NetEnt is a renowned game provider specializing in premium online casino games and advanced gaming platforms. The company is widely recognized for its innovative design, high-quality games, and certified random number generator (RNG) systems that ensure fair gameplay.
NetEnt operates as a game provider and software developer with a strong focus on online casino platforms and game content development.
The primary purpose of NetEnt's products is to deliver entertaining, fair, and secure online casino games to operators in regulated markets, catering mainly to B2B clients such as online casinos and gaming platforms.
NetEnt serves the online casino vertical primarily, including slots, table games, and live casino segments.
NetEnt follows a B2B business model, providing game content and platform solutions to online casino operators and gaming platforms.
NetEnt is unique for its commitment to high-quality game design, rigorous independent testing and certification of its RNG by accredited test facilities, extensive game portfolio, and compliance with multiple international regulations.
NetEnt
1996
Registered primarily in Sweden and operates under licenses in multiple regulated jurisdictions such as Malta, UK, Gibraltar, Alderney, and others.
Principal offices are located in Stockholm, Sweden with additional regional offices including Malta.
Over 27 years of presence in the gaming industry since its founding in 1996.
NetEnt employs several hundred staff globally, including a robust development team of approximately 300+ professionals focused on software development and game creation.
NetEnt’s products support multiple languages to cater to diverse global markets, including English, Swedish, German, Spanish, and others.
The company offers deep regional localization support, adapting language, cultural content, compliance measures, and payment systems for various regulated markets including the UK, US states, Europe, and others.
NetEnt’s mission is to create superior entertainment for online casino players through innovative, fair, and scalable gaming solutions while promoting responsible gambling.
NetEnt was publicly traded but was acquired by Evolution Gaming Group, making it a part of a larger privately held group under Evolution.
NetEnt has received multiple industry awards such as EGR Awards, Global Gaming Awards, International Gaming Awards, and holds certifications from eCOGRA, iTech Labs, GLI, and other independent test facilities.
Member of the Swedish Online Gambling Association (BOS), Remote Gambling Association (RGA) UK, and an associate member of the World Lottery Association (WLA).
Key milestones include market expansion since 1996, development of industry-leading RNG and gaming platform technology, multiple international certifications, acquisition by Evolution Gaming, and continuous innovation in live and slot games.
There are no current public plans for an IPO as NetEnt operates under Evolution Group’s ownership, which is publicly traded.
NetEnt offers partner programs for integrators, enabling affiliates and operators to integrate their games and platforms seamlessly with support and co-marketing opportunities.
The company supports responsible gambling initiatives with tools for player limits, reality checks, self-exclusion, and collaborative industry efforts to reduce gambling harm.
NetEnt follows environmentally conscious business practices aligned with its broader corporate sustainability policies as part of Evolution Group, focusing on reduction of environmental impact in operations.
Provides training and certification programs primarily aimed at operators and partners to ensure proper deployment, compliance, and understanding of NetEnt’s gaming products.
NetEnt’s development strategy focuses on expanding its game portfolio with innovative features, enhancing Live Casino offerings, improving platform scalability, and exploring new technologies like VR and blockchain integration.
Plans include growing presence in regulated markets globally, especially in the US, Latin America, and Asia, capitalizing on expanding legal frameworks.
NetEnt maintains active R&D departments dedicated to game development, platform innovation, RNG and security enhancements, and user experience improvements.
The company considers trends such as mobile-first gaming, cloud deployment, AI-driven analytics, blockchain potential, and immersive technologies for future product development.
While not publicly emphasized, NetEnt supports innovation through collaborations and industry programs aimed at enhancing technology integration and gaming innovation.
NetEnt is a top-tier game provider in the global online casino market with significant market share in Europe and growing presence in the US and other regulated regions.
Key competitors include Microgaming, Playtech, Evolution Gaming, Scientific Games, and Yggdrasil.
NetEnt’s competitive advantages lie in its premium game quality, strong RNG certification, advanced game features, trusted brand reputation, and compliance excellence.
Serves Europe, UK, North America (including US states like New Jersey and Pennsylvania), Latin America, and parts of Asia and Africa.
Online casino operators, gaming platforms, and regulated market operators targeting online casino players worldwide.
NetEnt generally provides licensed game content and platform integration rather than full white-label solutions.
Pricing typically based on licensing agreements involving revenue share, fixed fees, or hybrid models depending on operator contracts.
Focuses on strategic partnerships with licensed operators, industry events, brand reputation, and digital marketing to maximize reach and visibility.
Network includes partnerships with major online casino operators, platform providers, and affiliates globally.
Basic game package includes upwards of 200+ proprietary casino games including slots and table games.
Extensive support for slots, table games, and Live Casino games.
Yes, NetEnt supports Live Dealer functionality with real-time streaming and interactive features.
