OddsMonkey is a leading software provider specializing in matched betting and betting odds calculators. It offers a range of tools and expert guidance focused primarily on helping users maximize profits from bookmaker bonuses through matched betting strategies. The platform provides bettors with calculators, oddsmatchers, and betting trackers to simplify and optimize betting decisions.
Betting software developer and platform provider specializing in matched betting tools and calculators.
The primary purpose of OddsMonkey’s products is to assist bettors, particularly matched bettors, in calculating correct stakes, finding profitable odds discrepancies, and managing betting profitably with minimal risk. Its target market includes sports bettors in the UK and other regulated jurisdictions looking to capitalize on bookmaker offers.
Sportsbook betting focusing on matched betting techniques; includes horse racing and general sports betting offers.
Predominantly B2C, offering subscription-based access to its matched betting software, calculators, and educational resources.
Comprehensive matched betting tools including the Oddsmatcher that scans over 90 bookmakers for odds differences, specialized calculators for various bet types such as each-way bets and dutching, integration with betting exchanges for automated lay bets, and a user-friendly platform with educational guides and community support.
OddsMonkey
Founded in 2014, OddsMonkey has grown as a pioneer in matched betting services.
Registered primarily in the United Kingdom.
Main operations and support offices are based in the UK, serving primarily UK bettors but with tools applicable internationally.
Available on the market for over 10 years, continuously evolving and updating since its inception.
The development team size is not publicly detailed; industry-typical for such services is a mid-sized specialized software and support team ranging from 20-50 employees.
English is the primary language; other languages are not prominently supported as the main market focus is UK sports betting.
Offers regional support optimized for the UK market, including localized bookmaker offers and integration with UK betting exchanges like Betfair.
To empower bettors to make risk-free profits through matched betting by providing easy-to-use, accurate tools and expert guidance to maximize returns on bookmaker bonuses.
Privately owned company.
No widely publicized major industry awards; operates in compliance with regulatory standards relevant to UK betting services.
Engages with industry best practices common among licensed betting tool providers but does not highlight formal gambling industry association memberships publicly.
Key milestones include the launch of the original Oddsmatcher tool, development of integrated calculators for complex betting formats, site redesigns to improve UX/UI, and continuous addition of new bookmaker offers and betting exchange integrations.
No publicly disclosed plans for IPO or outside investment attraction as of the latest available information.
Offers partner and affiliate programs to collaborate with betting affiliates and content creators promoting matched betting strategies.
Supports responsible gambling initiatives by educating users on risk management and providing tools that aid in controlled betting practices.
No specific public information; general tech industry standards for environmental responsibility likely followed.
Provides extensive tutorials, step-by-step guides, and educational videos to train users on matched betting techniques and using software tools effectively.
Likely focused on refining betting automation tools, expanding bookmaker and betting exchange integrations, improving mobile and cross-platform access, and enhancing user experience with predictive analytics and personalized alerts.
Currently focused on UK and English-speaking markets; potential for selective geographic expansion depending on regulatory environments and bookmaker availability.
Maintains a dedicated R&D function focused on betting odds algorithms, automated odds matching, and calculator accuracy.
Incorporates real-time odds scanning, automation of betting processes, integrated exchange betting, and user-friendly interface design aligned with current trends in betting technology.
No specific startup support programs publicly noted; focuses on mature matched betting software development and user community.
Holds a significant share in the matched betting tool segment in the UK market, recognized as one of the leading solutions.
Competitors include ProfitDuel, Betburger, and other matched betting and odds matching software providers.
Comprehensive toolset offering a wide range of calculators, deep bookmaker scanning (90+ bookmakers), integrated betting exchanges, a strong educational resource base, and a supportive user community.
Primarily serves the UK market with tools and offers tailored for UK bookmakers and betting exchanges.
Sports bettors, particularly beginners and intermediate matched bettors interested in profiting safely from bookmaker bonuses.
Does not publicly offer white-label betting solutions; focuses on proprietary software access via subscription.
Subscription-based pricing model with monthly and annual plans, offering free trials for some tools.
