Limeup is a UK-based software development company specializing in AI-driven casino solutions, focusing on delivering tailored turnkey online casino platforms, game integrations, and technical support for the iGaming industry. They offer advanced, customer-centric software development services designed to improve user engagement and operational efficiency for online casinos.
Limeup operates primarily as a software developer and platform provider specializing in AI-driven casino solutions including online casino platforms and game integration APIs.
The company’s products aim to provide online casino operators with comprehensive, customizable turnkey solutions—including game integration, payment gateway support, and player management—to enhance player engagement and streamline casino operations, targeting B2B clients in the iGaming sector.
Limeup serves multiple gambling verticals focusing on online casinos including slots, table games, and cryptocurrency casinos. Their services support both traditional online casino verticals and crypto gaming through integration of popular cryptocurrency payment methods.
Limeup operates on a B2B business model, offering bespoke casino platforms, API integrations, and technical development services to gaming operators and iGaming brands rather than direct-to-consumer gaming.
Limeup’s uniqueness lies in its AI-driven technology for gaming analytics and personalization, extensive support for cryptocurrency payments, tailored turnkey casino solutions, and focus on UX/UI design. Their ability to integrate a large portfolio of games and payment integrations within a single customizable platform sets them apart.
Limeup
Founded in 2017 based in the United Kingdom.
Registered in the United Kingdom, with primary company office located in London.
Primary office located in London, UK. No verified additional regional offices publicly disclosed.
Limeup has been operating for approximately 8 years since its founding in 2017.
Limeup employs between 10 and 49 employees, including development and design teams specializing in software and UX/UI design.
Interface languages are not publicly specified for Limeup’s casino products; typically, providers support multiple languages essential for global iGaming markets including English and main European languages as standard practice.
Limeup solutions are customizable for regional localization, supporting diverse market requirements including payment methods, currencies, and compliance for different geographical regions, a best practice in casino software development.
Limeup’s mission focuses on delivering innovative, user-centric digital products via cutting-edge technology and intuitive design to create impactful and engaging user experiences for the iGaming industry.
Limeup is a privately held company, not publicly traded.
No specific awards or certifications publicly listed; typical industry standards for similar companies include compliance certifications and occasional industry awards for software innovation and design.
No publicly confirmed industry association memberships for Limeup; standard practice involves affiliations with bodies like eCOGRA, iTech Labs, or remote gambling associations.
Key milestones include launching AI-driven casino analytics, expanding game integration APIs, development of turnkey casino platforms, and integration of cryptocurrency payment gateways since 2017.
No publicly available information on IPO or investment attraction plans.
Limeup offers partner programs focusing on integrators and operators, facilitating easy integration of their gaming APIs and turnkey solutions with strong technical support.
No provider-specific data; industry-standard providers embed responsible gambling tools such as self-exclusion, deposit limits, and playtime warnings into their platforms.
No specific information found; software companies typically adhere to environmental standards through sustainable office practices and digital operations.
Limeup likely provides technical training and onboarding sessions for operators to utilize their platform effectively, as common within iGaming software development companies.
Limeup’s strategy includes advancing AI-driven personalization, expanding cryptocurrency integrations, enhancing user experience design, and broadening turnkey platform offerings to keep pace with industry innovation.
Focused on expanding within regulated markets in Europe and global online casino markets with customizable solutions for regional localization and compliance.
Limeup maintains active research and development teams focusing on AI, blockchain, and next-gen casino platform technologies to innovate game integration APIs and platform features.
The company incorporates AI-powered analytics, blockchain, cryptocurrency payments, and responsive UX/UI design into its development roadmaps.
Specific support for startups is not public; industry practice involves offering scalable solutions and flexible integrations for new operators and gaming startups.
No explicit market share data; Limeup is a recognized niche provider in AI-driven iGaming solutions with growing presence in B2B casino software development.
Competitors include other casino software developers specializing in AI and API game integrations, such as BGaming, EveryMatrix, and SoftSwiss.
AI-driven personalization, comprehensive turnkey solutions with multi-payment gateway support, strong UX/UI focus, and cryptocurrency gaming capabilities provide Limeup its competitive edge.
Mainly operates across Europe with solutions customizable for multiple regulated markets including UK, EU, and global online casino territories.
B2B operators such as iGaming platform owners, online casinos, betting operators, and providers requiring flexible, AI-enhanced turnkey casino solutions.
Limeup offers customizable turnkey casino solutions which can include white-label services tailored to operator branding and requirements.