Currently limited support; NetEnt is exploring immersive technologies but VR/AR is not core yet.
Supports tournaments and competition features integrated into games and platform solutions.
Offers progressive jackpot systems on selected slots.
Supports multiplayer gaming in certain table games and Live Casino features.
Supported in Live Casino games facilitating player interaction.
Ability to create private tables is available for Live Casino offerings.
Side-bets are supported in various card and table games.
Implements achievement and rewards systems in games to boost player engagement.
Supports gamification features including levels, experience points, and badges.
Offers gaming interface personalization capabilities for operators to customize UX.
Supports adjustable game speeds to comply with regulatory requirements.
Auto-play functionality is available in slot games.
Game history support is provided for players and operators for transparency.
Replay functionality exists to support dispute resolution and player requests.
Games support multiple currencies depending on operator integration.
Real-time currency conversion available based on operator wallet integration.
Supports cryptocurrency gaming on platforms where operators allow crypto transactions.
Exploring blockchain technology but no extensive integration yet.
Products are based on advanced platforms supporting desktop and mobile web technologies with HTML5.
Supports cloud deployment models for scalability and reliability.
Likely compatible with containerization technologies like Docker for backend systems; specifics not publicly detailed.
Typically uses robust database systems adapted for gaming data; exact vendor specifics not public.
Architecture supports microservices for modularity and scalability.
Provides APIs for flexible integration with operator platforms and third-party services.
Yes, RESTful API support is standard for integration.
No public confirmation of GraphQL support.
Supports common data exchange formats such as JSON and XML.
Real-time updates supported for game state and player interactions.
Uses secure communication protocols including HTTPS and WebSocket for real-time data.
Yes, WebSocket technology is used for interactive online games.
Optimized to function efficiently over standard broadband with adaptive streaming for Live Casino.
Data caching is implemented to enhance performance.
Supports CDNs for fast content delivery worldwide.
Load balancing is part of the platform infrastructure to ensure reliability.
Supports automatic scaling in cloud environments to handle variable demand.
Integrated monitoring systems for performance, security, and uptime.
Centralized logging is standard for operational oversight and compliance.
Built-in analytics for game performance and player behavior.
Supports A/B testing for game optimization and feature testing.
Provides sandbox environments for integration testing by partners.
API versioning is supported to maintain backward compatibility.
Offers comprehensive development tools and documentation for partners.
SDK availability for common languages like JavaScript, but specific details limited.
Automated testing is part of the development lifecycle.
Uses continuous integration and deployment tools for efficient software delivery.
Supports blue-green deployment strategies to minimize downtime.
Rollback capabilities exist to handle deployment issues.
Advanced performance monitoring integrated into platform operations.
Supports distributed tracing for troubleshooting complex issues.
Built-in profiling tools aid in performance optimization.
Supports hot-swapping of components for updates without downtime.
Designed for cloud and scalable environments, minimal on-premises hardware required.
Supports multi-tenancy for operators hosting multiple brands or platforms.
Supports large-scale concurrency with tens of thousands of concurrent users.
Fully supports horizontal scaling in cloud infrastructure.
Low latency optimized for smooth gaming experience across regions.
Supports geographic distribution through cloud and CDN networks.
Disaster recovery plans include data backups and failover systems.
Uses certified RNG but does not advertise blockchain-based provably fair algorithms.
Allows creation of custom games for specific operator needs.
Offers white-label solutions for game content integration.
Provides tools for promotional campaigns like bonuses and free spins.
Supports seasonal and themed content updates in games.
Enables zero-downtime updates through modern deployment strategies.
Allows different RTP settings as per regulatory requirements.
Supports adjustable volatility settings for slot games.
Fully cross-platform compatible on desktop, mobile, and tablet.
Games are optimized for various screen sizes and resolutions.
Does not support offline mode as games require online connectivity.
Integrates with HTML5 and various proprietary engines; no public Unreal/Unity standard integration.
All games support HTML5 for broad compatibility.
Supports integration with various third-party systems including CMS and payment providers.
Integrates with casino management systems for operator control.
Supports multiple payment gateways through operator platforms.
Compatible with CRM solutions for player management.
Marketing tools integrated for campaigns and player engagement.
Supports affiliate program integrations.
Business intelligence tool integration is supported for analytics.
Provides compliance and regulatory reporting tools.
Supports multiple user registration methods via operator platforms.
Supports two-factor authentication integration via operators.
KYC is managed by operators, supported by the platform workflow.
Operators typically implement automated document verification tools.
Compatible with age verification systems required by jurisdictions.
Supports geolocation verification integration.
Enables self-exclusion features as part of responsible gaming compliance.
Supports configurable deposit and betting limits.
Allows implementation of cooling-off periods for responsible gambling.
Supports gaming behavior monitoring tools for player protection.
