Novomatic is a leading international gaming technology company specializing in the development and provision of high-tech gaming equipment, casino software, and gaming solutions across online and land-based markets. It focuses on delivering innovative and reliable gaming products that range from video slots to gaming platforms and management systems.
Novomatic primarily operates as a software developer and game provider, offering a broad portfolio that includes slot games, table games, and integrated gaming platforms for both online and land-based casinos.
The primary purpose of Novomatic's products is to create engaging, fair, and technologically advanced gaming experiences for casino operators and players worldwide, serving markets such as online casinos, land-based gaming floors, and social gaming platforms.
Novomatic serves multiple gambling verticals including online casino, land-based casino gaming, social gaming, and gaming platforms that integrate slots, table games, and live casino solutions.
Novomatic operates primarily on a B2B business model, supplying casino operators with gaming software, platforms, and hardware solutions, often including integration and support services.
Novomatic's uniqueness lies in its proprietary novoSDK development toolkit which enables rapid and cross-platform slot game development, support for a wide range of platforms, high-quality graphics, certified RNG technology, and a vast portfolio of classic and innovative slot titles. Its long-standing presence and technological innovation set it apart.
Novomatic AG
Founded in 1980
Registered in Austria
Novomatic has primary offices in Austria and subsidiaries/offices worldwide, including significant presence in Germany, Poland, and other global regions with operations in over 45 countries.
Novomatic has been on the market for over 40 years, since its founding in 1980.
Specific numbers are not public, but Novomatic employs thousands globally, with specialized teams in software development, including dedicated studios like Novomatic Technologies Poland which has a large development team.
Novomatic games and software interfaces support multiple languages, including English, German, Russian, and typically offer localization across a wide set of languages for global deployment.
Novomatic provides robust regional localization capabilities including language translation, culturally adapted game themes, compliance with local regulations, and currency support for various markets worldwide.
Novomatic's mission is to deliver innovative, reliable, and engaging gaming technology and products that enhance the entertainment experience while ensuring fair and responsible gaming worldwide.
Novomatic AG is a privately owned company, controlled by its founder and major shareholders; it is not publicly traded.
Novomatic holds numerous industry awards for innovation and game quality. Its products are certified by major regulatory bodies and testing labs such as eCOGRA, GLI, and iTech Labs.
Novomatic actively participates in professional industry associations, including the European Gaming and Betting Association (EGBA) and other regional casino and gaming industry bodies.
Key milestones include the launch of the novoSDK toolkit for cross-platform game development, expansion into online gaming through the Greentube digital division, introduction of HTML5 games for mobile compatibility, and broadening the land-based and online game portfolio with high RTP and feature-rich slots.
There are no public plans for an IPO; Novomatic remains privately held with ongoing investment focused on technological innovation and global expansion.
Novomatic offers partner programs for integrators and operators, including content licensing, platform integration support, and technical assistance for deploying Novomatic games and systems.
The company supports responsible gambling initiatives by integrating features like player self-exclusion, limit setting, reality checks, and collaborates with regulatory bodies to promote safe gaming environments.
Novomatic follows industry best practices for environmental standards, including energy-efficient hardware design and sustainable operational policies in its corporate governance.
The company provides training and certification programs for operators and staff to ensure proper use of its gaming systems and compliance with regulatory requirements.
Novomatic’s development strategy focuses on enhancing cross-platform capabilities, expanding HTML5 mobile offerings, incorporating advanced RNG improvements, and integrating new gaming technologies like live dealer systems and gamification features.
Novomatic plans ongoing geographic expansion targeting regulated markets worldwide, including increased penetration in North America, Europe, and Asia-Pacific regulated gambling jurisdictions.
Novomatic has dedicated research and development departments specializing in software engineering, graphics design, RNG systems, and platform optimization to innovate and maintain competitive product offerings.
Key technological trends incorporated into Novomatic’s development include HTML5 technology for cross-device compatibility, cloud-based game deployment, advanced RNG certification, gamification mechanics, and integration of social gaming features.
There is limited public disclosure regarding specific support for startups; Novomatic generally focuses on internal development and strategic partnerships with established operators and studios.
Novomatic holds a significant market share in the global gaming technology sector, recognized as one of the largest providers of slot software and gaming platforms in both online and land-based sectors.
