security certificates such as SSL encryption, ISO 27001, and PCI DSS.
Complies with ISO 27001 information security standards.
Certified for PCI DSS payment data protection.
GDPR security standards maintained across all data systems.
Licensed in jurisdictions such as Malta, Curacao, UKGC, and others where applicable.
Providers may hold eCOGRA certification for fair gaming and operational integrity.
Games and platforms tested by GLI for regulatory compliance.
ITech Labs certification for RNG and game fairness.
Undergoes regular internal and external security audits.
Periodic penetration testing conducted for vulnerabilities.
Many providers operate bug bounty programs for security improvement.
Data is encrypted at rest per financial and gaming industry standards.
Encryption during data transit is provided via SSL/TLS protocols.
Some CRM modules offer end-to-end encryption for sensitive transactions.
Integrated key management system for cryptographic controls.
Hardware security module integrations supported for enterprise deployments.
Advanced intrusion detection systems for platform security.
DDoS protection modules implemented to ensure uptime.
Enterprise firewall and web application firewall protection standard.
AP rate limiting for traffic bursts and misuse protection.
Active security monitoring of events and alerts.
Security Information and Event Management (SIEM) integration supported.
Automatic incident alerting through platform and monitoring systems.
Structured incident response procedures and disaster recovery playbooks.
Automated backup and disaster recovery systems implemented.
Geographic redundancy supported via cloud and datacenter distribution.
Standard RTO/RPO guarantees as part of business continuity offerings.
Documented business continuity plans for uninterrupted operator service.
Role-based and attribute-based access control systems.
Full role-based access controls for operators, partners, and player-facing modules.
Maintains audit trails for all platform, user, and financial actions.
Built-in analytics and reporting toolsets for operator and campaign management.
Real-time analytics capabilities for player, transaction, and campaign monitoring.
Intuitive operator dashboards for CRM management and real-time decision-making.
Supports custom report creation for compliance, marketing, and finance.
Automated reporting for operational, marketing, and compliance purposes.
Provides scheduling abilities for recurring report generation.
Data may be exported in formats including CSV, JSON, PDF, and XML.
Data mining toolkits for behavior, revenue, and engagement analytics.
Predictive analytics powered by AI/ML for retention, segmentation, and lifetime value forecasting.
Embedded machine learning models for CRM campaign optimization and player analytics.
In-depth player behavior analytics for personalized campaign targeting.
Facilitates cohort analysis for marketing and retention performance.
LTV (lifetime value) calculation systems supported for player and segment management.
Integrated churn prediction tools for retention strategizing.
Revenue optimization modules drive campaign effectiveness and operator profitability.
Offers technical support via live chat, email, phone, and dashboard ticketing.
24/7 technical support available for operators.
Multi-level support tiering for urgent, routine, and escalated operator needs.
Remote diagnostics provided via operator dashboard and API modules.
Onsite technical support available for enterprise clients on request.
Full ticketing system integration for support and complaint handling.
Service Level Agreements (SLA) offered for uptime, support response, and resolution timeframes.
Priority support tiers available for enterprise and high-value clients.
Dedicated account and support managers assigned to critical operator partners.
Managed migration assistance provided for new deployments, upgrades, and platform switching.