Generates alerts for suspicious activity as part of compliance protocols.
Supports VIP program management and customization.
Operator managed personal account managers for VIPs.
Enables player segmentation for marketing and rewards customization.
Provides loyalty systems with point accumulation features.
Supports personalized bonus programs.
Referral system integration available.
Supports affiliate marketing programs through platform integration.
Full integration capability with CRM systems.
Email marketing tools integration supported.
Supports SMS notification integration.
Push notification support for player engagement.
Platforms include complaint and support ticket systems.
Live chat support is supported via operators’ systems.
Supports multi-level customer support workflows.
Supports customer support in multiple languages.
Operators provide knowledge base and FAQ resources.
Video verification is typically implemented by operators as needed.
Supports account blocking features for compliance.
Temporary account freezing features are supported.
Password recovery is integrated through the operator system.
Fully compliant with GDPR for user data protection.
Supports user rights for data deletion in compliance with regulations.
Enables user data export functionalities as per data protection standards.
Integrates with a wide range of payment systems via operators.
Bank transfer payment support enabled through operators.
Supports cryptocurrency payments where operators enable.
E-wallet payment methods integration supported.
Supports mobile payment methods.
Compatible with prepaid card payments.
Enables instant deposit processing.
Supports scheduled deposit functionality.
Supports fast withdrawal processes through operator agreements.
Automated withdrawal processing available.
Configurable deposit and withdrawal limits.
Multi-currency support for payments and gameplay.
Supports automatic currency conversion via wallet integration.
Supports simultaneous fiat and crypto operations where applicable.
No public information about DeFi protocol integration.
Crypto staking support is not publicly documented.
No specific escrow system disclosed.
No disclosed support for multi-signature crypto payments.
Complies with anti-money laundering regulations through operator policies.
Supports automatic transaction screening tools.
Integrates sanctions list checks as part of compliance.
Supports suspicious activity reporting to regulatory bodies.
Provides tax accounting tools through operator integration.
Automated report generation is supported.
Integration with tax systems as applicable.
Supports transaction fee accounting.
Payment reconciliation system is provided.
Supports chargeback handling procedures.
Fraud detection systems implemented.
Supports 3D Secure authentication.
No specific credit risk assessment system documented.
No public information on installment payment support.
No public data on buy-now-pay-later integration.
Supports corporate banking services for B2B clients as needed.
Automatic refund processes supported.
Holds multiple security certificates including ISO 27001.
Fully supports ISO 27001 information security standards.
Certified with PCI DSS for payment card data security.
Fully compliant with GDPR security requirements.
Certified by multiple gambling commissions including UKGC, MGA, Alderney.
Holds eCOGRA certification for fair gaming and player protection.
Games and RNG tested and certified by GLI.
RNG certified by iTech Labs.
Undergoes regular independent security audits.
Supports penetration testing as part of security protocols.
No public information on bug bounty programs.
Data encryption at rest implemented.
Data encrypted in transit using secure protocols.
End-to-end encryption supported in sensitive transactions.
Key management systems are part of security infrastructure.
Uses hardware security modules (HSM) for critical operations.
Intrusion detection systems implemented.
DDoS protection mechanisms in place.
Firewall and Web Application Firewall (WAF) protections deployed.
Rate limiting controls supported to protect APIs.
Continuous security monitoring is part of infrastructure.
Integrated with Security Information and Event Management (SIEM) tools.
Automatic incident alerting systems are in use.
Follows established incident response procedures.
Comprehensive backup and disaster recovery systems in place.
Supports geographic redundancy for critical services.
Has defined RTO and RPO to ensure business continuity.
Business continuity planning is embedded within operations.
Access control systems enforce strict user permissions.
Implements role-based access controls.
Maintains detailed audit trails for compliance.
Built-in analytics tools available on platform.
Supports real-time analysis of gaming and player data.
Provides operator dashboards for monitoring and management.
Custom report generation capabilities.
Automated report generation is supported.
Supports scheduled and trigger-based reporting.
Exports data in formats like CSV, XML, JSON.
Data mining functionalities are integrated for insights.
Uses predictive analytics to enhance player experience.
Machine learning analytics applied for risk and behavior analysis.
Supports detailed player behavior analytics.
Enables cohort analysis for marketing and retention.
Calculates player lifetime value to optimize retention.
Churn prediction systems are deployed.
Tools for optimizing revenue are integrated.
Provides technical and operational support channels.
24/7 support available for clients and partners.
Multi-level support systems to escalate issues effectively.
Remote diagnostics capabilities in place.
Onsite support available upon request.
Ticketing system for issue tracking and support.
Service level agreements govern platform uptime and support.
Priority support offered for key clients.
Dedicated account and support managers assigned.
Provides assistance for platform and game portfolio migration.