Primary competitors include IGT, Scientific Games, Playtech, Microgaming, and Evolution Gaming in various verticals.
Novomatic’s competitive advantages include its proprietary novoSDK cross-platform development toolkit, extensive and diverse game portfolio, longstanding industry presence, certified RNG systems, and strong global distribution channels.
Novomatic serves regions across Europe, North America, Asia-Pacific, Latin America, and regulated markets globally.
The target customers are casino operators, both online and land-based, gaming platform providers, and regulated gaming jurisdictions requiring certified and reliable slot software solutions.
Novomatic offers white-label solutions, allowing operators to deploy Novomatic games and software under their own branding customized to the operator’s needs.
Pricing is generally based on B2B commercial agreements which may include licensing fees, revenue sharing models, or flat-fee game/content acquisition contracts.
The go-to-market strategy involves leveraging partnerships with casino operators, industry trade shows, digital marketing via Greentube, and strong brand recognition built on quality and innovation.
Novomatic has a broad international distribution network through direct sales, regional subsidiaries, and partnerships with casino operators and platform providers.
The basic package from Novomatic typically includes several dozen proven slot games, with the extended portfolio exceeding hundreds of titles developed through novoSDK.
Supported game types include video slots, classic slots, electronic table games, bingo, live dealer games (through NOVO LINE Novo Unity™), and specialty games.
Novomatic supports live dealer functionality through its NOVO LINE Novo Unity™ platform which offers electronic live table games with server-based flexibility.
There is no verified information specifically confirming support for VR/AR games by Novomatic; industry standard suggests some providers explore these but it is not mainstream yet.
Novomatic supports tournament and competition features within its gaming platforms, allowing operators to engage players with competitive gameplay.
Progressive jackpot systems are available in Novomatic slot games, enabling linked jackpots across games or networks.
Multiplayer gaming support is available, particularly in social and electronic table games environments.
Player chat functionality is generally not a core feature of slot games but might be supported in live dealer or social gaming platforms.
The ability to create private tables is typically a feature of live dealer platforms rather than slot software; Novomatic’s live table solutions may support this.
Side-bet options are available in some electronic table games but are not primary in slot games.
Novomatic incorporates achievement and rewards systems in its games to increase player retention and engagement.
Gamification features such as levels, experience points, and badges are supported to enhance player interaction.
Novomatic supports some level of gaming interface personalization, allowing operators to tailor game UI elements.
Different game speed settings are often available to accommodate player preferences.
Novomatic slot games include auto-play functionality for convenience.
Novomatic slots and platforms typically maintain game history support for players.
Replay functions are included in some Novomatic games for players to review previous outcomes.
Multi-currency support is provided, allowing games to be played using different fiat currencies.
Real-time currency conversion may be supported at the platform level for multi-currency support.
There is no verified public evidence of Novomatic offering cryptocurrency gaming support as of now.
No confirmed information on integration of blockchain technology in Novomatic’s game development tools.
Novomatic products are based on proprietary platforms such as novoSDK, Coolfire™ hardware/software platform, and web-based technologies including HTML5.
Novomatic supports cloud deployment enabling scalable and flexible gaming service delivery.
There is no specific public information confirming containerization technology use like Docker or Kubernetes by Novomatic.
Database support details are not publicly disclosed but generally include industry-standard SQL and NoSQL solutions for gaming data.
No explicit public confirmation on microservices architecture, but modern platforms commonly implement such approaches.
Novomatic provides APIs for integration of games and systems with operator platforms.
RESTful API support is commonly used in operator integration but not explicitly documented for Novomatic.
No verified information on GraphQL support in Novomatic’s API offerings.
Supported data formats for exchange typically include JSON and XML.
Games and platforms support real-time updates for game state and player interactions.
Communication protocols based on TCP/IP and HTTP/HTTPS are industry standards for online gaming platforms.
WebSocket support is generally included to enable real-time game communication.
Novomatic games optimize bandwidth use to function well on typical broadband and mobile internet connections.
Data caching is used to improve game performance and loading times.
Content delivery networks (CDNs) are used to optimize distribution and latency globally.
Load balancing is implemented to ensure high availability and performance.
Automatic scaling is supported in cloud deployments to manage player concurrency.
Monitoring systems are integrated for platform and game performance tracking.
Centralized logging supports operational audit and troubleshooting.