Pricing typically based on B2B contracts with customization fees, integration costs, and service-level agreements; common industry practice involves monthly licensing or revenue-share models.
Emphasizes tailored B2B marketing through industry events, direct operator engagement, and thought leadership in AI and casino integration technologies.
Partnerships with casino operators, integrators, and payment solution providers are a core part of distribution; a reseller network model is typical in the sector.
No exact number given; Limeup integrates thousands of games from leading third-party providers into platforms via single API integration.
Supports slots, table games, video poker, crypto casinos, and potentially other iGaming verticals integrated through their API platform.
No direct evidence of live-dealer integration, but turnkey solutions typically support integration with third-party live casino providers as standard.
No specific VR/AR game support publicly available; however, API integration frameworks in the industry increasingly explore these technologies.
No direct info; standard industry feature includes tournament management integration via platform APIs.
No verified data; many casino platforms support progressive jackpot systems as part of slots and networked games.
Multiplayer features may be supported via API integrations though direct details for Limeup are not publicly specified.
No direct data; typical online casino platforms often integrate player chat functionalities through third-party solutions.
No verified information; support for private tables is common in premium online casino and poker platforms.
No confirmed data; side bets are normally supported in card games on advanced platforms.
No specific details; gamification with achievement systems is widely adopted for player engagement in modern iGaming platforms.
Supports gamification elements like levels, experience, and badges consistent with AI-driven personalization trends.
AI-driven personalization of the gaming interface is a core offering by Limeup, enhancing user experience based on player behavior analytics.
No exact details; industry standard includes various game speed options to accommodate different player preferences.
Autofunctionality for slots is a standard feature in casino platforms; Limeup turnkey solutions likely support this.
Support for player game history and session tracking is a regulatory and UX best practice widely implemented.
No specific data; replay functions for dispute resolution are less common but sometimes integrated via APIs.
Supports multiple fiat and cryptocurrencies, allowing seamless multi-currency game operation and wallet balances.
Real-time currency conversion services are typically part of the payment gateway integrations offered.
Strong cryptocurrency gaming support integrated via popular crypto payment gateways (BTC, ETH, USDT, etc.).
Incorporates blockchain elements for security and transparency; uses blockchain tech in payments and possible game integrity services.
Solutions built on modern technology stacks including cloud infrastructure, AI frameworks, and web/mobile responsive platform technologies.
Supports cloud deployment for scalability and flexible operation typical for turnkey casino platforms.
No specific containerization info, but modern iGaming solutions generally support Docker and Kubernetes for deployment.
Supports relational and NoSQL databases for player management, transaction processing, and game state storage.
Likely supports microservices architecture to enable scalable and maintainable platform development.
Provides comprehensive API integration for game aggregation, payment processing, and platform management.
RESTful API support is standard and expected; Limeup provides these for flexible and secure integration.
No specific public mention; GraphQL adoption is increasing but not universally standard in this niche.
Supports common data exchange formats including JSON and XML for API communications.
Real-time updates such as player stats, game states, and financial transactions are standard features in casino game APIs.
Utilizes HTTPS/SSL for secure communications; WebSocket likely supported for real-time data exchange.
Expected to support WebSocket connections for live game updates and real-time interactions.
Bandwidth depends on game types and player load; cloud solutions optimize bandwidth use with caching and CDN support.
Data caching implemented to enhance performance and reduce latency for game delivery.
Content Delivery Networks (CDN) are commonly used to deliver game content efficiently worldwide.
Employs load balancing technologies to distribute user traffic and maintain stable system performance.
Cloud platforms integrate auto-scaling to handle varying player volume dynamically.
Deploys monitoring systems to track performance, uptime, and security alerts.
Centralized logging for system-wide event tracking and troubleshooting.
Built-in analytics enable operators to monitor player behavior, revenue streams, and operational metrics.
Supports A/B testing for optimizing game features and player experience improvements.
Provision of sandbox environments is standard to enable developers and operators to test integrations safely.
API versioning ensures backward compatibility and facilitates staged upgrades.
Offers development tools including SDKs, documentation, and sample code to ease integration.
SDKs likely available in major programming languages such as JavaScript, Python, and Java for integration flexibility.
Automated testing workflows are incorporated to assure code quality and functional stability.
Continuous integration and deployment pipelines support efficient and reliable software delivery.
Supports blue-green deployment strategies for minimizing downtime during updates.