Uses digital marketing, affiliate partnerships, community engagement, and educational content marketing to attract new subscribers.
Primarily direct distribution via its website; affiliate and partner networks help expand reach.
Not applicable as OddsMonkey does not provide casino games but betting tools.
Not applicable; focuses on sports betting odds and matched betting calculators.
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Supports community forums and discussion boards rather than in-software player chat during betting.
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Supported through betting calculators for various bet types including dutching and each-way bets.
No publicly known achievement or rewards system integrated within the platform.
Limited; focus is more on practical tools rather than gamification elements.
Provides customizable alerts and filters in the odds matcher tool for user preference tailoring.
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Supports history tracking of bets and profits for user review.
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Supports betting calculations primarily for GBP; other currencies may be manually used but not core.
No real-time currency conversion publicly mentioned; UK pound focus predominates.
No direct cryptocurrency betting support detailed.
No claims of blockchain technology integration.
Web-based platform primarily; accessible via desktop and mobile browsers.
Presumed standard cloud hosting for platform and data services to ensure scalability and availability.
No public details on containerization technologies like Docker or Kubernetes.
Uses scalable backend databases typical of SaaS platforms but specifics not publicly disclosed.
No public information; likely monolithic or modular architecture typical of mid-scale SaaS.
Provides integration with certain betting exchanges (such as Betfair) for automated lay betting functions.
No publicly detailed RESTful API for third-party developers.
No public information on GraphQL support.
Likely JSON format for internal data exchange; external user interfaces via standard web.
Supports real-time odds updates and alerts within its matched betting tools.
Uses HTTPS and standard web protocols for secure data communication.
Likely used to provide real-time data updates and odds notifications.
Optimized for low to moderate bandwidth typical for web-based betting tools.
Uses caching to optimize odds data retrieval and display performance.
Presumably supported to deliver content quickly to users globally.
Implemented at the infrastructure level to ensure high availability.
Likely used to handle varying user loads, common in SaaS deployments.
Employs system monitoring to maintain uptime and performance.
Expected standard practice for error and access logging in SaaS.
Integrated analytics for user behavior and betting patterns to improve services.
May use A/B testing to refine UI/UX and feature deployments.
Provides sandbox or test environments for users to try calculators and betting simulations.
No public information.
Provides internal development tools for maintenance; limited external toolkits.
No public SDKs available.
Likely utilizes automated testing for software quality assurance.
Presumed use of CI/CD pipelines to deploy updates efficiently.
No public information.
Standard rollback procedures for software updates are likely in place.
Uses performance monitoring to ensure responsiveness and uptime.
No public details.
Uses profiling tools internally to detect bottlenecks.
No public support details.
Minimal client hardware needed beyond standard internet-capable devices.
Supports multiple users on a shared platform, typical of SaaS.
Not publicly disclosed; designed to support thousands of concurrent users.
Supports horizontal scaling through cloud infrastructure.
Optimized for low latency with fast updating odds and calculator responses.
Cloud-based delivery supports global access with UK focus.
Standard disaster recovery systems presumed to protect user data and platform availability.
Not a gambling operator; provably fair algorithms not applicable.
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Offers alert systems and promotional calendars to notify users of bookmaker offers.
Updates offer calendars regularly to reflect seasonal bookmaker promotions and bonuses.
Likely aims for zero downtime during software updates.
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Fully cross-platform via web browser on desktop, mobile, and tablet.
Responsive web design optimized for various screen sizes.
No offline mode functionality; requires internet connection.
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Platform and tools accessible through standard HTML5-compatible browsers.
Integrated with betting exchanges such as Betfair for lay betting automation.
No public CMS integration information.
Supports payment processing through standard subscription payment gateways externally.
Likely internal CRM systems for customer management; no public API.
Uses affiliate and marketing tools to engage customers.
Supports affiliate marketing programs for partner collaborations.
Uses business intelligence tools internally, no public integration.
Complies with standard regulatory reporting but no public system details.
User registration via email and password; standard online account creation.
No explicit information on two-factor authentication.
Does not directly require KYC as it does not handle betting funds.
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Not applicable as OddsMonkey is a tool provider, not a gambling operator.