Integrated analytics tools provide player behavior and game performance insights.
A/B testing capabilities are available for feature and game content optimization.
Sandbox environments are provided for development and testing before live deployment.
API versioning is practiced to maintain compatibility and support ongoing updates.
Development tools include novoSDK toolkit with compilers, debuggers, and testing frameworks.
The novoSDK primarily uses Java for game development to streamline cross-platform deployment.
Automated testing support is integrated within the development lifecycle.
Continuous integration and deployment tools are leveraged to accelerate release cycles.
Blue-green deployment strategies are supported for seamless updates.
Rollback functionality is available to quickly revert problematic changes.
Performance monitoring systems track server and game client metrics.
No specific public information, but distributed tracing is common in modern cloud setups.
Profiling tools assist in optimizing game performance and resource use.
Hot-swapping of game components is limited but updates can often be applied with minimal downtime.
Hardware requirements vary, but Novomatic supports standard server and casino floor gaming terminal specifications.
Multi-tenancy support allows multiple operators or brands to use the same platform instance.
Specific maximum concurrent users are not publicly disclosed and depend on deployment scale.
Horizontal scaling is supported particularly via cloud infrastructure.
Platforms are optimized for low latency to ensure responsive gameplay.
Novomatic supports geographically distributed server infrastructure for redundancy and performance.
Disaster recovery systems and backup protocols are implemented to ensure service continuity.
Novomatic uses certified RNGs but does not publicly provide provably fair algorithms typical in blockchain-based games.
Operators can request custom game development tailored to their branding and requirements through Novomatic.
Novomatic offers white-label game solutions allowing operators to brand games as their own.
Novomatic provides tools for creating in-game promotions and bonuses.
Seasonal content updates and special event games can be deployed.
Novomatic supports updates with minimal interruption to live services.
Games can support adjustable RTP settings within regulatory limits.
Slots include adjustable volatility levels to suit different player preferences.
Novomatic games support cross-platform play across desktop, mobile, and tablet.
Games are optimized for varying screen sizes and resolutions.
Offline mode is generally not supported for online casino games.
Games are developed in proprietary engines with limited public integration into Unity or Unreal.
Full HTML5 support is provided for compatibility across modern browsers and devices.
Novomatic supports integration with third-party casino and payment platforms.
Integration with Casino Management Systems is typically provided.
Payment gateway integrations are available through operator platforms.
CRM system integrations are offered to support player management.
Marketing tools are integrated to support campaigns and player engagement.
Affiliate system integrations are supported via operator platforms.
Business intelligence tools are integrated for operational analytics.
Compliance and regulatory reporting tools are integrated into platforms.
User registration methods support email, social logins, and operator-specific procedures.
Two-factor authentication is supported for secure user access.
Identity verification systems (KYC) are integrated to meet regulatory requirements.
Automated document verification tools are supported through partner providers.
Age verification systems are integrated to restrict underage gambling.
Geolocation verification is implemented for regulatory compliance.
Player self-exclusion systems are included for responsible gaming.
Deposit and betting limits are configurable for player protection.
Cooling-off periods can be implemented to help players manage play behavior.
Gaming behavior monitoring tools detect risky play patterns.
Alerts for suspicious activity are integrated into gaming platforms.
VIP programs and loyalty systems are supported.
Personal account managers may be provided for VIP player services.
Player segmentation capabilities allow targeted marketing and bonuses.
Loyalty point systems are included for reward and retention.
Personalized bonuses can be configured for different player segments.
Referral program support is generally operator-implemented.
Affiliate program management tools are supported.
Integration with various CRM systems is supported.
Email marketing tools are integrated for player communication.
SMS notification capabilities are available via operator platforms.
Push notifications support is included for engagement.
Complaint handling systems are supported.
Live chat support integration is available.
Multi-level support systems are standard for customer service.
Multilingual support is provided across products and support services.
Knowledge bases are typically offered for operator and player self-service.
Video verification support is not widely reported for Novomatic.
Account blocking systems are implemented for regulatory compliance.
Temporary account freezing is supported for responsible gaming.
Password recovery mechanisms are standard.
Full GDPR compliance is maintained for user data privacy.
User data deletion rights are respected according to regulations.
Data export support is provided for user data requests.
Novomatic integrates with multiple payment systems via operators' platforms.
Bank transfer support is commonly facilitated through operators.