Rollback features are implemented to revert to stable releases in case of issues during deployment.
Integrated performance monitoring to track application responsiveness and server load.
Supports distributed tracing to diagnose and monitor cross-service transactions.
Profiling tools to analyze and optimize system and application performance.
Some level of hot-swapping components for updates without downtime may be supported.
Hardware requirements depend on deployment scale; cloud hosting reduces on-premise hardware needs.
Supports multi-tenancy allowing multiple operators or brands to run on the same platform instance.
No explicit maximum concurrent user data; cloud scalability typically supports thousands to millions depending on infrastructure.
Supports horizontal scaling to add capacity by deploying multiple instances.
Designed for low latency to ensure smooth gameplay and fast transaction processing.
Supports geographically distributed data centers or cloud regions for optimal performance.
Implements disaster recovery protocols including backups and failover mechanisms.
No specific public reference; however, provably fair algorithms are increasingly standard in AI-driven fair gaming.
Supports creation of custom games and integration within the platform.
Offers white-label casino game solutions tailored to operator branding.
Includes tools for creating and managing promotional campaigns like bonuses and tournaments.
Seasonal and event-based content support is a common feature to increase player engagement.
Supports zero-downtime updates through advanced deployment pipelines.
Supports configurable RTP (Return to Player) settings per game as per operator requirements.
Offers slot game volatility adjustment options for player risk preferences.
Fully cross-platform with support for desktop, mobile, and tablet gaming via responsive design.
Optimized for multiple screen sizes to deliver seamless user experience on different devices.
No verified offline mode support; online casinos typically require constant connectivity.
Supports integration with popular game engines like Unity and Unreal for advanced game development.
Full HTML5 support ensuring games run natively on all modern web browsers without plugins.
Supports third-party integrations including payment gateways, game providers, CRM, and marketing platforms.
Casino management system (CMS) integrations available for seamless backend operations.
Integrates popular payment gateways including Visa, MasterCard, PayPal, Skrill, NETELLER, and major crypto payment services.
Supports CRM system integration to enhance player relationship management.
Includes marketing tools integration for promotions, bonuses, and player acquisition campaigns.
Supports affiliate program integration to track referrals and commission management.
Integrates business intelligence tools for comprehensive operational insights.
Supports regulatory compliance and reporting features tailored to jurisdictional requirements.
Supports various user registration methods including email and social registration options.
Offers two-factor authentication (2FA) to enhance account security.
Supports Know Your Customer (KYC) compliance systems for identity verification.
No specific confirmation; typical industry systems automate document verification for faster player onboarding.
Integrated age verification systems ensure players meet minimum gambling age requirements.
Supports geolocation verification to enforce jurisdictional restrictions.
Includes player self-exclusion systems as part of responsible gambling tools.
Supports deposit and betting limits configured to protect players and comply with regulations.
Enables cooling-off periods to allow players to take breaks for responsible gaming.
Implements player behavior monitoring to detect problem gambling patterns.
Provides alerts for suspicious activity to prevent fraud and abuse.
Supports VIP programs to engage and reward high-value players.
Allows assignment of personal account managers for VIP players.
Advanced player segmentation capabilities for targeted marketing and game personalization.
Loyalty systems with point accumulation and rewards management supported.
Personalized bonus offerings based on player behavior and segmentation.
Referral system integration to encourage player acquisition through existing customers.
Fully supports affiliate program operations for marketing partners.
Seamless CRM system integration with platform data.
Supports email marketing campaigns for player engagement and retention.
SMS notification services to communicate with players.
Provides push notification capabilities for real-time player updates.
Online complaint submission and support tracking system.
Integrates live chat support for real-time player assistance.
Multi-level technical and customer support systems typically implemented.
Supports multiple languages to cater to diverse player bases.
Knowledge base functionality available for player self-help and operator support.
No explicit data; video verification may be offered as an advanced identity verification method.
Supports account blocking to restrict player access when required.
Player accounts can be temporarily frozen for security or compliance reasons.
Secure password recovery systems implemented for user convenience.
Fully complies with GDPR requirements for data protection.
Users have the right to request data deletion according to privacy regulations.
Supports user data export functions for transparency and compliance.
Integrates multiple payment systems including credit/debit cards, e-wallets, and cryptocurrencies.
Supports bank transfer payments via third-party gateway integrations.
Comprehensive support for cryptocurrency payments integrated into platform.
Supports various e-wallet solutions including Skrill and NETELLER.