Basic geolocation may be used to show relevant offers per region.
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Provides tools to encourage responsible betting behavior but does not monitor user behavior directly.
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No personal manager support publicly available.
Uses user data segmentation for targeting offers and alerts.
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Provides personalized betting alerts and offer recommendations.
Includes referral system allowing users to invite others.
Active affiliate program to promote the platform.
Internal CRM system integration probable; no public APIs.
Supports email marketing for promotions and user updates.
Not publicly detailed.
Supports push notifications via web or app for offer alerts.
Provides standard user support channels for complaints.
Offers live chat support during business hours.
Provides tiered support including community forums and expert help.
Primarily English only.
Comprehensive knowledge base and tutorials available.
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Provides account management features including blocking by user request.
No specific public information.
Standard password recovery system included.
Fully GDPR compliant for European users' data privacy.
Supports users' right to data deletion under GDPR.
Allows users to export personal data upon request.
Accepts payments primarily for subscriptions via standard payment processors.
Usually supports bank transfers indirectly through payment gateways.
Not publicly supported.
Common e-wallet payment methods supported via payment gateways.
Accepts mobile payments through third-party gateways.
Likely supported as part of general payment gateway acceptance.
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Primarily GBP focus, with some flexibility depending on payment gateway.
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Compliance with relevant regulatory AML policies standard for UK-based financial transactions.
Standard screening applied by payment processors.
Not publicly detailed.
Regulatory compliance systems in place as per UK standards.
Not applicable directly; users responsible for taxes.
Automated reporting features integrated.
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Handled through payment service providers.
Managed by payment processors; platform supports dispute resolution cooperation.
Payment gateway fraud detection applies.
Supported via payment gateways.
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Refunds handled per subscription policy.
Uses HTTPS and relevant security certificates for data protection.
No public certification information.
Compliance with PCI DSS for payment handling through third-party gateways.
Fully compliant with GDPR data protection and privacy laws.
Software provider status; not licensed as a gambling operator.
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Regular security audits likely conducted internally.
Likely to conduct periodic pen testing as industry best practice.
No public bug bounty program noted.
Data encrypted at rest as per standard cloud practices.
Uses encryption such as TLS for data in transit.
Not explicitly stated; likely for sensitive user data.
Follows standard key management protocols for secure data handling.
No public information.
Intrusion detection systems probable for infrastructure security.
Employs DDoS protection services to ensure platform stability.
Uses firewalls and WAF as common security measures.
Implements rate limiting to prevent abuse.
Continuous security monitoring implemented.
Likely utilizes SIEM for threat detection.
Automated alerts for security incidents in place.
Has incident response procedures per best practice.
Performs regular backups and disaster recovery testing.
Cloud deployment likely supports geographic redundancy for resilience.
Maintains recovery time and point objectives aligned with SLA.
Business continuity planning established.
Role-based access control implemented.
Supports role-based access control for employees and users.
Maintains audit trails for security and compliance.
Includes analytics for user behavior and platform performance.
Provides real-time analytics for odds and betting activity.
Offers dashboards for users to track bets and profits.
Some custom report generation available for tracking user betting activity.
Automated reporting features integrated.
Supports scheduling of reports.
Supports exporting data in common formats such as CSV.
Employs data mining techniques for product improvement.
Uses predictive analytics to optimize betting opportunities.
Implements machine learning to refine odds matching and alerts.
Analyzes user behavior to enhance recommendations.
Utilizes cohort analysis to understand user segments.
Calculates lifetime value metrics for user retention.
Uses churn prediction models to improve engagement.
Employs revenue optimization techniques for subscription monetization.
Provides support via live chat, email, community forums, and help desk.
Support availability is mostly during working hours, not 24/7.
Multi-tier support including community and expert help.
Supports remote diagnostics for technical issues.
No onsite support provided.
Maintains a ticketing system for support inquiries.
No public SLA guarantees; operates with standard customer service expectations.
Higher-tier subscription plans may include priority support.
No publicly available dedicated account managers.
Provides assistance with subscription upgrades but no major migration service.