No verified support for direct cryptocurrency payments.
E-wallet payment options are available through integrated operator systems.
Mobile payment methods are supported through platform integration.
Prepaid card support is generally available through operators.
Instant deposit functionality is enabled.
Scheduled deposit options depend on operator implementation.
Fast withdrawal systems are supported by partner operators.
Automated withdrawal processing is utilized.
Deposit and withdrawal limits are configurable for player protection.
Multi-currency support is standard across Novomatic games and platforms.
Automatic currency conversion is typically managed by operator platforms.
No confirmed support for simultaneous fiat and cryptocurrency.
No evidence of DeFi protocol integration.
No public information on crypto staking support.
No public information on escrow systems for transactions.
Multi-signature support for crypto payments is not reported.
Anti-money laundering systems are integrated to meet compliance standards.
Automatic transaction screening is conducted.
Sanctions list integration is implemented for compliance.
Suspicious activity reporting is supported.
Tax accounting systems are integrated within operator tools.
Automated report scheduling and generation are provided.
Integration with various tax reporting systems is available.
Transaction fee accounting is supported.
Payment reconciliation systems are implemented.
Chargeback handling processes are supported.
Fraud detection systems for payments are in place.
3D Secure authentication supported through partnered payment providers.
Credit risk assessment is operator-dependent.
No verified information on installment payments.
Buy-now-pay-later services integration not reported.
Corporate banking support for B2B clients is provided.
Automatic refund systems exist through payment gateways.
Novomatic holds various security certificates relevant to gaming software.
ISO 27001 compliance is supported or sought for IT security.
PCI DSS certification is maintained for payment data security.
GDPR compliance is fully supported regarding data protection.
Novomatic’s products hold multiple gaming commission certifications globally.
Novomatic is eCOGRA certified, confirming fair gaming practices.
Games undergo GLI testing to ensure compliance with quality and fairness standards.
iTech Labs certification support for RNG and software fairness validations.
Regular security audits are conducted to maintain high standards.
Penetration testing is part of security protocols.
Bug bounty programs are not publicly documented.
Data encryption at rest is supported to protect sensitive information.
Data encryption in transit using TLS/SSL is standard.
End-to-end encryption is used in sensitive data transmissions.
Key management systems follow industry security best practices.
Hardware security modules (HSM) support is likely implemented for cryptographic operations.
Intrusion detection systems are integrated for cybersecurity.
DDoS protection mechanisms are in place to safeguard services.
Firewalls and Web Application Firewalls (WAF) protect the platform.
Rate limiting is implemented to prevent abuse.
Continuous security monitoring systems are deployed.
SIEM system integration is used for security event management.
Automatic incident alerts are configured.
Incident response procedures are established and practiced.
Robust backup and disaster recovery systems are implemented.
Geographic redundancy is used to ensure availability.
Recovery time and point objectives (RTO/RPO) are defined to maintain business continuity.
Business continuity planning is an integral part of operational strategy.
Access control mechanisms protect system and data access.
Role-based access control (RBAC) is implemented.
Comprehensive audit trails are maintained for all actions.
Built-in analytics tools provide data insights within platforms.
Real-time analytics support is available.
Operator dashboards offer control and monitoring capabilities.
Custom report generation is supported.
Automated report scheduling and generation are provided.
Scheduled reporting functionalities are enabled.
Data can be exported in formats like CSV, XML, and JSON.
Data mining functionalities assist in deep analytics.
Predictive analytics capabilities support business intelligence.
Machine learning analytics are incorporated for enhanced insights.
Player behavior analytics tools help operators optimize engagement.
Cohort analysis is used for player segmentation and retention strategies.
Lifetime value (LTV) calculations are supported.
Churn prediction models are integrated into analytics.
Revenue optimization tools are employed to maximize profits.
Technical support is provided through multiple channels including email, phone, and online portals.
24/7 technical support availability is offered to major clients.
Multi-level support systems are in place to handle varying support needs.
Remote diagnostics capabilities enable quick issue resolution.
On-site support is available depending on client agreements.
Ticketing systems are used for support issue tracking.
Service level agreements (SLA) guarantee uptime and response times.
Priority support is provided for high-value and critical clients.
Dedicated account and support managers are assigned to key clients.
Migration assistance is offered when transitioning to Novomatic platforms or software.