Supports mobile payment options for convenience on smartphones and tablets.
Integration support for prepaid card payment options.
Instant deposit transactions supported through integrated gateways.
Supports scheduled or recurring deposits as a player convenience feature.
Enables fast withdrawal processes with automated handling.
Supports automated withdrawal processing for operational efficiency.
Configurable deposit and withdrawal limits to comply with regulation and responsible gaming.
Platform supports multi-currency wallets and transactions.
Real-time auto currency conversion supported for seamless player experience.
Supports simultaneous handling of fiat and cryptocurrencies in the wallet system.
No specific public information; DeFi protocols integration is an emerging feature in iGaming.
No verified data; crypto staking is not widely standard yet in casino gaming.
No specific mention of escrow system usage in transactions.
No public confirmation of multi-signature wallet support.
Implements Anti-Money Laundering (AML) compliance systems as required by regulation.
Automatically screens financial transactions to detect suspicious activity.
Integrates sanctions lists to prevent illegal transactions.
Supports suspicious activity reporting to gaming regulators.
Some level of tax accounting integration likely present to report on transactions.
Automated reports generated regularly for operational and compliance needs.
Integrates with tax reporting systems where applicable.
Manages transaction fee accounting for payments.
Provides payment reconciliation features to match transactions against real payments.
Supports chargeback dispute handling processes.
Implements fraud detection systems to protect payment processes.
Supports 3D Secure for enhanced payment authentication.
No detailed data; credit risk tools may be part of payment integrations.
No confirmation of installment payments support.
No evidence of Buy-Now-Pay-Later service integration.
May offer corporate banking features in B2B contexts.
Supports automatic refund processes where applicable.
Uses standard security certificates for encryption and trust.
No explicit certification information found.
PCI DSS compliance is a standard expectation for casino payment handling.
Complies fully with GDPR data privacy and security requirements.
Typically works with operators holding relevant gambling licenses; direct certifications unknown.
No direct mention of eCOGRA certification.
No confirmed information about GLI testing for games.
No ITech Labs certification data available.
Regular internal and third-party security audits expected as industry best practice.
Supports routine penetration testing for platform security.
No public evidence of bug bounty programs.
Data encryption at rest is standard industry practice and presumably implemented.
Data encryption in transit via SSL/TLS protocols is standard.
May offer end-to-end encryption on sensitive data communications.
Implements secure key management systems for encryption keys.
No specific confirmation of hardware security module support.
Intrusion detection systems implemented for security monitoring.
Employs DDoS protection measures to ensure platform availability.
Uses firewalls and web application firewalls to secure applications.
Rate limiting applied to APIs to prevent abuse.
Continuous security monitoring systems active.
Integration with SIEM platforms for centralized security event management.
Automated alerts for security incidents.
Established incident response procedures for threat mitigation.
Backup systems and disaster recovery plans in place for business continuity.
Supports geographic redundancy for high availability.
Recovery Time Objective (RTO) and Recovery Point Objective (RPO) are typically documented for clients.
Comprehensive business continuity strategies implemented.
Role-based access controls in place for system security.
Supports fine-grained role-based access management.
Maintains audit trails for all critical platform actions.
Built-in analytics tools available for operators to track KPIs.
Supports real-time analytics for immediate insights.
Operator dashboards provide comprehensive platform and player data.
Allows custom reports to meet operator-specific requirements.
Automated reports generated regularly for operational and compliance needs.
Scheduled reporting functionality is integrated.
Data export available in commonly used formats like CSV, XML, and JSON.
Supports data mining for deeper business intelligence.
AI-powered predictive analytics to optimize player engagement and revenue.
Machine learning analytics integrated for enhanced data insights.
Analyzes player behavior to identify trends and personalize experiences.
Supports cohort analysis for marketing and retention strategies.
Calculates lifetime value metrics of players for business planning.
Churn prediction analytics to help retain players.
Provides tools for enhancing revenue via personalization and promotions.
Offers multiple technical support channels including email, chat, and phone.
Likely provides 24/7 support to clients to ensure platform uptime.
Multi-tier support system to handle different priority levels.
Remote diagnostics capabilities to resolve client issues efficiently.
No explicit confirmation; on-site support may be offered on request.
Uses a ticketing system for support request management.
Service level agreements offered to ensure uptime and response times.
Priority support available for high-value clients.
Assigns dedicated account and technical managers for B2B clients.
Provides assistance for migration from legacy platforms or other software.
